에 대한 최신 뉴스 Diageo (NYSE:DEO) 주식

Diageo

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio. The firm has also shed noncore brands over the years, including the majority of its wine assets in 2015.

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이후 트럼프는 온타리오 주지사가 전기 수출에 대한 추가 요금을 중단한 후 재고를 시사했고 두 배 인상은 철회되었다. 관세를 통해 국내 생산자들은 혜택을 볼 수 있지만, 이러한 자재에 의존하는 산업에서 부담해야 하는 높은 비용은 이익을 감소시킬 수 있다.

철강·알루미늄 수입 관세 위협: 흔들리는 시장에서 상승 또는 하락할 ETF 4종목

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주요 주류 생산업체와 유통업체들의 주식은 미국 공중보건국장인 비벡 머시(Vivek Murthy)가 알코올 소비와 관련된 암 위험 증가에 대해 경고한 후 금요일 급락했다. 

금요일 미국 주류 주식이 하락 마감: 무슨 일이?

Los,Angeles,-,Dec,15:,Ryan,Reynolds,At,The,Ryan

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배우 라이언 레이놀즈를 최고 크리에이티브 책임자(CCO)로 둔 한 마케팅 회사는 2025년 기업공개를 계획하고 있으며, 대형 스크린에서 &#39;데드풀&#39;을 연기한 것으로 가장 잘 알려진 이 배우의 최근 성공 사례를 추가할 예정이다.

라이언 레이놀즈의 10억 달러 행진, 그의 바이럴 마케팅 회사가 다음에 상장될 것인가?

