Columbia Sportswear 주식 (NASDAQ: COLM)

에 대한 최신 뉴스 Columbia Sportswear (NASDAQ:COLM) 주식

Columbia Sportswear

Columbia Sportswear Co makes outdoor and active-lifestyle apparel, footwear, equipment, and accessories that it sells under four primary brands: Columbia, Sorel, Mountain Hardwear, and prAna. The majority of sales are in the United States, but the company also has remarkable sales in its three other geographic segments: Latin American and Asia-Pacific; Europe, Middle East, and Africa; and Canada. The majority of sales are through wholesale channels, including sporting goods and department stores, but the company also operates its own branded stores in each of its geographic segments. Columbia sources products from around the world and uses contract manufacturers outside the United States, predominantly in Asia to manufacture its various products.

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LEVI

마진이 좁은 상황에서 소비자에게 비용을 전가하거나 생산을 미국으로 이전하는 것은 대부분의 기업에게 선택지가 아니다.다음은 가장 큰 타격을 받을 것으로 예상되는 4대 의류 브랜드 기업이며, 투자자들은 주의해야 한다.

미중 무역 전쟁으로 가장 큰 타격 입을 대형 의류 브랜드 주식 4종목

Nike Inc. NKE

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ONON

목요일(3일) 경제학자 피터 쉬프는 나이키(NYSE:NKE)가 새로 부과된 관세에도 불구하고 생산을 미국으로 이전하지 않을 것이라고 경고하면서 신발 대기업 나이키의 가격 상승과 미국 국내 판매 감소를 예측했다. 

피터 쉬프 &#34;나이키는 미국에 공장 짓지 않을 것...중국 등에 판매하면 그만&#34;

Trump Says He Will Impose 25% Tariffs On Canada, Mexico On First Day Of Office And Extra Tariffs On China Until They 'Pay Attention'

AMWD

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CLAR

COOK

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기업 고위 관계자들이 대통령 당선자 도널드 트럼프의 관세 계획에 대한 대응 전략을 이미 마련했다. 트럼프 행정부는 중국 수입품에 대해 평균 20%의 관세를 인상할 것으로 예상되며, 소비재가 아닌 상품은 60%까지 인상될 수 있다고 골드만삭스의 로니 워커(Ronnie Walker)가 화요일에 발표한 보고서에서 밝혔다.

트럼프의 관세 폭풍: 미국 기업들이 반격하기 위해 사용하는 3가지 생존 전략

Columbia Sportswear Company - Common Stock

Columbia Sportswear Co

Barclays analyst Paul Kearney on Monday initiated coverage on the shares of Gildan Activewear Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIL#NYSE">GIL</a>) and announced a price forecast of $51.
The analyst initiated coverage on Macy&#8217;s Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>) and Columbia Sportswear Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with an Equal Weight rating and announced a price forecast of $12 and $64, respectively.
Kearney also initiated coverage on the shares of Carter&#8217;s Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRI#NYSE">CRI</a>) and Kohls Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with an Underweight rating and announced a price forecast of $25 and $4, respectively.
While the analyst acknowledges the strength of the U.S. consumer, he remains cautious in the short term due to market turbulence and policy uncertainties impacting consumer and business sentiment. 
Also Read: <a href="https://www.benzinga.com/news/25/04/45039495/dominos-pizza-q1-operating-margin-shrinks-as-lower-income-consumers-feel-the-pinch">Domino&#8217;s Pizza Q1 Operating Margin Shrinks As Lower-Income Consumers Feel the Pinch</a>
The analyst highlights apparel as one of the sectors most vulnerable to tariff policy shifts. Considering the deflationary tendencies of apparel, along with consumer challenges and intense competition, Kearney anticipates a decline in unit sales during the second half of 2025 and the first half of 2026.
Although inventory management among department stores and retailers has normalized throughout 2024, the analyst warns that supply chain risks and weakening consumer demand could prompt retailers to adopt a conservative buying strategy in the second half of 2025.
The analyst expects retailers to prioritize key brands that drive traffic, manage costs effectively and offer better value to shoppers.
Kearney prefers companies that are expanding their direct-to-consumer (DTC) businesses and strengthening brand positioning to support price increases such as Ralph Lauren Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>), Kontoor Brands Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KTB#NYSE">KTB</a>), and Levi Strauss &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>).
Companies that maintain diversified geographic exposure to help mitigate pricing challenges internationally include Ralph Lauren, Levi and PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>).
Companies that demonstrate operational advantages in sourcing to better handle tariff risks with the likes of Gildan, Kontoor Brands and offer strong free cash flow to equity, providing flexibility to return capital to shareholders, such as Gildan and PVH).
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Photo: Shutterstock

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Analyst Ratings

General

Barclays Flags Macy's, Kohl's Risks During Consumer Weakness; Highlights Gildan, Levi's For Strength

4 analysts have expressed a variety of opinions on Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) over the past quarter, offering a diverse set of opinions from bullish to bearish.
The table below provides a concise overview of recent ratings by analysts, offering insights into the changing sentiments over the past 30 days and drawing comparisons with the preceding months for a holistic perspective.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">1</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts provide deeper insights through their assessments of 12-month price targets, revealing an average target of $68.5, a high estimate of $91.00, and a low estimate of $51.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 7.43%. 
<img src="https://www.benzinga.com/files/images/story/2025/1745841651_0.png" alt="price target chart" />
<h2>Diving into Analyst Ratings: An In-Depth Exploration</h2>
A comprehensive examination of how financial experts perceive Columbia Sportswear is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;--------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Paul Kearney &#x7C;Barclays &#x7C;Announces &#x7C;Equal-Weight &#x7C; $64.00&#x7C;- &#x7C; 
&#x7C;Jay Sole &#x7C;UBS &#x7C;Raises &#x7C;Sell &#x7C; $51.00&#x7C;$42.00 &#x7C; 
&#x7C;Jim Duffy &#x7C;Stifel &#x7C;Lowers &#x7C;Buy &#x7C; $91.00&#x7C;$100.00 &#x7C; 
&#x7C;Paul Lejuez &#x7C;Citigroup &#x7C;Lowers &#x7C;Neutral &#x7C; $68.00&#x7C;$80.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Columbia Sportswear. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Offering insights into predictions, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Columbia Sportswear compared to the broader market.</li>
<li>Price Targets: Understanding forecasts, analysts offer estimates for Columbia Sportswear's future value. Examining the current and prior targets provides insight into analysts' changing expectations.</li>
</ul>
Considering these analyst evaluations in conjunction with other financial indicators can offer a comprehensive understanding of Columbia Sportswear's market position. Stay informed and make well-informed decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/COLM/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Columbia Sportswear analyst ratings.</a>
<h2>Delving into Columbia Sportswear's Background</h2>
Columbia Sportswear Co makes outdoor and active-lifestyle apparel, footwear, equipment, and accessories that it sells under four primary brands: Columbia, Sorel, Mountain Hardwear, and prAna. The majority of sales are in the United States, but the company also has remarkable sales in its three other geographic segments: Latin American and Asia-Pacific; Europe, Middle East, and Africa; and Canada. The majority of sales are through wholesale channels, including sporting goods and department stores, but the company also operates its own branded stores in each of its geographic segments. Columbia sources products from around the world and uses contract manufacturers outside the United States, predominantly in Asia to manufacture its various products.
<h3>A Deep Dive into Columbia Sportswear's Financials</h3>
Market Capitalization: Indicating a reduced size compared to industry averages, the company's market capitalization poses unique challenges.
Positive Revenue Trend: Examining Columbia Sportswear's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 3.45% as of 31 December, 2024, showcasing a substantial increase in top-line earnings. When compared to others in the Consumer Discretionary sector, the company faces challenges, achieving a growth rate lower than the average among peers.
Net Margin: Columbia Sportswear's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 9.35% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 5.75%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Columbia Sportswear's financial strength is reflected in its exceptional ROA, which exceeds industry averages. With a remarkable ROA of 3.58%, the company showcases efficient use of assets and strong financial health.
Debt Management: Columbia Sportswear's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.25.
<h2>The Core of Analyst Ratings: What Every Investor Should Know</h2>
Ratings come from analysts, or specialists within banking and financial systems that report for specific stocks or defined sectors (typically once per quarter for each stock). Analysts usually derive their information from company conference calls and meetings, financial statements, and conversations with important insiders to reach their decisions.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
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Beyond The Numbers: 4 Analysts Discuss Columbia Sportswear Stock

Barclays analyst Paul Kearney initiates coverage on Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with a Equal-Weight rating and announces Price Target of $64.

