에 대한 최신 뉴스 Diageo (NYSE:DEO) 주식

Diageo

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

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배우 라이언 레이놀즈를 최고 크리에이티브 책임자(CCO)로 둔 한 마케팅 회사는 2025년 기업공개를 계획하고 있으며, 대형 스크린에서 &#39;데드풀&#39;을 연기한 것으로 가장 잘 알려진 이 배우의 최근 성공 사례를 추가할 예정이다.

라이언 레이놀즈의 10억 달러 행진, 그의 바이럴 마케팅 회사가 다음에 상장될 것인가?

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배우 라이언 레이놀즈는 요즘 극장가에서 데드풀(Deadpool) 역할로 가장 잘 알려져 있다. 이 역할은 현재 극장에서 상영 중인 세 번째 프랜차이즈 영화로 거대 미디어인 월트 디즈니 컴퍼니(NYSE:DIS)의 기록을 세우는 역할이다.

라이언 레이놀즈는 데드풀로 박스오피스를 장악하는 동시에 수십억 달러 규모의 사업을 구축

올해 제3의 데드풀 시리즈 영화가 개봉 예정인 배우 라이언 레이놀즈는 이 영화의 주연으로 잘 알려져 있을 것이다.또한 이 배우는 수십억 달러를 벌어다 주는 회사들 덕분에 점점 더 투자자와 기로도 잘 알려지고 있다.일이 벌어진 경과: X(이전 트위터)의 스레드에 따르면 라이언 레이놀즈는 수십억 달러 브랜드의 &#39;신&#39;일 수도 있다는 점을 강조한다.

라이언 레이놀즈가 어떻게 수십억 달러 회사들을 성장시키는가

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Reuters Reported Trump's Mexican Tariff Plan Could Hit U.S. Tequila Imports From Diageo, Becle Worth $3+B Combined In 2023

Donald Trump&#8216;s 2024 presidential election win put several sectors in the spotlight, <a href="https://www.benzinga.com/topic/alcohol">including alcohol stocks.</a>
What Happened: Some people watched the outcome of <a href="https://www.benzinga.com/news/24/11/41768178/donald-trump-defeats-kamala-harris-to-win-2024-election">election night</a> on television from their home. Others likely scrolled along with social media on their phone. Some attended watch parties with friends and families, similar to a Super Bowl party or one for <a href="https://www.benzinga.com/top-stories/24/08/40610039/are-nvidia-earnings-wall-streets-super-bowl-super-bulls-arrange-watch-parties-in-new-york-city">Nvidia's quarterly earnings.</a> 
Regardless of who voters wanted to win — Trump or Kamala Harris — they may have bought more alcohol for Election Day this year, at least in New York, with liquor stores reporting a busy day.
One liquor store <a href="https://nypost.com/2024/11/06/us-news/nyc-liquor-stores-were-crazy-busy-on-election-night-workers-say-weve-been-spending-hours-just-restocking/">told </a>the New York Post they were three to four times busier than a regular weekday on Election Day with heavy sales coming in the early afternoon and around 5 p.m. ET. An employee from Brooklyn's Juice Box liquor store told the Post there was also a noticeable trend from many customers.
"People were buying sparkling wine and a bottle of liquor for both (outcomes)," the employee said.
Employees from other New York stores noticed the same trend. Customers were either buying one type of alcohol for a happy outcome or one for a negative outcome.
"I have no idea if people will be drowning their sorrows or celebrating," the Juice Box employee added.
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent110724">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Why It's Important: While it is only one day of the year, Election Day 2024 could provide a short bump for alcohol stocks like Diageo Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>) and Constellation Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>). Beer stocks like Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>), Boston Beer Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) and Molson Coors Beverage Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>) may have also benefitted from Election Day.
Alcohol may be a coping or celebratory item for Election Day in the U.S., but in India the country <a href="https://timesofindia.indiatimes.com/world/us/us-election-2024-does-america-have-dry-days-like-india-during-election-season/articleshow/114945854.cms">has </a>dry days of no alcohol around their elections with residents unable to drink for 48 hours before the vote, on election day or as the vote is being totaled.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/politics/24/11/41817245/will-trump-be-sentenced-in-hush-money-trial-or-will-his-criminal-problems-go-away">Will Trump Be Sentenced In Hush Money Trial Or Will His &#8216;Criminal Problems Go Away&#8217;?</a></li>
</ul>
Image: Shutterstock

Trading Ideas

Alcohol Stocks To Get A Boost From 2024 Election? Busy Liquor Stores Say Voters 'Drowning Their Sorrows Or Celebrating'

<ul>
<li>Nikola trucks to be the first Class 8 hydrogen fuel cell electric vehicles operated day-to-day in the state of Illinois</li>
</ul>

NKLA

DHL Supply Chain And Diageo To Incorporate Two Fuel Cell Electric Trucks; Class 8 Trucks Manufactured By Nikola Will Be Deployed With HYLA Modular Refueler At Diago Campus

Constellation Brands (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/stz#NYSE">STZ</a>) issued a mixed August quarter results lasy week, posting better than expected earnings as it continues to navigate a tough market.
<h3>Highlights Of The Second Quarter Of Fiscal 2025</h3>
Fueled by strong demand for its beer brands, especially Corona and Modelo, Constellation&nbsp;Brands reported net sales grew by 3% YoY to $2.92 billion.
Sales revenues increased by 6%&nbsp;while shipments&nbsp;grew by 4.6%.
Having already issued an alarm for its declining wines and spirits business whose sales dropped 12% to&nbsp;$388.7 million, Constellation reported a $2.5 billion write down. Wine and spirits were dragged down by a&nbsp;9.8% drop in shipment volumes.&nbsp;The division&rsquo;s operating income contracted 13% YoY to&nbsp;$70.5 million.
For the quarter ended on August 31st,&nbsp;adjusted earnings per share amounted to $4.32, surpassing&nbsp;LSEG&rsquo;s average estimate of $4.08.
Constellation can rely on its beer brands.
Beers have been the driver of Constellations&rsquo; success even before the pandemic lockdowns. Even in the post-pandemic era, consumers are turning to them, but doing so, they are also&nbsp;leaving behind wines and spirits. The latest quarter shows that Constellation continues to benefit from premium prices. While the industry continues being cautious in an uncertain macroeconomic environment, Constellation&rsquo;s beers were the biggest gainers for the twelfth successive quarter.
Yet, demand for spirits continues to fall.&nbsp;
But CEO Bill Newlands admitted the challenging macroeconomic backdrop has weighed on demand for beverage alcohol. Constellation gudied for full-year net sales growth between 4% and 6%, while expecting beer sales to go up from 6% to 8% and wine and spirits sales dropping 4% to 6%.
On the other hand, the wner of Guiness and Johnnie Walker, Diageo, is optimistic about spirits growth returning in the future. Diageo CEO Debra Crew believes that alcohol sales growth will return with the improving consumer environment. There&rsquo;s also increasing support from A list celebrities who are lending their influence to liquor brands. Among celebrities helping liquor brands become big businesses are Matthew McConaghew launched an organic tequilla brand, while Ryan Reynlods became a co-owner of Aviation Gin that was scooped up by Diageo in 2020, with George Clooney leading the way back in 2013 by co-founding Casamigos Tequilla, that was also sold to Diageo. But the reality is that Diageo plc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/deo#NYSE">DEO</a>) posted bleak quarterly results in September, reflecting a weak macroenvironment in North America. After another lacluster quarter for wine and spirits, Constellation is expecting a &lsquo;sequential&rsquo; improvement over the second half of fiscal 2025.&nbsp;
DISCLAIMER: This content is for informational purposes only. It is not intended as investing advice.
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.

Markets

Constellation Brands' Latest Quarter Shows Wine And Spirits Business Continue To Fall From Glory