Diageo PLC

Deoleo SA

The market rally continued into May as companies like Microsoft (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>) and Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) reported blowout <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/05/45137383/microsoft-rallies-after-crushing-q3-earnings-goldman-sachs-lifts-target-to-480">Q1 earnings</a>. But while stocks reclaimed their pre-Liberation Day highs, sour sentiment and uncertainty continue to bleed into <a href="https://www.benzinga.com/economics/macro-economic-events/25/05/45139383/us-manufacturing-activity-contracts-in-april-as-tariffs-push-input-prices-toward-3-year-highs">survey data</a>.
Investors caught between the market rebound and declining sentiment may prefer to park their cash in sectors where product demand and market sentiment are less volatile, such as consumer staples.
Consumer staples stocks are resilient during downturns due to their focus on essential goods that people need regardless of economic conditions. This protects these firms from drastic revenue declines. Many also possess pricing power, allowing them to pass tariff costs to consumers without significant pushback.
Today, we'll look at five companies in the consumer staples space that offer strong dividends and high growth potential.
<h2 class="wp-block-heading">Interparfums Inc.&nbsp;</h2>
If your significant other has a favorite scent, there's a good chance Interparfums (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IPAR#NYSE">IPAR</a>) had a hand in making it. The France-based fragrance firm makes colognes and perfumes for brands like Donna Karan, Kate Spade, Coach, Guess, Montblanc, Ferragamo, and more. Interparfums reported $1.45 billion in sales over the past 12 months and currently has a market capitalization of over $3.5 billion.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfOkma81-NTsApMIrtB1h37fir3zuZonotn9P4VHmyeGtE9VkFeAKehONFUln4YuZ3eEFsDWEkpsK-glcgCjLmhdKCSYWwewM3Xgs2btvofHcoxyD_gn_NDoNkxFinGPg0vfidy?key=T5If8DzUP6CFypYMGIowJsn4" alt="" /></figure>
IPAR currently yields 2.93% with a dividend payout ratio (DPR) of 63%, meaning that 63% of profits are allocated to dividend payments. Over 60% of profits going to a dividend may sound high, but consumer staples aren't growth-oriented firms and often return substantial chunks of earnings to shareholders. IPAR recently raised its quarterly dividend payout from $0.75 per share to $0.80 and reported 64% gross margins in the most recent earnings report. These figures indicate a strong dividend and the ability to absorb short-term tariff pressures. Additionally, the daily stock chart shows evidence of a trend reversal after a 22% decline in the preceding three months. IPAR has a high Benzinga Edge Quality score of 91.01 and reports its 2025 Q1 earnings on May 5.
<h2 class="wp-block-heading">J.M. Smucker Co.&nbsp;</h2>
If you have young children, you've likely familiarized yourself with Uncrustables, the prepackaged sandwich treats sweeping elementary school cafeterias and Little League baseball diamonds. Uncrustables come from food giant J.M. Smucker Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SJM#NYSE">SJM</a>), famous for its peanut butter and jelly. It also owns popular brands like Hostess, Folgers, Cafe Bustelo, Meow Mix, and Milk-Bone.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcfrFUcx03Ik9f-jz_NciLyClXb1QDzsyELB_8T3zP7J9oXcuZ_tqnL_xfxZiMvvPC_ZsbwE6YusYAxvg3Wbnjppa2-fgAPYGMifVnETbjn_JRNMOqGLfkunUwWFAocf55mDd3NJQ?key=T5If8DzUP6CFypYMGIowJsn4" alt="" /></figure>
SJM's dividend payout rate is beyond 100% this quarter due to a one-time impairment charge that affected earnings, but this charge blurs an otherwise sturdy dividend. SJM currently yields 3.72%, and the forward DPR based on 2026 estimates is just 41%. The company is also a Dividend Aristocrat, meaning it has increased its annual payout for at least 25 consecutive years (SJM has been raising its payout for 27 years now). SJM reported 36% gross margins in its most recent conference call, and the chart shows a potential Golden Cross forming as the 50-day moving average converges with the 200-day moving average.
<h2 class="wp-block-heading">United Breweries Co.&nbsp;</h2>
United Breweries Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCU#NYSE">CCU</a>) is a Chilean-based wine and spirits manufacturer known as Compañía Cervecerias Unidas in South America (hence the CCU stock ticker). The company operates primarily in South America, producing alcoholic and non-alcoholic beverages under its own name and through popular brands such as Heineken, Guinness, Pepsi, and Keurig. CCU doesn't need to worry about tariffs, as the company doesn't export to the United States. However, U.S. investors can still earn income from its durable dividend.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc6QuCfT64RbCmD6Za-lXtzz7EKsSt2aKYpZnAV8nXs3c5AlZkMZoVImhyJcZ6-kR-qmTpyf1Sl47cf5xxFniaipnXDTLKQDXR29mHNDQRZqteElswwRxjn0HtXy8c5BXPvXq0CFQ?key=T5If8DzUP6CFypYMGIowJsn4" alt="" /></figure>
CCU's stock has a dividend yield of 3% with an amenable 28% DPR, indicating a resilient payout. The company also has strong margins for a food and beverage maker, with 45% gross margins in its most recent earnings report. Benzinga Edge rates the stock 99.42 in Quality and 92.45 in Value, the highest figures for any company on our list today. The daily chart is also a thing of beauty, with the price firmly above the 50-day and 200-day simple moving averages (SMAs) and the Relative Strength Index (RSI) still well below the overbought threshold of 70.
<h2 class="wp-block-heading">Diageo plc ADR&nbsp;</h2>
It's been a rough road lately for the English alcohol behemoth Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>), which counts Johnny Walker, Crown Royal, Don Julio, Ketel One, Bailey's, and Smirnoff among its most popular brands. DEO stock was a top performer following the COVID crash in 2020, going from a March 2020 low of $102 to $222 by the first week of 2022.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd6xmvco1-VofOa0YmRHYSHbswarzBdZ6C7-zRP77odB6DOHn-bGM41tVQSH23appZSVfPpFGkmmN49Mwom0xyO9bgfeb5Bs9Bv_xHhX18j5k87Hmup6xU717y4lBW4CJbxQojL?key=T5If8DzUP6CFypYMGIowJsn4" alt="" /></figure>
The stock has returned to that 2020 low, but this could finally be a turning point for the beleaguered beverage maker. The chart above shows a distinct long-term double bottom; the stock bounced off that level almost immediately. DEO shares have returned 7% over the last month, and fundamentals indicate that more gains could be ahead. The company posted gross margins of 60% in its most recent earnings release, and the stock yields 3.7% with a DPR of just 46%. Analysts rate the stock as a consensus Buy with an average price target of $180, indicating tremendous upside potential from current levels. Optimism could finally be sinking in at Diageo after a 50% haircut over the last two-plus years.
<h2 class="wp-block-heading">Strategic Education Inc.&nbsp;</h2>
Strategic Education (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STRA#NASDAQ">STRA</a>) operates private colleges and universities, such as Strayer, Capella, and Torrens, and offers online post-secondary educational programs. STRA shares saw a massive uptick during the pandemic as online education gained market share, but they dropped to multi-year lows in 2022 amidst declining revenue and shrinking margins.
<figure class="wp-block-image"><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdu1he7ZzwaHdzCJgxkVgpZ5vx4ZBR0A3ldQSCehzjbjpGoqoRz2WUqt3oKhnFAteEO5EUyF-lP5VXj9Pt7XrIIfGMoodp6NkBUVWNjL3gI-FikEWm-X7dNS-m80xpep1CP5C9D3g?key=T5If8DzUP6CFypYMGIowJsn4" alt="" /></figure>
STRA shares could be approaching a multi-year support level, as shown in the chart above. This fact, along with a safe dividend, makes this an attractive stock for income investors. The dividend yield is 2.94% with a 51% DPR, and the company has grown revenue for four consecutive quarters. Additionally, profit margins are back above 9% for the first time since the pandemic, with 47% gross margins, and the stock trades at just 17 times earnings.
<h2 class="wp-block-heading">Markets Are Whipsawing—Here's How to Find Trades Inside It</h2>
Massive Dow swings. Tech whiplash. Every CPI print is rattling the market. Chris Capre is going live Sunday, May 4 at 1 PM ET to break down how to time high-probability trades with his proven 0–5 day momentum system. Register <a href="https://events2.benzinga.com/chris-capre-webinar-sun-may4-2025-registration/?">HERE</a> to join the session.
Editorial content from our Expert contributors is intended to be information for the general public and not individualized investment advice. Editors/contributors are presenting their individual opinions and strategies, which are neither expressly nor impliedly approved or endorsed by Benzinga.
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Shares of consumer staple companies are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

