에 대한 최신 뉴스 adidas (OTC:ADDYY) 주식

ADIDAS AG

adidas

Adidas designs, develops, produces, and markets athletic and leisure apparel, footwear, accessories, and sports equipment. Under its eponymous brand, it produces apparel for competitive athletics, casual activewear, and casual fashion. Adidas sells its products in more than 160 countries through about 1,900 owned retail stores, 15,000 mono-branded franchise stores, 150,000 wholesale doors, and owned e-commerce that is available in 67 countries. The company was founded in 1949 in Germany.

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밈 암호화폐인 도지코인(CRYPTO: DOGE)은 지난 한 주 동안 80% 이상 상승하며 52주 신고가를 경신하는 등 가격과 가치가 급등하고 있다.
최근의 가치 상승으로 도지코인은 일부 유명 글로벌 기업의 가치를 넘어섰다.

급등한 도지코인: 포드, 아디다스, 룰루레몬, 로블록스 등 15개 기업보다 시가총액 높아

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도널드 트럼프가 제안한 수입 관세가 운동화 제조업체와 소매업체에 큰 영향을 미칠 것이라는 우려가 운동화 업계를 휩쓸고 있다. 이러한 잠재적인 정책은 특히 아시아 제조 허브에 크게 의존하는 기업들에게 영향을 미칠 수 있다.무슨 일이 일어났을까? 트럼프 대통령이 모든 수입품에 20% 관세를 부과하고 특히 중국산 제품에 60%의 고율 관세를 부과하겠다고 밝힌 후 업계 리더들은 충격에 대비하고 있다. 이미 상당한 수입 관세를 부담하고 있는 신발 부문은 생산 비용이 더욱 급증할 수 있다.

트럼프 2기 행정부 들어서면 나이키 운동화 비싸질까?

Adidas

Earnings

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General

아디다스(OTC:ADDYY)는 환율 중립 매출이 8% 증가한 2024년 1분기 예비 실적 결과를 보고했다. 유로 기준으로 해당 분기 매출은 4% 증가한 54억 5,800만 유로를 기록했다. 분기 총이익률은 51.2%로 지난해 44.8%보다 6.4%포인트 개선됐다. 영업 이익은 지난해 6천만 유로에서 3억 3천6백만 유로로 크게 증가했다.

아디다스, 강력한 1분기 실적으로 전망 상향 조정

adidas AG

Leading American footwear companies, Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>), Skechers USA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>), and others have approached President Donald Trump, seeking an exemption from tariffs, citing the risk of a potential industry collapse.
What Happened: The Footwear Distributors and Retailers of America trade association dispatched a letter dated April 29 to the White House, pleading for relief from Trump&#8217;s reciprocal tariffs. The letter, endorsed by 76 footwear companies, expressed that the tariffs present an &#8220;existential threat&#8221; to the industry, as per a <a href="https://www.cnbc.com/2025/05/02/nike-adidas-footwear-giants-ask-trump-for-tariff-exemption.html">CNBC report</a> on Friday.
The letter emphasized that businesses manufacturing affordable footwear for lower and middle-income families are incapable of absorbing high tariff rates or transferring&nbsp;these costs. Without swift support, many companies could be forced to shut down.
Trump&#8217;s tariffs, announced on April 2, imposed duties on several key countries for footwear sourcing, such as China, Vietnam, and Cambodia. The tariffs are scheduled to restart in early July.
The footwear association cautioned that the tariffs would not fulfill Trump&#8217;s promise of returning manufacturing to the U.S., as they eliminate the stability businesses need for investment in sourcing changes.
"This is an emergency that requires immediate action and attention,&#8221; stated the Association. &#8220;The American footwear industry does not have months to adjust business models and supply chains while absorbing this unprecedented and unforeseen tariff regime,&#8221; it added.
SEE ALSO: <a href="https://benzinga.com/news/25/05/45186124/peter-lynchs-market-observation-far-more-money-has-been-lost-by-investors-preparing-for-corrections-than-has" target="_blank" rel="noreferrer noopener">Peter Lynch&#8217;s Market Observation: &#8216;Far More Money Has Been Lost By Investors Preparing For Corrections, Than Has Been Lost In Corrections Themselves&#8217;</a>
Why It Matters: Earlier in April,&nbsp;Nike&#8217;s shares <a href="https://www.benzinga.com/news/global/25/04/44741043/nike-stock-tumbles-as-us-china-trade-war-intensifies-what-you-need-to-know">plummeted&nbsp;</a>by about 25% as the escalating trade war between the United States and China threatened the company&#8217;s supply chain. Nike imports a majority of its products from China, Vietnam, and Indonesia.
In April, Economist Peter Schiff <a href="https://www.benzinga.com/markets/equities/25/04/44640220/peter-schiff-says-nike-wont-build-factories-in-us-they-will-sell-to-countries-like-china-a-much-better-strategy-amid-trump-tariffs">cautioned </a>that Nike Inc. is unlikely to move its production to the U.S. despite new tariffs, forecasting increased prices and a decline in domestic sales for the footwear company.
Schiff wrote on X, "Nike won't build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs&#8230;The result will be fewer sneakers sold in the U.S. at much higher prices."
Additionally, Skechers <a href="https://www.benzinga.com/news/earnings/25/04/44996051/skechers-stock-falls-on-q1-revenue-miss-details">reported a revenue</a> <a href="https://www.benzinga.com/news/earnings/25/04/44996051/skechers-stock-falls-on-q1-revenue-miss-details">miss</a> in the first quarter, further indicating the strain on the footwear industry. The tariffs, if not lifted, could exacerbate these challenges for the industry. Even Adidas cautioned that tariffs would result in increased costs for American consumers.
Nike stock has climbed 5.36% over the past month, while that of Adidas surged 14.81% during the same period. 
Read More:
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</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Footwear Titans Nike, Adidas Call Tariffs An 'Existential Threat', Appeal To Trump For Relief: 'This Is An Emergency'

<a href="https://www.bloomberg.com/news/articles/2025-05-02/nike-adidas-call-on-trump-to-exempt-footwear-from-tariffs">https://www.bloomberg.com/news/articles/2025-05-02/nike-adidas-call-on-trump-to-exempt-footwear-from-tariffs</a>

'Nike, Adidas Call on Trump to Exempt Footwear From Tariffs'- Bloomberg

adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) reported quarterly earnings of $1.28 per share which beat the analyst consensus estimate of $1.13 by 13.27 percent. This is a 146.15 percent increase over earnings of $0.52 per share from the same period last year. The company reported quarterly sales of $6.47 billion which missed the analyst consensus estimate of $6.59 billion by 1.81 percent. This is a 9.16 percent increase over sales of $5.93 billion the same period last year.

Earnings Beats

Earnings Misses

adidas Q1 EPS $1.28 Beats $1.13 Estimate, Sales $6.47B Miss $6.59B Estimate

<a href="https://www.eqs-news.com/news/ad-hoc/adidas-brand-momentum-drives-better-than-expected-first-quarter-results/8f559605-128a-432b-a5bb-465d7ee7f9a5_en" title="https://www.eqs-news.com/news/ad-hoc/adidas-brand-momentum-drives-better-than-expected-first-quarter-results/8f559605-128a-432b-a5bb-465d7ee7f9a5_en">https://www.eqs-news.com/news/ad-hoc/adidas-brand-momentum-drives-better-than-expected-first-quarter-results/8f559605-128a-432b-a5bb-465d7ee7f9a5_en</a>

Adidas Q1 Operating Profit €610 Million; Q1 Sales €6.153 Billion; Company's Results For Q1 Of 2025 Do Not Include Any Yeezy Contribution; Operating Profit Improved To €610 Million