Barclays Initiates Coverage On Columbia Sportswear with Equal-Weight Rating, Announces Price Target of $64

The average tariff rate on Chinese goods entering the United States is currently over 145%, far higher than anything President <a href="https://www.benzinga.com/topic/donald-trump">Donald Trump</a> introduced during his first term and a rate that already has severe economic effects.
While many companies opened their pocketbooks to stock up on extra merchandise to avoid tariffs, those stockpiles will dwindle in a few months, and consumers will feel the brunt of the added costs. Apparel manufacturers and retailers that source large portions of their products from China or other Asian countries will be most affected.
With tight margins, passing on costs to consumers or moving production back to the U.S. is not an option for most of them. 
Here are the four big-brand apparel companies that will be worst hit &#8211; investors beware.
<h2 class="wp-block-heading">V.F. Corp.&nbsp;</h2>
VF Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) cut its dividend by 71% during an October 2023 earnings release, but that was just the tip of the iceberg for the apparel manufacturer that claims popular brands like Timberland, Vans, North Face, JanSport, and Dickie's. The stock was trading near $90 per share in the spring of 2021 and suffered a stunning decline over the next three years, bottoming out under $13 per share amid sales slumps and competition from cheaper online competitors. The stock was beginning to rebound from its May 2024 lows, but then the trade war hit, and shares slumped from $26 back down to under $11.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBjBKW00Cvzi7K_zvvxJcFOIuERkwISPI7_MsmpYhtc-h_-rE-5QiNcM3xtnE5xRtDDObwpehiC9iFIBsvboyjTdObyILg5QrgD8Aq101I_7ylRmmZl9XERRja_Pr9YwI0qF1xqA?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
VFC is not well-equipped to handle an extensive trade war, considering the bulk of its production comes from Asia. The company has over 400 factories in China and another 200 in Vietnam but fewer than 50 locations in the United States. Moving production back to the U.S. is untenable, so the VFC will need to seek out sites in nations with lower tariff rates, like India. VFC trades at 11 times forward earnings, which is on the high side for apparel manufacturers, especially considering its close competitor, PVH Corp, trades at just 5 times forward earnings. The company also has a high debt-to-equity ratio (3.42), declining revenue, and poor Benzinga Edge ratings, including a paltry 16.94 in Value. VFC may have brand value, but this is one falling knife not worth catching right now.
<h2 class="wp-block-heading">Columbia Sportswear Co.&nbsp;</h2>
Columbia (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NYSE">COLM</a>) is another apparel company specializing in footwear and outerwear with a heavy manufacturing presence in Asia. Marketing mostly under its namesake flagship brand, Columbia was already losing market share as its sales primarily come through wholesale distribution to department and sporting goods stores. And while its products are sold worldwide, the primary manufacturing hubs are in China, Vietnam, Cambodia, and Taiwan. Although the company has significant operations in Japan, India, and Bangladesh, surviving a tariff war without further damage will be difficult due to declining margins and a valuation that doesn't match the fundamentals.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzrGNLXgnGi5ddNDNYN55jQZFTbUpBm8E8yYxNPgrpngIuvH1JN53EyCYMs0iENlbwwKfilSLQA7X_nQIc_AL9f2XdnNCK6fDyfo6zKCFmlmgg2rUAN7bHF0NnGWfXW-FQjxFh5Q?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
COLM trades at 16.5 times forward earnings, far higher than most apparel manufacturers, and a figure not supported by profit margins that have now dropped under 7%. Revenue has declined in four of the last five quarters, and the dividend yields just 1.87%. COLM also rates poorly on Benzinga Edge, including a 29.11 Momentum score and 39.30 Quality score. The stock chart matches these scores as a Death Cross (where the 50-day moving average drops below the 200-day moving average) formed earlier this month. The Relative Strength Index (RSI) is still above the oversold threshold at 37, indicating that the stock may still have room to drop.
<h2 class="wp-block-heading">American Eagle Outfitters Inc.&nbsp;</h2>
American Eagle (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>) used to be a staple in every suburban mall, but now the brand has fallen in both stature and profitability. American Eagle owns both its namesake brand and the more affordable Aerie brand, although it doesn't own any of the factories around the world where its clothes are produced. The company sources its goods from a global array of facilities, including 101 factories in China, 67 in Vietnam, 39 in India, 27 in Cambodia, and 24 in Bangladesh. Although the company has other sources in Central America and Europe, most of its suppliers reside in Asia, which presents a problem in the current tariff environment.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0BbOecuJufdVxg0kMALPLLqJ9cl3fbjn3XW5xGNZkdzRZaNB48nKT45HsTfmRFHANAFjW8f3PFZtxnRm6DMakRWs-Qj6oaW_oi9p5xA_mnT2nfhCpg24IfxflKoJJoJ1IpEvAuw?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
AEO's valuation makes it look tempting to buy, but investors should be cautious due to the company&#8217;s heavy reliance on Asian facilities it does not own. AEO shares trade at just 7.4 times forward earnings with a 0.36 Price-to-Sales (P/S) ratio, but its profit margins are lower than those of competitors like Abercrombie and Fitch and Urban Outfitters. The stock hasn't traded above its 200-day moving average since last October, and it is one of the most heavily shorted apparel retailers, with nearly 19% of its float sold short.
<h2 class="wp-block-heading">Levi Strauss and Co.&nbsp;</h2>
Levi Strauss (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>) makes arguably the world's most famous pair of jeans, but unfortunately, those jeans are manufactured in areas facing heavy tariffs. The company's factory list spans a wider geographic range than Columbia or VF Corp, but the Asian presence is heavy, especially in China, Cambodia, and Vietnam. Its only locations in the United States are in Los Angeles. 
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenfA3PMf7c4DJtQFcipbzAYAsKz9Uwm4mG1eIQ8W_1zjRDDzPitwbDGLgWXzQfeJFRKnLm1mWWzHeNcl2t2tq8ICN5wcSukMmHPvIEyiiyVvBQsD9GMQTtpcaV2cRpetdE27Jcrg?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
Unlike Columbia or VF Corp, Levi's saw its revenue and margins rebound from the lows of 2024. In February, it posted its first profit margin of over 5% since May 2023, and revenue grew for the third consecutive quarter. However, the company still faces headwinds beyond tariffs, as LEVI shares trade at 11.6 times forward earnings with a high Price-to-Book (P/B) ratio of 3.01. Its dividend payout ratio (DPR) is also over 58%, an elevated figure for an apparel manufacturer. Benzinga Edge is not fond of the stock either, ranking it 25.66 in Momentum and 60.95 in Growth. And finally, the stock is trading firmly below its 50-day and 200-day moving averages, a technical signal pointing to more downside momentum.
<h2 class="wp-block-heading">Matt Maley Alerts Inner Circle Before TV Appearances</h2>
While millions watch Matt discuss tariffs on Bloomberg, CNBC, and more — only his Inner Circle members received his specific trade recommendations. Get Behind the Scenes Access <a href="https://www.benzinga.com/premium/ideas/7-day-free-trial-matt-maley-inner-circle/?el=ResearchDaily&amp;he={{email}}&amp;adt_ei={{email}}&amp;utm_adType=SponsorAd&amp;utm_ad=RD0425&amp;utm_campaign=7daytrial">HERE</a>
Editorial content from our Expert contributors is intended to be information for the general public and not individualized investment advice. Editors/contributors are presenting their individual opinions and strategies, which are neither expressly nor impliedly approved or endorsed by Benzinga.
Photo: Shutterstock

China Trade War: 4 Big-Brand Stocks That Will Suffer Most

UBS analyst Jay Sole maintains Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with a Sell and raises the price target from $42 to $51.