A marketing company that counts actor Ryan Reynolds as its chief creative officer plans to go public in 2025, adding to the recent success stories for the actor best known for playing "Deadpool"<a href="https://www.benzinga.com/general/entertainment/24/09/40737439/ryan-reynolds-dominates-box-office-as-deadpool-while-also-building-billion-dollar-businesse"> on the big screen.</a>
What Happened: Connected TV advertising company MNTN, is the owner of the <a href="https://www.benzinga.com/general/entertainment/23/07/33427835/ryan-reynolds-is-bringing-a-popular-television-alien-back-to-screens-hide-your-cats">Maximum Effort marketing segment</a> co-founded by Reynolds and George Dewey in 2018.
Known best for its advertisements to promote "Deadpool" and other viral advertisements for companies connected to Reynolds, Maximum Effort Marketing was bought out by MNTN in 2021.
MNTN is eyeing a 2025 IPO according to a new report from <a href="https://www.bloomberg.com/news/articles/2024-09-27/ryan-reynolds-s-mntn-is-said-to-tap-morgan-stanley-for-2025-ipo?sref=TBDibEcD">Bloomberg</a>, with Morgan Stanley set to work on the public offering.
The connected TV advertising company raised $119 million in a Series D round in 2021 with BlackRock Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>) and Fidelity Management leading the round with $110 million invested together.
The Maximum Effort name comes from a catchphrase of Reynolds' Deadpool character. A separate Maximum Effort Productions company was not included in the sale to MNTN and is not part of the IPO. Dewey serves as the chief brand officer at Maximum Effort Marketing.
The marketing company from Reynolds has made ads for companies like Aviation Gin and Mint Mobile, which are connected to the actor. The company also made a well-known ad for dating company Match.com that <a href="https://www.youtube.com/watch?v=KABSYzPqTTg">featured </a>Satan and marked the debut of Taylor Swift's re-recording of the hit song "Love Story."
"I genuinely love marketing and I have been gobsmacked by how much fun it has been and how fast we have grown. We wanted a future for our marketing arm that ensured we could continue to move fast, have fun and do really rewarding work," Reynolds said at the time of MNTN's acquisition.
Reynolds said MNTN's simplicity, speech and ability to open up access to TV for advertisers who can't pay for upfront agreements stood out.
"I believe the combination of our companies will create a 1+1 equals 3 situation, assuming my math checks out," Reynolds added at the time.
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Why It's Important: In a world of connected TV and viral advertisements that have to be quick and catchy, MNTN could stand out in a crowded field. The company's involvement in Reynolds and connection to several of his companies and movies could also help power growth in the coming years.
Aside from Maximum Effort Marketing and MNTN, Reynolds has built up several companies that are part of his success story away from the big screen.
The actor was a <a href="https://www.benzinga.com/m-a/23/03/31362824/ryan-reynolds-mobile-company-gets-1-35b-buyout-from-t-mobile-will-he-purchase-an-nhl-team-with-that">co-owner in Mint Mobile, </a>which was sold to T-Mobile US Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NYSE">TMUS</a>) at a $1.35 billion valuation. Reynolds had a stake in Aviation Gian, which was sold to Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) for $610 million in 2020.
Reynolds is also a<a href="https://www.benzinga.com/general/entertainment/24/04/38530584/ryan-reynolds-rob-mcelhenney-buy-another-soccer-team-can-dynamic-duo-turn-around-mexico-clu"> co-owner in soccer team</a> Wrexham AFC, owns a stake in Mexican soccer team Necaxa, and owns a stake in a Liberty Media Corporation Formula 1 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) racing team. The actor was also among the previously interested parties in buying the Ottawa Senators NHL team.
While it is unknown if Reynolds owns a stake in MNTN, the IPO likely comes thanks in part to the success of Maximum Effort Marketing in recent years. The IPO could further illustrate the success Reynolds has had outside of acting.
Check This Out:
<ul>
<li>Lawmakers Made Huge Investments This Year. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Photo: Shutterstock

Ryan Reynolds' Billion-Dollar Streak: Will His Viral Marketing Firm Go Public Next?

<a href="https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-expands-leading-position-in-non-alc-spirits-with-acquisition-of-ritual-zero-proof" title="https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-expands-leading-position-in-non-alc-spirits-with-acquisition-of-ritual-zero-proof">https://www.diageo.com/en/news-and-media/press-releases/2024/diageo-expands-leading-position-in-non-alc-spirits-with-acquisition-of-ritual-zero-proof</a>

Diageo North America Acquires Ritual Zero Proof Non-Alcoholic Spirits; Deal Has Been Funded Through Existing Cash Resources; Exact Financial Terms Not Disclosed

Actor Ryan Reynolds is best-known these days for his role as Deadpool on the big screen, a role that is setting records for media giant The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) with a third franchise film <a href="https://www.benzinga.com/general/entertainment/24/07/40003208/ryan-reynolds-hugh-jackman-starrer-deadpool-wolverine-breaks-box-office-records-rakes-in-ov">currently in theaters. </a>
&#8220;Deadpool &amp; Wolverine&#8221; has grossed $582.7 million domestically and $634.8 billion internationally for a global total of $1.22 billion at the time of writing.
The film has set many records, including several for an &#8220;R&#8221; rated film, along with boosting Disney&#8217;s box office success for the 2024 year. 
While he&#8217;s known for his role as Deadpool, aka the &#8220;merc with the mouth,&#8221; Reynolds is also known for his investing and entrepreneurship thanks to a series of billion-dollar companies. 
Building Companies:&nbsp;A thread on X, formerly known as Twitter, about&nbsp;<a href="https://www.benzinga.com/topic/ryan-reynolds" target="_blank" rel="noreferrer noopener">Ryan Reynolds</a>&nbsp;highlights that he may be the &#8220;GOD of billion dollar brands.&#8221;
The&nbsp;<a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20" target="_blank" rel="noreferrer noopener">thread&nbsp;</a>by Tim Carden has over five million views and points to several commonalities among the companies that are owned or were sold by Reynolds.
Carden said Reynolds looks for opportunities and when he makes an investment or deal he actively markets the business himself and oftentimes &#8220;becomes the face of the brand.&#8221; Reynolds also helps in the creative process of making ads about products.
&#8220;When Ryan sees a viable opportunity, he takes it,&#8221; Carden said.
An example is&nbsp;Aviation Gin,&nbsp;which Reynolds tasted and fell in love. His love for the brand led to an investment and the actor became the face of the brand. Aviation Gin was later sold to alcohol giant&nbsp;Diageo PLC&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>), netting a nice return for the actor.
&#8220;While many celebrities just pump money and sit back, Ryan is in the driver&#8217;s seat.&#8221;
Another example highlighted by Carden is the marketing company&nbsp;Maximum Effort, which has helped with ads for the Deadpool movies, which the company is co-producing with Disney. 
&#8220;Ryan knows that as an actor, his strengths are in front of a camera — and he plays to his strengths.&#8221;
Did You Know?
<ul>
<li>Congress Is Making Huge Investments. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent083024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
Why It&#8217;s Important: Carden said Reynolds knows how to perfectly capitalize on trends and use his talents after recognizing the trend.
Reynolds<a href="https://www.benzinga.com/general/entertainment/24/01/36875148/formula-one-rejects-andretti-general-motors-team-bid-what-this-could-mean-for-us-growth-esp" target="_blank" rel="noreferrer noopener">&nbsp;also invested in&nbsp;</a>a&nbsp;Liberty Media Corp&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) Formula 1&nbsp;motor racing team, which comes as the valuation of teams in the sport is rising.
The actor also owns a soccer team and was&nbsp;<a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of" target="_blank" rel="noreferrer noopener">among the bidders</a>&nbsp;for the National Hockey League&#8217;s Ottawa Senators.
&#8220;Ryan Reynolds is more than just an actor. He is also a savvy serial businessman who knows a thing or two about building a billion-dollar brand. He hunts for opportunities, gets personally involved in marketing the business, injects his personal brand, and is always on the move,&#8221; Carden said.
Along with Aviation Gin getting bought out, another Reynolds investment recently saw a buyout.&nbsp;Mint Mobile&nbsp;was purchased by&nbsp;T-Mobile US&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>).
Like Aviation Gin, Reynolds starred in ads for the company after he invested.
The ownership of Maximum Effort helps Reynolds quickly make ads for companies he invests in and for movies he stars in. The combination leads to Reynolds easily recognizable as an investor or the face of a product.
Check This Out:
<ul>
<li>Lawmakers Made Huge Investments This Year. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent083024">Get Tips On What They Bought And Sold Ahead Of The 2024 Election With Our Easy-to-Use Tool</a></li>
</ul>
This article was previously published by Benzinga and has been updated.
Photo: Shutterstock

Ryan Reynolds Dominates Box Office As Deadpool While Also Building Billion Dollar Businesses

Investors interested in Beverages - Alcohol stocks are likely familiar with Kirin Holdings Co. (OTC: <a class="ticker" href="https://www.benzinga.com/stock/knbwy#OTC">KNBWY</a>)&nbsp;and Diageo (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/deo#NYSE">DEO</a>). But which of these two stocks is more attractive to value investors? We&#39;ll need to take a closer look to find out.
The best way to find great value stocks is to pair a strong Zacks Rank with an impressive grade in the Value category of our Style Scores system. The Zacks Rank favors stocks with strong earnings estimate revision trends, and our Style Scores highlight companies with specific traits.
Kirin Holdings Co. and Diageo are sporting Zacks Ranks of #2 (Buy) and #5 (Strong Sell), respectively, right now. The Zacks Rank favors stocks that have recently seen positive revisions to their earnings estimates, so investors should rest assured that KNBWY has an improving earnings outlook. But this is only part of the picture for value investors.
Value investors analyze a variety of traditional, tried-and-true metrics to help find companies that they believe are undervalued at their current share price levels.
Our Value category grades stocks based on a number of key metrics, including the tried-and-true P/E ratio, the P/S ratio, earnings yield, and cash flow per share, as well as a variety of other fundamentals that value investors frequently use.
KNBWY currently has a forward P/E ratio of 13.61, while DEO has a forward P/E of 18.93. We also note that KNBWY has a PEG ratio of 0.77. This popular figure is similar to the widely-used P/E ratio, but the PEG ratio also considers a company&#39;s expected EPS growth rate. DEO currently has a PEG ratio of 4.01.
Another notable valuation metric for KNBWY is its P/B ratio of 1.32. The P/B is a method of comparing a stock&#39;s market value to its book value, which is defined as total assets minus total liabilities. By comparison, DEO has a P/B of 6.19.
These metrics, and several others, help KNBWY earn a Value grade of B, while DEO has been given a Value grade of D.
KNBWY stands above DEO thanks to its solid earnings outlook, and based on these valuation figures, we also feel that KNBWY is the superior value option right now.
<a href="https://www.zacks.com/stock/news/2328403/knbwy-or-deo-which-is-the-better-value-stock-right-now?cid=CS-BENZ-FT-tale_of_the_tape|yseop_template_3-2328403">To read this article on Zacks.com click here.</a>

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KNBWY

KNBWY or DEO: Which Is the Better Value Stock Right Now?