Adidas AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) has <a href="https://www.adidas-group.com/en/media/press-releases/adidas-reports-strong-results-for-2024-and-expects-top-and-bottom-line-momentum-to-continue-in-2025">reported fourth-quarter FY24</a>, currency-neutral revenues growth of 19%.
In euro terms, the sportswear and sneaker company saw a 24% increase in revenue. It reached 5.97 billion euros ($6.38 billion) — up from 4.81 billion euro in the same quarter in 2023.
Robust performances in both footwear and apparel categories boosted sales. A final push from the sale of Yeezy inventory generated an additional €50 million in revenue.
Adidas posted a 26% increase in footwear sales, driven by demand for high-performance products like Originals, Football, and Basketball models. 
Apparel sales rose 11%, with gains across various sports and lifestyle categories, including Football and Running. 
The Lifestyle segment saw a significant uptick, particularly driven by new releases such as the Climacool 3D-printed shoe and partnerships with high-profile collaborators like Stella McCartney and Bape. 
Sales were up across all global markets, with double-digit growth recorded in North America (+15%), Greater China (+16%), and Emerging Markets (+21%). 
Also Read: <a href="https://www.benzinga.com/news/contracts/25/03/44077705/why-is-gorilla-technology-stock-surging-today">Gorilla Technology Signs $1.8B Agreement For Thailand's Energy Transformation</a>
The company's wholesale segment also performed strongly, increasing by 25%, while direct-to-consumer (DTC) sales rose by 15%. E-commerce revenues showed a 10% increase, reflecting adidas's continued investment in its digital platforms.
Adidas achieved a gross margin of 49.8% in fourth-quarter, marking a 5.2% improvement from the previous year. The margin expansion was driven by lower product and freight costs, reduced discounting, and a favorable product mix. 
The company's operating profit for the quarter stood at €57 million, a turnaround from last year's loss of €377 million.
Adidas will also approve a dividend of 2 euro per share to shareholders on May 15.
&#8220;Of course there is a lot of macroeconomic uncertainty right now, but with products that we think are on trend and the attitude of being agile and more local, I cannot see why we should not be successful,&#8221; said CEO Bjørn Gulden
Outlook 2025: Looking ahead, Adidas expects currency-neutral sales to increase at a high-single-digit rate in 2025, with strong double-digit growth anticipated in markets like North America and Greater China.
The company also forecasts an increase in operating profit to between 1.7 billion euro and 1.8 billion euro.
The company does not expect any contributions from <a href="https://www.benzinga.com/news/earnings/24/04/38511886/adidas-puts-yeezy-history-behind-rides-fashion-high-with-samba-and-gazelle-shoes">Yeezy revenues or profits</a> in 2025, following the completion of the inventory sale in 2024.
Price Action: ADDYY shares closed lower by 1.39% at $127.63 on Tuesday.
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Image: Shutterstock

Adidas Done With Yeezy Inventory, Q4 Revenue Jumps 19%

adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) reported quarterly losses of $(0.14) per share which beat the analyst consensus estimate of $(0.33) by 57.58 percent. This is a 88.98 percent increase over losses of $(1.27) per share from the same period last year. The company reported quarterly sales of $6.37 billion which beat the analyst consensus estimate of $5.72 billion by 11.32 percent. This is a 22.90 percent increase over sales of $5.18 billion the same period last year.

adidas Q4 EPS $(0.14) Beats $(0.33) Estimate, Sales $6.37B Beat $5.72B Estimate

Nike, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) shares are trading higher on Tuesday. The company has announced the launch of NikeSKIMS, a new brand developed in collaboration with SKIMS, for <a target="_blank" href="https://www.benzinga.com//node/43784720" rel="noreferrer noopener">the global fitness and activewear industry.</a>
Skims is an American shapewear and clothing brand <a target="_blank" href="https://skims.com/en-in/pages/about" rel="noreferrer noopener">co-founded </a>by&nbsp;Kim Kardashian.
This partnership merges Nike&#8217;s innovation and athlete insights with SKIMS&#8217; focus on body inclusivity, particularly for activewear for women. The brand intends to deliver training apparel, footwear, and accessories designed to meet the needs of women athletes worldwide.
NikeSKIMS will debut its first collection this spring in the U.S. at select retail locations and online at nike.com/NikeSKIMS.
The brand will expand globally in 2026, reaching new markets and retail locations, including wholesale partners.
The product line will be available in extended sizing, ensuring that more women athletes can benefit from the brand&#8217;s offerings.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/02/43781179/joby-vs-archer-vs-blade-which-evtol-stock-is-ready-for-takeoff" rel="noreferrer noopener">Joby Vs. Archer Vs. Blade: Which eVTOL Stock Is Ready For Takeoff?</a>
&#8220;We&#8217;re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,&#8221; says Heidi O&#8217;Neill, President of Consumer, Product &amp; Brand, NIKE, Inc. &#8220;This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.&#8221;
SKIMS CEO Jens Grede echoed the sentiment, noting that the partnership combines SKIMS&#8217; commitment to body confidence with Nike&#8217;s athletic excellence, creating a new standard in activewear.
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, NKE stock has lost over 27% in the past year. Investors can gain exposure to the stock via&nbsp;VanEck ETF Trust VanEck Morningstar Wide Moat Value ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/MVAL#BATS">MVAL</a>).
Price Action: NKE shares are trading higher by 4.07% to $76.02 at last check Tuesday. 
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Image via Shutterstock.

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Kim Kardashian's SKIMS Joins Forces With Nike For Fitness Fashion, Stock Gains