<a href="https://www.bloomberg.com/news/articles/2025-03-13/trump-vows-200-tariff-on-eu-wine-escalating-trade-tensions" title="https://www.bloomberg.com/news/articles/2025-03-13/trump-vows-200-tariff-on-eu-wine-escalating-trade-tensions">https://www.bloomberg.com/news/articles/2025-03-13/trump-vows-200-tariff-on-eu-wine-escalating-trade-tensions</a>
&nbsp;

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'President Trump Floats 200% Tariff On EU Wines' -Bloomberg News

When President Trump announced a 50% tariff on Canadian aluminum and steel imports, it created a cloud of fear and <a href="https://www.benzinga.com/markets/equities/25/03/44269301/trumps-25-tariffs-on-steel-and-aluminum-imports-take-effect-eu-retaliates-us-steel-nucor-century-aluminum-and-other-domestic-stocks-cheer">uncertainty in the markets</a>. 
Stocks dropped as the 25% previously announced tariffs set to be implemented on Wednesday were anticipated to be doubled.
Trump later hinted at reconsideration after Ontario's premier suspended a surcharge on electricity exports. While domestic producers may benefit, higher costs could dent the profits of industries that rely heavily on these materials.
Also Read: <a href="https://www.benzinga.com/news/25/03/44253100/trump-slaps-50-tariff-on-canadian-steel-aluminum-threatens-auto-industry">Trump Slaps 50% Tariff On Canadian Steel &amp; Aluminum, Threatens Auto Industry</a>
This has presented a good opportunity to look into exchange-traded funds, <a href="https://www.benzinga.com/etfs">ETFs, that may gain or lose</a>:
<ul>
<li>VanEck Steel ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SLX#NYSE">SLX</a>): The ETF gained 1.3% on Tuesday. Its U.S. exposure is at 53.78%, with Brazil and Australia following at 14.65% and 10.71%, respectively. SLX has the least exposure to Canada at less than 1%. The ETF carries an expense ratio of 56 basis points. Tariffs on materials imports from Canada bode well for domestic producers. SLX has exposure to United States Steel Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/X#NYSE">X</a>) and Steel Dynamics Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STLD#NASDAQ">STLD</a>).</li>
</ul>
<ul>
<li>iShares U.S. Basic Materials ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IYM#NYSE">IYM</a>): This fund appeals to investors seeking a conservative way to gain aluminum exposure. The ETF&#8217;s exposure is spread out to base metals stocks and other materials sectors like chemicals and forestry products. This makes it a less speculative investment. This reduces risks from an aluminum market downturn. The ETF holds stocks of aluminum leaders such as Alcoa (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AA#NYSE">AA</a>) and Reliance Steel &amp; Aluminum (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RS#NYSE">RS</a>). Both stand to gain if the tariffs are implemented.</li>
</ul>
<ul>
<li>The Invesco Building &amp; Construction ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PKB#NYSE">PKB</a>): One of the outcomes of the 50% (or even 25%) tariffs on steel and aluminum imported from Canada is that it will drive up materials prices in the U.S. Higher steel prices may weigh on the construction sector. This fund could face profitability issues as steel is a key raw material in the industry it is exposed to.</li>
</ul>
<ul>
<li>The Invesco Food &amp; Beverage ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PBJ#NYSE">PBJ</a>): This fund could see headwinds as higher aluminum costs may pressure the food and beverage bottling industry as well. Companies like Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>), Coca-Cola (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>), and PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) likely to face increased costs.</li>
</ul>
<h2 class="wp-block-heading">U.S. Steel Industry Backs The Move</h2>
Despite the market jitters, U.S. steel manufacturers are largely in favor of the tariffs. In a <a href="https://www.steel.org/2025/03/five-steel-groups-pledge-support-for-steel-tariffs-applaud-actions/">letter </a>to the president, five steel industry executives, represented by American Iron and Steel Institute, expressed their strong support for the 25% tariffs. Moreover,&nbsp;Jesse Gary, the CEO of&nbsp;Century Aluminum&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CENX#NASDAQ">CENX</a>) <a href="https://www.benzinga.com/markets/equities/25/03/44269301/trumps-25-tariffs-on-steel-and-aluminum-imports-take-effect-eu-retaliates-us-steel-nucor-century-aluminum-and-other-domestic-stocks-cheer">told the New York Times</a>, &#8220;The new tariffs will close those loopholes back up and enable us to begin investing again, and bring on more production here in the U.S.&#8221;
While steel producers in the U.S. are supportive, the aluminum industry has shown a mixed reaction. Alcoa CEO William Oplinger <a href="https://www.investopedia.com/alcoa-s-ceo-says-trump-tariffs-could-wipe-out-100-000-u-s-jobs-11686292">voiced </a>concerns that tariffs could hurt the U.S. aluminum sector due to the company's strong ties to Canadian operations.
The impact of tariffs will likely trickle down to consumers as well. Domestic steel prices have already surged from around $700 to nearly $1,000 per ton since Trump's initial announcement in February. A Bloomberg <a href="https://www.bloomberg.com/news/articles/2025-03-11/trump-s-metal-tariffs-set-to-hit-favorites-like-baseball-bats-and-fishing-reels">report </a> said that higher costs could affect a range of products, from aluminum baseball bats to stainless steel cookware and fishing reels.
Investors should keep an eye on ETFs exposed to these sectors, as they may see significant movement in the coming weeks. Whether Trump follows through with the full 50% tariff or retreats from the threat, the ripple effects will be felt across multiple industries and investment tools.
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/etfs/new-etfs/25/03/44285737/dailydelta-rolls-out-etfs-for-daily-nasdaq-100-index-movements">DailyDelta Rolls Out ETFs For Daily Nasdaq-100 Index Movements</a></li>
</ul>
Image: Midjourney