Shares of Merck &amp; Co., Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MRK#NYSE">MRK</a>) fell sharply during Tuesday's session after the company reported second-quarter financial results and cut its FY24 adjusted EPS <a href="https://www.benzinga.com/general/biotech/24/07/40036607/mercks-q2-earnings-revenue-and-eps-beat-helped-by-strong-keytruda-sales-but-acquisition-costs-bit">guidance below estimates</a>.
Merck reported second-quarter sales of $16.1 billion, up 7% year-over-year, beating the consensus estimate of $15.84 billion. Excluding the impact of foreign exchange, sales increased 11%. Merck reported adjusted EPS of $2.28, a shift from an EPS loss of $(2.06), beating the consensus of $2.15, according to data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>.
Merck shares dipped 9.5% to $115.50 on Tuesday.
Here are some other stocks moving in today&#8217;s mid-day session.
<h3 class="wp-block-heading">Gainers</h3>
<ul>
<li>Imunon, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IMNN#NASDAQ">IMNN</a>) shares jumped 147.8% to $2.9250 after the company announced topline results from its Phase 2 OVATION 2 study with IMNN-001. The results showed an 11.1-month improvement in median overall survival compared to standard-of-care alone in the intent-to-treat population.</li>
<li>Agape ATP Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ATPC#NASDAQ">ATPC</a>) surged 97% to $0.1731. AGAPE ATP strengthened wellness division via innovative incubation with emerging local SMEs.</li>
<li>Processa Pharmaceuticals, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PCSA#NASDAQ">PCSA</a>) shares climbed 53% to $2.60 after the company announced FDA clearance of its IND application for a Phase 2 clinical trial of NGC-Cap in breast cancer.</li>
<li>INVO Bioscience, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INVO#NASDAQ">INVO</a>) gained 33% to $1.1513.</li>
<li>Jet.AI Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JTAI#NASDAQ">JTAI</a>) shares gained 29% to $0.3850.</li>
<li>2U, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TWOU#NASDAQ">TWOU</a>) jumped 28% to $3.4018.</li>
<li>CalciMedica, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CALC#NASDAQ">CALC</a>) jumped 26.3% to $5.24.</li>
<li>JetBlue Airways Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JBLU#NASDAQ">JBLU</a>) rose 20.6% to $7.16 after the company reported better-than-expected second-quarter financial results.</li>
<li>Lumen Technologies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUMN#NYSE">LUMN</a>) rose 19.1% to $2.3050.</li>
<li>Commvault Systems, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CVLT#NASDAQ">CVLT</a>) gained 19.1% to $146.77 after the company reported better-than-expected first-quarter financial results and issued second-quarter revenue guidance above estimates. Also, the company raised its FY25 revenue guidance.</li>
<li>Harmonic Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HLIT#NASDAQ">HLIT</a>) climbed 18.8% to $13.96 after the company reported better-than-expected second-quarter financial results and issued third-quarter revenue guidance above estimates.</li>
<li>Meta Data Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AIU#NYSE">AIU</a>) gained 18.8% to $5.42.</li>
<li>Enveric Biosciences, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ENVB#NASDAQ">ENVB</a>) rose 18.3% to $0.59 after jumping around 6% on Monday.</li>
<li>Inspirato Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ISPO#NASDAQ">ISPO</a>) gained 18.3% to $6.20 after jumping over 50% on Monday.</li>
<li>Sprouts Farmers Market, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SFM#NASDAQ">SFM</a>) shares gained 15.9% to $98.13 after the company reported better-than-expected second-quarter financial results and issued its third-quarter earnings guidance above estimates.</li>
<li>NeoGenomics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NEO#NASDAQ">NEO</a>) gained 16.1% to $17.00 following upbeat earnings.</li>
<li>Tilray Brands, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TLRY#NASDAQ">TLRY</a>) rose 16.1% to $2.1250 after the company reported better-than-expected quarterly financial results.</li>
<li>Sprouts Farmers Market, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SFM#NASDAQ">SFM</a>) gained 15.5% to $97.79 after the company reported better-than-expected second-quarter financial results. Additionally, the company issued third-quarter earnings guidance above estimates.</li>
<li>Howmet Aerospace Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HWM#NYSE">HWM</a>) climbed 14.1% to $94.56 following better-than-expected second-quarter earnings, issued strong guidance, raised its dividend, increased its buyback authorization and issued strong guidance.</li>
<li>Repligen Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RGEN#NASDAQ">RGEN</a>) gained 13.4% to $156.48 following -quarter earnings.</li>
<li>Varonis Systems, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VRNS#NASDAQ">VRNS</a>) climbed 13.3% to $54.92 as the company reported better-than-expected second-quarter financial results and raised its FY24 guidance on Monday.</li>
<li>Hayward Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HAYW#NYSE">HAYW</a>) gained 11% to $14.98 after the company reported better-than-expected second-quarter EPS results.</li>
<li>F5, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FFIV#NASDAQ">FFIV</a>) shares rose 10.6% to $196.46 after the company reported better-than-expected third-quarter financial results and raised its FY24 earnings guidance above estimates.</li>
<li>Pharming Group N.V. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PHAR#NASDAQ">PHAR</a>) shares gained 9.8% to $8.28. Pharming Group will report second quarter financial results on Aug. 1.</li>
<li>PayPal Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PYPL#NASDAQ">PYPL</a>) climbed 8.5% to $63.98 after the company reported better-than-expected second quarter financial results.</li>
<li>Stanley Black &amp; Decker, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SWK#NYSE">SWK</a>) rose 8.1% to $104.28 after the company reported better-than-expected second quarter financial results. Additionally, the company revised its FY24 adjusted EPS forecast upward.</li>
<li>Gartner, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IT#NYSE">IT</a>) gained 6.4% to $500.83 following better-than-expected quarterly earnings.</li>
</ul>
<h3 class="wp-block-heading">Losers</h3>
<ul>
<li>QXO, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QXO#NASDAQ">QXO</a>) shares fell 80.8% to $11.44. This sudden decline was triggered by the registration of two private placements with the U.S. Securities and Exchange Commission, which unlocked millions of shares and led to increased selling pressure, Bloomberg reported on Tuesday.</li>
<li>VBI Vaccines Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VBIV#NASDAQ">VBIV</a>) declined 64.8% to $0.1960 after the company was granted protection under Canada&#8217;s CCAA by the Ontario Superior Court. The company received approval for a DIP loan, and Ernst &amp; Young was appointed as the monitor during the restructuring process.</li>
<li>CNS Pharmaceuticals, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CNSP#NASDAQ">CNSP</a>) dipped 40.8% to $0.6158 after the company announced it entered into an exclusive license agreement with Cortice Biosciences.</li>
<li>BIMI Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BIMI#NASDAQ">BIMI</a>) tumbled 37% to $0.73.</li>
<li>Bloomz Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BLMZ#NASDAQ">BLMZ</a>) dipped 30.7% to $1.78.</li>
<li>Ekso Bionics Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EKSO#NASDAQ">EKSO</a>) fell 26.6% to $1.0901 after the company reported worse-than-expected quarterly sales results.</li>
<li>Novavax, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVAX#NASDAQ">NVAX</a>) shares declined 25.2% to $12.27 after declining 4% on Monday.</li>
<li>VSee Health, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VSEE#NASDAQ">VSEE</a>) fell 23.3% to $2.7999.</li>
<li>SmartRent, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SMRT#NYSE">SMRT</a>) dipped 21.5% to $1.8850 after the company announced a CEO resignation and suspended its 2024 outlook.</li>
<li>Symbotic Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SYM#NASDAQ">SYM</a>) shares fell 21.1% to $28.13 after the company reported worse-than-expected third-quarter earnings results and issued fourth-quarter revenue guidance below estimates.</li>
<li>Woodward, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WWD#NASDAQ">WWD</a>) fell 16.5% to $152.91 after the company reported mixed third-quarter financial results and lowered its FY24 revenue guidance below estimates.</li>
<li>NIP Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NIPG#NASDAQ">NIPG</a>) fell 16.2% to $13.82. NIP Group announced the closing of its initial public offering and partial exercise of underwriters' option to purchase additional ADSs.</li>
<li>Merchants Bancorp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MBIN#NASDAQ">MBIN</a>) dipped 16.2% to $43.68 after the company reported worse-than-expected quarterly financial results. Additionally, Raymond James downgraded the stock.</li>
<li>Amkor Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMKR#NASDAQ">AMKR</a>) shares fell 14.2% to $32.24 after the company issued roughly in-line guidance.</li>
<li>OneWater Marine Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ONEW#NASDAQ">ONEW</a>) dipped 13.2% to $26.43 after the company reported worse-than-expected third-quarter financial results and issued weak guidance.</li>
<li>Celldex Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLDX#NASDAQ">CLDX</a>) shares fell 11.6% to $37.06 after reporting Phase 2 results for barzolvolimab in chronic inducible urticaria.</li>
<li>Transcat, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TRNS#NASDAQ">TRNS</a>) declined 11.2% to $120.00 following weak quarterly sales.</li>
<li>CrowdStrike Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>) dipped 9.7% to $233.65 following reports indicating Delta Air Lines would seek compensation from the cybersecurity company for last week&#8217;s outage.</li>
<li>Rambus Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RMBS#NASDAQ">RMBS</a>) shares dipped 9.3% to $50.61 following weak quarterly sales.</li>
<li>Corning Incorporated (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GLW#NYSE">GLW</a>) fell 8.7% to $38.99 following second-quarter results.</li>
<li>Lattice Semiconductor Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LSCC#NASDAQ">LSCC</a>) shares fell 8.3% to $50.40 after the company reported worse-than-expected second-quarter financial results and issued weak third-quarter revenue guidance.</li>
<li>Ecolab Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ECL#NYSE">ECL</a>) declined 6.7% to $231.31 after the company reported worse-than-expected second-quarter sales results.</li>
<li>The Procter &amp; Gamble Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PG#NYSE">PG</a>) fell 6.2% to $159.37 following a quarterly revenue miss.</li>
<li>Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) fell 5.5% to $124.30 after the company missed annual profit expectations.</li>
<li>Fresenius Medical Care AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FMS#NYSE">FMS</a>) shares declined 4.5% to $19.45 following weak quarterly sales.</li>
</ul>
Now Read This: 
<ul>
<li><a href="https://www.benzinga.com/news/24/07/40039797/top-3-health-care-stocks-you-may-want-to-dump-this-quarter">Top 3 Health Care Stocks You May Want To Dump This Quarter</a></li>
</ul>