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Super Bowl winners.</a>
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. They also featured many celebrity cameos.
What Happened: Super Bowl LIX commercials were <a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">priced between $7 million and $8 million</a> for a 30-second slot by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which had the media rights to the game.
Fox was able to secure $8 million or more for some last-second advertising inventory ahead of Sunday's game.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Eagles won the Super Bowl. View the 2024 and 2023 Super Bowl commercials <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">here </a>and <a href="https://www.benzinga.com/general/entertainment/23/02/30883140/super-bowl-commercials-2023-the-complete-list-of-super-bowl-lvii-ads-and-the-companies-behi">here</a>. 
The tweet below shows the Super Bowl LIX commercial tracking in real time during the big game.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Super Bowl LIX Commercial Thread. Feel free to retweet. After National Anthem: Misson: Impossible The Final Reckoning Trailer <a href="https://twitter.com/search?q=%24PARA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$PARA</a> Sketches <a href="https://twitter.com/search?q=%24SKX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$SKX</a> TurboTax <a href="https://twitter.com/search?q=%24INTU&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$INTU</a> NASCAR on Fox <a href="https://twitter.com/search?q=%24FOX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$FOX</a> After Con Toss: Lilo &amp; Stitch Live Action Spot <a href="https://twitter.com/search?q=%24DIS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DIS</a> YouTubeTV <a href="https://twitter.com/search?q=%24GOOG&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$GOOG</a>
&mdash; Chris Katje (@chriskatje) <a href="https://twitter.com/chriskatje/status/1888740049883173010?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Here&#8217;s a list of the Super Bowl LIX commercials and the companies behind them.
After National Anthem:
<ul>
<li>"Mission: Impossible – The Final Reckoning" Trailer, Paramount (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDA:PARAA)</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>)</li>
<li>TurboTax, brand of Intuit Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>)</li>
<li>NASCAR on Fox</li>
</ul>
After Coin Toss:
<ul>
<li>Lilo &amp; Stitch live action movie teaser for Disney (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)</li>
<li>YouTube TV, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</li>
</ul>
After Kickoff, During First Quarter:
<ul>
<li>Dunkin'</li>
<li>"How to Train Your Dragon" live action movie trailer, Comcast (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>)</li>
<li>Pfizer Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>)</li>
<li>"Thunderbolts" trailer, Marvel film from Disney</li>
<li>MSC Cruises</li>
<li>Little Caesars</li>
<li>Fox News</li>
<li>T-Mobile (NASDA:TMUS) with Starlink</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>)</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with Ray-Ban</li>
<li>IndyCar racing on Fox</li>
<li>Doritos, brand of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</li>
<li>Cirkul</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)</li>
</ul>
After End of First Quarter, During Second Quarter:
<ul>
<li>Disney+ and Hulu streaming platforms</li>
<li>Ritz, brand of Mondelez International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>)</li>
<li>Red Bull</li>
<li>Squarespace</li>
<li>"The Floor" on Fox</li>
<li>Local Ad</li>
<li>Mountain Dew Baja Blast, brand of PepsiCo</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>)</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)</li>
<li>Stand Up to Hate</li>
<li>FanDuel Kick of Destiny challenge, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>)</li>
<li>"Extracted" on Fox</li>
<li>Uber Eats, brand of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)</li>
<li>WeatherTech</li>
<li>TurboTax, brand of Intuit</li>
<li>NASCAR on Fox</li>
<li>Google Pixel phone with Gemini AI</li>
<li>UFL on Fox</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>)</li>
<li>He Gets Us</li>
<li>Liquid Death</li>
<li>HexClad</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>OpenAI</li>
<li>CoffeeMate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>NFL youth organizations</li>
<li>Ram Truck, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)</li>
<li>Hellmann's, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>)</li>
<li>Budweiser, brand of Anheuser-Busch InBev</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</li>
<li>NYU Langone Health</li>
<li>Novartis Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>)</li>
</ul>
After End of Second Quarter, During Halftime, During Third Quarter:
<ul>
<li>IndyCar on Fox</li>
<li>MyFitnessPal</li>
<li>Yahoo!, brand of Apollo Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) and Verizon Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</li>
<li>Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)</li>
<li>Jewel-Osco, brand of Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>)</li>
<li>Bayer Aspirin</li>
<li>"The Masked Singer" on Fox</li>
<li>Fox Nation streaming platform</li>
<li>On Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Reese's Lava Cup, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>)</li>
<li>NFL ad</li>
<li>Tubi streaming platform, brand of Fox</li>
<li>Fox shows</li>
<li>Local ad</li>
<li>Local ad</li>
<li>Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>)</li>
<li>DoorDash Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>)</li>
<li>Meta Platforms</li>
<li>Stand Up to Hate</li>
<li>Nerds</li>
<li>Lay's, brand of PepsiCo</li>
<li>"M3gan 2.0" trailer, distributed by Comcast</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>)</li>
<li>Nerdwallet</li>
<li>Häagen-Dazs</li>
<li>Tubi</li>
<li>Fox Nation</li>
<li>Bud Light, brand of Anheuser-Busch InBev</li>
<li>Hims &amp; Hers Health Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Poppi</li>
<li>TV shows on Fox</li>
</ul>
After End of Third Quarter, During Fourth Quarter:
<ul>
<li>Salesforce Inc</li>
<li>Ramp</li>
<li>Tullamore Dew whiskey</li>
<li>Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</li>
<li>Sandals Resorts</li>
<li>Local Ad</li>
<li>Jeep, brand of Stellantis</li>
<li>Tubi streaming platform</li>
<li>Fox News</li>
<li>Stella Artois, brand of Anheuser-Busch InBev</li>
<li>Dove, brand of Unilever</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>)</li>
<li>UFL on Fox</li>
<li>Bosch</li>
<li>Totino's Pizza Rolls, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>)</li>
<li>Fetch</li>
<li>TV shows on Fox</li>
</ul>
End of Game, Eagles win 40-22, Final Ad Spot After Game:
<ul>
<li>Progressive (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>)</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)</li>
<li>Cirkul</li>
<li>Vrbo, brand of Expedia Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</li>
<li>Universal Resorts</li>
<li>Energy Transfer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ET#NYSE">ET</a>)</li>
</ul>
The list includes all the Super Bowl LIX commercials that aired from the playing of the national anthem to the first ad break after the Eagles won.
Read Also:<a href="https://www.benzinga.com/general/sports/25/02/43578857/if-you-invested-in-bitcoin-instead-of-buying-super-bowl-tickets-each-year-since-2012-heres-how-much-youd-have-today"> If You Invested in Bitcoin Instead of Buying Super Bowl Tickets Each Year Since 2012, Here&#8217;s How Much You&#8217;d Have Today</a>
Winners and Losers: While everyone will have their own favorites and ads they wish they'd never seen, here's a look at some of the winners and losers.
USA Today asks consumers to <a href="https://admeter.usatoday.com/2025">vote </a>on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest rated ads as of Monday morning:
<ol>
<li>Budweiser – "First Delivery"</li>
<li>Lay's – "The Little Farmer"</li>
<li>Michelob Ultra – "The ULTRA Hustle"</li>
<li>Stella Artois – "David and Dave</li>
<li>NFL – "Somebody"</li>
<li>NFL – "Flag 50"</li>
<li>Bud Light – "Big Men on Cul-De-Sac"</li>
<li>Uber Eats – "Century of Cravings"</li>
<li>Hellmann's – "When Sally Met Hellmann's"</li>
<li>Pfizer – "Knock Out"</li>
</ol>
Here are the 10 lowest rated ads as of Monday morning:
<ol>
<li>Tubi – "The Z Suite"</li>
<li>Fetch – "The Big Reward"</li>
<li>CoffeeMate – "Foam Diva"</li>
<li>Cirkul – "You Got Cirkul"</li>
<li>OpenAI – "ChatGPT: The Intelligence Age"</li>
<li>Squarespace – "A Tale As Old As Websites"</li>
<li>T-Mobile – "A New Era in Connectivity"</li>
<li>DoorDash – "DashPass Math"</li>
<li>Hims &amp; Hers – "Sick of the System"</li>
<li>GoDaddy – "Act Like You Know"</li>
</ol>
The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable Super Bowl beer ads once again, taking four places on the top 10 list.
The list of losers shows that companies like CoffeeMate and Hims &amp; Hers, which had their first ever Super Bowl commercials may not have hit the mark with consumers watching.
Read Next: 
<ul>
<li><a href="EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship">EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year&#8217;s NFL Championship</a></li>
</ul>
Photo: Shutterstock

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Super Bowl Commercials 2025: Complete List of Super Bowl LIX Ads And Companies Behind Them

German sportswear brand Adidas AG (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) has released its <a target="_blank" href="https://www.adidas-group.com/en/media/press-releases/adidas-finishes-successful-year-with-better-than-expected-fourth-quarter-results" rel="noreferrer noopener">preliminary </a>results for the fourth quarter of 2024.
The company&#8217;s revenue increased by 19% in currency-neutral terms, with a 24% rise in euro terms, totaling 5.97 billion euros (~$6.24 billion). Excluding <a target="_blank" href="https://www.benzinga.com/news/earnings/24/04/38511886/adidas-puts-yeezy-history-behind-rides-fashion-high-with-samba-and-gazelle-shoes" rel="noreferrer noopener">Yeezy sales from both years</a>, currency-neutral growth was 18%.
Additionally, the company saw a notable improvement in its gross margin, which grew by 520 basis points to 49.8%, up from 44.6% in 2023.
Fourth-quarter operating profit reached 57 million euros, reversing the 377 million euros loss recorded in the same quarter last year.
Adidas also posted strong growth for the full year 2024. Its revenue climbed 12% on a currency-neutral basis, reaching 23.68 billion euros. When excluding Yeezy sales, the company saw a 13% increase in currency-neutral revenues.
Also Read: <a target="_blank" href="https://www.benzinga.com/news/25/01/43098100/costco-workers-vote-to-strike-over-fair-contract-demands" rel="noreferrer noopener">Costco Workers Vote To Strike Over Fair Contract Demands</a>
The gross margin for the year improved by 330 basis points, reaching 50.8%. Operating profit surged by over 1 billion euros, rising from 268 million euros in 2023 to 1.34 billion euros in 2024.
&#8220;We clearly see that consumers&#8217; and retailers&#8217; interest in our products is growing across both Lifestyle and Performance. Strong growth across all regions and divisions proves the good job our teams are doing across regions and functions,&#8221; said CEO Bjørn Gulden.
&#8220;We also feel good about the future, and we see potential to increase our market share in all markets. There is a lot of macroeconomic uncertainty right now, but we clearly have the goal to again grow double-digit with the adidas brand and use that growth to continue to improve our operating profit and make further progress towards our 10% margin target.&#8221;
Price Action: ADDYY shares closed higher by 6.59% at $132.22 on Tuesday.
Read Next:
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<li><a href="https://www.benzinga.com/25/01/43108106/volkswagen-warns-of-tariffs-impact-on-us-consumers" target="_blank" rel="noreferrer noopener">Volkswagen &#8216;Concerned&#8217; Over Trump Tariffs: Will Automakers Pass Costs To US Consumers?</a></li>
</ul>
Image via Shutterstock.