Steel & Aluminum Import Tariff Threat: 4 ETFs Gaining & Losing In The Market Shake-Up

A February filing shows that Senator Thomas H Tuberville reported a sale in Tractor Supply (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSCO#NASDAQ">TSCO</a>), valued between $76,006 and $265,000. The transaction date is listed as February 14, 2025, with the report published on February 14, 2025.
At present, Tractor Supply shares are trading down 0.07% at $56.95.
<h3>Senator's Recent Trading Activity</h3>
In the past three years, Thomas H Tuberville made 972 stock trades totaling more than $14.58 million. The largest trades involved stocks like ChannelAdvisor and Microsoft. Their most notable trades made recently include key transactions: 
<ul>
<li>Tractor Supply (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSCO#NASDAQ">TSCO</a>): $15,001 - $50,000 Sale</li>
<li>Texas Instruments (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TXN#NASDAQ">TXN</a>): $15,001 - $50,000 Sale</li>
<li>Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>): $15,001 - $50,000 Sale</li>
</ul>
Here's a summary of Thomas H Tuberville's recent trades:
<table>
<thead>
<tr>
<th>Company</th>
<th>Ticker</th>
<th>Stock Type</th>
<th>Amount</th>
<th>Transaction Type</th>
<th>Transaction Date</th>
</tr>
</thead>
<tbody>
<tr>
<td>Tractor Supply</td>
<td>TSCO</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Carrier Global</td>
<td>CARR</td>
<td>STOCK</td>
<td>$1,001 - $15,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Texas Instruments</td>
<td>TXN</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Diageo</td>
<td>DEO</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
<tr>
<td>Microsoft</td>
<td>MSFT</td>
<td>STOCK</td>
<td>$15,001 - $50,000</td>
<td>S</td>
<td>2025-01-10</td>
</tr>
</tbody>
</table>
If you want to stay updated on Thomas H Tuberville's trades and other congressional members, check out our <a href="https://www.benzinga.com/gov-trades/members/thomas-h-tuberville">government trades tool</a> to track their activity in real time!
<h3>The Importance of Congressional Transactions</h3>
A congressional transaction is when any representative or senator either buys or sells an individual stock.
Anyone working in Congress must file a Periodic Transaction Report to inform the public of their recent transaction within 30 days of being notified of the transaction and within 45 days of the transaction date.
In April 2012, Former President Barack Obama signed the STOCK Act into law. The act prohibits members of Congress from using private information given to them by their position for personal gain such as buying or selling a stock. The act also expanded disclosure requirements for members of Congress by requiring them to file a monthly disclosure.
<h3>The Importance of Congressional Transactions</h3>
Congressional transactions shouldn't be the primary reason for an investing decision, but they can be an important factor for an investor to consider.
When a senator or representative makes a new purchase, it could be an indication they expect the stock to rise.
A sale, on the other hand, can be made for a variety of reasons, and may not necessarily mean the seller thinks the stock will go down.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Government