Intraday Update

Movers

AMKR

ATPC

BIMI

BLMZ

CALC

CLDX

CNSP

CRWD

CVLT

EKSO

ENVB

FFIV

HAYW

HLIT

IMNN

INVO

ISPO

JBLU

JTAI

LSCC

LUMN

MBIN

NIPG

NVAX

ONEW

PCSA

PHAR

PYPL

RGEN

RMBS

SMRT

TLRY

TRNS

TWOU

VBIV

VRNS

VSEE

Why Merck Shares Are Trading Lower By 10%? Here Are Other Stocks Moving In Tuesday's Mid-Day Session

U.S. stock futures were slightly higher this morning, with the Dow futures gaining around 0.1% on Tuesday.
Shares of Lattice Semiconductor Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LSCC#NASDAQ">LSCC</a>) fell sharply in today's pre-market trading after the company reported worse-than-expected second-quarter financial results and issued weak <a href="https://www.benzinga.com/news/earnings/24/07/40022763/lattice-semiconductor-stock-falls-on-worse-than-expected-q2-results">third-quarter revenue guidance</a>.
Lattice Semiconductor reported quarterly earnings of 23 cents per share, which missed the analyst consensus estimate of 24 cents per share. Quarterly sales came in at $124.076 million, which missed the analyst consensus estimate of $130.172 million, according to data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>.
Lattice Semiconductor shares tumbled 14.8% to $46.82 in the pre-market trading session.
Here are some big stocks recording losses in today's pre-market trading session.
<ul>
<li>Symbotic Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SYM#NASDAQ">SYM</a>) shares dipped 19.5% to $28.70 in pre-market trading after the company reported worse-than-expected third-quarter earnings results and issued fourth-quarter revenue guidance below estimates.</li>
<li>Woodward, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WWD#NASDAQ">WWD</a>) declined 10.5% to $164.01 in pre-market trading after the company reported mixed third-quarter financial results and lowered its FY24 revenue guidance below estimates.</li>
<li>Novavax, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVAX#NASDAQ">NVAX</a>) shares dipped 9.6% to $14.85 in pre-market trading after declining 4% on Monday.</li>
<li>Celldex Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLDX#NASDAQ">CLDX</a>) shares tumbled 8.6% to $38.33 in pre-market trading after reporting Phase 2 results for barzolvolimab in chronic inducible urticaria.</li>
<li>Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) declined 8.5% to $120.36 in pre-market trading after the company missed annual profit expectations.</li>
<li>Rambus Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RMBS#NASDAQ">RMBS</a>) shares fell 7.8% to $51.50 in pre-market trading following weak quarterly sales.</li>
<li>Soho House &amp; Co Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHCO#NYSE">SHCO</a>) fell 7.3% to $4.80 in pre-market trading. Soho House &amp; Co will release its second-quarter financial results on Friday, Aug. 9.</li>
<li>Fitell Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FTEL#NASDAQ">FTEL</a>) declined 6.8% to $14.67 in pre-market trading.</li>
<li>Amkor Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMKR#NASDAQ">AMKR</a>) shares fell 6.2% to $35.28 in pre-market trading after the company issued roughly in-line guidance.</li>
<li>Fresenius Medical Care AG (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FMS#NYSE">FMS</a>) shares declined 5.7% to $19.20 in pre-market trading following weak quarterly sales.</li>
<li>CrowdStrike Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>) shares declined 4.7% to $246.69 in pre-market trading.</li>
</ul>
Now Read This: 
<ul>
<li><a href="https://www.benzinga.com/news/24/07/40009447/roblox-morgan-stanley-and-2-other-stocks-insiders-are-selling">Roblox, Morgan Stanley And 2 Other Stocks Insiders Are Selling</a></li>
</ul>

Pre-Market Outlook

FTEL

SHCO

Lattice Semiconductor Posts Weak Q2 Results, Joins Symbotic, Woodward And Other Big Stocks Moving Lower In Tuesday's Pre-Market Session

Shares of F5, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FFIV#NASDAQ">FFIV</a>) shares rose sharply in today's pre-market trading after the company reported better-than-expected third-quarter financial results and raised its FY24 earnings <a href="https://www.benzinga.com/news/earnings/24/07/40023356/f5-shares-climb-on-better-than-expected-q3-results-strong-forward-guidance">guidance above estimates</a>.
F5 reported quarterly earnings of $3.36 per share, which beat the analyst consensus estimate of $2.97 per share. Quarterly sales came in at $695.495 million, which beat the analyst consensus estimate of $686.062 million, according to data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>.
F5 shares jumped 14.3% to $202.92 in pre-market trading.
Here are some other stocks moving in pre-market trading.
<h3 class="wp-block-heading">Gainers</h3>
<ul>
<li>Imunon, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IMNN#NASDAQ">IMNN</a>) gained 104.2% to $2.41 in pre-market trading. IMUNON will report topline results from the Phase 2 OVATION 2 study with IMNN-001 In advanced ovarian cancer on July 30.</li>
<li>Jet.AI Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JTAI#NASDAQ">JTAI</a>) shares climbed 48% to $0.4422 in pre-market trading.</li>
<li>Enveric Biosciences, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ENVB#NASDAQ">ENVB</a>) rose 26.3% to $0.6289 in pre-market trading after jumping around 6% on Monday.</li>
<li>Inspirato Incorporated (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ISPO#NASDAQ">ISPO</a>) gained 22.3% to $6.41 in pre-market trading after jumping over 50% on Monday.</li>
<li>Sprouts Farmers Market, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SFM#NASDAQ">SFM</a>) shares gained 17.4% to $99.50 in pre-market trading after the company reported better-than-expected second-quarter financial results and issued its third-quarter earnings guidance above estimates.</li>
<li>Serve Robotics Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SERV#NASDAQ">SERV</a>) gained 16.1% to $22.51 in pre-market trading after jumping 47% on Monday.</li>
<li>NIP Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NIPG#NASDAQ">NIPG</a>) shares gained 15.2% to $19.00 in pre-market trading. NIP Group announced the closing of its initial public offering and partial exercise of underwriters&#8217; option to purchase additional ADSs.</li>
<li>Pharming Group N.V. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PHAR#NASDAQ">PHAR</a>) shares gained 10.1% to $8.30 in pre-market trading. Pharming Group will report second quarter financial results on Aug. 1.</li>
<li>Nomura Holdings, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NMR#NYSE">NMR</a>) gained 8.2% to $6.33 in pre-market trading.</li>
</ul>
<h3 class="wp-block-heading">Losers</h3>
<ul>
<li>QXO, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QXO#NASDAQ">QXO</a>) shares fell 79.9% to $12.00 in pre-market trading after dipping 23% on Monday.</li>
<li>Symbotic Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SYM#NASDAQ">SYM</a>) shares declined 19.5% to $28.70 in pre-market trading after the company reported worse-than-expected third-quarter earnings results and issued fourth-quarter revenue guidance below estimates.</li>
<li>Lattice Semiconductor Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LSCC#NASDAQ">LSCC</a>) shares fell 14.8% to $46.82 in pre-market trading after the company reported worse-than-expected second-quarter financial results and issued weak third-quarter revenue guidance.</li>
<li>TROOPS, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TROO#NASDAQ">TROO</a>) shares fell 13.2% to $3.22  in pre-market trading.</li>
<li>Woodward, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WWD#NASDAQ">WWD</a>) fell 10.5% to $164.01 in pre-market trading after the company reported mixed third-quarter financial results and lowered its FY24 revenue guidance below estimates.</li>
<li>Novavax, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVAX#NASDAQ">NVAX</a>) shares declined 9.6% to $14.85 in pre-market trading after declining 4% on Monday.</li>
<li>Celldex Therapeutics, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CLDX#NASDAQ">CLDX</a>) shares fell 8.6% to $38.33 in pre-market trading after reporting Phase 2 results for barzolvolimab in chronic inducible urticaria.</li>
<li>Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) fell 8.5% to $120.36 in pre-market trading after the company missed annual profit expectations.</li>
<li>Rambus Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RMBS#NASDAQ">RMBS</a>) shares dipped 7.8% to $51.50 in pre-market trading following weak quarterly sales.</li>
<li>Amkor Technology, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMKR#NASDAQ">AMKR</a>) shares fell 6.2% to $35.28 in pre-market trading after the company issued roughly in-line guidance.</li>
</ul>
Now Read This: 
<ul>
<li><a href="https://www.benzinga.com/news/24/07/40009447/roblox-morgan-stanley-and-2-other-stocks-insiders-are-selling">Roblox, Morgan Stanley And 2 Other Stocks Insiders Are Selling</a></li>
</ul>