Adidas Sees Solid Gains In Q4, Looks To Expand Market Share

University of Colorado football star Travis Hunter took home the Heisman Trophy Saturday night, adding to his rare pathway to the NFL that included turning down Division I schools to play for Deion Sanders at <a href="https://www.benzinga.com/news/21/12/24631543/how-deion-sanders-and-the-nations-top-high-school-recruit-are-shaking-up-college-football">Football Championship Subdivision school Jackson State University.</a>
What Happened: With Hunter a Heisman Trophy winner and a rare two-way threat playing both cornerback and wide receiver, attention will now shift to how high he could get drafted in the 2025 NFL Draft and if he can break a<a href="https://www.benzinga.com/general/sports-betting/24/04/38501129/2024-nfl-draft-recap-quarterbacks-wide-receivers-detroit-set-records-who-will-win-rookie-o"> recent string of preference</a> to take quarterbacks first overall.
In the 2024 NFL Draft, six quarterbacks were selected in the first round setting records for the position. Among the draft picks were quarterbacks Caleb Williams and Jayden Daniels at first and second overall, who won the Heisman Trophy in 2022 and 2023, respectively.
Here are the most recent Heisman Trophy winners and their NFL Draft positions:
<ul>
<li>2023: Jayden Daniels, Quarterback, 2nd overall</li>
<li>2022: Caleb Williams, Quarterback, 1st overall</li>
<li>2021: Bryce Young, Quarterback, 1st overall</li>
<li>2020: DeVonta Smith, Wide receiver: 10th overall</li>
<li>2019: Joe Burrow, Quarterback, 1st overall</li>
<li>2018: Kyler Murray, Quarterback, 1st overall</li>
<li>2017: Baker Mayfield, Quarterback, 1st overall</li>
<li>2016: Lamar Jackson, Quarterback, 32nd overall</li>
<li>2015: Derrick Henry, Running back, 45th overall</li>
<li>2014: Marcus Mariota, Quarterback, 2nd overall</li>
<li>2013: Jameis Winston, Quarterback, 1st overall</li>
</ul>
The list shows the Heisman Trophy is often won by a quarterback with the position taking home the honors in nine of the past 11 years. In the past 11 years, six of the Heisman Trophy winners have gone first overall in a future NFL Draft.
No non-quarterback Heisman Trophy winner has gone first overall in the NFL Draft since running back Bo Jackson in 1985, according to the <a href="https://www.ncaa.com/news/football/article/2024-04-25/every-heisman-winner-be-selected-no-1-overall-nfl-draft">NCAA</a>. Of the 25 Heisman Trophy winners who have gone first overall, all have been listed as a quarterback, running back or tight end. 
Also keep in mind that the last time a wide receiver went first overall was 1996 and the last time a defensive back went first overall was 1956, with a preference for quarterbacks, defensive ends and offensive linemen in recent years.
Hunter as a wide receiver and cornerback would set some new firsts if he goes first overall. This could be why he's the current second favorite on sportsbook DraftKings Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>) to go first overall at odds of +350. Listed ahead of Hunter is his teammate, Colorado quarterback Shedeur Sanders at odds of -120.
Trailing the two Colorado teammates is Miami quarterback Cam Ward, who was also a Heisman Trophy finalist, at odds of +400. No other player has odds lower than +2500. This means these three are the high favorites of going first overall, but right now it could be anyone's game of who will go first overall and likely will depend on which team secures the first overall pick.
Read Also: <a href="https://www.benzinga.com/general/gaming/24/02/37292071/game-on-or-sellout-this-is-how-much-ea-sports-offers-college-football-players-for-their-likeness" target="_blank" rel="noreferrer noopener">Game On Or Sellout? This Is How Much EA Sports Offers College Football Players For Their Likeness</a>
What's Next: One of the big questions for whoever drafts Hunter will be which position they want him to play in the NFL or if he will play both. During this season, Hunter <a href="https://x.com/PFF_College/status/1866945539801223417">had </a>709 offensive snaps and 713 defensive snaps, averaging 118 per game, significantly higher than anyone else in NCAA Football Division I.
Fox Sports analyst Jay Glazer <a href="https://x.com/JayGlazer/status/1868731686932078974">said </a>Sunday that he polled 13 NFL coaches and GMs asking about Hunter, with 12 saying they would play the Heisman winner primarily at CB with some offensive packages. The lone person who said wide receiver said the elite ball skills made the position the one Hunter should play. The 12 who picked cornerback also acknowledged elite ball skills and said a shutdown cornerback is harder to find.
The 2025 NFL Draft will be held in Green Bay, Wisconsin, with the first round happening on April 24 with Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) airing coverage on ABC and ESPN.
Colorado takes on Brigham Young University in the Alamo Bowl on Dec. 28 at 7:30 p.m. in a game that will air on ABC. Hunter indicated Monday that he plans to play in the game. Some players leaving for college sit out bowl games. This would mean NFL scouts, coaches and general managers could get another look at the rare two-way star ahead of the NFL Draft.
Hunter going high in the NFL Draft and succeeding at the next level could be big for Adidas AG &#8211; ADR (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>), which <a href="https://news.adidas.com/american-football/adidas-welcomes-collegiate-superstar-travis-hunter-to-the-three-stripes--expanding-its-next-gen-athl/s/a02057f4-e796-426e-84c7-ac2ae40dfc66">signed </a>the NCAA star to its growing roster of NFL players.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/news/23/05/32532826/tim-tebow-turned-down-1-million-commercial-for-a-1-chance-to-play-in-nfl-a-lesson-in-passion-and-sac">Tim Tebow Turned Down $1 Million Commercial For A 1% Chance To Play In NFL: A Lesson In Passion And Sacrifice</a></li>
</ul>
Photo: Debby Wong via Shutterstock

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Travis Hunter Wins Heisman, Will He Be #1 Pick In 2025 NFL Draft? What Betting Odds, History Show

<a href="https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe" title="https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe">https://www.bloomberg.com/news/articles/2024-12-10/adidas-headquarters-raided-in-years-long-tax-investigation?srnd=homepage-europe</a>

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Needham analyst Tom Nikic initiated coverage on Foot Locker, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>) with a Buy rating and <a href="https://www.benzinga.com/quote/FL/analyst-ratings" target="_blank" rel="noreferrer noopener">a price forecast of $27</a>.
The analyst writes that Foot Locker is positioned for an earnings recovery in 2025, with improvements expected from a strengthened Nike, Inc partnership, growth in non-Nike brands, recent SG&amp;A investments, and the recovery of merchandise margins.
Despite a current lull post-back-to-school, the analyst expects trends to pick up after Thanksgiving and is encouraged by a recent consumer survey indicating strong holiday interest in sneakers.
Nikic notes that Foot Locker faced challenges due to Nike&#8217;s decision to reduce high-demand product supply but believes Nike&#8217;s shift to increase product allocations to Foot Locker starting in the fourth-quarter of 2024 will drive positive sales growth.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/cannabis/24/11/42144102/california-has-the-finest-weed-in-the-world-says-lab-expert-and-how-to-save-its-struggling-market" rel="noreferrer noopener">California Has The Finest Weed In The World, Says Lab Expert, And How To Save Its Struggling Market</a>
Additionally, Foot Locker is benefiting from expanding Hoka and On availability, along with strengthened relationships with brands like Adidas AG, New Balance, Crocs, Inc., and UGG.
The analyst explains that Foot Locker&#8217;s EBIT margin was significantly lower last year compared to pre-COVID levels and is only expected to see modest improvement in FY24 due to aggressive long-term growth investments.
However, as spending tapers off next year, Foot Locker is expected to leverage these investments to expand margins.
Additionally, with merchandise margins still over 300bps below pre-COVID levels, there is further opportunity for gross margin improvement, Nikic adds.
The analyst projects the company to report FY24 revenues of $8.164 billion and earnings per share of $1.61.
Price Action: FL stock is up 1.67% at $22.83 at last check Friday.
Photo by Sorbis via Shutterstock
Read Next:
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<li><a href="https://www.benzinga.com/tech/24/11/42140450/doj-targets-google-chrome-poll-shows-64-oppose-alphabet-breakup-youtube-seen-as-top-prize" target="_blank" rel="noreferrer noopener">DOJ Targets Google Chrome, Poll Shows 64% Oppose Alphabet Breakup: YouTube Seen As Top Prize</a></li>
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Foot Locker To Gain From Strengthened Partnership With Nike: Analyst Forecasts Earnings Recovery Next Year