Politics

General

TSCO

This Senator Just Sold Up To $265K In Tractor Supply Stock

Diageo Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) shares are trading lower Wednesday following the company's first-half, fiscal-year 2025 earnings report, which showed a year-over-year decline in financial results. The stock is also under pressure due to concerns <a href="https://www.benzinga.com/25/02/43463646/alcohol-giant-diageo-suspends-guidance-as-trumps-tariff-looms">over new U.S. tariffs on imported alcohol.</a>
What To Know: The company reported net sales of $10.9 billion for the first half of fiscal 2025, down 0.6% from the previous year, primarily due to unfavorable foreign exchange fluctuations. Organic net sales grew by 1%, driven by price and mix improvements. Operating profit fell 4.9%, and the company's operating profit margin contracted by 132 basis points, impacted by currency headwinds and lower organic operating margins.
Despite these challenges, Diageo maintained or expanded market share in 65% of measured markets, including the U.S. The company also reported an increase in net cash flow, which rose by $0.2 billion to $2.3 billion, while free cash flow increased to $1.7 billion.
One of the primary concerns weighing on Diageo's stock is the implementation of U.S. tariffs, which the company acknowledged could disrupt its momentum in the second half of fiscal 2025. While Diageo had anticipated the possibility of tariffs, their confirmation adds uncertainty to the company's outlook. As a result, Diageo suspended its medium-term guidance and committed to providing more frequent near-term updates. 
CEO Debra Crew noted that the company is taking steps to mitigate the impact but emphasized the broader economic consequences for the hospitality industry.
The tariff concerns, coupled with weaker first-half financial results and an expected decline in organic operating profit for the second half of the fiscal year, have contributed to Diageo's stock decline. The company's leverage ratio stood at 3.1x net debt to EBITDA as of December 2024 and it declared an interim dividend of 40.5 cents.
DEO Price Action: Diageo shares closed Wednesday down 3.86% at $111.47, according to <a href="https://pro.benzinga.com/dashboard?new_user=False&amp;backend=google-oauth2">Benzinga Pro.</a>
<figure class="wp-block-image size-large is-resized"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020525&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="1024" height="564" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-1024x564.png" alt="" class="wp-image-767935" style="width:417px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-1024x564.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-300x165.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21-768x423.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/05154502/Screenshot-2025-02-05-at-15.44.21.png 1495w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
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Photo: Shutterstock.

Diageo Shares Are Down Today: What's Going On?

Diageo shares are trading lower. The company may be moving on continued weakness after reporting a year-over-year decline in H1 financial results yesterday. Additionally, the threat of tariffs may be weighing negatively on the stock.

Alcoholic beverage company Diageo Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) released first-half <a target="_blank" href="https://www.benzinga.com/earnings" rel="noreferrer noopener">FY25 earnings results</a> and suspended medium-term guidance.
The company reported net <a target="_blank" href="https://www.diageo.com/en/news-and-media/press-releases/2025/2025-interim-results-half-year-ended-31-december-2024" rel="noreferrer noopener">sales </a>of $10.9 billion for the half year ended December 2024, reflecting a slight decline of 0.6% primarily driven by unfavorable foreign exchange fluctuations.
Despite the decrease, organic net sales showed a positive growth of 1.0%, bolstered by favorable price/mix changes. However, volume experienced a slight dip of 0.2%.
The company&#8217;s operating profit also decreased by 4.9%, with its operating profit margin shrinking by 132 basis points, impacted by currency movements and lower organic operating margins.
Despite this, Diageo managed to maintain or grow market share in 65% of total net sales value in measured markets, including the U.S.
Moët Hennessy&#8217;s significantly lower contribution and unfavorable currency exchange rates were the primary reasons behind a 9.6% drop in pre-exceptional earnings per share, which fell to 97.7 cents.
On the other hand, the company saw an increase in net cash flow, rising by $0.2 billion to reach $2.3 billion, with free cash flow rising to $1.7 billion, an increase of $0.1 billion compared to last year.
Given ongoing uncertainty in both the geopolitical and macroeconomic landscapes across key markets, Diageo has decided to withdraw its medium-term guidance.
Instead, the company has committed to providing more frequent near-term updates on its performance.
Also Read: <a target="_blank" href="https://in.benzinga.com/news/global/25/02/43442219/why-beer-tequila-avocados-cars-iphone-prices-could-rise-trumps-tariffs-on-canada-mexico-china-to-hurt-several-sectors" rel="noreferrer noopener">Why Beer, Tequila, Avocados, Cars, iPhone Prices Could Rise: Trump&#8217;s Tariffs On Canada, Mexico, China To Hurt Several Sectors</a>
&#8220;Diageo has anticipated and planned for a number of potential scenarios regarding tariffs in recent months. The confirmation at the weekend of the implementation of tariffs in the US, whilst anticipated, could very well impact this building momentum,&#8221; said CEO Debra Crew.
&#8220;It also adds further complexity in our ability to provide updated forward guidance given this is a new and dynamic situation. We are taking a number of actions to mitigate the impact and disruption to our business that tariffs may cause, and we will also continue to engage with the US administration on the broader impact that this will have on everyone supporting the US hospitality industry, including consumers, employees, distributors, restaurants, bars and other retail outlets.&#8221;
Diageo declared an interim dividend of 40.5 cents. The company&#8217;s leverage ratio stood at 3.1x net debt to EBITDA as of December 2024.
Price Action: DEO shares are trading lower by 0.06% at $116.86 in premarket at the last check Tuesday.
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Image by pil76 via Shutterstock.

