에 대한 최신 뉴스 Diageo (NYSE:DEO) 주식

Diageo

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

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주요 주류 생산업체와 유통업체들의 주식은 미국 공중보건국장인 비벡 머시(Vivek Murthy)가 알코올 소비와 관련된 암 위험 증가에 대해 경고한 후 금요일 급락했다. 

금요일 미국 주류 주식이 하락 마감: 무슨 일이?

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배우 라이언 레이놀즈를 최고 크리에이티브 책임자(CCO)로 둔 한 마케팅 회사는 2025년 기업공개를 계획하고 있으며, 대형 스크린에서 &#39;데드풀&#39;을 연기한 것으로 가장 잘 알려진 이 배우의 최근 성공 사례를 추가할 예정이다.

라이언 레이놀즈의 10억 달러 행진, 그의 바이럴 마케팅 회사가 다음에 상장될 것인가?

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배우 라이언 레이놀즈는 요즘 극장가에서 데드풀(Deadpool) 역할로 가장 잘 알려져 있다. 이 역할은 현재 극장에서 상영 중인 세 번째 프랜차이즈 영화로 거대 미디어인 월트 디즈니 컴퍼니(NYSE:DIS)의 기록을 세우는 역할이다.

라이언 레이놀즈는 데드풀로 박스오피스를 장악하는 동시에 수십억 달러 규모의 사업을 구축

Diageo PLC

Deoleo SA

A February filing shows that Senator Thomas H Tuberville reported a sale in Tractor Supply (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSCO#NASDAQ">TSCO</a>), valued between $76,006 and $265,000. The transaction date is listed as February 14, 2025, with the report published on February 14, 2025.
At present, Tractor Supply shares are trading down 0.07% at $56.95.
<h3>Senator's Recent Trading Activity</h3>
In the past three years, Thomas H Tuberville made 972 stock trades totaling more than $14.58 million. The largest trades involved stocks like ChannelAdvisor and Microsoft. Their most notable trades made recently include key transactions: 
<ul>
<li>Tractor Supply (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSCO#NASDAQ">TSCO</a>): $15,001 - $50,000 Sale</li>
<li>Texas Instruments (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TXN#NASDAQ">TXN</a>): $15,001 - $50,000 Sale</li>
<li>Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>): $15,001 - $50,000 Sale</li>
</ul>
Here's a summary of Thomas H Tuberville's recent trades:
<table>
<thead>
<tr>
<th>Company</th>
<th>Ticker</th>
<th>Stock Type</th>
<th>Amount</th>
<th>Transaction Type</th>
<th>Transaction Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>Tractor Supply</td>
<td>TSCO</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Carrier Global</td>
<td>CARR</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Texas Instruments</td>
<td>TXN</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Diageo</td>
<td>DEO</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Microsoft</td>
<td>MSFT</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
</tbody>
</table>
If you want to stay updated on Thomas H Tuberville's trades and other congressional members, check out our <a href="https://www.benzinga.com/gov-trades/members/thomas-h-tuberville">government trades tool</a> to track their activity in real time!
<h3>The Importance of Congressional Transactions</h3>
A congressional transaction is when any representative or senator either buys or sells an individual stock.
Anyone working in Congress must file a Periodic Transaction Report to inform the public of their recent transaction within 30 days of being notified of the transaction and within 45 days of the transaction date.
In April 2012, Former President Barack Obama signed the STOCK Act into law. The act prohibits members of Congress from using private information given to them by their position for personal gain such as buying or selling a stock. The act also expanded disclosure requirements for members of Congress by requiring them to file a monthly disclosure.
<h3>The Importance of Congressional Transactions</h3>
Congressional transactions shouldn't be the primary reason for an investing decision, but they can be an important factor for an investor to consider.
When a senator or representative makes a new purchase, it could be an indication they expect the stock to rise.
A sale, on the other hand, can be made for a variety of reasons, and may not necessarily mean the seller thinks the stock will go down.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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General

TSCO

This Senator Just Sold Up To $265K In Tractor Supply Stock

Diageo Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) shares are trading lower Wednesday following the company's first-half, fiscal-year 2025 earnings report, which showed a year-over-year decline in financial results. The stock is also under pressure due to concerns <a href="https://www.benzinga.com/25/02/43463646/alcohol-giant-diageo-suspends-guidance-as-trumps-tariff-looms">over new U.S. tariffs on imported alcohol.</a>
What To Know: The company reported net sales of $10.9 billion for the first half of fiscal 2025, down 0.6% from the previous year, primarily due to unfavorable foreign exchange fluctuations. Organic net sales grew by 1%, driven by price and mix improvements. Operating profit fell 4.9%, and the company's operating profit margin contracted by 132 basis points, impacted by currency headwinds and lower organic operating margins.
Despite these challenges, Diageo maintained or expanded market share in 65% of measured markets, including the U.S. The company also reported an increase in net cash flow, which rose by $0.2 billion to $2.3 billion, while free cash flow increased to $1.7 billion.
One of the primary concerns weighing on Diageo's stock is the implementation of U.S. tariffs, which the company acknowledged could disrupt its momentum in the second half of fiscal 2025. While Diageo had anticipated the possibility of tariffs, their confirmation adds uncertainty to the company's outlook. As a result, Diageo suspended its medium-term guidance and committed to providing more frequent near-term updates. 
CEO Debra Crew noted that the company is taking steps to mitigate the impact but emphasized the broader economic consequences for the hospitality industry.
The tariff concerns, coupled with weaker first-half financial results and an expected decline in organic operating profit for the second half of the fiscal year, have contributed to Diageo's stock decline. The company's leverage ratio stood at 3.1x net debt to EBITDA as of December 2024 and it declared an interim dividend of 40.5 cents.
DEO Price Action: Diageo shares closed Wednesday down 3.86% at $111.47, according to <a href="https://pro.benzinga.com/dashboard?new_user=False&amp;backend=google-oauth2">Benzinga Pro.</a>
<figure class="wp-block-image size-large is-resized"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020525&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="1024" height="564" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-1024x564.png" alt="" class="wp-image-767935" style="width:417px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-1024x564.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-300x165.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-768x423.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21.png 1495w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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</ul>
Photo: Shutterstock.