UBS Maintains Sell on Columbia Sportswear, Raises Price Target to $51

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APTV

BABA

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New Oriental Education & Technology Group

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EXPE

FIVE

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GENI

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HLLY

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IRBT

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Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

DECK

FEDU

PSNYW

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TSCO

Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

AENT

ALUR

ATAT

CLEU

DOGZ

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Shares of the companies in the broader consumer discretionary sector are trading lower amid US-China trade announcements and overall market weakness, which is clouding certainty around consumer spending and the state of the economy.

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HELE

Shares of retail and apparel stocks are trading lower as investors weigh the potential impacts of tariffs on the sector. Economic uncertainty could also cloud consumer spending outlook.

BIRD

SBUX

SHOO

Shares of consumer discretionary stocks are trading lower amid continued market volatility on tariff concerns, which have driven economic uncertainty. Tariffs could disrupt supply chains and raise prices, while an economic slowdown could weaken consumer demand.

Citigroup analyst Paul Lejuez maintains Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) with a Neutral and lowers the price target from $80 to $68.

Citigroup Maintains Neutral on Columbia Sportswear, Lowers Price Target to $68

U.S. stocks were lower, with the Dow Jones index falling over 900 points on Friday.
Shares of Simulations Plus, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SLP#NASDAQ">SLP</a>) rose sharply during Friday's session as the company posted stronger-than-expected results for its second quarter and issued upbeat FY25 <a href="https://www.benzinga.com/quote/SLP">earnings forecast</a>.
Simulations Plus reported quarterly earnings of 31 cents per share which beat the analyst consensus estimate of 12 cents per share. The company reported quarterly sales of $22.400 million which beat the analyst consensus estimate of $21.925 million.
Simulations Plus shares jumped 5.4% to $25.11 on Friday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>USA Rare Earth, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/USAR#NASDAQ">USAR</a>) shares jumped 33.3% to $8.67.</li>
<li>Alumis Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALMS#NASDAQ">ALMS</a>) gained 11.8% to $9.55.</li>
<li>XChange TEC.INC (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/XHG#NASDAQ">XHG</a>) surged 10.4% to $0.8200. XChange TEC.INC announced the acquisition of a Hong Kong-based insurance brokerage firm licensed by the Hong Kong Insurance Authority.</li>
<li>Regencell Bioscience Holdings Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RGC#NASDAQ">RGC</a>) gained 6.8% to $25.95.</li>
<li>SBC Medical Group Holdings Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBC#NASDAQ">SBC</a>) gained 6% to $3.36.</li>
<li>Monro, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MNRO#NASDAQ">MNRO</a>) rose 5.5% to $15.27.</li>
<li>MarketAxess Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MKTX#NASDAQ">MKTX</a>) gained 5% to $227.03 after the company announced trading volume statistics for march and first quarter.</li>
<li>Savers Value Village, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SVV#NYSE">SVV</a>) rose 5% to $7.46. William Blair analyst Dylan Carden initiated coverage on Savers Value Village with an Outperform rating.</li>
<li>Columbia Sportswear Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) surged 3.4% to $69.48.</li>
</ul>
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Photo via Shutterstock

Intraday Update

Movers

ALMS

MKTX

MNRO

USAR

Simulations Plus Posts Better-Than-Expected Results, Joins Savers Value Village, MarketAxess Holdings And Other Big Stocks Moving Higher On Friday

Economist Peter Schiff warned on Thursday that Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) won&#8217;t shift production to the United States despite newly imposed tariffs, predicting higher prices and <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why">reduced domestic sales for the footwear giant</a>.
What Happened: &#8220;Nike won&#8217;t build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs,&#8221; Schiff wrote on X. &#8220;The result will be fewer sneakers sold in the U.S. at much higher prices.&#8221;
When questioned whether Nike might absorb tariff costs while building domestic factories, Schiff dismissed the idea, suggesting the company would instead redirect products: &#8220;They will eventually sell more sneakers to consumers in other countries instead, as they buy what Americans can no longer afford.&#8221;
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The comments come as Nike shares plummeted 14.44% on Thursday after President Donald Trump announced sweeping reciprocal tariffs affecting the company&#8217;s supply chain. Vietnam, where <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why">Nike produces nearly 50% of its footwear</a>, faces a 46% tariff increase.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Nike won&#39;t build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs. Plus, they need to stay competitive selling to customers in other countries that don&#39;t impose tariffs. The result will be fewer sneakers sold in the U.S. at much higher prices.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1907812445260800264?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Why, they will still sell sneakers at higher prices in the U.S. The sneakers they don&#39;t sell in the U.S. they will sell to consumers in other countries instead, like China. That&#39;s a much better strategy.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1907815526027448587?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
<figure class="wp-block-image aligncenter size-large is-resized"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/03220426/Screenshot-2025-04-04-at-7.33.26%E2%80%AFAM-1024x657.png" alt="" class="wp-image-856620" style="width:912px;height:auto" /><figcaption class="wp-element-caption">Nike&#8217;s revenue worldwide in million U.S. dollars from the fiscal years of 2017 to 2024, by region— Source: Statista</figcaption></figure>
Why It Matters: Goldman Sachs identified Nike among <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">several retailers with high exposure to the new tariffs</a>, which include a 34% rate for China and 32% for Indonesia, both key manufacturing locations for the company.
The broader market experienced significant turmoil following the tariff announcement, with Wall Street losing <a href="https://www.benzinga.com/government/regulations/25/04/44631916/wall-street-wipes-out-2-trillion-apple-eyes-worst-day-since-covid-19-pandemic-oil-plummets-whats-driving-markets-thursday">approximately $2 trillion in market value</a>. 
Consumer discretionary <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">stocks were particularly hard hit</a>, with Nike&#8217;s competitors also suffering substantial losses—Lululemon Athletica Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) fell 9.28%, and Adidas shares declined on its 39% Vietnamese manufacturing exposure.
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Analysts warn that brands will need to adjust pricing, negotiate with vendors, and optimize costs to protect margins. Wedbush Securities analyst Dan Ives called the tariffs &#8220;worse than the worst case scenario,&#8221; with particular concern about the China and Taiwan tariffs&#8217; <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why">impact on supply chains and demand</a>.
Nike lags behind Lululemon, Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>), Under Armour (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>), Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>), VF Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), and On Holding AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>), struggling with negative growth and momentum. Benzinga Edge Stock Ranking also indicates a bearish price trend for Nike across short- and long-term periods. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-2#:~:text=Turn%20Market%20Chaos,when%20markets%20rebound">Sign up to learn more</a>.
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<li><a href="https://www.benzinga.com/news/25/04/44630931/commerce-secretary-lutnick-says-us-markets-will-perform-extremely-well-long-term-despite-trump-tariff-selloff">This Jeff Bezos-backed startup will allow you to <a href="https://arrivedhomes.go2cloud.org/aff_c?offer_id=15&amp;aff_id=1006&amp;aff_sub=yahoo&amp;aff_sub2=byerscta100">become a landlord in just 10 minutes, with minimum investments as low as $100</a>.</a></li>
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Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Peter Schiff Says Nike 'Won't Build Factories' In US, They Will Sell To Countries Like China: A Much Better Strategy Amid Trump Tariffs

Shares of retail and apparel stocks are trading lower following weak guidance from Kohl's, which added to recent consumer concerns.