SERV

TROO

Why F5 Shares Are Trading Higher By Over 14%; Here Are 20 Stocks Moving Premarket

Diageo plc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) famed for its Johnnie Walker whisky and Tanqueray gin, is bracing for its first yearly sales decline since 2020. The company has been under the radar following a profit warning last November, leading to a dip in investor confidence.
What Happened: Diageo&#8217;s U.S. market share has seen a downward trend. Analysts are predicting a 0.2% fall in net sales for the year ending June 30. The previous year&#8217;s net sales of Diageo were 17.1 billion pounds ($22 billion), Reuters reported on Monday.
Despite achieving almost 11 billion pounds ($14.13 billion) in sales during the first half of the year, analysts like Fintan Ryan at Goodbody Stockbrokers caution that the final result could be worse than consensus forecasts. Persistent issues in the U.S. and Latin America could result in a lower full-year delivery, Ryan noted.
See Also: <a href="https://www.benzinga.com/markets/cryptocurrency/24/07/39997974/anthony-scaramucci-tim-scott-weigh-in-ahead-of-ex-presidents-address-at-bitcoin-2024-confe?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Anthony Scaramucci, Tim Scott Weigh In Ahead Of Ex-President&#8217;s Address At Bitcoin 2024 Conference: &#8216;Trump&#8217;s Move To Court Bitcoin And Towards Crypto Assets Has Shaken The Democrats At Core&#8217;</a>
Diageo&#8217;s recent struggles mirror the broader challenges the spirits industry is facing, as demand has dropped following a post-pandemic sales boom. Investors are eager to see Diageo reclaim its market share in North America, which contributes to 40% of its sales.
Moreover, Diageo has cautioned of a potential 10-20% sales drop in Latin America and the Caribbean. The company was taken by surprise by the build-up of unsold stock among wholesalers and retailers in Mexico during the first half of the year.
Why It Matters: Earlier this year, Diageo&#8217;s shares took a hit, <a href="https://www.benzinga.com/markets/equities/24/01/36840057/johnnie-walker-maker-diageo-tanks-after-missing-estimates-latin-america-woes-deepen">dropping over 3%</a> after the company reported a decline in organic net sales, missing analyst estimates. The spirits giant also warned of further challenges in Latin America, where unsold stock accumulates.
Adding to the company&#8217;s woes, American rapper Sean "Diddy" Combs and Diageo ended their <a href="https://www.benzinga.com/general/entertainment/24/01/36657562/rapper-diddy-and-diageo-part-ways-a-look-at-the-high-stakes-split-in-the-beverage-industry">long-standing partnership</a> on Cîroc vodka and DeLeón tequila earlier this year. The split followed a legal dispute in which Combs sued Diageo, alleging the company neglected the DeLeón brand in favor of its other tequila labels.
Price Action: Diageo closed at $132.43 on Friday, according to <a href="https://pro.benzinga.com">Benzinga Pro</a>.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/equities/24/07/39970069/investors-go-all-in-on-small-caps-pour-over-6-billion-into-russell-2000-etf-this-month-they-will?itm_source=parsely-api" target="_blank" rel="noreferrer noopener">Investors Go All In On Small Caps, Pour Over $6 Billion Into Russell 2000 ETF This Month: They &#8216;Will Return To Larger-Cap Alternatives,&#8217; Veteran Analyst Says</a></li>
</ul>
Image by pil76 via Shutterstock
This story was generated using <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a> and edited by <a href="https://www.benzinga.com/topic/Pooja-Rajkumari" target="_blank" rel="noreferrer noopener">Pooja Rajkumari</a>

Equities

Johnnie Walker Maker Diageo Faces First Annual Sales Decline Since 2020 Amid Investor Concerns And Profit Warning

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New Delhi City Police Summons Diageo India CEO To Appear At Investigation Into Case Linked To Payments By Government Agencies For Liquor Purchases

Labour Party member Keir Starmer is set to become the new prime minister of the United Kingdom with <a href="https://www.benzinga.com/news/24/07/39640147/keir-starmer-to-become-uk-prime-minister-as-labour-wins-big-over-rishi-sunaks-conservatives-mohamed">a win over the Rishi Sunak-led Conservative Party.</a>
The win marks an end to 14 years of Conservative Party control in the United Kingdom. The Labour Party will also have one of the largest majority government leads in the country in 25 years, as reported by CNN.
"A mandate like this comes with a great responsibility," Starmer said Friday. 
Starmer promised to put "country first, party second" in his victory speech.
UK Stocks &amp; ETFS: Gains for United Kingdom stocks and ETFs were minimal on Friday with the results of the election potentially priced in and others dissecting what the Labour Party in control means for certain sectors.
The iShares MSCI United Kingdom ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWU#NYSE">EWU</a>) is up 0.5% on Friday. The largest U.K. ETF has $2.8 billion in assets under management and holds 80 stocks representing <a href="https://www.benzinga.com/quote/EWU/news">the largest companies in the country</a>.
The top holdings are:
AstraZeneca PLC (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AZN#NASDAQ">AZN</a>)
Shell PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHEL#NYSE">SHEL</a>)
HSBC Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSBC#NYSE">HSBC</a>)
Unilever PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)
BP PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BP#NYSE">BP</a>)
RELX PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RELX#NYSE">RELX</a>)
GlaxoSmithKline PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GSK#NYSE">GSK</a>)
Rio Tinto PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RIO#NYSE">RIO</a>)
Diageo PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)
Glencore PLC (OTC:<a class="ticker" href="https://www.benzinga.com/stock/GLNCY#OTC">GLNCY</a>)
Eight of the 10 largest holdings are up Friday at the time of writing, with HSBC and Rio Tinto trading lower.
The top weightings in the iShares ETF are the categories of financials (19.3%), consumer staples (16.4%) and energy (13.4%).
The Franklin FTSE United Kingdom ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLGB#NYSE">FLGB</a>) also offers exposure to the country with 107 holdings. The fund has all the same top 10 holdings as the iShares MSCI United Kingdom ETF, in a slightly different order and at smaller weightings. The ETF's largest categories are financials (19.5%), consumer staples (15.5%) and energy (14.4%).
Another ETF option is the iShares MSCI United Kingdom Small Cap ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/EWUS#BATS">EWUS</a>). The ETF holds 231 stocks and has smaller weightings for the small-cap components it holds. The top categories for the ETF are industrials (21.5%), financials (19.8%) and consumer discretionary (14.8%).
What Experts Are Saying: British private bank and wealth management company Coutts sees policy changes from the Labour Party leadership taking time to materialize.
"In terms of what this means for the U.K. population and our clients, we will closely monitor the developments of a Keir Starmer government and its potential impact on markets," Coutts Chief Investment Officer Fahad Kamal said.
Kamal said history shows U.K. elections don't tend to have a "long-term impact on markets."
The CIO said it could be "business as usual" for the United Kingdom. One item to closely monitor is falling inflation in the country and the potential for rate cuts soon, which could improve economic growth in the country, he said. 
RBC Capital analysts see the homebuilding sector in the United Kingdom benefitting with a Labour Party win, as reported by CNBC. The analysts said the new leadership and policy pledges could lead to a "new age" for homebuilding in the country.
"Over the last few years housebuilders' potential has been hamstrung, but over the next few this potential is likely to be unleashed," the RBC analysts said.
It is worth noting the iShares MSCI United Kingdom Small Cap ETF counts the real estate sector as its fourth-largest weighting at 12.3%, which could make the ETF stand out based on policy. The EWU and FLGB ETFs have 0.8% and 1.1% exposure to the real estate sector, respectively.
Allianz also sees opportunity in U.K. homebuilders with the Labour Party win and likely cuts to interest rates ahead. 
"We expect rules and regulations around planning permissions to be quickly relaxed by the incoming government," Allianz said.
Allianz also sees opportunity in U.K.-listed mining companies thanks to the electrification of the energy supply.
Citi has a preference for the FTSE 250 over the FTSE 100, preferring small to mid-cap sized companies over large caps, as reported by Investing.com.
"We see an improving balance of risks for UK SMID caps, which have underperformed, but are expected to have superior growth vs. large caps. SMID caps are also better positioned to benefit from rate cuts and a pick-up in dealmaking," Citi said.
Sectors like real estate and utilities were mentioned positively by Citi in the post-election comments.
Related Link:
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/07/39636949/british-pound-european-stocks-surge-ahead-of-uk-election-results-bitcoin-plummets-w">British Pound, European Stocks Surge Ahead Of UK Election Results; Bitcoin Plummets: What&#8217;s Driving Markets Thursday?</a></li>
</ul>
Photo via Shutterstock.

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United Kingdom Stocks, ETFs To Watch After Keir Starmer, Labour Party Win

Citigroup analyst Simon Hales upgrades Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) from Neutral to Buy.