Meme cryptocurrency Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>) is soaring in price and valuation, up more than 80% in the past week and <a href="https://www.benzinga.com/markets/cryptocurrency/24/11/41876486/dogecoin-explodes-for-86-weekly-gain-what-is-going-on">setting new 52-week highs.</a>
With the latest push in valuation, Dogecoin passed the valuation of some well-known global companies.
What Happened: Dogecoin was created in 2013 by Jackson Palmer and Billy Markus, <a href="https://www.benzinga.com/markets/cryptocurrency/23/11/36030223/if-you-invested-1-000-in-dogecoin-when-the-meme-coin-launched-heres-how-much-youd-have-now">meant as a joke</a> and as a satirical coin to mock Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>).
While <a href="https://www.benzinga.com/money/dogecoin-doge-price-prediction">Dogecoin </a>trails Bitcoin in value at $47.7 billion to $1.72 trillion based on current market capitalizations, the accomplishments of increasing that much in value are no laughing matter.
With its current market capitalization of $47.7 billion at the time of writing, Dogecoin would rank as the 428th largest company in the world, according to<a href="https://companiesmarketcap.com/page/5/"> companiesmarketcap.com.</a>
Here is a look at some well-known companies that are worth less than Dogecoin is Monday:
<ul>
<li>Occidental Petroleum (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OXY#NYSE">OXY</a>): $47.6 billion</li>
<li>Volkwagen (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>): $46.3 billion</li>
<li>Nasdaq (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NDAQ#NASDAQ">NDAQ</a>): $45.7 billion</li>
<li>Keurig Dr Pepper (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KDP#NASDAQ">KDP</a>): $44.9 billion</li>
<li>Ford Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>): $44.7 billion</li>
<li>Heineken (OTC:<a class="ticker" href="https://www.benzinga.com/stock/HEINY#OTC">HEINY</a>): $44.1 billion</li>
<li>Kroger (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KR#NYSE">KR</a>): $43.2 billion</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>): $42.5 billion</li>
<li>Honda Motor Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>): $42.5 billion</li>
<li>Delta Air Lines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>): $40.9 billion</li>
<li>Kraft Heinz Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KHC#NASDAQ">KHC</a>): $39.4 billion</li>
<li>Lululemon Athletica (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>): $39.1 billion</li>
<li>Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>): $38.2 billion</li>
<li>7-Eleven: $37.3 billion</li>
<li>Roblox Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>): $35.7 billion</li>
</ul>
There you have it, 15 companies you've likely heard of now worth less than Dogecoin. Years ago, it was likely unimaginable that the joke cryptocurrency would become larger than companies like Ford and Adidas, but here we are.
Read Also: <a href="https://www.benzinga.com/general/education/24/11/41882342/heres-how-much-100-in-dogecoin-today-could-be-worth-if-doge-hits-new-all-time-highs-2">Here&#8217;s How Much $100 In Dogecoin Today Could Be Worth If DOGE Hits New All-Time Highs</a>
What's Next: The cryptocurrency sector has been enjoying a surge in valuation and interest since the 2024 election with Dogecoin far from the only cryptocurrency trading higher.
Bitcoin hit several new all-time highs on Monday and is currently trading over $87,000.
Dogecoin hit a one-year high of $0.3278 on Monday and currently trades at $0.3251. While the cryptocurrency is up over 100% in the last seven days, Dogecoin trades below its all-time high which was previously set back in May 2021.
Dogecoin's current all-time high stands at $0.7376, a level reached on the same day Elon Musk appeared on an episode of "Saturday Night Live" and gave the meme crypto several shout-outs.
Musk's call to be in charge of the Department of Government Efficiency, or D.O.G.E. under President-elect Donald Trump has increased attention on Dogecoin.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/markets/cryptocurrency/24/10/41410605/if-you-invested-100-in-dogecoin-when-elon-musk-first-tweeted-about-the-meme-crypto-heres-h">If You Invested $100 In Dogecoin When Elon Musk First Tweeted About The Meme Crypto, Here&#8217;s How Much You&#8217;d Have Today</a></li>
</ul>
Photo: Executium via Unsplash

Much Wow! Dogecoin Is Now Larger Than Ford, Adidas, Lululemon, Roblox: 15 Companies Worth Less Than Meme Crypto

A wave of concern is sweeping through the athletic footwear industry as Donald Trump&#8216;s proposed import tariffs threaten to significantly impact sneaker manufacturers and retailers. The potential policies could especially affect companies heavily <a href="https://www.benzinga.com/news/24/11/41795320/trumps-20-tariff-plans-could-unleash-wave-of-spending-on-big-ticket-buys-in-holiday-quarter-says-eco">dependent on Asian manufacturing hubs</a>.
What Happened: Industry leaders are bracing for impact after <a href="https://www.benzinga.com/news/large-cap/24/11/41774549/trumps-big-tech-policies-what-gop-victory-means-for-apple-google-microsoft">Trump proposed a 20% blanket tariff</a> on all imports and a steep 60% levy specifically on Chinese goods. The footwear sector, which already faces substantial import duties, could see production costs surge further.
Wall Street reflected these concerns as major athletic wear stocks declined. Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) fell 3.41%, while Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>) dropped 3.62%. Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>) saw a 1.35% decrease, and VF Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), owner of Vans, declined 2.67%.
&#8220;It&#8217;s a huge headwind for the entire industry,&#8221; Brooks Running CEO Dan Sheridan <a href="https://finance.yahoo.com/news/starbucks-ceo-no-plans-to-move-hq-out-of-seattle-as-the-company-attempts-a-turnaround-214425009.html">told</a> Yahoo Finance, noting that footwear companies currently navigate a 20% tariff on Chinese imports and approximately 27% on Vietnamese goods.
Benzinga contacted several impacted companies but did not receive an immediate response.
See Also: <a href="https://www.benzinga.com/markets/equities/24/11/41795668/peter-schiff-says-cutting-taxes-is-easy-but-reducing-spending-not-so-simple-warns-of-inflation-s">Peter Schiff Says &#8216;Cutting Taxes Is Easy&#8217; But Reducing Spending Not So Simple, Warns Of Inflation Spike Under Trump</a>
Why It Matters: The industry&#8217;s vulnerability stems from its heavy reliance on Asian manufacturing hubs, including China, Vietnam, and Indonesia. Additional levies could force companies to either absorb higher costs or pass them on to consumers.
Trump&#8217;s proposed policies follow his election victory over Democrat Kamala Harris, where he secured 277 electoral votes and 51% of the popular vote, according to Associated Press figures.
Some companies showed resilience amid the market uncertainty. Puma (OTC:<a class="ticker" href="https://www.benzinga.com/stock/PMMAF#OTC">PMMAF</a>) gained 2.10%, while Deckers Outdoor Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DECK#NYSE">DECK</a>), the parent company of Hoka One One, edged up 0.67%.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/news/24/11/41795320/trumps-20-tariff-plans-could-unleash-wave-of-spending-on-big-ticket-buys-in-holiday-quarter-says-eco">Trump&#8217;s 20% Tariff Plans Could Unleash Wave Of Spending On Big Ticket Buys In Holiday Quarter, Says Economist Justin Wolfers — &#8216;Already Hearing Anecdata&#8217;</a></li>
</ul>
Image generated using Dall-E
Disclaimer: This content was partially produced with the help of&nbsp;<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">Benzinga Neuro</a>&nbsp;and was reviewed and published by Benzinga editors.