As President Donald Trump threatens <a href="https://www.benzinga.com/news/global/25/02/44010093/trumps-plan-for-canada-mexico-china-tariffs-to-start-march-4-could-shake-stock-market">new import duties beginning March 4</a>, American businesses are exploring creative strategies to reduce tariff costs rather than moving production to the U.S.
The stakes are high, with Edward Steiner, senior director of international trade at law firm Sandler, Travis &amp; Rosenberg, describing sweeping tariffs as potentially &#8220;existential&#8221; for many companies, <a href="https://www.economist.com/business/2025/02/24/a-guide-to-dodging-donald-trumps-tariffs">The Economist reported last week</a>.
With Trump promising &#8220;no exceptions&#8221; to his trade policies, businesses that benefited from exemptions during his first term—like Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>)—may find relief harder to secure.
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Even relocating production from China to Southeast Asian countries might provide only temporary shelter.
&#8220;Companies could move operations to Thailand or Malaysia but end up having the same conversations in 18 months,&#8221; Dave Townsend of law firm Dorsey &amp; Whitney told The Economist.
Instead, many businesses are turning to &#8220;tariff engineering,&#8221; strategically modifying products to change their official classification. The practice <a href="http://files.lsba.org/documents/publications/BarJournal/Journal-Dec2017-Jan2018.pdf">dates back to at least 1881</a>, when the Supreme Court ruled that a sugar importer could legally alter merchandise to qualify for lower duty rates.
Modern examples <a href="https://blogs.pugetsound.edu/econ/2019/02/18/tariff-engineering-and-americas-favorite-shoe/">include Nike's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) Converse footwear brand</a>, which added a fabric layer to roughly half the insole of its Chuck Taylor All Star shoes imported from Vietnam. The design change reduced duties from up to 48% to as low as 7.5%. Similarly, Columbia Sportswear Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) added pockets below the waist on shirts and blouses to shift them into lower-tariff categories.
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Walt Disney's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) Marvel unit exploited similar tariff classifications to lower import costs, according to <a href="https://www.smithsonianmag.com/smart-news/this-is-why-your-converse-sneakers-have-felt-on-the-bottom-6016648/">Smithsonian magazine</a>. Under customs regulations, &#8220;dolls&#8221; representing humans face higher tariffs than &#8220;toys&#8221; representing non-humans. The comic-book company successfully argued in court that its action figures qualified as &#8220;toys&#8221; rather than &#8220;dolls,&#8221; despite questions about whether superheroes should be classified as non-human.
Additional tactics include using the &#8220;first-sale&#8221; provision, which allows importers to value goods based on manufacturer prices rather than the higher prices charged by middlemen.
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Cash flow can be preserved by storing merchandise in bonded warehouses, where duties aren&#8217;t paid until goods are sold, or through temporary import bonds for items intended for re-export—strategies <a href="https://www.maersk.com/logistics-explained/storage-and-warehousing/2024/09/06/bonded-warehouses-explained">recommended last year by shipping giant Maersk</a> to its clients.
While the administration may eventually target the workarounds—customs officials <a href="https://www.foster.com/newsroom-alerts-Customs_Proposes_to_Eliminate_the_First_Sale_Rule">attempted to eliminate the first-sale rule in 2008</a> before being rebuffed by legal challenges—companies will likely continue finding creative solutions.
&#8220;People want stuff, and they&#8217;ll get it one way or another,&#8221; an unnamed trade lawyer told The Economist.
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AAPL

How Companies Are Tweaking Products To Cut Trump's Tariff Costs

Ronald Nelson, Board Member at Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>), reported a large exercise of company stock options on February 18, according to a new SEC filing.
What Happened: A Form 4 filing from the <a href="https://www.sec.gov/Archives/edgar/data/0001050797/000105079725000020//Archives/edgar/data/1050797/000105079725000020/0001050797-25-000020-index.htm">U.S. Securities and Exchange Commission</a> on Tuesday showed that Nelson, Board Member at Columbia Sportswear, a company in the Consumer Discretionary sector, just exercised stock options worth 3,969 shares of COLM stock with an exercise price of $57.05.
The Wednesday morning market activity shows Columbia Sportswear shares down by 0.34%, trading at $88.55. This implies a total value of $125,023 for Nelson's 3,969 shares.
<h3>About Columbia Sportswear</h3>
Columbia Sportswear Co makes outdoor and active-lifestyle apparel, footwear, equipment, and accessories that it sells under four primary brands: Columbia, Sorel, Mountain Hardwear, and prAna. The majority of sales are in the United States, but the company also has remarkable sales in its three other geographic segments: Latin American and Asia-Pacific; Europe, Middle East, and Africa; and Canada. The majority of sales are through wholesale channels, including sporting goods and department stores, but the company also operates its own branded stores in each of its geographic segments. Columbia sources products from around the world and uses contract manufacturers outside the United States, predominantly in Asia to manufacture its various products.
<h3>Columbia Sportswear's Economic Impact: An Analysis</h3>
Decline in Revenue: Over the 3 months period, Columbia Sportswear faced challenges, resulting in a decline of approximately -5.47% in revenue growth as of 30 September, 2024. This signifies a reduction in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Holistic Profitability Examination:
<ul>
<li>
Gross Margin: With a low gross margin of 50.18%, the company exhibits below-average profitability, signaling potential struggles in cost efficiency compared to its industry peers.
</li>
<li>
Earnings per Share (EPS): Columbia Sportswear's EPS is significantly higher than the industry average. The company demonstrates a robust bottom-line performance with a current EPS of 1.56.
</li>
</ul>
Debt Management: The company maintains a balanced debt approach with a debt-to-equity ratio below industry norms, standing at 0.24.
Financial Valuation:
<ul>
<li>
Price to Earnings (P/E) Ratio: The Price to Earnings ratio of 23.26 is lower than the industry average, indicating potential undervaluation for the stock.
</li>
<li>
Price to Sales (P/S) Ratio: The P/S ratio of 1.54 is lower than the industry average, implying a discounted valuation for Columbia Sportswear's stock in relation to sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio 14.43 is below the industry average, indicating that it may be relatively undervalued compared to peers.
</li>
</ul>
Market Capitalization Analysis: Falling below industry benchmarks, the company's market capitalization reflects a reduced size compared to peers. This positioning may be influenced by factors such as growth expectations or operational capacity.
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<h3>Understanding the Significance of Insider Transactions</h3>
Considering insider transactions is valuable, but it's crucial to evaluate them in conjunction with other investment factors.
When discussing legal matters, the term "insider" refers to any officer, director, or beneficial owner holding more than ten percent of a company's equity securities, as stipulated in Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and significant hedge funds. Such insiders are required to report their transactions through a Form 4 filing, which must be completed within two business days of the transaction.
A new purchase by a company insider is a indication that they anticipate the stock will rise.
On the other hand, insider sells may not necessarily indicate a bearish view and can be motivated by various factors.
<h3>A Closer Look at Important Transaction Codes</h3>
When analyzing transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> tend to focus on those in the open market, detailed in Table I of the Form 4 filing. A P in Box 3 denotes a purchase,while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001050797">Check Out The Full List Of Columbia Sportswear's Insider Trades.</a>
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Ronald Nelson Exercises Options, Realizes $125K

Columbia Sportswear Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) shares are tumbling in Tuesday&#8217;s after-hours session on the heels of the company&#8217;s fourth-quarter financial results. Weak first-quarter guidance appears to be weighing on shares. Here&#8217;s a rundown<a href="https://www.benzinga.com/pressreleases/25/02/b43478103/columbia-sportswear-company-reports-fourth-quarter-and-full-year-2024-financial-results-provides-f"> of the report</a>.
<ul>
<li>Q4 Revenue: $1.1 billion, versus estimates of $1.07 billion</li>
</ul>
<ul>
<li>Q4 Adjusted EPS: $1.80, versus estimates of $1.85</li>
</ul>
Total revenue was up 3% on a year-over-year basis. Earnings per share grew 16% year-over-year. The company ended the quarter with $815 million in cash and short-term investments. 
&#8220;I&#8217;m encouraged that sales returned to growth in the&nbsp;fourth quarter, and we expect continued growth in 2025, across most brands and regions,&#8221; said Tim Boyle, chairman, president and CEO of Columbia Sportswear.
&#8220;While we have made substantial progress slowing our rate of SG&amp;A expense growth, we are continuing to pursue cost savings and enhanced profitability.&#8221;
Guidance: Columbia Sportswear expects first-quarter revenue to be between $749 million and $764 million versus estimates of $798.5 million, according to <a href="http://pro.benzinga.com">Benzinga Pro</a>. The company expects first-quarter earnings to be in the range of 62 cents to 70 cents per share versus estimates of 71 cents per share. 
Management will further discuss the quarter on a conference call with analysts and investors at 5 p.m. ET.
COLM Price Action: Columbia Sportswear shares were down 8.86% after-hours, trading at $78.25 at publication Tuesday, per <a href="http://pro.benzinga.com">Benzinga Pro</a>.
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Photo: Shutterstock.