Upgrades

Citigroup Upgrades Diageo to Buy

Diageo plc&#39;s (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/deo#NYSE">DEO</a>) focus on improving productivity coupled with its diversified footprint, a solid portfolio of brands, innovation and marketing investments, and pricing initiatives, appear encouraging. In the latest development, the company revealed that it has established a model for Guinness in Nigeria by entering into a long-term partnership with a leading manufacturing, marketing and distribution conglomerate, Tolaram, to drive growth and sell its shareholding in Guinness Nigeria PLC. This transaction is likely to conclude in fiscal 2025, subject to the satisfaction of a few conditions, including the regulatory approvals in Nigeria.
<h3>Details of the Alliance</h3>
Per the terms of this alliance, Tolaram will buy Diageo&#39;s 58.02% shareholding in Guinness Nigeria PLC, which is listed on the Nigerian Stock Exchange, for a share price of 81.60 NGN per share. Boasting a 50-year presence in Nigeria, Tolaram has extensive operations in the region and is quite a popular consumer packaged goods company. 
However, Diageo will retain the ownership of the Guinness brand, which will be licensed to Guinness Nigeria for the long term, thereby empowering its growth and development in the country under Tolaram&#39;s stewardship. The company will also remain in the country via its completely owned international premium spirits business to cater to a wider geographic reach in West Africa, with Nigeria being among the key operational hub. After the completion of this transaction, Guinness Nigeria will remain listed on the Nigerian Stock Exchange while Tolaram plans to launch a mandatory takeover offer in compliance with the local law requirements.
<img alt="Zacks Investment Research" src="https://staticx-tuner.zacks.com/images/articles/charts/29/68785.jpg?v=1146961652" /> 
Image Source: Zacks Investment Research
Notably, the aforesaid transaction is consistent with Diageo&#39;s asset-light beer operating model. This model enables the selection of the most suitable structure and route to market for Guinness while retaining ownership of the iconic Guinness brand. The company will continue driving the brand and marketing strategy of Guinness in Nigeria. 
This new structure for Nigeria further emphasizes Diageo&#39;s active portfolio management and development of an efficient operating model in West Africa to deliver sustainable growth. We note that the aforesaid transaction follows its announcement in October 2023 of a fully-owned spirits company.
<h3>How is Diageo Poised?</h3>
Diageo is progressing well in its new productivity commitment to deliver $2 billion of productivity savings over the three years from fiscal 2025 to fiscal 2027. This Zacks Rank #3 (Hold) company expects to deliver this accelerated productivity commitment across the cost of goods, marketing spending and overheads. It plans to support this acceleration through investments, including its supply-chain agility program announced in July 2022. 
However, the company has been witnessing soft trends in its operations in Latin America and the Caribbean, which contributes 10% to its net sales. The fast-changing consumer sentiment and high inventory levels have been significantly impacting the total business performance in the LAC region. Year to date, Diageo&#39;s shares have lost 7.5% compared with the industry&#39;s 10.8% decline.
<h3>Stocks to Consider</h3>
Vital Farms Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/vitl#NASDAQ">VITL</a>) offers a range of produced pasture-raised foods. It currently sports a Zacks Rank #1 (Strong Buy). VITL has a trailing four-quarter average earnings surprise of 102.1%. 
The Zacks Consensus Estimate for Vital Farms&#39; current financial-year sales and earnings per share indicates growth of 22.5% and 59.3%, respectively, from the year-ago reported numbers. 
Freshpet (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/frpt#NASDAQ">FRPT</a>), which is a pet food company, currently sports a Zacks Rank of 1. FRPT has a trailing four-quarter earnings surprise of 118.2%, on average. 
The consensus estimate for Freshpet&#39;s current fiscal year sales and EPS indicates growth of 24.8% and 177.1%, respectively, from the year-ago reported numbers. 
Utz Brands Inc. (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/utz#NYSE">UTZ</a>), which manufactures a diverse portfolio of salty snacks, currently carries a Zacks Rank #2 (Buy). UTZ has a trailing four-quarter earnings surprise of 2%, on average. 
The Zacks Consensus Estimate for Utz Brands&#39; current financial-year EPS indicates growth of 26.3% from the year-ago reported numbers.
<a href="https://www.zacks.com/stock/news/2287949/diageo-deo-tolaram-alliance-to-aid-growth-in-guinness-nigeria?cid=CS-BENZ-FT-analyst_blog|company_news_corporate_actions-2287949">To read this article on Zacks.com click here.</a>

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VITL

Diageo, Tolaram Alliance to Aid Growth in Guinness Nigeria

Coca-Cola Europacific Partners (CCEP) today announces the resignation of Nik Jhangiani, SVP and Chief Financial Officer (CFO) with a search for his successor well underway,
Diageo plc &nbsp;announces that Nik Jhangiani will join the company as Chief Financial Officer, taking up the position and joining Diageo&#39;s Board and Executive Committee in Autumn 2024. Lavanya Chandrashekar will step down from the Executive Committee and Board at the same time after three years as Chief Financial Officer and six years with the company, and will return to the US.

Management

Coca-Cola European Partners plc Ordinary Shares

CCEP

Coca-Cola Europacific Partners CFO Nik Jhangiani Steps Down, Set To Join Diageo As CFO

WIIM

COTY

Shares of consumer staples stocks are trading lower amid overall market weakness following mixed inflation data this week, which has impacted stocks across sectors.

Actor Ryan Reynolds may be best known for his role in movies like the "Deadpool" franchise, which has its third movie <a href="https://www.benzinga.com/general/entertainment/24/02/37147153/deadpool-3-trailer-breaks-records-thanks-to-super-bowl-could-the-movie-become-highest-gross">coming out this year.</a>
The actor is also becoming increasingly known for his investing and entrepreneurship thanks to a series of billion-dollar companies.
What Happened: A thread on X, formerly known as Twitter, about <a href="https://www.benzinga.com/topic/ryan-reynolds">Ryan Reynolds</a> highlights that he may be the "GOD of billion dollar brands."
The <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20">thread </a>by Tim Carden has over five million views and points to several commonalities among the companies that are owned or were sold by Reynolds.
Carden said Reynolds looks for opportunities and when he makes an investment or deal he actively markets the business himself and oftentimes "becomes the face of the brand." Reynolds also helps in the creative process of making ads about products.
"When Ryan sees a viable opportunity, he takes it," Carden said.
An example is Aviation Gin, which Reynolds tasted and fell in love. His love for the brand led to an investment and the actor became the face of the brand. Aviation Gin was later sold to alcohol giant Diageo PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>), netting a nice return for the actor.
"While many celebrities just pump money and sit back, Ryan is in the driver's seat."
Another example highlighted by Carden is the marketing company Maximum Effort, which has helped with ads for the Deadpool movies, which the company is co-producing with Walt Disney Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>).
"Ryan knows that as an actor, his strengths are in front of a camera — and he plays to his strengths."
Related Link: <a href="http://Did Ryan Reynolds Cause A 10% Jump In This Streaming Company's Stock?">Reynolds, Maximum Effort Partner With FuboTV </a>
Why It's Important: Carden said Reynolds knows how to perfectly capitalize on trends and use his talents after recognizing the trend.
Reynolds<a href="https://www.benzinga.com/general/entertainment/24/01/36875148/formula-one-rejects-andretti-general-motors-team-bid-what-this-could-mean-for-us-growth-esp"> recently invested in </a>a Liberty Media Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>) Formula 1 motor racing team, which comes as the valuation of teams in the sport is rising.
The actor also owns a soccer team and was <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of">among the bidders</a> for the National Hockey League's Ottawa Senators.
"Ryan Reynolds is more than just an actor. He is also a savvy serial businessman who knows a thing or two about building a billion-dollar brand. He hunts for opportunities, gets personally involved in marketing the business, injects his personal brand, and is always on the move," Carden said.
Along with Aviation Gin getting bought out, another Reynolds investment recently saw a buyout. Mint Mobile was purchased by T-Mobile US (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>).
Like Aviation Gin, Reynolds starred in ads for the company after he invested.
The ownership of Maximum Effort helps Reynolds quickly make ads for companies he invests in and for movies he stars in. The combination leads to Reynolds easily recognizable as an investor or the face of a product.
Read Next: <a href="https://www.benzinga.com/startups/23/09/34874911/ryan-reynolds-sells-2-companies-for-nearly-2-billion-in-less-than-4-years-and-says-you-cant-be-good">Ryan Reynolds Sold 2 Companies For Nearly $2 Billion In Less Than 4 Years But Has No Problem Admitting He Doesn&#8217;t Have All The Answers — Loves Saying &#8216;I Don&#8217;t Know&#8217;</a>
Photo: Shutterstock

How Ryan Reynolds Builds Billion Dollar Companies

Diageo today announces that current non-executive director Sir John Manzoni will be appointed Chair of the Board on or around 5 February 2025 when current Chair Javier Ferr&aacute;n retires from the Board.
Sir John Manzoni joined the Diageo Board in October 2020, having been Chief Executive of the UK Civil Service from 2014 to 2020. He is currently Chair of FTSE-listed multinational energy business SSE plc and a non-executive director of engineering and technology business KBR, Inc. He was previously a non-executive director of the multinational drinks company SAB Miller plc for 11 years from 2004 to 2015. Earlier in his career John served as President and Chief Executive Officer of Talisman Energy, and held a number of senior executive roles at BP plc.
Javier Ferr&aacute;n joined the Diageo Board in July 2016 and was appointed Chair on 1 January 2017.