Trump 2.0 A Sneaker Head's Nightmare? Your Next Pair Of Nikes Or Vans Could Cost A Pretty Penny: Here's Why

adidas Raises FY24 Outlook: Sees Currency-neutral Revenues To Increase 10% (Previously: High-single-digit Rate); Sees Operating Profit Of EUR1.2B (Prior View: Around EUR1.0B)

adidas Q3 EPS EUR2.44 Compared With EUR1.40 YoY; Revenues Grew 7% To EUR 6.438B

<a href="https://www.adidas-group.com/en/media/press-releases/adidas-reports-better-than-expected-third-quarter-results-and-increases-its-full-year-guidance" title="https://www.adidas-group.com/en/media/press-releases/adidas-reports-better-than-expected-third-quarter-results-and-increases-its-full-year-guidance">https://www.adidas-group.com/en/media/press-releases/adidas-reports-better-than-expected-third-quarter-results-and-increases-its-full-year-guidance</a>

Adidas Reports Better-Than-Expected Q3 Results And Raises FY Guidance; Q3 Currency-Neutral Revenues Up 10% YoY, Euro Revenues Grow 7% To €6.44B; Excluding Yeezy, Currency-Neutral Revenues Increase 14%; Gross Margin Improves To 51.3%; Operating Profit Jumps To €598M, Including €50M From Yeezy Inventory Sales; FY Operating Profit Expected Around €1.2B, Revenue Growth Forecast Raised To 10%

&nbsp;Escalade, Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ESCA#NASDAQ">ESCA</a>) a leading manufacturer and distributor of sporting goods, recreation equipment, and fitness equipment, is proud to announce a new partnership for its US Weight subsidiary as the official U.S. distributor of adidas Fitness accessories. This exciting addition bolsters US Weight's growing portfolio of fitness brands, which already includes industry leaders Lifeline Fitness, US Weight, and The Step.

ESCA

Escalade Subsidiary US Weight Names Official U.S. Distributor Of Adidas Fitness Accessories

Crocs, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/crox#NASDAQ">CROX</a>) is scheduled to release second-quarter 2024 results on Aug 1 before market open. The Zacks Consensus Estimate for revenues is pegged at $1.10 billion, indicating a rise of 2.7% from the prior-year reported figure.
The consensus estimate for earnings per share has remained stable in the past 30 days at $3.54. The estimate indicates a drop of 1.4% from the year-ago period&#39;s reported number.
The Broomfield, CO-based company has a trailing four-quarter earnings surprise of 17.1%, on average. In the last reported quarter, its bottom line surpassed the Zacks Consensus Estimate by 34.2%.
<h3>Key Factors to Note</h3>
Crocs&#39; second-quarter sales are likely to have benefited from the solid consumer demand across the Crocs and HEYDUDE brands, backed by effective pricing actions. Also, strength in clogs, sandals and personalization is an added positive. The company&#39;s Jibbitz business has also been doing well for quite some time now, backed by growth in Asia.
Additionally, lower inbound freight costs, coupled with favorable ocean freight rates and lower promotional activity, are expected to have bolstered gross margins during the quarter. On its last quarter&#39;s earnings call, the company expected revenue growth of 1-3% year over year at constant currency for the second quarter. It had projected the Crocs brand&#39;s revenues to grow 6-8% year over year while the HEYDUDE brand&#39;s revenues were anticipated to plunge 20-23%. Management had envisioned adjusted earnings to be in the range of $3.40-$3.55 per share and the adjusted operating margin to be 26.5%.
However, Crocs has been facing challenges related to the operating environment and rising costs associated with the HEYDUDE acquisition. Also, investments in distribution and logistics have been acting as deterrents. Inflation, higher interest rates and geopolitical tensions are other concerns. The company has been struggling with higher SG&amp;A expenses for a while now, driven by investments in talent, marketing and DTC. These limitations are likely to have contributed to reduced profitability.
<h3>Valuation Picture</h3>
From a valuation perspective, Crocs offers an attractive opportunity, trading at a discount relative to historical and industry benchmarks. With a forward 12-month price-to-earnings ratio of 9.40x, which is below the five-year high of 34.18x and the Textile - Apparel industry&#39;s average of 11.79x, the stock offers compelling value for investors seeking exposure to the sector.
The recent market movements show that Crocs&#39; shares have risen 21.5% in the past six months against the industry&#39;s 23% decline.
<h3>Zacks Model</h3>
Our proven model doesn&#39;t conclusively predict an earnings beat for Crocs this time around. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. But that&#39;s not the case here.
<div class="chart_embed">
<h3>Crocs, Inc. Price and EPS Surprise</h3>
<img alt="Crocs, Inc. Price and EPS Surprise" src="https://staticx-tuner.zacks.com/images/charts/eb/1721994673.png" style="height:263px; width:544px" title="" />
Crocs, Inc. price-eps-surprise | Crocs, Inc. Quote
</div>
Crocs currently has an Earnings ESP of 0.00% and a Zacks Rank of 2.
<h3>Stocks Poised to Beat Earnings Estimates</h3>
Here are some companies, which according to our model, have the right combination of elements to post an earnings beat:
Adidas (OTC: <a class="ticker" href="https://www.benzinga.com/stock/addyy#OTC">ADDYY</a>) currently has an Earnings ESP of +2.39% and a Zacks Rank of 2.
ADDYY is likely to register bottom and top-line growth when it reports second-quarter results. The Zacks Consensus Estimate for its quarterly revenues is pegged at $6.4 billion, indicating 9.2% growth from the figure reported in the year-ago quarter.
The consensus estimate for ADDYY&#39;s earnings is pegged at 69 cents a share, indicating a 165.4% rise from the year-ago quarter&#39;s actual. The consensus mark has risen significantly from 20 cents per share pegged in the past 30 days.
MGM Resorts International (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/mgm#NYSE">MGM</a>) currently has an Earnings ESP of +15.35% and a Zacks Rank of 3. MGM is likely to register bottom and top-line growth when it reports second-quarter&nbsp; results. The Zacks Consensus Estimate for its quarterly revenues is pegged at $4.2 billion, indicating 6% growth from the figure reported in the year-ago quarter.
The consensus estimate for MGM Resorts&#39; earnings is pegged at 66 cents a share, implying an 11.9% increase from the year-earlier quarter. The consensus mark has moved down by a penny in the past seven days.
Ralph Lauren (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/rl#NYSE">RL</a>) currently has an Earnings ESP of +0.56% and a Zacks Rank of 3. RL is likely to register a top-line decrease when it reports first-quarter fiscal 2025 results. The Zacks Consensus Estimate for its quarterly revenues is pegged at $1.5 billion, indicating a 0.6% drop from the figure reported in the prior-year quarter.
The consensus estimate for Ralph Lauren&#39;s earnings is pegged at $2.45 per share, implying a 4.7% jump from the year-ago quarter. The consensus mark has moved up a penny in the past seven days.
<a href="https://www.zacks.com/stock/news/2309825/crocs-crox-q2-earnings-coming-up-what-you-should-know?cid=CS-BENZ-FT-analyst_blog|earnings_preview-2309825">To read this article on Zacks.com click here.</a>