Earnings

Guidance

Columbia Sportswear Stock Dives On Q4 Earnings, Soft Guidance: 'We Are Continuing To Pursue Cost Savings'

The Q4 earnings report for Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) was released on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the latest announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Past Earnings Performance</h3>
Last quarter the company beat on EPS by $0.2 which was followed by a 6.0% increase in the share price the next day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insights into Columbia Sportswear Q4 Earnings

Columbia Sportswear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) reported its Q4 earnings results on Tuesday, February 4, 2025 at 04:05 PM.
Here's what investors need to know about the announcement.
<h3>Earnings</h3>
Columbia Sportswear missed estimated earnings by -4.0%, reporting an EPS of $1.8 versus an estimate of $1.88.
Revenue was up $37.00 million from the same period last year.
<h3>Analysis of Past Earnings</h3>
In the previous quarter, the company beat on EPS by $0.2, resulting in a 6.0% increase change in the share price the following day.
Here's a look at Columbia Sportswear's past performance:

<table>
<thead>
<tr>
<th>Quarter</th>
<th>Q3 2024</th>
<th>Q2 2024</th>
<th>Q1 2024</th>
<th>Q4 2023</th>
</tr>
</thead>
<tbody>
<tr>
<td>EPS Estimate</td>
<td>1.36</td>
<td>-0.34</td>
<td>0.35</td>
<td>1.96</td>
</tr>
<tr>
<td>EPS Actual</td>
<td>1.56</td>
<td>-0.20</td>
<td>0.71</td>
<td>1.86</td>
</tr>
<tr>
<td>Revenue Estimate</td>
<td>936.33M</td>
<td>568.29M</td>
<td>740.02M</td>
<td>1.08B</td>
</tr>
<tr>
<td>Revenue Actual</td>
<td>931.77M</td>
<td>570.24M</td>
<td>769.98M</td>
<td>1.06B</td>
</tr>
</tbody>
</table>

New investors should note that it is sometimes not an earnings beat or miss that most affects the price of a stock, but the guidance (or forecast).
<h3>Guidance</h3>
Columbia Sportswear management provided guidance for FY 2025, expecting earnings between $3.8 and $4.15 per share.
To track all earnings releases for Columbia Sportswear <a href="https://www.benzinga.com/quote/COLM/earnings">visit their earnings calendar here.</a> 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Columbia Sportswear Earnings Review: Q4 Summary

Columbia Sportswear shares are trading lower after the company reported worse-than-expected Q4 adjusted EPS results and issued Q1 adjusted EPS guidance below estimates.

Press Releases

Columbia Sportswear Company Hires Michael Minter as SOREL, VP Brand

Columbia Sportswear Company to Announce Second Quarter 2024 Financial Results on Thursday, July 25, 2024

Columbia Sportswear Company Reports Second Quarter 2024 Financial Results; Updates Full Year 2024 Financial Outlook