Diageo Plc to Tap Sir John Manzoni as Chairman by February 5, 2025 When Current Chair Javier Ferrán Retires from the Board

12 High-Yield Dividend Aristocrats To Weather The Coming 2025 Storm In Style

In a report released today, Ed Mundy from Jefferies upgraded Diageo (DEO – Research Report) to a Buy, with a price target of $141.00. The company's...

Positive Report for Diageo (DEO) from Jefferies

Which Is Better For Christmas Cheer: Diageo Or Pernod Ricard?

UBS double upgraded Diageo (DEO) to Buy from Sell with a price target of 2,920 GBp, up from 2,300 GBp. Published first on TheFly – the ultimate sou...

Correction: Diageo upgraded to Buy from Sell at UBS

UBS upgraded Diageo (DEO) to Buy from Sell with a price target of 2,920 GBp, up from 2,300 GBp. While the firm sees risks to Diageo's U.S. business...

Diageo upgraded to Buy from Sell at UBS

Make that a double: Diageo gains a bull at UBS

Building A $50,000 Dividend Portfolio Across 2 ETFs And 10 High Yield Picks

In a report released on December 12, Richard Withagen from Kepler Capital maintained a Buy rating on Diageo (DGEAF – Research Report), with a price...

Kepler Capital  Sticks to Its Buy Rating for Diageo (DGEAF)

Diageo (DEO) is exploring a sale of Ciroc Vodka, a brand once backed Sean "Diddy" Combs, Aaron Kirchfeld, Dinesh Nair and Ruth David of Bloomberg r...

Diageo exploring sale of Ciroc Vodka brand, Bloomberg reports

High spirits: Diageo mulls over a sale of the Cîroc Vodka brand

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Diageo, MADD, the NFL and Uber Team Up to Launch "Take a Minute. Make a Plan." Campaign to Tackle Impaired Driving