Diageo Shares Are Down Today: What's Going On?

WIIM

Diageo shares are trading lower. The company may be moving on continued weakness after reporting a year-over-year decline in H1 financial results yesterday. Additionally, the threat of tariffs may be weighing negatively on the stock.

Alcoholic beverage company Diageo Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) released first-half <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">FY25 earnings results</a> and suspended medium-term guidance.
The company reported net <a target="_blank" href="https://www.diageo.com/en/news-and-media/press-releases/2025/2025-interim-results-half-year-ended-31-december-2024" rel="noreferrer noopener">sales </a>of $10.9 billion for the half year ended December 2024, reflecting a slight decline of 0.6% primarily driven by unfavorable foreign exchange fluctuations.
Despite the decrease, organic net sales showed a positive growth of 1.0%, bolstered by favorable price/mix changes. However, volume experienced a slight dip of 0.2%.
The company&#8217;s operating profit also decreased by 4.9%, with its operating profit margin shrinking by 132 basis points, impacted by currency movements and lower organic operating margins.
Despite this, Diageo managed to maintain or grow market share in 65% of total net sales value in measured markets, including the U.S.
Moët Hennessy&#8217;s significantly lower contribution and unfavorable currency exchange rates were the primary reasons behind a 9.6% drop in pre-exceptional earnings per share, which fell to 97.7 cents.
On the other hand, the company saw an increase in net cash flow, rising by $0.2 billion to reach $2.3 billion, with free cash flow rising to $1.7 billion, an increase of $0.1 billion compared to last year.
Given ongoing uncertainty in both the geopolitical and macroeconomic landscapes across key markets, Diageo has decided to withdraw its medium-term guidance.
Instead, the company has committed to providing more frequent near-term updates on its performance.
Also Read: <a target="_blank" href="https://in.benzinga.com/news/global/25/02/43442219/why-beer-tequila-avocados-cars-iphone-prices-could-rise-trumps-tariffs-on-canada-mexico-china-to-hurt-several-sectors" rel="noreferrer noopener">Why Beer, Tequila, Avocados, Cars, iPhone Prices Could Rise: Trump&#8217;s Tariffs On Canada, Mexico, China To Hurt Several Sectors</a>
&#8220;Diageo has anticipated and planned for a number of potential scenarios regarding tariffs in recent months. The confirmation at the weekend of the implementation of tariffs in the US, whilst anticipated, could very well impact this building momentum,&#8221; said CEO Debra Crew.
&#8220;It also adds further complexity in our ability to provide updated forward guidance given this is a new and dynamic situation. We are taking a number of actions to mitigate the impact and disruption to our business that tariffs may cause, and we will also continue to engage with the US administration on the broader impact that this will have on everyone supporting the US hospitality industry, including consumers, employees, distributors, restaurants, bars and other retail outlets.&#8221;
Diageo declared an interim dividend of 40.5 cents. The company&#8217;s leverage ratio stood at 3.1x net debt to EBITDA as of December 2024.
Price Action: DEO shares are trading lower by 0.06% at $116.86 in premarket at the last check Tuesday.
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Image by pil76 via Shutterstock.

Earnings

Equities

Guidance

Alcohol Giant Diageo Suspends Medium-Term Guidance As Trump's Tariff Looms

Fiscal 25 outlook Organic net sales growth In the second half of fiscal 25, before the impact of the tariffs, we would have expected to build on the momentum seen in the first half and would have expected to deliver a sequential improvement in organic net sales growth compared with the first half of fiscal 25. The confirmation at the weekend of the implementation of tariffs in the US could however impact this building momentum. We still expect to continue to deliver strong market share performance. Organic operating profit growth Before taking into consideration the potential impact of tariffs we had expected a slight decline in organic operating profit in the second half of fiscal 25 compared with the prior year, broadly in line with the decline in the first half, reflecting higher staff costs (given lower incentive comparatives in the same period last year), and continued strategic investments including in digital and US route-to-market. Clearly the implementation of tariffs could further impact this and when we can more accurately assess the impact we will update as appropriate.

Diageo Anticipates Continued Strong Market Share In 2025, But Tariff Impact Remains A Key Watchpoint

Diageo H1 EPS $0.98 Down From $1.08 YoY, Sales $10.90B Down From $10.962B YoY

BF/A

BF/B

Fomento Economico Mexicano S.A.B. De C.V.

MGPI

WVVI

Shares of alcohol stocks are trading lower as investors assess U.S. tariff risks which may negatively impact the industry.

Beer and spirits maker Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) has said that it is selling its 80.4% stake in Guinness Ghana Breweries plc to Castel Group, deepening its ongoing <a target="_blank" href="https://www.diageo.com/en/news-and-media/press-releases/2025/diageo-plc-sells-its-shareholding-in-guinness-ghana-breweries-plc-to-castel-group-for-81-million" rel="noreferrer noopener">collaboration with the African multinational</a>.
Although this sale takes place, Diageo will still hold the rights to the renowned Guinness brand, along with other products it currently manufactures at the brewery.
These items will remain in production under a new long-term licensing and royalty arrangement, according to Diageo.
The company will continue to oversee the marketing and strategy for the Guinness brand in partnership with Castel.
This arrangement will enable Diageo to retain control over the brand&#8217;s direction while leveraging Castel&#8217;s regional expertise. The collaboration with Castel spans 11 additional African markets, where the companies already work together.
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&#8220;Guinness Ghana is performing strongly powered by a fantastic team of people. Through this transaction, I look forward to the Guinness brand continuing to thrive and delivering further growth,&#8221; said President Diageo Africa and Chief Commercial Officer Dayalan Nayager.
All Diageo brands currently produced by Guinness Ghana, including Guinness, Malta, Orijin, Smirnoff Ice and Alvaro, and mainstream spririts, will continue to be produced under new license and royalty agreements.
This move supports Diageo&#8217;s asset-light business model, which emphasizes tailoring market approaches to local conditions in order to boost profitability.
This transaction is part of Diageo&#8217;s ongoing efforts to manage its portfolio, building on the recent sale of its stake in Guinness Nigeria and other strategic actions designed to accelerate growth in West Africa.
Price Action: DEO shares are trading lower by 0.87% at $122.46 in premarket at the last check Wednesday.
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</ul>
Photo via Shutterstock.