Earnings

Equities

Guidance

Alcohol Giant Diageo Suspends Medium-Term Guidance As Trump's Tariff Looms

Fiscal 25 outlook Organic net sales growth In the second half of fiscal 25, before the impact of the tariffs, we would have expected to build on the momentum seen in the first half and would have expected to deliver a sequential improvement in organic net sales growth compared with the first half of fiscal 25. The confirmation at the weekend of the implementation of tariffs in the US could however impact this building momentum. We still expect to continue to deliver strong market share performance. Organic operating profit growth Before taking into consideration the potential impact of tariffs we had expected a slight decline in organic operating profit in the second half of fiscal 25 compared with the prior year, broadly in line with the decline in the first half, reflecting higher staff costs (given lower incentive comparatives in the same period last year), and continued strategic investments including in digital and US route-to-market. Clearly the implementation of tariffs could further impact this and when we can more accurately assess the impact we will update as appropriate.

Diageo Anticipates Continued Strong Market Share In 2025, But Tariff Impact Remains A Key Watchpoint

Diageo H1 EPS $0.98 Down From $1.08 YoY, Sales $10.90B Down From $10.962B YoY

BF/A

BF/B

WVVI

Shares of alcohol stocks are trading lower as investors assess U.S. tariff risks which may negatively impact the industry.

Beer and spirits maker Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) has said that it is selling its 80.4% stake in Guinness Ghana Breweries plc to Castel Group, deepening its ongoing <a target="_blank" href="https://www.diageo.com/en/news-and-media/press-releases/2025/diageo-plc-sells-its-shareholding-in-guinness-ghana-breweries-plc-to-castel-group-for-81-million" rel="noreferrer noopener">collaboration with the African multinational</a>.
Although this sale takes place, Diageo will still hold the rights to the renowned Guinness brand, along with other products it currently manufactures at the brewery.
These items will remain in production under a new long-term licensing and royalty arrangement, according to Diageo.
The company will continue to oversee the marketing and strategy for the Guinness brand in partnership with Castel.
This arrangement will enable Diageo to retain control over the brand&#8217;s direction while leveraging Castel&#8217;s regional expertise. The collaboration with Castel spans 11 additional African markets, where the companies already work together.
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&#8220;Guinness Ghana is performing strongly powered by a fantastic team of people. Through this transaction, I look forward to the Guinness brand continuing to thrive and delivering further growth,&#8221; said President Diageo Africa and Chief Commercial Officer Dayalan Nayager.
All Diageo brands currently produced by Guinness Ghana, including Guinness, Malta, Orijin, Smirnoff Ice and Alvaro, and mainstream spririts, will continue to be produced under new license and royalty agreements.
This move supports Diageo&#8217;s asset-light business model, which emphasizes tailoring market approaches to local conditions in order to boost profitability.
This transaction is part of Diageo&#8217;s ongoing efforts to manage its portfolio, building on the recent sale of its stake in Guinness Nigeria and other strategic actions designed to accelerate growth in West Africa.
Price Action: DEO shares are trading lower by 0.87% at $122.46 in premarket at the last check Wednesday.
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Photo via Shutterstock.

Asset Sales

Alcohol Giant Diageo Sells Majority Stake In Guinness Ghana For $81 Million

Diageo shares are trading higher after the company announced they will review their drinks portfolio to reignite growth.

<a href="https://www.bloomberg.com/news/articles/2025-01-24/diageo-is-said-to-review-drinks-portfolio-to-reignite-growth?sref=2h1zKciy" title="https://www.bloomberg.com/news/articles/2025-01-24/diageo-is-said-to-review-drinks-portfolio-to-reignite-growth?sref=2h1zKciy">https://www.bloomberg.com/news/articles/2025-01-24/diageo-is-said-to-review-drinks-portfolio-to-reignite-growth?sref=2h1zKciy</a>

Management

'Diageo Is Said To Review Drinks Portfolio To Reignite Growth; Spirits Maker Seen Likely To Reduce Medium-Term Guidance; Diageo Weighing Options For $10B Guinness Brand' - Bloomberg News

TD Cowen maintains Diageo (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) with a Hold and raises the price target from $124 to $129.