Crocs Q2 Earnings Coming Up: What You Should Know

Carter&#39;s, Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/cri#NYSE">CRI</a>) is scheduled to release second-quarter 2024 results on Jul 26 before the opening bell. The branded marketer of apparel, exclusively for babies and children in North America, is likely to witness a decline in the bottom and top lines when it reports the quarterly numbers.
The Zacks Consensus Estimate for second-quarter revenues is pegged at $566.8 million, indicating a fall of 5.6% from the figure reported in the year-ago quarter. The consensus estimate for quarterly earnings, which has remained unchanged at 45 cents per share in the past 30 days, indicates a decrease of 29.7% from the year-ago quarter&#39;s reported figure.
The company has a trailing four-quarter earnings surprise of 26.6%, on average. In the last reported quarter, CRI&#39;s bottom line beat the Zacks Consensus Estimate by 47.8%.
<h3>Factors to Note</h3>
Carter&#39;s has been reeling under inflationary pressures, which have been affecting consumers&#39; discretionary spending. The second-quarter performance is likely to have been hurt by inflation, elevated interest rates and the suspension of pandemic-related stimulus payments to child-care centers, thereby leading to soft demand for the company&#39;s products. In addition, higher selling, general and administrative expenses (SG&amp;A), reflecting investments in new stores and higher store payroll expenses, are expected to have strained margins and reduced profitability. Also, soft online sales trends are anticipated to have further weighed on the company&#39;s quarterly numbers.
Management had projected second-quarter net sales to be in the range of $560-$570 million, down from $600 million recorded in the year-ago quarter. This included declines of mid-to-high single-digits in the U.S. Retail, low-to-mid single-digits in the U.S. Wholesale and mid-to-high single-digits in the International segments&#39; sales. Management had envisioned adjusted earnings per share to be in the range of 35-45 cents, indicating a decline from 64 cents reported in the year-ago quarter. Carter&#39;s anticipated an adjusted operating income of $25-$30 million for the impending quarter, indicating a drop from $38 million recorded in the year-ago quarter.
Our model predicts a sales drop of 5.7% in the U.S. Retail, 4.8% in the U.S. Wholesale and 6.1% in the International segment. We expect adjusted operating income to plunge 34% year over year to $25 million.
On the flip side, Carter&#39;s is making efforts to maneuver such challenges. The company has been implementing measures like improved pricing and optimized inventory management, apart from strengthening its e-commerce capabilities. Some other notable efforts include expanded omnichannel facilities, including curbside pickup, same-day pickup, buy online and pickup at store, and ship from store. CRI has been experiencing higher-than-expected demand in its U.S. wholesale business for a while.
<h3>Valuation Picture</h3>
From a valuation perspective, Carter&#39;s offers an attractive opportunity, trading at a discount relative to historical and industry benchmarks. With a forward 12-month price-to-earnings ratio of 9.57x, which is below the five-year high of 21.14x and the Shoes and Retail Apparel industry&#39;s average of 20.16x, the stock offers compelling value for investors seeking exposure to the sector.
However, the recent market movements show that CRI&#39;s shares have fallen 14.1% in the past six months compared with the industry&#39;s 22% decline.
<h3>What the Zacks Model Unveils</h3>
Our proven model doesn&#39;t conclusively predict an earnings beat for Carter&#39;s this season. The combination of a positive Earnings ESP and a Zacks Rank #1 (Strong Buy), 2 (Buy) or 3 (Hold) increases the odds of an earnings beat. But that&#39;s not the case here.
<div class="chart_embed">
<h3>Carter&#39;s, Inc. Price and EPS Surprise</h3>
<img alt="Carter's, Inc. Price and EPS Surprise" src="https://staticx-tuner.zacks.com/images/charts/b8/1721739193.png" style="height:263px; width:537px" title="" />
Carter&#39;s, Inc. price-eps-surprise | Carter&#39;s, Inc. Quote
Carter&#39;s currently has an Earnings ESP of 0.00% and a Zacks Rank of 3.
</div>
<h3>Stocks Poised to Beat Earnings Estimates</h3>
Here are some companies, which according to our model, have the right combination of elements to post an earnings beat:
Adidas (OTC: <a class="ticker" href="https://www.benzinga.com/stock/addyy#OTC">ADDYY</a>) currently has an Earnings ESP of +0.05% and a Zacks Rank of 2.
ADDYY is likely to register bottom and top-line growth when it reports second-quarter 2024 results. The Zacks Consensus Estimate for its quarterly revenues is pegged at $6.4 billion, indicating 9.2% growth from the figure reported in the year-ago quarter.
The consensus estimate for ADDYY&#39;s earnings is pegged at 69 cents a share, indicating a sharp rise from earnings of 26 cents a share reported in the year-ago quarter. The consensus mark has risen from 42 cents per share in the past 30 days.
MGM Resorts International (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/mgm#NYSE">MGM</a>) currently has an Earnings ESP of +15.35% and a Zacks Rank of 3. MGM is likely to register bottom and top-line growth when it reports second-quarter results. The Zacks Consensus Estimate for its quarterly revenues is pegged at $4.2 billion, indicating 6% growth from the figure reported in the year-ago quarter.
The consensus estimate for MGM Resorts&#39; earnings is pegged at 66 cents a share, implying an 11.9% increase from the year-earlier quarter. The consensus mark has moved down by a penny in the past seven days.
Planet Fitness (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/plnt#NYSE">PLNT</a>) currently has an Earnings ESP of +1.24% and a Zacks Rank of 3. PLNT is likely to have register bottom and top-line growth in its second-quarter results. The Zacks Consensus Estimate for its quarterly revenues is pegged at $294.4 million, indicating 2.8% growth from the figure reported in the year-ago quarter.
The consensus estimate for Planet Fitness&#39; quarterly earnings is pegged at 66 cents per share, indicating a 1.5% rise from the year-ago quarter. The consensus mark has risen by a penny in the past 30 days.
<a href="https://www.zacks.com/stock/news/2307006/carter-s-cri-q2-earnings-coming-up-what-s-in-the-cards?cid=CS-BENZ-FT-analyst_blog|earnings_preview-2307006">To read this article on Zacks.com click here.</a>

PLNT

Carter's Q2 Earnings Coming Up: What's in the Cards?