Asset Sales

Alcohol Giant Diageo Sells Majority Stake In Guinness Ghana For $81 Million

Diageo shares are trading higher after the company announced they will review their drinks portfolio to reignite growth.

<a href="https://www.bloomberg.com/news/articles/2025-01-24/diageo-is-said-to-review-drinks-portfolio-to-reignite-growth?sref=2h1zKciy" title="https://www.bloomberg.com/news/articles/2025-01-24/diageo-is-said-to-review-drinks-portfolio-to-reignite-growth?sref=2h1zKciy">https://www.bloomberg.com/news/articles/2025-01-24/diageo-is-said-to-review-drinks-portfolio-to-reignite-growth?sref=2h1zKciy</a>

Management

'Diageo Is Said To Review Drinks Portfolio To Reignite Growth; Spirits Maker Seen Likely To Reduce Medium-Term Guidance; Diageo Weighing Options For $10B Guinness Brand' - Bloomberg News

TD Cowen maintains Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) with a Hold and raises the price target from $124 to $129.

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Analyst Ratings

TD Cowen Maintains Hold on Diageo, Raises Price Target to $129

Shares of major alcohol producers and distributors declined sharply Friday following a warning issued by U.S. Surgeon General Vivek Murthy about the increased cancer risks <a href="https://www.benzinga.com/government/regulations/25/01/42787400/alcohol-increases-cancer-risk-surgeon-general-warns">associated with alcohol consumption.</a>
What To Know: Murthy&#8217;s advisory emphasized the need for updated health warning labels to reflect mounting evidence of alcohol&#8217;s connection to cancer. These labels have not been revised since 1988. The advisory also called for reassessing recommended alcohol consumption limits, highlighting alcohol's role as the third-leading preventable cause of cancer in the United States, behind tobacco and obesity.
Murthy&#8217;s statement drew attention to alcohol&#8217;s association with at least seven types of cancer, including breast, liver and colorectal cancers. He pointed out that alcohol consumption contributes to approximately 100,000 cancer cases and 20,000 deaths annually in the United States. The announcement highlighted that only 45% of American adults are aware of the cancer risks posed by alcohol.
Stocks of leading alcohol companies reacted negatively to the news. 
Molson Coors Beverage Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>) saw its shares drop by 3.72%, while Boston Beer Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) shares fell 4.26%. Anheuser-Busch InBev Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)&#8217;s stock declined by 1.84% and Constellation Brands Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>) saw a 1.5% decrease. Diageo Inc.&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) stock also traded lower, falling 3.15%. Brown-Forman (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BF#NYSE">BF</a>), the maker of Jack Daniel&#8217;s whiskey, experienced a 2.58% decline.
The Surgeon General's advisory reignited discussions about public health measures and the potential for new regulations requiring updated warning labels on alcohol products. 
Price Action: Molson Coors shares were down 3.25% at $55.27, Boston Beer shares were down 3% at $292.60 and Anheuser-Busch shares were down 1.85% at $49 at the time of writing, according to <a href="http://www.benzinga.com/pro/register/?utm_source=BZprocontent072924&amp;t=be2bearmibe3na1">Benzinga Pro.</a>
Image Via Shutterstock.

Alcohol Stocks Are Falling Today: What's Going On?

Shares of alcohol stocks are trading lower after US Surgeon General Murthy issued an advisory warning alcohol consumption could raise cancer risk.

U.S. stock futures were higher this morning, with the Dow futures gaining more than 100 points on Friday.
Shares of United States Steel Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/X#NYSE">X</a>) fell sharply in <a href="https://www.benzinga.com/markets/equities/25/01/42779827/joe-biden-to-decide-on-nippon-steels-14-9b-us-steel-acquisition-on-friday-amid-veto-offer-labor-concerns">today's pre-market trading</a>.
This decline comes as President Joe Biden is poised to block the proposed acquisition by Nippon Steel (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NPSCY#OTC">NPSCY</a>), potentially as soon as Friday, Reuters reported, citing a source familiar with the matter.
United States Steel shares dipped 7.3% to $30.23 in the pre-market trading session.
Here are some other stocks moving lower in pre-market trading.
<ul>
<li>Tejon Ranch Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TRC#NYSE">TRC</a>) shares dipped 11.4% to $14.01 in pre-market trading.</li>
<li>Lincoln Educational Services Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LINC#NASDAQ">LINC</a>) shares fell 7.7% to $14.10 in pre-market trading after falling over 3% on Thursday.</li>
<li>Hesai Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HSAI#NASDAQ">HSAI</a>) fell 4.6% to $15.39 in pre-market trading after jumping over 16% on Thursday.</li>
<li>Enhabit, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EHAB#NYSE">EHAB</a>) fell 4.5% to $7.40 in pre-market trading.</li>
<li>Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) fell 2.9% to $122.58 in pre-market trading.</li>
<li>Nabors Energy Transition Corp. II (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NETD#NASDAQ">NETD</a>) fell 2.8% to $10.51 in pre-market trading.</li>
<li>Metallus Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MTUS#NYSE">MTUS</a>) 2.8% to $13.31 in pre-market trading.</li>
</ul>
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</ul>

Pre-Market Outlook

Markets

EHAB

HSAI

LINC

MTUS

NETD

NPSCY

United States Steel, Diageo And Other Big Stocks Moving Lower In Friday's Pre-Market Session

Macro Economic Events

Economics

Reuters Reported Trump's Mexican Tariff Plan Could Hit U.S. Tequila Imports From Diageo, Becle Worth $3+B Combined In 2023