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미국으로 수입되는 중국산 제품의 평균 관세율은 현재 145%를 초과하고 있으며, 이는 도널드 트럼프 대통령이 첫 번째 임기 동안 도입한 어떤 관세율보다 훨씬 높으며 이미 심각한 경제적 영향을 미치고 있다.
많은 기업들이 관세를 피하기 위해 추가 상품을 구매하기 위해 지갑을 열었지만, 이러한 재고는 몇 달 내에 소진될 것이며 소비자들은 추가 비용의 직격탄을 맞을 것이다. 중국이나 다른 아시아 국가에서 제품의 대부분을 수입하는 의류 제조업체와 소매업체가 가장 큰 타격을 받을 것이다.
마진이 좁은 상황에서 소비자에게 비용을 전가하거나 생산을 미국으로 이전하는 것은 대부분의 기업에게 선택지가 아니다.
다음은 가장 큰 타격을 받을 것으로 예상되는 4대 의류 브랜드 기업이며, 투자자들은 주의해야 한다.
<h2 class="wp-block-heading">VF 코퍼레이션</h2>
VF 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>)는 2023년 10월 실적 발표에서 배당금을 71% 감축했지만, 이는 팀버랜드, 반스, 노스페이스, 잔스포츠, 딕키스 등 인기 브랜드를 보유한 의류 제조업체에게 있어 빙산의 일각에 불과했다. 주가는 2021년 봄에 주당 90달러 근처에서 거래되었지만, 그 후 3년 동안 판매 부진과 저렴한 온라인 경쟁업체들의 경쟁으로 인해 주가가 13달러 아래로 떨어지는 등 엄청난 하락을 겪었다. 주가는 2024년 5월의 최저점에서 반등하기 시작했지만, 무역 전쟁이 발발하면서 주가는 26달러에서 11달러 아래로 다시 떨어졌다.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcBjBKW00Cvzi7K_zvvxJcFOIuERkwISPI7_MsmpYhtc-h_-rE-5QiNcM3xtnE5xRtDDObwpehiC9iFIBsvboyjTdObyILg5QrgD8Aq101I_7ylRmmZl9XERRja_Pr9YwI0qF1xqA?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
VF는 생산의 대부분이 아시아에서 이루어지고 있기 때문에 광범위한 무역 전쟁에 대처할 준비가 충분하지 않다. 이 회사는 중국에 400개 이상의 공장을, 베트남에 200개의 공장을 보유하고 있지만, 미국에는 50개 미만의 공장을 보유하고 있다. 생산을 미국으로 다시 옮기는 것은 불가능하기 때문에 VF는 인도와 같이 관세율이 낮은 국가에서 부지를 찾아야 할 것이다.
VF는 11배의 미래 수익률로 거래되고 있으며, 이는 의류 제조업체로서는 높은 편이다. 특히, 가까운 경쟁사인 PVH의 주식이 5배의 미래 수익률로 거래되고 있다는 점을 고려하면 더욱 그렇다. 또한 VF는 부채 비율이 높고(3.42), 매출이 감소하고 있으며, 벤징가 엣지 점수도 낮다. 가치 점수는 16.94에 불과하다. VF는 브랜드 가치를 보유하고 있지만, 현재는 잡기 어려운 하락세에 있는 주식이다.
<h2 class="wp-block-heading">컬럼비아 스포츠웨어</h2>
컬럼비아(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NYSE">COLM</a>)는 아시아에서 제조 기반을 크게 갖추고 있는 의류 기업으로, 신발과 아우터웨어를 전문으로 한다. 주력 브랜드인 콜럼비아(Columbia)를 중심으로 마케팅을 진행해온 이 회사는 매출의 대부분이 백화점과 스포츠 용품점 등 도매 유통을 통해 발생함에 따라 시장 점유율을 잃어가고 있다. 제품이 전 세계에서 판매되지만, 주요 제조 기지는 중국, 베트남, 캄보디아, 대만에 위치해 있다. 일본, 인도, 방글라데시에서도 상당한 사업을 운영 중이지만, 마진 감소와 기본적 가치와 맞지 않는 기업 가치로 인해 관세 전쟁을 추가 피해 없이 버티기는 어려울 것으로 예상된다.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdzrGNLXgnGi5ddNDNYN55jQZFTbUpBm8E8yYxNPgrpngIuvH1JN53EyCYMs0iENlbwwKfilSLQA7X_nQIc_AL9f2XdnNCK6fDyfo6zKCFmlmgg2rUAN7bHF0NnGWfXW-FQjxFh5Q?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
컬럼비아는 16.5배의 미래 수익률로 거래되고 있으며, 이는 대부분의 의류 제조업체보다 훨씬 높은 수치이며, 현재 7% 아래로 떨어진 이익률로는 뒷받침될 수 없는 수치다. 매출은 지난 5분기 중 4분기 동안 감소했으며, 배당수익률은 1.87%에 불과하다. 컬럼비아는 벤징가 엣지에서도 모멘텀 점수 29.11, 품질 점수 39.30으로 낮은 평가를 받고 있다. 주가 차트는 이러한 평가와 일치하며, 이번 달 초에 50일 이동평균선이 200일 이동평균선을 하향 돌파하는 &#8216;데스 크로스&#8217;가 형성되었다. 상대강도지수(RSI)는 과매도 구간을 상회하는 37을 기록 중이며, 이는 주가가 추가 하락 여지가 있을 수 있음을 시사한다.
<h2 class="wp-block-heading">아메리칸 이글 아웃피터스</h2>
아메리칸 이글(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AEO#NYSE">AEO</a>)은 과거에는 모든 교외 쇼핑몰의 필수품이었지만, 이제 이 브랜드는 명성과 수익성 모두에서 하락세를 보이고 있다. 자체 브랜드와 더 저렴한 에어리(Aerie) 브랜드를 모두 소유하고 있지만, 전 세계에서 의류를 생산하는 공장 중 어느 곳도 소유하지 않고 있다. 이 회사는 전 세계 다양한 시설에서 제품을 공급받으며, 그중 중국에 101개, 베트남에 67개, 인도에 39개, 캄보디아에 27개, 방글라데시에 24개의 공장이 있다. 중남미와 유럽에도 다른 공급처가 있지만, 대부분의 공급업체는 아시아에 위치해 있어 현재 관세 환경에서 문제를 초래하고 있다.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd0BbOecuJufdVxg0kMALPLLqJ9cl3fbjn3XW5xGNZkdzRZaNB48nKT45HsTfmRFHANAFjW8f3PFZtxnRm6DMakRWs-Qj6oaW_oi9p5xA_mnT2nfhCpg24IfxflKoJJoJ1IpEvAuw?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
아메리칸 이글의 기업 가치는 매수하고 싶게 만들지만, 이 회사는 자사가 소유하지 않은 아시아 시설에 크게 의존하고 있기 때문에 투자자들은 신중해야 한다. 주가는 미래 수익의 7.4배, 주가순매출비율(P/S)은 0.36에 불과하지만, 수익률은 애버크롬비 앤 피치(Abercrombie and Fitch) 및 어반 아웃피터스(Urban Outfitters) 같은 경쟁사들보다 낮다. 아메리칸 이글 주식은 지난해 10월 이후 200일 이동평균선을 넘어 거래된 적이 없으며, 유통 주식의 약 19%가 공매도된 상태로 의류 소매업체 중 가장 많은 공매도 비중을 기록하고 있다.
<h2 class="wp-block-heading">리바이 스트라우스</h2>
리바이 스트라우스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LEVI#NYSE">LEVI</a>)는 세계에서 가장 유명한 청바지 중 하나로 꼽히는 제품을 생산하지만, 불행히도 해당 청바지는 높은 관세 부과 지역에서 제조되고 있다. 해당 기업의 공장 목록은 콜럼비아 또는 VF 코퍼레이션보다 더 넓은 지리적 범위를 포함하지만, 아시아 지역, 특히 중국, 캄보디아, 베트남에서의 비중이 높다. 미국 내 유일한 생산 시설은 로스앤젤레스에 위치해 있다.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXenfA3PMf7c4DJtQFcipbzAYAsKz9Uwm4mG1eIQ8W_1zjRDDzPitwbDGLgWXzQfeJFRKnLm1mWWzHeNcl2t2tq8ICN5wcSukMmHPvIEyiiyVvBQsD9GMQTtpcaV2cRpetdE27Jcrg?key=sXJ17IrwuKIuXW9LDYR8oIXq" alt="" /></figure>
컬럼비아나 VF 코퍼레이션과 달리 리바이스는 2024년의 최저점에서 매출과 마진이 반등했다. 2월에는 2023년 5월 이후 처음으로 5% 이상의 영업 이익률을 기록했으며, 매출은 3분기 연속 성장했다. 그러나 LEVI의 주가는 11.6배의 미래 수익률과 3.01의 높은 주가순자산비율(P/B)로 거래되고 있어 관세 이외의 역풍에 직면해 있다. 배당금 지급률(DPR)도 58%를 초과해 의류 제조업체로는 높은 수준다. 벤징가 엣지도 이 주식을 선호하지 않으며, 모멘텀 점수 25.66, 성장성 점수 60.95로 평가했다. 또한 주가는 50일 이동평균과 200일 이동평균 아래에서 단단히 거래되고 있어 기술적 신호로 추가 하락 모멘텀을 시사한다.
&#x2A;전문가 기고자의 콘텐츠는 일반 대중을 위한 정보로, 개별화된 투자 조언이 아닙니다. 편집자/기고자는 개인적인 의견과 전략을 제시하며, 벤징가는 이에 대해 명시적이거나 묵시적으로 승인하거나 지지하지 않습니다.
사진: Shutterstock
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목요일(3일) 경제학자 피터 쉬프는 나이키(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)가 새로 부과된 관세에도 불구하고 생산을 미국으로 이전하지 않을 것이라고 경고하면서 <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why" target="_blank" rel="noopener">신발 대기업 나이키</a>의 가격 상승과 미국 국내 판매 감소를 예측했다.
무슨 일 있었나: 피터 쉬프는 소셜미디어 엑스(X)에 이렇게 썼다. "나이키는 운동화를 만들기 위해 미국에 공장을 짓지 않을 것이다. 그러면 40%의 관세보다 더 많은 비용이 추가될 것이다. 그 결과 가격은 더 높아지고 미국에서 판매량은 줄어들 것이다.&#8221;
나이키가 미국 국내 공장을 건설하면서 관세 비용을 흡수할 수 있을지에 대한 질문에 쉬프는 그 아이디어를 일축하며 대신 제품 방향을 전환할 것이라고 제안했다. &#8220;나이키는 결국 미국인들이 더 이상 감당할 수 없는 제품을 다른 나라 소비자들에게 더 많이 판매할 것이다."
이러한 발언은 목요일(3일) 도널드 트럼프 대통령이 회사의 공급망에 영향을 미치는 전면적인 상호 관세를 발표한 후 나이키 주가가 14.44% 급락한 가운데 나온 것이다. <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why" target="_blank" rel="noopener">나이키 신발의 거의 50%를 생산</a>하는 베트남은 46%의 관세 인상에 직면해 있다.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Nike won&#39;t build factories in the U.S. to make sneakers. That would add more cost than the 40% tariffs. Plus, they need to stay competitive selling to customers in other countries that don&#39;t impose tariffs. The result will be fewer sneakers sold in the U.S. at much higher prices.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1907812445260800264?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Why, they will still sell sneakers at higher prices in the U.S. The sneakers they don&#39;t sell in the U.S. they will sell to consumers in other countries instead, like China. That&#39;s a much better strategy.
&mdash; Peter Schiff (@PeterSchiff) <a href="https://twitter.com/PeterSchiff/status/1907815526027448587?ref_src=twsrc%5Etfw">April 3, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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<figure class="wp-block-image aligncenter size-large is-resized"><img decoding="async" class="wp-image-856620" style="width: 912px; height: auto;" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/03220426/Screenshot-2025-04-04-at-7.33.26%E2%80%AFAM-1024x657.png" alt="" /> 
2017~2024 회계연도 전 세계 나이키의 매출(미화 백만 달러, 지역별) &#8211; 출처: Statista</figure>
왜 중요한가: 골드만삭스는 나이키의 주요 생산지인 중국 34%, 인도네시아 32% 등 <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs" target="_blank" rel="noopener">새로운 관세에 노출될 가능성이 높은 여러 소매업체</a> 중 나이키를 선정했다.
관세 발표 이후 월스트리트는 <a href="https://www.benzinga.com/government/regulations/25/04/44631916/wall-street-wipes-out-2-trillion-apple-eyes-worst-day-since-covid-19-pandemic-oil-plummets-whats-driving-markets-thursday" target="_blank" rel="noopener">약 2조 달러의 시가총액을 잃는</a> 등 광범위한 시장이 큰 혼란을 겪었다.
특히 임의소비재 <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs" target="_blank" rel="noopener">주식이 큰 타격을 받았는데</a>, 나이키의 경쟁사인 룰루레몬(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) 주가는 9.28% 하락했고 아디다스 주가는 39%의 베트남 제조 노출로 인해 하락했다.
애널리스트들은 브랜드가 마진을 보호하기 위해 가격을 조정하고, 공급업체와 협상하고, 비용을 최적화해야 할 것이라고 경고한다. 웨드부시 증권의 애널리스트인 댄 아이브스는 중국과 대만 관세가 <a href="https://www.benzinga.com/25/04/44629275/nike-stock-is-tumbling-thursday-heres-why" target="_blank" rel="noopener">공급망과 수요에 미치는 영향</a>에 대해 특히 우려하면서 이번 관세가 "최악의 시나리오보다 더 나쁘다"고 말했다.
나이키는 룰루레몬, 콜롬비아 스포츠웨어(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>), 언더아머(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UAA#NYSE">UAA</a>), 스케쳐스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>), VF(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>), 온홀딩(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)에 비해 뒤처지고 있으며, 부정적인 성장과 모멘텀으로 어려움을 겪고 있다.
이미지 출처: Shutterstock
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피터 쉬프 "나이키는 미국에 공장 짓지 않을 것...중국 등에 판매하면 그만"