Price Target

Analyst Ratings

TD Cowen Maintains Hold on Diageo, Raises Price Target to $129

Shares of major alcohol producers and distributors declined sharply Friday following a warning issued by U.S. Surgeon General Vivek Murthy about the increased cancer risks <a href="https://www.benzinga.com/government/regulations/25/01/42787400/alcohol-increases-cancer-risk-surgeon-general-warns">associated with alcohol consumption.</a>
What To Know: Murthy&#8217;s advisory emphasized the need for updated health warning labels to reflect mounting evidence of alcohol&#8217;s connection to cancer. These labels have not been revised since 1988. The advisory also called for reassessing recommended alcohol consumption limits, highlighting alcohol's role as the third-leading preventable cause of cancer in the United States, behind tobacco and obesity.
Murthy&#8217;s statement drew attention to alcohol&#8217;s association with at least seven types of cancer, including breast, liver and colorectal cancers. He pointed out that alcohol consumption contributes to approximately 100,000 cancer cases and 20,000 deaths annually in the United States. The announcement highlighted that only 45% of American adults are aware of the cancer risks posed by alcohol.
Stocks of leading alcohol companies reacted negatively to the news. 
Molson Coors Beverage Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>) saw its shares drop by 3.72%, while Boston Beer Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) shares fell 4.26%. Anheuser-Busch InBev Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)&#8217;s stock declined by 1.84% and Constellation Brands Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>) saw a 1.5% decrease. Diageo Inc.&#8216;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) stock also traded lower, falling 3.15%. Brown-Forman (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BF#NYSE">BF</a>), the maker of Jack Daniel&#8217;s whiskey, experienced a 2.58% decline.
The Surgeon General's advisory reignited discussions about public health measures and the potential for new regulations requiring updated warning labels on alcohol products. 
Price Action: Molson Coors shares were down 3.25% at $55.27, Boston Beer shares were down 3% at $292.60 and Anheuser-Busch shares were down 1.85% at $49 at the time of writing, according to <a href="http://www.benzinga.com/pro/register/?utm_source=BZprocontent072924&amp;t=be2bearmibe3na1">Benzinga Pro.</a>
Image Via Shutterstock.

Alcohol Stocks Are Falling Today: What's Going On?

Shares of alcohol stocks are trading lower after US Surgeon General Murthy issued an advisory warning alcohol consumption could raise cancer risk.

U.S. stock futures were higher this morning, with the Dow futures gaining more than 100 points on Friday.
Shares of United States Steel Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/X#NYSE">X</a>) fell sharply in <a href="https://www.benzinga.com/markets/equities/25/01/42779827/joe-biden-to-decide-on-nippon-steels-14-9b-us-steel-acquisition-on-friday-amid-veto-offer-labor-concerns">today's pre-market trading</a>.
This decline comes as President Joe Biden is poised to block the proposed acquisition by Nippon Steel (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NPSCY#OTC">NPSCY</a>), potentially as soon as Friday, Reuters reported, citing a source familiar with the matter.
United States Steel shares dipped 7.3% to $30.23 in the pre-market trading session.
Here are some other stocks moving lower in pre-market trading.
<ul>
<li>Tejon Ranch Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TRC#NYSE">TRC</a>) shares dipped 11.4% to $14.01 in pre-market trading.</li>
<li>Lincoln Educational Services Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LINC#NASDAQ">LINC</a>) shares fell 7.7% to $14.10 in pre-market trading after falling over 3% on Thursday.</li>
<li>Hesai Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HSAI#NASDAQ">HSAI</a>) fell 4.6% to $15.39 in pre-market trading after jumping over 16% on Thursday.</li>
<li>Enhabit, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EHAB#NYSE">EHAB</a>) fell 4.5% to $7.40 in pre-market trading.</li>
<li>Diageo plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>) fell 2.9% to $122.58 in pre-market trading.</li>
<li>Nabors Energy Transition Corp. II (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NETD#NASDAQ">NETD</a>) fell 2.8% to $10.51 in pre-market trading.</li>
<li>Metallus Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MTUS#NYSE">MTUS</a>) 2.8% to $13.31 in pre-market trading.</li>
</ul>
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Pre-Market Outlook

Markets

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NPSCY

United States Steel, Diageo And Other Big Stocks Moving Lower In Friday's Pre-Market Session

Reuters Reported Trump's Mexican Tariff Plan Could Hit U.S. Tequila Imports From Diageo, Becle Worth $3+B Combined In 2023