Donald Trump&#8216;s 2024 presidential election win put several sectors in the spotlight, <a href="https://www.benzinga.com/topic/alcohol">including alcohol stocks.</a>
What Happened: Some people watched the outcome of <a href="https://www.benzinga.com/news/24/11/41768178/donald-trump-defeats-kamala-harris-to-win-2024-election">election night</a> on television from their home. Others likely scrolled along with social media on their phone. Some attended watch parties with friends and families, similar to a Super Bowl party or one for <a href="https://www.benzinga.com/top-stories/24/08/40610039/are-nvidia-earnings-wall-streets-super-bowl-super-bulls-arrange-watch-parties-in-new-york-city">Nvidia's quarterly earnings.</a> 
Regardless of who voters wanted to win — Trump or Kamala Harris — they may have bought more alcohol for Election Day this year, at least in New York, with liquor stores reporting a busy day.
One liquor store <a href="https://nypost.com/2024/11/06/us-news/nyc-liquor-stores-were-crazy-busy-on-election-night-workers-say-weve-been-spending-hours-just-restocking/">told </a>the New York Post they were three to four times busier than a regular weekday on Election Day with heavy sales coming in the early afternoon and around 5 p.m. ET. An employee from Brooklyn's Juice Box liquor store told the Post there was also a noticeable trend from many customers.
"People were buying sparkling wine and a bottle of liquor for both (outcomes)," the employee said.
Employees from other New York stores noticed the same trend. Customers were either buying one type of alcohol for a happy outcome or one for a negative outcome.
"I have no idea if people will be drowning their sorrows or celebrating," the Juice Box employee added.
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent110724">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Why It's Important: While it is only one day of the year, Election Day 2024 could provide a short bump for alcohol stocks like Diageo Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>) and Constellation Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>). Beer stocks like Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>), Boston Beer Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) and Molson Coors Beverage Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>) may have also benefitted from Election Day.
Alcohol may be a coping or celebratory item for Election Day in the U.S., but in India the country <a href="https://timesofindia.indiatimes.com/world/us/us-election-2024-does-america-have-dry-days-like-india-during-election-season/articleshow/114945854.cms">has </a>dry days of no alcohol around their elections with residents unable to drink for 48 hours before the vote, on election day or as the vote is being totaled.
Read Next: 
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Image: Shutterstock

Alcohol Stocks To Get A Boost From 2024 Election? Busy Liquor Stores Say Voters 'Drowning Their Sorrows Or Celebrating'

<ul>
<li>Nikola trucks to be the first Class 8 hydrogen fuel cell electric vehicles operated day-to-day in the state of Illinois</li>
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NKLA

DHL Supply Chain And Diageo To Incorporate Two Fuel Cell Electric Trucks; Class 8 Trucks Manufactured By Nikola Will Be Deployed With HYLA Modular Refueler At Diago Campus

Constellation Brands (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/stz#NYSE">STZ</a>) issued a mixed August quarter results lasy week, posting better than expected earnings as it continues to navigate a tough market.
<h3>Highlights Of The Second Quarter Of Fiscal 2025</h3>
Fueled by strong demand for its beer brands, especially Corona and Modelo, Constellation&nbsp;Brands reported net sales grew by 3% YoY to $2.92 billion.
Sales revenues increased by 6%&nbsp;while shipments&nbsp;grew by 4.6%.
Having already issued an alarm for its declining wines and spirits business whose sales dropped 12% to&nbsp;$388.7 million, Constellation reported a $2.5 billion write down. Wine and spirits were dragged down by a&nbsp;9.8% drop in shipment volumes.&nbsp;The division&rsquo;s operating income contracted 13% YoY to&nbsp;$70.5 million.
For the quarter ended on August 31st,&nbsp;adjusted earnings per share amounted to $4.32, surpassing&nbsp;LSEG&rsquo;s average estimate of $4.08.
Constellation can rely on its beer brands.
Beers have been the driver of Constellations&rsquo; success even before the pandemic lockdowns. Even in the post-pandemic era, consumers are turning to them, but doing so, they are also&nbsp;leaving behind wines and spirits. The latest quarter shows that Constellation continues to benefit from premium prices. While the industry continues being cautious in an uncertain macroeconomic environment, Constellation&rsquo;s beers were the biggest gainers for the twelfth successive quarter.
Yet, demand for spirits continues to fall.&nbsp;
But CEO Bill Newlands admitted the challenging macroeconomic backdrop has weighed on demand for beverage alcohol. Constellation gudied for full-year net sales growth between 4% and 6%, while expecting beer sales to go up from 6% to 8% and wine and spirits sales dropping 4% to 6%.
On the other hand, the wner of Guiness and Johnnie Walker, Diageo, is optimistic about spirits growth returning in the future. Diageo CEO Debra Crew believes that alcohol sales growth will return with the improving consumer environment. There&rsquo;s also increasing support from A list celebrities who are lending their influence to liquor brands. Among celebrities helping liquor brands become big businesses are Matthew McConaghew launched an organic tequilla brand, while Ryan Reynlods became a co-owner of Aviation Gin that was scooped up by Diageo in 2020, with George Clooney leading the way back in 2013 by co-founding Casamigos Tequilla, that was also sold to Diageo. But the reality is that Diageo plc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/deo#NYSE">DEO</a>) posted bleak quarterly results in September, reflecting a weak macroenvironment in North America. After another lacluster quarter for wine and spirits, Constellation is expecting a &lsquo;sequential&rsquo; improvement over the second half of fiscal 2025.&nbsp;
DISCLAIMER: This content is for informational purposes only. It is not intended as investing advice.
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.

Constellation Brands' Latest Quarter Shows Wine And Spirits Business Continue To Fall From Glory