기업 고위 관계자들이 대통령 당선자 <a href="https://www.benzinga.com/topic/tariffs" target="_blank" rel="noreferrer noopener">도널드 트럼프의 관세 계획</a>에 대한 대응 전략을 이미 마련했다.



트럼프 행정부는 중국 수입품에 대해 평균 20%의 관세를 인상할 것으로 예상되며, 소비재가 아닌 상품은 60%까지 인상될 수 있다고 골드만삭스의 로니 워커(Ronnie Walker)가 화요일에 발표한 보고서에서 밝혔다.



자동차 수입에 대한 추가 관세도 예상되며, 다른 국가에서 수입되는 모든 품목들에 대해 10%에서 20%의 보편적 관세가 부과될 가능성이 40%로 나타났다.



골드만삭스는 3분기 논의를 분석하여 기업 의견을 바탕으로 세 가지 주요 전략을 도출했다.



미국 기업들이 관세 폭풍에 대비하는 방법은 다음과 같다:



<h2 class="wp-block-heading">전략 1: 고객에게 더 많은 비용을 지불하게 하라</h2>



높아진 수입 비용을 처리하기 위해 많은 회사들이 직관적인 접근 방식을 택할 것이다: 가격 인상.



오토존(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>)과 베스트 바이(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>)와 같은 주요 기업들은 관세 비용을 고객에게 직접 전가할 것으로 예상한다고 밝혔다.



골드만삭스가 강조한 바와 같이, 베스트 바이는 이전의 관세 부과 시 비용이 &#8220;주로 공급업체, 회사 및 궁극적으로 최종 고객 간에 공유되었다&#8221;고 인정했다.



비슷하게, 트래거(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COOK#NYSE">COOK</a>)는 &#8220;가격 책정은 항상 조정 가능한 요소이다&#8230; 대부분의 브랜드는 하락세를 완화하기 위해 가격 인상에 의존할 것이다&#8221;고 말했다.



골드만삭스의 경제학자들은 관세가 전반적으로 가격을 인상하는 경향이 있으며, 부담이 일반적으로 소비자에게 전가된다고 강조했다.



&#8220;트럼프 행정부 첫 번째 임기의 경험은 관세가 소비자 가격에 주로 전가된다는 것을 보여준다&#8221;고 워커가 적었다.



<h2 class="wp-block-heading">전략 2: 수입품 비축하기</h2>



일부 회사들은 관세 발효 이전에 상품을 비축함으로써 관세 부담을 피하려고 서두르고 있다.



골드만삭스에 의하면, 아처 대니얼스 미들랜드(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ADM#NYSE">ADM</a>)는 3분기 실적 발표에서 관세를 대비하기 위해 재고를 미리 쌓아두는 추세가 나타나고 있다고 언급했다.



클라루스 코퍼레이션(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLAR#NASDAQ">CLAR</a>)도 관세가 발효되기 전에 구매를 앞당겨 재고를 확보하는 것이 완충 역할을 한다고 강조했다:



&#8220;관세의 시기와 규모를 알게 되면 구매를 조정하여 재고를 쌓을 수 있다&#8221;고 클라루스가 실적 발표에서 말했다.



이 투자은행은 &#8220;우리 글로벌 경제팀이 최근 수집한 보고서에 따르면, 이는 이미 진행 중일 수 있다&#8221;고 덧붙였다.



중국에서 미국행 선적량이 2024년 선거 이후 눈에 띄게 증가한 것으로 나타났다. 또한, 유럽 수출업자들도 잠재적 관세를 피하기 위해 선적을 미리 하는 것으로 보인다.



재고 비축은 일시적인 해결책일 뿐이며, 저장 및 운반 비용이 시간이 지남에 따라 마진을 잠식할 수 있다고 골드만삭스가 언급했다.



<h2 class="wp-block-heading">전략 3: 공급망 재편성</h2>



많은 회사들이 관세가 높은 지역인 중국에서 공급망을 다른 지역으로 옮기는 것이 가장 좋은 장기 솔루션이 되었다.



지난 7년 동안, 미국 제조업체들은 중국 수입품에 대한 의존도를 줄이고 멕시코와 다른 아시아 국가로 선회해왔다. 골드만삭스에 따르면, 이는 관세 부과를 대비한 준비로 해석된다.



골드만삭스는 아메리칸 우드마크(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMWD#NASDAQ">AMWD</a>)와 스탠리 블랙 앤 데커(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>)의 통찰력을 강조했다.



아메리칸 우드마크는 &#8220;중국 수입품에 대한 노출을 상당히 줄였다&#8221;고 밝혔으며, 스탠리 블랙 앤 데커는 생산을 &#8220;다른 아시아 지역이나 멕시코로 전환할 수 있다&#8221;고 언급했다.



그렇지만 골드만삭스의 경제학자들은 생산을 미국으로 다시 옮기는 전략, 즉 &#8220;리쇼어링&#8221;은 여전히 가능성이 낮다고 말했다.



<h2 class="wp-block-heading">리쇼어링은 현실적인가?</h2>



&#8220;비용 효율적이지 않다&#8221;고 스탠리 블랙 앤 데커가 말했다. &#8220;미국에는 노동력 부족도 고려해야 한다.&#8221;



컬럼비아 스포츠웨어(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>)는 일부 신발과 의류에 대해 관세가 40%까지 높아져도 비용 차이가 국내 생산 증가를 촉발하지 않았다고 덧붙였다.



국내 제조를 더 많이 요구하는 목소리가 있음에도 불구하고, 미국 경제가 수입품에 깊이 의존하고 있다는 증거가 있다.