Bernstein

밈 암호화폐인 도지코인(CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>)은 지난 한 주 동안 80% 이상 상승하며 <a href="https://www.benzinga.com/markets/cryptocurrency/24/11/41876486/dogecoin-explodes-for-86-weekly-gain-what-is-going-on" target="_blank" rel="noopener">52주 신고가를 경신</a>하는 등 가격과 가치가 급등하고 있다.
최근의 가치 상승으로 도지코인은 일부 유명 글로벌 기업의 가치를 넘어섰다.
무슨 일이 일어났을까?: 도지코인은 2013년 잭슨 팔머와 빌리 마커스가 비트코인(CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>)을 조롱하기 위한 <a href="https://www.benzinga.com/markets/cryptocurrency/23/11/36030223/if-you-invested-1-000-in-dogecoin-when-the-meme-coin-launched-heres-how-much-youd-have-now" target="_blank" rel="noopener">풍자적 코인</a>으로 만들었다.
현재 시가총액 기준으로 <a href="https://www.benzinga.com/money/dogecoin-doge-price-prediction" target="_blank" rel="noopener">도지코인의 가치</a>는 477억 달러에서 1조 7,200억 달러로 비트코인을 뒤쫓고 있지만, 그 정도의 가치 상승은 결코 웃어넘길 수 있는 일이 아니다.
도지코인의 현재 시가총액 477억 달러는 <a href="https://companiesmarketcap.com/page/5/" target="_blank" rel="noopener">companiesmarketcap.com</a>에 따르면 전 세계에서 428째로 큰 규모다.
다음은 월요일 기준으로 도지코인보다 시가총액이 낮은 회사들이다.  
<ul>
<li>옥시덴탈 페트롤리엄 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/OXY#NYSE">OXY</a>): 476억 달러</li>
<li>폭스바겐 (OTC:<a class="ticker" href="https://www.benzinga.com/stock/VWAGY#OTC">VWAGY</a>): 463억 달러</li>
<li>나스닥 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NDAQ#NASDAQ">NDAQ</a>): 457억 달러</li>
<li>큐리그 닥터페퍼 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KDP#NASDAQ">KDP</a>): 449억 달러</li>
<li>포드 모터 컴퍼니 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>): 447억 달러</li>
<li>하이네켄 (OTC:<a class="ticker" href="https://www.benzinga.com/stock/HEINY#OTC">HEINY</a>): 441억 달러</li>
<li>크로거 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KR#NYSE">KR</a>): 432억 달러</li>
<li>아디다스 (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>): 425억 달러</li>
<li>혼다 모터 컴퍼니 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>): 425억 달러</li>
<li>델타항공 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DAL#NYSE">DAL</a>): 409억 달러</li>
<li>크래프트 하인즈 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KHC#NASDAQ">KHC</a>): 394억 달러</li>
<li>룰루레몬 애슬레티카 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>): 391억 달러</li>
<li>얌 브랜즈 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>): 382억 달러</li>
<li>세븐일레븐: 373억 달러</li>
<li>로블록스 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>): 357억 달러</li>
</ul>
지금까지 도지코인보다 가치가 낮은 15개 기업을 소개했다. 몇 년 전만 해도 장난으로 만든 암호화폐가 포드나 아디다스 같은 회사보다 더 큰 기업이 될 것이라고는 상상도 못했지만, 이제는 현실이 되었다.
더 읽기: <a href="https://kr.benzinga.com/crypto/bitcoin/%EB%B9%84%ED%8A%B8%EC%BD%94%EC%9D%B8%EC%9D%B4-87000-%EC%82%AC%EC%83%81-%EC%B5%9C%EA%B3%A0%EC%B9%98-%EB%8F%8C%ED%8C%8C-%EC%9D%B4%EB%8D%94%EB%A6%AC%EC%9B%80-5-%EC%83%81%EC%8A%B9-%EB%8F%84%EC%A7%80/" target="_blank" rel="noopener">비트코인이 $87,000 사상 최고치 돌파, 이더리움 5% 상승, 도지코인은 $0.30 넘어 20% 상승</a>
다음 단계는?: 암호화폐 부문은 2024년 선거 이후 가치와 관심이 급증하고 있으며, 도지코인은 유일하게 상승한 암호화폐가 아니다.
비트코인은 월요일에 사상 최고치를 경신했으며 현재 88,000달러 이상에서 거래되고 있다.
도지코인은 월요일에 0.3278달러로 1년 만에 최고치를 기록했으며 현재 0.3251달러에 거래되고 있다. 지난 7일 동안 암호화폐가 100% 이상 상승했지만, 도지코인은 2021년 5월에 세운 사상 최고가보다 낮은 가격에 거래되는 중이다.
도지코인의 현재 사상 최고가는 0.7376달러로, 이는 일론 머스크가 &#8216;새터데이 나이트 라이브&#8217; 에피소드에 출연해 밈 암호화폐에 대해 여러 차례 언급했던 당일에 도달한 수준이다.
한편 머스크가 도널드 트럼프 대통령 당선인의 정부효율성부(D.O.G.E.)를 맡게 되면서 도지코인에 대한 관심이 높아졌다.
사진 출처: Unsplash의 Executium
Benzinga Pro의 독점 뉴스 및 도구로 더 많은 승리를 거두세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

도널드 트럼프가 제안한 수입 관세가 운동화 제조업체와 소매업체에 큰 영향을 미칠 것이라는 우려가 운동화 업계를 휩쓸고 있다. 이러한 잠재적인 정책은 특히 <a href="https://www.benzinga.com/news/24/11/41795320/trumps-20-tariff-plans-could-unleash-wave-of-spending-on-big-ticket-buys-in-holiday-quarter-says-eco">아시아 제조 허브에 크게 의존</a>하는 기업들에게 영향을 미칠 수 있다.
무슨 일이 일어났을까? <a href=""https://www.benzinga.com/news/large-cap/24/11/41774549/trumps-big-tech-policies-what-gop-victory-means-for-apple-google-microsoft"">트럼프 대통령이 모든 수입품에 20% 관세를 부과</a>하고 특히 중국산 제품에 60%의 초고율 관세를 부과하겠다고 밝힌 후 업계 리더들은 충격에 대비하고 있다. 이미 상당한 수입 관세를 부담하고 있는 신발 부문은 생산 비용이 더욱 급증할 수 있다.
주요 운동복 기업 주가가 하락하면서 이러한 우려는 미국 증시에 반영되었다. 나이키(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) 주가는 3.41% 하락했으며, 아디다스 (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)도 3.62% 하락했다. 언더아머(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>)는 1.35% 하락했고, Vans 모회사인 VF 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>)도 2.67% 하락했다.
댄 셔리던(Dan Sheridan) 브룩스 러닝 CEO는 <a href="https://finance.yahoo.com/news/starbucks-ceo-no-plans-to-move-hq-out-of-seattle-as-the-company-attempts-a-turnaround-214425009.html">야후 파이낸스</a>와 인터뷰에서 &#8220;이것은 전체 산업에 큰 역풍이 될 것&#8221;이라며 현재 신발 회사들이 중국산 수입품에 대한 20% 관세와 베트남산 수입품에 대한 약 27%의 관세를 감당하고 있다고 지적했다.
벤징가는 영향을 받은 회사에 연락을 했지만 즉각적인 응답을 받지는 못했다.
왜 중요할까? 운동복 산업의 취약성은 중국, 베트남, 인도네시아 등 아시아 제조 허브에 대한 의존도가 높기 때문이다. 추가 관세가 부과되면 회사들은 더 높은 비용을 흡수하거나 소비자에게 전가해야 할 수 있다.
하지만 일부 회사들은 시장 불확실성 속에서도 탄력성을 보였다. 푸마(OTC:<a class="ticker" href="https://www.benzinga.com/stock/PMMAF#OTC">PMMAF</a>) 주가는 2.10% 상승했으며 호카오네오네(Hoka One One)의 모회사인 데커스 아웃도어(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DECK#NYSE">DECK</a>)도 0.67% 상승했다.
더 읽기: 
<ul>
<li><a href="https://kr.benzinga.com/news/usa/stocks/%ED%8A%B8%EB%9F%BC%ED%94%84%EC%9D%98-20-%EA%B4%80%EC%84%B8-%EA%B3%84%ED%9A%8D-%EC%97%B0%EB%A7%90-%EA%B3%A0%EA%B0%80%ED%92%88-%EC%86%8C%EB%B9%84-%ED%8F%AD%EB%B0%9C-%EC%9C%A0%EB%B0%9C%ED%95%A0/">트럼프의 20% 관세 계획, 연말 고가품 소비 폭발 유발할 수도, 경제학자 저스틴 울퍼스</a></li>
</ul>
이미지: Dall-E로 생성
면책 조항: 이 기사는 부분적으로 <a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener">벤징가 뉴로(Benzinga Neuro)</a>의 도움을 받아 작성되었으며, 벤징가 에디터들이 검토한 후 게시했습니다.
Benzinga Pro의 독점 뉴스 및 도구로 더 많은 승리를 거두세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

아디다스(OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)는 환율 중립 매출이 8% 증가한 2024년 1분기 예비 실적 <a href="https://www.adidas-group.com/en/media/press-releases/adidas-delivers-better-than-expected-performance-in-the-first-quarter-and-increases-its-full-year-guidance" target="_blank" rel="noreferrer noopener">결과</a>를 보고했다. 유로 기준으로 해당 분기 매출은 4% 증가한 54억 5,800만 유로를 기록했다.
분기 총이익률은 51.2%로 지난해 44.8%보다 6.4%포인트 개선됐다.
영업 이익은 지난해 6천만 유로에서 3억 3천6백만 유로로 크게 증가했다.
최근 이지(Yeezy) 드롭은 1분기에 약 1억 5천만 유로의 매출과 약 5천만 유로의 영업 이익을 창출했다.
남은 이지 재고로 인해 약 2억 유로의 추가 매출이 발생하고 올해 남은 기간 동안 더 이상의 이익 기여는 없을 것이다.
전망 (Guidance): 아디다스는 연간 수익 지침을 상향 조정했으며 2024년에는 환율 중립 매출이 이전 한 자릿수 중반 성장률에서 한 자릿수 중반 이상 성장률로 증가할 것으로 예상한다.
독일 신발 제조업체는 또한 영업 이익 지침을 약 5억 유로에서 약 7억 유로로 늘렸다.
아디다스는 불리한 환율 효과가 2024년 수익성에 큰 영향을 미칠 것으로 예상하고 있다.
Flickr의 chinnian에 의한 이미지

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