A marketing company that counts actor Ryan Reynolds as its chief creative officer plans to go public in 2025, adding to the recent success stories for the actor best known for playing "Deadpool"<a href="https://www.benzinga.com/general/entertainment/24/09/40737439/ryan-reynolds-dominates-box-office-as-deadpool-while-also-building-billion-dollar-businesse"> on the big screen.</a>
What Happened: Connected TV advertising company MNTN, is the owner of the <a href="https://www.benzinga.com/general/entertainment/23/07/33427835/ryan-reynolds-is-bringing-a-popular-television-alien-back-to-screens-hide-your-cats">Maximum Effort marketing segment</a> co-founded by Reynolds and George Dewey in 2018.
Known best for its advertisements to promote "Deadpool" and other viral advertisements for companies connected to Reynolds, Maximum Effort Marketing was bought out by MNTN in 2021.
MNTN is eyeing a 2025 IPO according to a new report from <a href="https://www.bloomberg.com/news/articles/2024-09-27/ryan-reynolds-s-mntn-is-said-to-tap-morgan-stanley-for-2025-ipo?sref=TBDibEcD">Bloomberg</a>, with Morgan Stanley set to work on the public offering.
The connected TV advertising company raised $119 million in a Series D round in 2021 with BlackRock Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>) and Fidelity Management leading the round with $110 million invested together.
The Maximum Effort name comes from a catchphrase of Reynolds' Deadpool character. A separate Maximum Effort Productions company was not included in the sale to MNTN and is not part of the IPO. Dewey serves as the chief brand officer at Maximum Effort Marketing.
The marketing company from Reynolds has made ads for companies like Aviation Gin and Mint Mobile, which are connected to the actor. The company also made a well-known ad for dating company Match.com that <a href="https://www.youtube.com/watch?v=KABSYzPqTTg">featured </a>Satan and marked the debut of Taylor Swift's re-recording of the hit song "Love Story."
"I genuinely love marketing and I have been gobsmacked by how much fun it has been and how fast we have grown. We wanted a future for our marketing arm that ensured we could continue to move fast, have fun and do really rewarding work," Reynolds said at the time of MNTN's acquisition.
Reynolds said MNTN's simplicity, speech and ability to open up access to TV for advertisers who can't pay for upfront agreements stood out.
"I believe the combination of our companies will create a 1+1 equals 3 situation, assuming my math checks out," Reynolds added at the time.
Did You Know?
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<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Why It's Important: In a world of connected TV and viral advertisements that have to be quick and catchy, MNTN could stand out in a crowded field. The company's involvement in Reynolds and connection to several of his companies and movies could also help power growth in the coming years.
Aside from Maximum Effort Marketing and MNTN, Reynolds has built up several companies that are part of his success story away from the big screen.
The actor was a <a href="https://www.benzinga.com/m-a/23/03/31362824/ryan-reynolds-mobile-company-gets-1-35b-buyout-from-t-mobile-will-he-purchase-an-nhl-team-with-that">co-owner in Mint Mobile, </a>which was sold to T-Mobile US Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NYSE">TMUS</a>) at a $1.35 billion valuation. Reynolds had a stake in Aviation Gian, which was sold to Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) for $610 million in 2020.
Reynolds is also a<a href="https://www.benzinga.com/general/entertainment/24/04/38530584/ryan-reynolds-rob-mcelhenney-buy-another-soccer-team-can-dynamic-duo-turn-around-mexico-clu"> co-owner in soccer team</a> Wrexham AFC, owns a stake in Mexican soccer team Necaxa, and owns a stake in a Liberty Media Corporation Formula 1 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) racing team. The actor was also among the previously interested parties in buying the Ottawa Senators NHL team.
While it is unknown if Reynolds owns a stake in MNTN, the IPO likely comes thanks in part to the success of Maximum Effort Marketing in recent years. The IPO could further illustrate the success Reynolds has had outside of acting.
Check This Out:
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<li>Lawmakers Made Huge Investments This Year. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Photo: Shutterstock

Ryan Reynolds' Billion-Dollar Streak: Will His Viral Marketing Firm Go Public Next?

<a href="https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-expands-leading-position-in-non-alc-spirits-with-acquisition-of-ritual-zero-proof" title="https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-expands-leading-position-in-non-alc-spirits-with-acquisition-of-ritual-zero-proof">https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-expands-leading-position-in-non-alc-spirits-with-acquisition-of-ritual-zero-proof</a>

Diageo North America Acquires Ritual Zero Proof Non-Alcoholic Spirits; Deal Has Been Funded Through Existing Cash Resources; Exact Financial Terms Not Disclosed

Press Releases

Diageo North America Announces New Manufacturing and Warehousing Facility in Alabama

JOHNNIE WALKER RENEWS SUCCESSFUL LUNAR NEW YEAR PARTNERSHIP WITH VISIONARY ARTIST JAMES JEAN

BLADE AND BOW BOURBON AND PRO GOLFER WYNDHAM CLARK LAUNCH SWEEPSTAKES FOR THE GOLF TRIP OF A LIFETIME

JOHNNIE WALKER BLACK LABEL AND DEVEREUX GOLF UNVEIL THE "KEEP WALKING COLLECTION" - A BOLD NEW SECOND LINE OF THEIR CAPSULE COLLECTION THAT HONORS THE PROGRESSIVE SPIRIT OF ONE OF THE FASTEST GROWING SPORTS IN THE US

Balcones Distilling and The Other Art Fair Launch Second Year of Artistic Collaboration

SMIRNOFF PROVES "WE DO GAME DAYS" BIGGER, BOLDER AND LONGER THAN EVER BEFORE FOR SUPER BOWL LIX INCLUDING A SHOW-STOPPING PERFORMANCE FROM INTERNATIONAL SUPERSTAR FLO RIDA ATOP A 60-FOOT TAILGATE TRUCK

Ketel One Family Made Vodka and Tanqueray Gin Invite Fans to 'Sip into The White Lotus' with Patrick Schwarzenegger for Season Three of the HBO® Original Hit Series

Perfect Moment Co-Founder and Chairman Purchases 51,000 Shares of Company Stock in the Open Market