'TIS THE SEASON: SMIRNOFF AND SAWEETIE UNWRAP A FESTIVE  POP-UP IN NYC CURATED FOR ALL YOUR GIFTING NEEDS

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배우 라이언 레이놀즈를 최고 크리에이티브 책임자(CCO)로 둔 한 마케팅 회사는 2025년 기업공개를 계획하고 있으며, <a href="https://www.benzinga.com/general/entertainment/24/09/40737439/ryan-reynolds-dominates-box-office-as-deadpool-while-also-building-billion-dollar-businesse" target="_blank" rel="noopener" data-google-interstitial="false">대형 스크린</a>에서 &#8216;데드풀&#8217;을 연기한 것으로 가장 잘 알려진 이 배우의 최근 성공 사례를 추가할 예정이다.
무슨 일이 (What Happened): 커넥티드 TV 광고 회사 MNTN은 라이언 레이놀즈와 조지 듀이(George Dewey)가 2018년에 공동 설립한 <a href="https://www.benzinga.com/general/entertainment/23/07/33427835/ryan-reynolds-is-bringing-a-popular-television-alien-back-to-screens-hide-your-cats">맥시멈 에포트 마케팅(Maximum Effort Marketing)</a> 세그먼트를 소유하고 있다.
주로 &#8220;데드풀&#8221;을 홍보하는 광고와 레이놀즈와 관련된 다른 바이럴 광고로 잘 알려진 맥시멈 에포트 마케팅은 2021년에 MNTN에 인수되었다.
MNTN은 <a href="https://www.bloomberg.com/news/articles/2024-09-27/ryan-reynolds-s-mntn-is-said-to-tap-morgan-stanley-for-2025-ipo?sref=TBDibEcD" target="_blank" rel="noopener">블룸버그</a>의 새로운 보도에 따르면 2025년 IPO를 계획하고 있으며, 모건 스탠리가 상장 작업을 맡을 예정이다.
이 커넥티드 TV 광고 회사는 2021년에 시리즈 D 라운드에서 1억 1,900만 달러를 조달했으며, 블랙록(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>)과 피델리티 매니지먼트가 함께 1억 1,000만 달러를 투자하여 이 라운드를 이끌었다.
맥시멈 에포트라는 이름은 레이놀즈의 데드풀 캐릭터의 유행어에서 따온 것이다. 별도의 맥시멈 에포트 프로덕션 회사는 MNTN에 매각되지 않았으며 IPO의 일부도 아니다. 듀이는 맥시멈 에포트 마케팅의 최고 브랜드 책임자를 맡고 있다.
레이놀즈와 연결된 에비에이션 진(Aviation Gin)과 민트 모바일(Mint Mobile) 같은 회사들을 위한 광고를 제작해온 레이놀즈의 마케팅 회사는 잘 알려져 있습니다. 또한, 데이팅 회사인 매치닷컴(Match.com)을 위한 유명한 광고를 제작했으며, 이 광고에는 <a href="https://www.youtube.com/watch?v=KABSYzPqTTg">사탄이 등장</a>하고 테일러 스위프트의 히트곡 &#8220;러브 스토리(Love Story)&#8221; 리메이크 버전이 처음 공개되었다.
&#8220;저는 마케팅을 진심으로 사랑하며, 얼마나 재미있게 성장해왔는지에 놀랐다. 우리는 빠르게 움직이고, 재미있게 일하며, 정말 보람 있는 일을 계속할 수 있는 마케팅 부서의 미래를 원했다&#8221;라고 레이놀즈가 MNTN의 인수 당시 말했다.
레이놀즈는 MNTN의 단순함, 말투, 사전 계약을 지불할 수 없는 광고주들에게 TV 접근성을 열어주는 능력이 돋보였다고 언급했다.
&#8220;저는 우리 회사들의 조합이 1+1이 3이 되는 상황을 만들 것이라고 믿고 있다. 제 수학이 맞기를 바란다&#8221;고 레이놀즈가 그 당시 덧붙였다.
알고 계셨나요?
<ul>
<li>의회가 막대한 투자를 하고 있습니다. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">2024년 선거를 앞두고 그들이 무엇을 사고 팔았는지 알아보세요</a></li>
</ul>
왜 중요한가요 (Why It&#8217;s Important): 커넥티드 TV와 빠르고 눈길을 끌어야 하는 바이럴 광고의 세계에서 MNTN은 혼잡한 시장에서 두드러질 수 있다. 이 회사의 레이놀즈와의 연관성 및 그의 여러 회사들과 영화와의 연결은 향후 몇 년간 성장을 촉진하는 데 도움이 될 수 있다.
맥시멈 에포트 마케팅과 MNTN 외에도 레이놀즈는 영화를 넘어선 성공 스토리의 일환으로 여러 회사를 설립했다.
이 배우는 <a href="https://www.benzinga.com/m-a/23/03/31362824/ryan-reynolds-mobile-company-gets-1-35b-buyout-from-t-mobile-will-he-purchase-an-nhl-team-with-that">민트 모바일의 공동 소유자</a>였으며, 이는 T-모바일 US(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NYSE">TMUS</a>)에 13억 5,000만 달러 가치로 매각되었다. 레이놀즈는 에비에이션 진에도 지분을 가지고 있었으며, 이는 2020년에 디아지오(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)에 6억 1,000만 달러에매각되었다.
레이놀즈는 또한 렉섬(Wrexham) AFC <a href="https://www.benzinga.com/general/entertainment/24/04/38530584/ryan-reynolds-rob-mcelhenney-buy-another-soccer-team-can-dynamic-duo-turn-around-mexico-clu" target="_blank" rel="noopener" data-google-interstitial="false">축구팀의 공동 소유자</a>이며, 멕시코 축구팀 네카사(Necaxa)의 지분과 리버티 미디어 코퍼레이션 포뮬러 1(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) 레이싱 팀의 지분을 소유하고 있다. 그는 또한 오타와 세터스(Ottawa Senators) NHL 팀 구매에 관심이 있었던 이전의 당사자 중 한 명이었다.
레이놀즈가 MNTN에 지분을 가지고 있는지는 알려지지 않았지만, 이 IPO는 최근 몇 년간 맥시멈 에포트 마케팅의 성공 덕분일 가능성이 높다. 이 IPO는 레이놀즈가 연기 외에도 거둔 성공을 더욱 부각시킬 수 있다.
사진: Shutterstock
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배우 라이언 레이놀즈는 요즘 극장가에서 데드풀(Deadpool) 역할로 가장 잘 알려져 있다. 이 역할은 현재 <a href="https://www.benzinga.com/general/entertainment/24/07/40003208/ryan-reynolds-hugh-jackman-starrer-deadpool-wolverine-breaks-box-office-records-rakes-in-ov">극장에서 상영 중</a>인 세 번째 프랜차이즈 영화로 거대 미디어인 월트 디즈니 컴퍼니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)의 기록을 세우는 역할이다.
"데드풀과 울버린"은 국내에서 5억 8,270만 달러, 해외에서 6억 3,480만 달러를 기록하여 이 글 작성 시점 기준으로 전 세계적으로 12억 2천만 달러를 벌어들였다.
이 영화는 여러 기록을 세웠으며, &#8220;R&#8221; 등급 영화로서의 여러 기록과 함께 디즈니의 2024년 박스오피스 성공을 높이는 데 기여했다.
그는 데드풀, 즉 &#8220;입이 거친 용병(merc with the mouth)&#8221; 역할로 잘 알려져 있지만, 레이놀즈는 또한 일련의 수십억 달러 규모의 기업들 덕분에 투자와 기업가 정신으로도 잘 알려져 있다.
회사를 세우다: 이전 트위터인 X에 올라온 한 스레드는 <a href="https://www.benzinga.com/topic/ryan-reynolds" target="_blank" rel="noreferrer noopener">라이언 레이놀즈</a> 가 "10억대 브랜드의 신"이 될 수 있음을 강조한다.
팀 카든(Tim Carden)의 <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20" target="_blank" rel="noreferrer noopener">스레드</a>는 500만 뷰 이상을 기록하며 레이놀즈가 소유하거나 매각한 회사들 사이의 몇 가지 공통점을 지적한다.
카든은 레이놀즈가 기회를 찾고, 투자나 거래를 할 때 직접 비즈니스를 마케팅하며 종종 &#8220;해당 브랜드의 얼굴이 된다&#8221;고 언급했다. 레이놀즈는 제품 광고의 창작 과정에도 도움을 준다.
"라이언은 실행 가능한 기회를 보면 잡는다"고 카든이 말했다.
예를 들어 에비에이션 진(Aviation Gin)이 있다. 레이놀즈는 이 진을 맛보고 반해 투자하게 되었고, 그 브랜드의 얼굴이 되었다. 이후 에비에이션 진은 주류 대기업 디아지오 PLC(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)에 판매되어 이 배우에게 좋은 수익을 안겼다.
"많은 유명인들이 단순히 돈을 투자하고 물러나 있지만, 라이언은 운전석에 있다."
카든이 강조한 또 다른 예는 마케팅 회사 맥시멈 에포트(Maximum Effort)이다. 이 회사는 데드풀 영화의 광고를 도왔으며, 이 영화는 디즈니와 함께 공동 제작 중이다.
"라이언은 배우로서 카메라 앞에서의 강점을 알고 있으며, 자신의 강점을 활용한다."
알고 계신가요?
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<li>의회가 큰 투자를 하고 있습니다. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent083024">2024년 선거 이전에 그들이 무엇을 사고 팔았는지 쉽게 알 수 있는 도구로 팁을 얻으세요.</a></li>
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중요한 이유 (Why It's Important): 카든은 레이놀즈가 트렌드를 완벽하게 활용하는 방법을 알고 있고, 이 트렌드를 인식한 후 자신의 재능을 활용하는 방법을 알고 있다고 말했다.
레이놀즈는 리버티 미디어(NASDAQ:<a class="items-end ticker-link-wrapper inline-flex" href="https://www.benzinga.com/quote/fwona" target="_blank" rel="dofollow noopener" aria-label="Go to Quote Page for FWONA" data-google-interstitial="false">FWONA</a>)(NASDAQ:<a class="items-end ticker-link-wrapper inline-flex" href="https://www.benzinga.com/quote/fwonk" target="_blank" rel="dofollow noopener" aria-label="Go to Quote Page for FWONK" data-google-interstitial="false">FWONK</a>) 포뮬러 1 모터 레이싱 팀에도 투자했다. 이는 스포츠 팀의 가치가 상승하고 있는 상황에서 이루어졌다.
배우는 또한 축구 팀을 소유하고 있으며 내셔널 하키 리그(NHL)의 오타와 세너터스(Ottawa Senator)의 <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of" target="_blank" rel="noreferrer noopener" data-google-interstitial="false">입찰자 중</a> 하나였다.
"라이언 레이놀즈는 단순한 배우 그 이상이다. 그는 또한 수십억 달러 규모의 브랜드를 구축하는 방법을 아는 정통한 연쇄 사업가이기도 하다. 그는 기회를 찾고, 비즈니스 마케팅에 개인적으로 참여하고, 자신의 개인 브랜드를 주입하며, 항상 움직이고 있다"고 카든이 말했다.
에비에이션 진이 매각된 것 외에도 레이놀즈의 또 다른 투자도 최근에 매각되었다. 민트 모바일(Mint Mobile)은 T-모바일 US (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)에 인수되었다.
에비에이션 진과 마찬가지로 레이놀즈는 투자 후 이 회사의 광고에도 출연했다.
맥시멈 에포트의 소유는 레이놀즈가 투자한 이 회사와 자신이 출연하는 영화의 광고를 빠르게 제작할 수 있게 도와준다. 이 조합은 레이놀즈가 투자자로서 또는 제품의 얼굴로 쉽게 인식될 수 있게 한다.
이 기사는 이전에 Benzinga에 의해 게시되었으며 업데이트되었습니다.
사진: Shutterstock
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올해 제3의 데드풀 시리즈 영화가 <a href="https://www.benzinga.com/general/entertainment/24/02/37147153/deadpool-3-trailer-breaks-records-thanks-to-super-bowl-could-the-movie-become-highest-gross">개봉 예정인</a> 배우 라이언 레이놀즈는 이 영화의 주연으로 잘 알려져 있을 것이다.
또한 이 배우는 수십억 달러를 벌어다 주는 회사들 덕분에 점점 더 투자자와 기로도 잘 알려지고 있다.
일이 벌어진 경과: X(이전 트위터)의 스레드에 따르면 <a href="https://www.benzinga.com/topic/ryan-reynolds">라이언 레이놀즈</a>는 수십억 달러 브랜드의 &#8216;신&#8217;일 수도 있다는 점을 강조한다.
팀 카든(Tim Carden)에 의한 <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20">스레드</a>는 500만 회 이상의 조회수를 기록하고, 레이놀즈의 소유 회사이거나 팔았던 기업들 사이에 몇 가지 공통점을 가리키고 있다.
카든은 레이놀즈가 기회를 찾고 투자를 할 때 직접 사업을 홍보하며 종종 &#8220;브랜드의 얼굴&#8221;이 되는 것을 설명했다. 또한, 레이놀즈는 제품에 대한 광고를 만드는 창의적인 프로세스에도 도움을 준다.
카든은 &#8220;라이언이 유망한 기회를 보면 바로 뛰어든다&#8221;면서 레이놀즈가 이 기회를 어떻게 활용했는지에 대한 예시로 언급한 기업이 에비에이션 진(Aviation Gin)이다. 알코올 브랜드인 디아지오(Diageo PLC) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>)에 나중에 팔리긴 했지만, 이 브랜드의 맛을 보고 사랑에 빠졌고 그 결과 레이놀즈는 이 브랜드에 투자하게 되었고, 이후 레이놀즈는 이 브랜드의 얼굴로 활동했다.
카든은 &#8220;많은 유명인들은 그저 돈을 퍼부어놓고 기다리지만, 라이언은 차에 앉아서 명령을 내리고 있다&#8221;고 말했다.
카든이 강조한 다른 예시는 데드풀 시리즈 영화의 광고를 돕는 마케팅 회사인 맥시멈 에포트(Maximum Effort)다. 이 회사는 월트 디즈니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)와 협력하여 데드풀 시리즈 영화를 공동 제작 중이다. ,
&#8220;라이언은 배우로써 카메라 앞에서 가장 빛을 발하는 것이 그의 강점이다 &#8211; 그리고 그게 그의 강점을 잘 살리고 있다&#8221;고 설명했다.
관련 링크: <a href="http://Did Ryan Reynolds Cause A 10% Jump In This Streaming Company's Stock?">Reynolds, Maximum Effort Partner With FuboTV </a>
중요성: 카든은 레이놀즈가 트렌드를 완벽하게 이해하고, 이 트렌드를 사용하는 방법을 알고 있다고 말했다.
레이놀즈는 최근에 리버티 미디어 코퍼레이션(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)가 시즌을 시작하면서 포뮬러 1 모터레이싱 팀에 투자한 바 있다는 점도 눈에 띈다.
또한 레이놨즈는 축구팀을 소유하고 있으며, 내셔널 하키 리그(National Hockey League)의 오타와 세너터스(Ottawa Senator) <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of">입찰자 중 한 명</a>이다.
카든은 &#8220;라이언 레이놀즈는 배우로서만이 아니라 수십억 달러의 브랜드를 만드는 방법에 대해 잘 아는 기업인이기도 하다. 그는 기회를 찾고, 마켓팅에 직접 관여하며, 자신의 개인 브랜드를 주입하며, 항상 움직이고 있다&#8221;고 말했다.
민트 모바일(Mint Mobile)도 최근에 레이놀즈가 투자한 기업 중 하나인데, 레이놀즈가 투자한 후 T-모바일 US(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)에 사업을 매각한 기업이다.
에이비에이션 진과 비슷하게 레이놀즈가 투자한 후 광고에 출연한 것이 바로 이 때문이다.
레이놀즈가 소유한 맥시멈 에포트는 레이놀즈가 투자한 기업들과 찍은 영화들에 대한 관련 광고를 빠르게 제작할 수 있도록 도와준다. 그리고 이것은 레이놀즈로 하여금 투자자 또는 제품의 얼굴로 쉽게 인식되도록 하고 있다.
다음 기사: <a href="https://www.benzinga.com/startups/23/09/34874911/ryan-reynolds-sells-2-companies-for-nearly-2-billion-in-less-than-4-years-and-says-you-cant-be-good">라이언 레이놀즈, 4년도 안돼 20억 달러에 2개 기업 매각</a>
사진: 셔터스톡

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