지난 10년 동안, 외국 중간재와 최종 제조품의 수입이 국내 제조 성장률을 초과했다고 골드만삭스가 밝혔다.



부트 반 홀딩스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BOOT#NYSE">BOOT</a>)는 중국에서 완전히 분리되는 것이 어렵다고 인정했다.



골드만삭스는 부트 반 홀딩스의 3분기 실적 발표에서 경영진의 발언을 강조했다: &#8220;우리는 중국에서 완전히 철수하지는 않겠지만, 노출을 잘 조절해왔다.&#8221;



좀 더 낙관적인 시각으로, 디지 인터내셔널(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DGII#NASDAQ">DGII</a>)은 상황이 허락한다면 미국 내 시설로 제조를 이전할 계획을 밝혔다.



다음 읽기:



<ul>
<li><a href="https://www.benzinga.com/economics/macro-economic-events/24/12/42416922/us-small-business-optimism-soars-to-highest-level-in-over-three-years-election-results-signal-a-major-shift">미국 소기업 낙관지수, 선거 결과가 &#8216;중대한 변화 신호&#8217;를 나타낸 후 3년 만에 최고치로 상승</a></li>
</ul>



이미지: Shutterstock



Benzinga Pro의 독점 뉴스 및 도구로 더 많은 승리를 거두세요 독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

도널드 트럼프 대통령 당선인이 제안한 관세는 이미 여러 산업의 <a href="https://www.benzinga.com/news/24/11/41871407/trumps-tariffs-deportations-and-tax-cuts-may-push-prices-higher-experts-say-its-pretty-clear" target="_blank" rel="noopener">기업들을 뒤흔들기 시작했으며</a>, 많은 기업이 이익을 보호하기 위한 조치를 취하고 있다. 모든 수입품에 10~20%의 세금을 부과하고 <a href="https://www.benzinga.com/news/global/24/11/41870809/china-may-benefit-from-trumps-return-to-white-house-despite-his-tariff-plans-says-expert-short-term-pain-but-potentially-long-term-strategic-gain" target="_blank" rel="noopener">중국산 제품에 60~100%의 관세</a>를 부과하는 관세는 상당한 우려를 불러일으키고 있고, 그 비용은 소비자의 지갑으로 바로 전가될 가능성이 높다.
오토존 AZO의 CEO인 필립 다니엘(Philip Daniele)은 이러한 관세가 부과되면 소비자가 그 비용을 부담하게 될 것이라고 분명하게 밝혔다. 최근 실적 발표에서 다니엘은 "관세가 부과되면 그 관세 비용을 소비자에게 다시 전가할 것"이라고 말했다. 오토존은 이러한 새로운 정책이 마진에 어떤 영향을 미칠지 예상하여 관세가 발효되기 전에도 가격을 인상할 것으로 예상하고 있다.
<h2 class="wp-block-heading">또 어느 기업이 가격 인상하나?</h2>
다른 많은 기업들, 특히 해외 공급업체에 크게 의존하는 기업들도 가격 인상을 준비하고 있으므로 이러한 변화에 대비하는 기업은 오토존뿐만이 아니다.
신발 소매업체 스티브 매든(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SHOO#NASDAQ">SHOO</a>)은 가장 먼저 움직인 기업 중 하나다. 제품의 70%를 중국에서 조달하는 스티븐매든은 중국 생산 <a href="https://www.benzinga.com/24/11/41862692/steve-madden-announces-plans-to-move-production-to-avoid-trump-tariffs-but-theres-a-catch" target="_blank" rel="noopener">의존도를 절반으로 줄이고</a> 베트남, 캄보디아, 멕시코 같은 곳으로 생산지를 옮길 것이라고 발표했다. 이러한 변화에도 불구하고 스티브 매든은 관세 및 공급망 변화로 인한 비용 증가를 관리하기 위해 가격 인상을 예상해야 한다.
이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%87%BC%ED%94%BC%ED%8C%8C%EC%9D%B4-%EB%94%94%EC%A6%88%EB%8B%88-%EB%B0%8F-%EC%BD%94%EC%9D%B8%EB%B2%A0%EC%9D%B4%EC%8A%A4%EB%8A%94-%EC%A7%80%EB%82%9C%EC%A3%BC-%EC%B5%9C%EA%B3%A0-%EC%84%B1%EA%B3%BC/">쇼피파이, 디즈니 및 코인베이스는 지난주 최고 성과를 보여준 10개 대형주 중 일부 (11월 11일-15일)</a>
컬럼비아 스포츠웨어(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>)도 관세로 인해 제품 가격을 유지하기가 더 어려워질 것이라는 우려를 제기했다. 팀 보일(Tim Boyle) CEO는 추가 관세 부과를 충당하기 위해 가격을 인상해야 할 수도 있다고 말했다.
<a href="https://www.benzinga.com/news/24/11/41737933/trump-tariff-proposed-may-cost-americans-78b-in-spending-study" target="_blank" rel="noopener">미국소매협회(</a>National Retail Federation)도 비슷한 견해를 표명하며 관세를 "미국 가정에 대한 세금"으로 묘사하고 가구, 신발, 의류와 같은 일용품의 가격이 급격히 상승할 수 있다고 경고했다.
이들의 조사에 따르면 90달러짜리 운동화는 106~116달러, 100달러짜리 코트는 최대 21달러까지 더 비쌀 수 있다고 한다. 특히 신발 회사들은 미국에서 판매되는 신발의 거의 99%가 해외에서 생산되기 때문에 조만간 미국으로 생산을 이전하기 어려울 것으로 우려하고 있다.
이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%EB%B2%A0%EC%9D%B4%EC%A1%B0%EC%8A%A4-11%EC%9B%94-%EC%B4%9D-34%EC%96%B5-%EB%8B%AC%EB%9F%AC-%EC%83%81%EB%8B%B9-%EB%A7%A4%EB%8F%84%EB%A1%9C-%EA%B3%84%ED%9A%8D%EB%B3%B4%EB%8B%A4-%EC%95%9E%EC%84%9C/">베이조스, 11월 총 34억 달러 상당 매도로 계획보다 앞서 아마존 주식 매각 마무리</a>
<a href="https://www.benzinga.com/news/earnings/24/10/41599361/stanley-black-decker-q3-earnings-revenue-misses-cost-savings-drive-margin-gains-narrows-2024-eps-gu" target="_blank" rel="noopener">스탠리 블랙앤데커</a>(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>)도 관세의 잠재적 영향에 대처할 계획을 세우고 있는 기업 중 하나다. 도널드 앨런 주니어(Donald Allan Jr.) CEO 에 따르면 스탠리는 여러 가지 옵션을 고려하고 있지만, 재무적 어려움으로 인해 미국에서 제품을 생산하는 것은 실용적이지 않다고 한다. 오히려 더 높은 비용을 고객에게 전가할 가능성이 크다. 앨런은 "분명히 관세가 적용되면 가격 인상이 있을 것&#8221;이라고 말했다.
달러 스토어도 예외는 아니다. 중국에서 많은 품목을 수입하는 <a href="https://www.benzinga.com/insights/analyst-ratings/24/10/41451898/what-analysts-are-saying-about-dollar-tree-stock" target="_blank" rel="noopener">달러트리</a>(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>)는 관세로 인해 비용이 너무 많이 증가하면 품목당 1.25달러의 고정 가격 포인트 모델을 재고해야 할 수도 있다. 다른 수입업체와 마찬가지로 달러트리도 회사는 더 높은 비용을 흡수하여 이익에 타격을 줄 것인지, 가격을 인상하여 가치 중심 비즈니스 모델에 도전할 것인지라는 어려운 선택에 직면해 있다.
현재 많은 기업이 제안된 관세로 인해 실제로 어떤 일이 일어날지 지켜보고 있지만, 한 가지 분명한 것은 관세가 시행되면 수입 비용이 상승하고 그 인상분이 소비자에게 전가될 가능성이 높다는 것이다.
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