Perfect Moment to Attend the 37th Annual ROTH Conference, March 17-18, 2025

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PMNT

Brown Forman Inc Class A Common Stock

Brown Forman Inc Class B Common Stock

Eastside Distilling

Heritage Distilling Holding Company, Inc. - Common Stock

Heritage Distilling Hldg

Innovation Beverage Group Limited - Ordinary Shares

Innovation Beverage Group

MGP Ingredients

Splash Beverage Group, Inc. (NV) Common Stock

Splash Beverage Group

Constellation Brands

Fresh Vine Wine

Willamette Valley Vineyards, Inc. - Common Stock

Willamette Valley

TD Cowen

Goldman Sachs

Bernstein

주요 주류 생산업체와 유통업체들의 주식은 미국 공중보건국장인 비벡 머시(Vivek Murthy)가 <a href="https://www.benzinga.com/government/regulations/25/01/42787400/alcohol-increases-cancer-risk-surgeon-general-warns" target="_blank" rel="noopener" data-google-interstitial="false">알코올 소비와 관련된</a> 암 위험 증가에 대해 경고한 후 금요일 급락했다.
알아야 할 사항: 머시의 권고는 알코올과 암의 연관성에 대한 증거가 증가하고 있음을 반영하여 건강 경고 라벨을 업데이트할 필요성을 강조했습니다. 이 라벨은 1988년 이후로 개정되지 않았다. 또한 권고된 알코올 소비 한도의 재평가를 촉구하며, 알코올이 미국에서 담배와 비만에 이어 세 번째로 예방 가능한 암 발생 원인임을 강조했다.
머시의 성명은 알코올이 유방암, 간암 및 대장암 등 적어도 7종의 암과 연관되어 있음을 주목하게 했다. 그는 알코올 소비가 매년 약 100,000건의 암 사례와 20,000명의 사망을 초래한다고 지적했다. 또한 미국 성인 중 45%만이 알코올이 암 위험을 증가시킨다는 사실을 알고 있다.
주요 주류 회사들의 주식은 이 뉴스에 부정적으로 반응했다.
주가 움직임: 몰슨 쿠어스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)의 주식은 3.37% 하락 마감했으며, 보스턴 비어 컴퍼니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>)의 주식은 3.83% 하락 마감했다. 앤하이저부시 인베브(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)의 주식은 2.14% 하락 마감했고, 컨스텔레이션 브랜드(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>)는 0.29% 하락 마감했다. 디아지오(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)의 주식도 3.76% 하락 마감했다. 잭 다니엘스 위스키 제조사인 브라운 포먼(NYSE:<a href="https://www.benzinga.com/quote/BF-B" target="_blank" rel="noopener">BF/B</a>)은 2.53% 하락 마감했다.
공중보건국장의 권고는 공공 건강 조치와 알코올 제품에 대한 경고 라벨 업데이트를 요구하는 새로운 규제의 가능성에 대한 논의를 재점화했다.
이미지 출처: Shutterstock.
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<a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

배우 라이언 레이놀즈를 최고 크리에이티브 책임자(CCO)로 둔 한 마케팅 회사는 2025년 기업공개를 계획하고 있으며, <a href="https://www.benzinga.com/general/entertainment/24/09/40737439/ryan-reynolds-dominates-box-office-as-deadpool-while-also-building-billion-dollar-businesse" target="_blank" rel="noopener" data-google-interstitial="false">대형 스크린</a>에서 &#8216;데드풀&#8217;을 연기한 것으로 가장 잘 알려진 이 배우의 최근 성공 사례를 추가할 예정이다.
무슨 일이 (What Happened): 커넥티드 TV 광고 회사 MNTN은 라이언 레이놀즈와 조지 듀이(George Dewey)가 2018년에 공동 설립한 <a href="https://www.benzinga.com/general/entertainment/23/07/33427835/ryan-reynolds-is-bringing-a-popular-television-alien-back-to-screens-hide-your-cats">맥시멈 에포트 마케팅(Maximum Effort Marketing)</a> 세그먼트를 소유하고 있다.
주로 &#8220;데드풀&#8221;을 홍보하는 광고와 레이놀즈와 관련된 다른 바이럴 광고로 잘 알려진 맥시멈 에포트 마케팅은 2021년에 MNTN에 인수되었다.
MNTN은 <a href="https://www.bloomberg.com/news/articles/2024-09-27/ryan-reynolds-s-mntn-is-said-to-tap-morgan-stanley-for-2025-ipo?sref=TBDibEcD" target="_blank" rel="noopener">블룸버그</a>의 새로운 보도에 따르면 2025년 IPO를 계획하고 있으며, 모건 스탠리가 상장 작업을 맡을 예정이다.
이 커넥티드 TV 광고 회사는 2021년에 시리즈 D 라운드에서 1억 1,900만 달러를 조달했으며, 블랙록(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>)과 피델리티 매니지먼트가 함께 1억 1,000만 달러를 투자하여 이 라운드를 이끌었다.
맥시멈 에포트라는 이름은 레이놀즈의 데드풀 캐릭터의 유행어에서 따온 것이다. 별도의 맥시멈 에포트 프로덕션 회사는 MNTN에 매각되지 않았으며 IPO의 일부도 아니다. 듀이는 맥시멈 에포트 마케팅의 최고 브랜드 책임자를 맡고 있다.
레이놀즈와 연결된 에비에이션 진(Aviation Gin)과 민트 모바일(Mint Mobile) 같은 회사들을 위한 광고를 제작해온 레이놀즈의 마케팅 회사는 잘 알려져 있습니다. 또한, 데이팅 회사인 매치닷컴(Match.com)을 위한 유명한 광고를 제작했으며, 이 광고에는 <a href="https://www.youtube.com/watch?v=KABSYzPqTTg">사탄이 등장</a>하고 테일러 스위프트의 히트곡 &#8220;러브 스토리(Love Story)&#8221; 리메이크 버전이 처음 공개되었다.
&#8220;저는 마케팅을 진심으로 사랑하며, 얼마나 재미있게 성장해왔는지에 놀랐다. 우리는 빠르게 움직이고, 재미있게 일하며, 정말 보람 있는 일을 계속할 수 있는 마케팅 부서의 미래를 원했다&#8221;라고 레이놀즈가 MNTN의 인수 당시 말했다.
레이놀즈는 MNTN의 단순함, 말투, 사전 계약을 지불할 수 없는 광고주들에게 TV 접근성을 열어주는 능력이 돋보였다고 언급했다.
&#8220;저는 우리 회사들의 조합이 1+1이 3이 되는 상황을 만들 것이라고 믿고 있다. 제 수학이 맞기를 바란다&#8221;고 레이놀즈가 그 당시 덧붙였다.
알고 계셨나요?
<ul>
<li>의회가 막대한 투자를 하고 있습니다. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">2024년 선거를 앞두고 그들이 무엇을 사고 팔았는지 알아보세요</a></li>
</ul>
왜 중요한가요 (Why It&#8217;s Important): 커넥티드 TV와 빠르고 눈길을 끌어야 하는 바이럴 광고의 세계에서 MNTN은 혼잡한 시장에서 두드러질 수 있다. 이 회사의 레이놀즈와의 연관성 및 그의 여러 회사들과 영화와의 연결은 향후 몇 년간 성장을 촉진하는 데 도움이 될 수 있다.
맥시멈 에포트 마케팅과 MNTN 외에도 레이놀즈는 영화를 넘어선 성공 스토리의 일환으로 여러 회사를 설립했다.
이 배우는 <a href="https://www.benzinga.com/m-a/23/03/31362824/ryan-reynolds-mobile-company-gets-1-35b-buyout-from-t-mobile-will-he-purchase-an-nhl-team-with-that">민트 모바일의 공동 소유자</a>였으며, 이는 T-모바일 US(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NYSE">TMUS</a>)에 13억 5,000만 달러 가치로 매각되었다. 레이놀즈는 에비에이션 진에도 지분을 가지고 있었으며, 이는 2020년에 디아지오(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)에 6억 1,000만 달러에매각되었다.
레이놀즈는 또한 렉섬(Wrexham) AFC <a href="https://www.benzinga.com/general/entertainment/24/04/38530584/ryan-reynolds-rob-mcelhenney-buy-another-soccer-team-can-dynamic-duo-turn-around-mexico-clu" target="_blank" rel="noopener" data-google-interstitial="false">축구팀의 공동 소유자</a>이며, 멕시코 축구팀 네카사(Necaxa)의 지분과 리버티 미디어 코퍼레이션 포뮬러 1(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) 레이싱 팀의 지분을 소유하고 있다. 그는 또한 오타와 세터스(Ottawa Senators) NHL 팀 구매에 관심이 있었던 이전의 당사자 중 한 명이었다.
레이놀즈가 MNTN에 지분을 가지고 있는지는 알려지지 않았지만, 이 IPO는 최근 몇 년간 맥시멈 에포트 마케팅의 성공 덕분일 가능성이 높다. 이 IPO는 레이놀즈가 연기 외에도 거둔 성공을 더욱 부각시킬 수 있다.
사진: Shutterstock
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배우 라이언 레이놀즈는 요즘 극장가에서 데드풀(Deadpool) 역할로 가장 잘 알려져 있다. 이 역할은 현재 <a href="https://www.benzinga.com/general/entertainment/24/07/40003208/ryan-reynolds-hugh-jackman-starrer-deadpool-wolverine-breaks-box-office-records-rakes-in-ov">극장에서 상영 중</a>인 세 번째 프랜차이즈 영화로 거대 미디어인 월트 디즈니 컴퍼니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)의 기록을 세우는 역할이다.
"데드풀과 울버린"은 국내에서 5억 8,270만 달러, 해외에서 6억 3,480만 달러를 기록하여 이 글 작성 시점 기준으로 전 세계적으로 12억 2천만 달러를 벌어들였다.
이 영화는 여러 기록을 세웠으며, &#8220;R&#8221; 등급 영화로서의 여러 기록과 함께 디즈니의 2024년 박스오피스 성공을 높이는 데 기여했다.
그는 데드풀, 즉 &#8220;입이 거친 용병(merc with the mouth)&#8221; 역할로 잘 알려져 있지만, 레이놀즈는 또한 일련의 수십억 달러 규모의 기업들 덕분에 투자와 기업가 정신으로도 잘 알려져 있다.
회사를 세우다: 이전 트위터인 X에 올라온 한 스레드는 <a href="https://www.benzinga.com/topic/ryan-reynolds" target="_blank" rel="noreferrer noopener">라이언 레이놀즈</a> 가 "10억대 브랜드의 신"이 될 수 있음을 강조한다.
팀 카든(Tim Carden)의 <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20" target="_blank" rel="noreferrer noopener">스레드</a>는 500만 뷰 이상을 기록하며 레이놀즈가 소유하거나 매각한 회사들 사이의 몇 가지 공통점을 지적한다.
카든은 레이놀즈가 기회를 찾고, 투자나 거래를 할 때 직접 비즈니스를 마케팅하며 종종 &#8220;해당 브랜드의 얼굴이 된다&#8221;고 언급했다. 레이놀즈는 제품 광고의 창작 과정에도 도움을 준다.
"라이언은 실행 가능한 기회를 보면 잡는다"고 카든이 말했다.
예를 들어 에비에이션 진(Aviation Gin)이 있다. 레이놀즈는 이 진을 맛보고 반해 투자하게 되었고, 그 브랜드의 얼굴이 되었다. 이후 에비에이션 진은 주류 대기업 디아지오 PLC(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)에 판매되어 이 배우에게 좋은 수익을 안겼다.
"많은 유명인들이 단순히 돈을 투자하고 물러나 있지만, 라이언은 운전석에 있다."
카든이 강조한 또 다른 예는 마케팅 회사 맥시멈 에포트(Maximum Effort)이다. 이 회사는 데드풀 영화의 광고를 도왔으며, 이 영화는 디즈니와 함께 공동 제작 중이다.
"라이언은 배우로서 카메라 앞에서의 강점을 알고 있으며, 자신의 강점을 활용한다."
알고 계신가요?
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중요한 이유 (Why It's Important): 카든은 레이놀즈가 트렌드를 완벽하게 활용하는 방법을 알고 있고, 이 트렌드를 인식한 후 자신의 재능을 활용하는 방법을 알고 있다고 말했다.
레이놀즈는 리버티 미디어(NASDAQ:<a class="items-end ticker-link-wrapper inline-flex" href="https://www.benzinga.com/quote/fwona" target="_blank" rel="dofollow noopener" aria-label="Go to Quote Page for FWONA" data-google-interstitial="false">FWONA</a>)(NASDAQ:<a class="items-end ticker-link-wrapper inline-flex" href="https://www.benzinga.com/quote/fwonk" target="_blank" rel="dofollow noopener" aria-label="Go to Quote Page for FWONK" data-google-interstitial="false">FWONK</a>) 포뮬러 1 모터 레이싱 팀에도 투자했다. 이는 스포츠 팀의 가치가 상승하고 있는 상황에서 이루어졌다.
배우는 또한 축구 팀을 소유하고 있으며 내셔널 하키 리그(NHL)의 오타와 세너터스(Ottawa Senator)의 <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of" target="_blank" rel="noreferrer noopener" data-google-interstitial="false">입찰자 중</a> 하나였다.
"라이언 레이놀즈는 단순한 배우 그 이상이다. 그는 또한 수십억 달러 규모의 브랜드를 구축하는 방법을 아는 정통한 연쇄 사업가이기도 하다. 그는 기회를 찾고, 비즈니스 마케팅에 개인적으로 참여하고, 자신의 개인 브랜드를 주입하며, 항상 움직이고 있다"고 카든이 말했다.
에비에이션 진이 매각된 것 외에도 레이놀즈의 또 다른 투자도 최근에 매각되었다. 민트 모바일(Mint Mobile)은 T-모바일 US (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)에 인수되었다.
에비에이션 진과 마찬가지로 레이놀즈는 투자 후 이 회사의 광고에도 출연했다.
맥시멈 에포트의 소유는 레이놀즈가 투자한 이 회사와 자신이 출연하는 영화의 광고를 빠르게 제작할 수 있게 도와준다. 이 조합은 레이놀즈가 투자자로서 또는 제품의 얼굴로 쉽게 인식될 수 있게 한다.
이 기사는 이전에 Benzinga에 의해 게시되었으며 업데이트되었습니다.
사진: Shutterstock
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올해 제3의 데드풀 시리즈 영화가 <a href="https://www.benzinga.com/general/entertainment/24/02/37147153/deadpool-3-trailer-breaks-records-thanks-to-super-bowl-could-the-movie-become-highest-gross">개봉 예정인</a> 배우 라이언 레이놀즈는 이 영화의 주연으로 잘 알려져 있을 것이다.
또한 이 배우는 수십억 달러를 벌어다 주는 회사들 덕분에 점점 더 투자자와 기로도 잘 알려지고 있다.
일이 벌어진 경과: X(이전 트위터)의 스레드에 따르면 <a href="https://www.benzinga.com/topic/ryan-reynolds">라이언 레이놀즈</a>는 수십억 달러 브랜드의 &#8216;신&#8217;일 수도 있다는 점을 강조한다.
팀 카든(Tim Carden)에 의한 <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20">스레드</a>는 500만 회 이상의 조회수를 기록하고, 레이놀즈의 소유 회사이거나 팔았던 기업들 사이에 몇 가지 공통점을 가리키고 있다.
카든은 레이놀즈가 기회를 찾고 투자를 할 때 직접 사업을 홍보하며 종종 &#8220;브랜드의 얼굴&#8221;이 되는 것을 설명했다. 또한, 레이놀즈는 제품에 대한 광고를 만드는 창의적인 프로세스에도 도움을 준다.
카든은 &#8220;라이언이 유망한 기회를 보면 바로 뛰어든다&#8221;면서 레이놀즈가 이 기회를 어떻게 활용했는지에 대한 예시로 언급한 기업이 에비에이션 진(Aviation Gin)이다. 알코올 브랜드인 디아지오(Diageo PLC) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>)에 나중에 팔리긴 했지만, 이 브랜드의 맛을 보고 사랑에 빠졌고 그 결과 레이놀즈는 이 브랜드에 투자하게 되었고, 이후 레이놀즈는 이 브랜드의 얼굴로 활동했다.
카든은 &#8220;많은 유명인들은 그저 돈을 퍼부어놓고 기다리지만, 라이언은 차에 앉아서 명령을 내리고 있다&#8221;고 말했다.
카든이 강조한 다른 예시는 데드풀 시리즈 영화의 광고를 돕는 마케팅 회사인 맥시멈 에포트(Maximum Effort)다. 이 회사는 월트 디즈니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)와 협력하여 데드풀 시리즈 영화를 공동 제작 중이다. ,
&#8220;라이언은 배우로써 카메라 앞에서 가장 빛을 발하는 것이 그의 강점이다 &#8211; 그리고 그게 그의 강점을 잘 살리고 있다&#8221;고 설명했다.
관련 링크: <a href="http://Did Ryan Reynolds Cause A 10% Jump In This Streaming Company's Stock?">Reynolds, Maximum Effort Partner With FuboTV </a>
중요성: 카든은 레이놀즈가 트렌드를 완벽하게 이해하고, 이 트렌드를 사용하는 방법을 알고 있다고 말했다.
레이놀즈는 최근에 리버티 미디어 코퍼레이션(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)가 시즌을 시작하면서 포뮬러 1 모터레이싱 팀에 투자한 바 있다는 점도 눈에 띈다.
또한 레이놨즈는 축구팀을 소유하고 있으며, 내셔널 하키 리그(National Hockey League)의 오타와 세너터스(Ottawa Senator) <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of">입찰자 중 한 명</a>이다.
카든은 &#8220;라이언 레이놀즈는 배우로서만이 아니라 수십억 달러의 브랜드를 만드는 방법에 대해 잘 아는 기업인이기도 하다. 그는 기회를 찾고, 마켓팅에 직접 관여하며, 자신의 개인 브랜드를 주입하며, 항상 움직이고 있다&#8221;고 말했다.
민트 모바일(Mint Mobile)도 최근에 레이놀즈가 투자한 기업 중 하나인데, 레이놀즈가 투자한 후 T-모바일 US(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)에 사업을 매각한 기업이다.
에이비에이션 진과 비슷하게 레이놀즈가 투자한 후 광고에 출연한 것이 바로 이 때문이다.
레이놀즈가 소유한 맥시멈 에포트는 레이놀즈가 투자한 기업들과 찍은 영화들에 대한 관련 광고를 빠르게 제작할 수 있도록 도와준다. 그리고 이것은 레이놀즈로 하여금 투자자 또는 제품의 얼굴로 쉽게 인식되도록 하고 있다.
다음 기사: <a href="https://www.benzinga.com/startups/23/09/34874911/ryan-reynolds-sells-2-companies-for-nearly-2-billion-in-less-than-4-years-and-says-you-cant-be-good">라이언 레이놀즈, 4년도 안돼 20억 달러에 2개 기업 매각</a>
사진: 셔터스톡

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