Donald Trump&#8216;s 2024 presidential election win put several sectors in the spotlight, <a href="https://www.benzinga.com/topic/alcohol">including alcohol stocks.</a>
What Happened: Some people watched the outcome of <a href="https://www.benzinga.com/news/24/11/41768178/donald-trump-defeats-kamala-harris-to-win-2024-election">election night</a> on television from their home. Others likely scrolled along with social media on their phone. Some attended watch parties with friends and families, similar to a Super Bowl party or one for <a href="https://www.benzinga.com/top-stories/24/08/40610039/are-nvidia-earnings-wall-streets-super-bowl-super-bulls-arrange-watch-parties-in-new-york-city">Nvidia's quarterly earnings.</a> 
Regardless of who voters wanted to win — Trump or Kamala Harris — they may have bought more alcohol for Election Day this year, at least in New York, with liquor stores reporting a busy day.
One liquor store <a href="https://nypost.com/2024/11/06/us-news/nyc-liquor-stores-were-crazy-busy-on-election-night-workers-say-weve-been-spending-hours-just-restocking/">told </a>the New York Post they were three to four times busier than a regular weekday on Election Day with heavy sales coming in the early afternoon and around 5 p.m. ET. An employee from Brooklyn's Juice Box liquor store told the Post there was also a noticeable trend from many customers.
"People were buying sparkling wine and a bottle of liquor for both (outcomes)," the employee said.
Employees from other New York stores noticed the same trend. Customers were either buying one type of alcohol for a happy outcome or one for a negative outcome.
"I have no idea if people will be drowning their sorrows or celebrating," the Juice Box employee added.
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</ul>
Why It's Important: While it is only one day of the year, Election Day 2024 could provide a short bump for alcohol stocks like Diageo Plc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DE#NYSE">DE</a>) and Constellation Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>). Beer stocks like Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>), Boston Beer Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>) and Molson Coors Beverage Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>) may have also benefitted from Election Day.
Alcohol may be a coping or celebratory item for Election Day in the U.S., but in India the country <a href="https://timesofindia.indiatimes.com/world/us/us-election-2024-does-america-have-dry-days-like-india-during-election-season/articleshow/114945854.cms">has </a>dry days of no alcohol around their elections with residents unable to drink for 48 hours before the vote, on election day or as the vote is being totaled.
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Image: Shutterstock

Alcohol Stocks To Get A Boost From 2024 Election? Busy Liquor Stores Say Voters 'Drowning Their Sorrows Or Celebrating'

Press Releases

Captain Morgan Sliced is Turning Up the Heat: NEW Sweet vs. Heat Variety Pack is Serving up Bold Flavors with the Crack of a Can

GUINNESS SPOTLIGHTS 'LOVELY DAYS' ACROSS THE COUNTRY IN NEW CAMPAIGN

Lagavulin Single Malt Scotch Whisky Launches 'Beyond the Smoke' Campaign: An Invitation to Discover the Complexity Within the Iconic Islay Whisky

CROWN ROYAL REUNITES WITH COUNTRY MUSIC SUPERSTAR KANE BROWN AS THE OFFICIAL WHISKY SPONSOR OF THE HIGH ROAD TOUR

Black Cowboys Take Center Stage: 8 Seconds Rodeo Expands for Its Biggest Year Yet!

JOHNNIE WALKER ESTABLISHES A NEW STANDARD IN DESIGN INNOVATION BY INTRODUCING BLUE LABEL ULTRA, THE WORLD'S LIGHTEST WHISKY BOTTLE

Oban Welcomes A New And Extraordinary Scotch Whisky | Oban 15 Cask Strength Sherry Cask Finish

Crown Royal Unveils Crown Royal Marquis: A Bold New Whisky Crafted for the Next Era of Nightlife

Diageo named Official Spirits Supporter in North, Central and South America for FIFA World Cup 26™

CASAMIGOS TEQUILA INTRODUCES "ANYTHING GOES WITH MY CASAMIGOS"

Amaze Holdings

Brown Forman Inc Class A Common Stock

Brown Forman Inc Class B Common Stock

Beeline Holdings

Heritage Distilling Holding Company, Inc. - Common Stock

Heritage Distilling Hldg

Innovation Beverage Group Limited - Ordinary Shares

Innovation Beverage Group

MGP Ingredients

Splash Beverage Group, Inc. (NV) Common Stock

Splash Beverage Group

Constellation Brands

Willamette Valley Vineyards, Inc. - Common Stock

Willamette Valley

TD Cowen

Goldman Sachs

Bernstein

트럼프 대통령이 처음에 캐나다 알루미늄 및 강철 수입품에 50% 관세를 부과한다고 발표했을 때, 이는 시장에 두려움과 <a href="https://www.benzinga.com/markets/equities/25/03/44269301/trumps-25-tariffs-on-steel-and-aluminum-imports-take-effect-eu-retaliates-us-steel-nucor-century-aluminum-and-other-domestic-stocks-cheer" target="_blank" rel="noopener">불확실성</a>을 야기했다. 미국 증시는 수요일(12일)에 시행될 예정인 25% 관세가 두 배로 인상될 것으로 예상되면서 하락했다.
이후 트럼프는 온타리오 주지사가 전기 수출에 대한 추가 요금을 중단한 후 재고를 시사했고 두 배 인상은 철회되었다. 관세를 통해 국내 생산자들은 혜택을 볼 수 있지만, 이러한 자재에 의존하는 산업에서 부담해야 하는 높은 비용은 이익을 감소시킬 수 있다.
철강 및 알루미늄 관세로 인해 <a href="https://www.benzinga.com/etfs" target="_blank" rel="noopener">상승 또는 하락할 수 있는 ETF</a>를 살펴보자.
<ul>
<li>VanEck Steel ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SLX#NYSE">SLX</a>): 이 ETF는 화요일에 1.3% 상승했다. 미국 노출 비율은 53.78%이며, 브라질과 호주가 각각 14.65% 및 10.71%로 그 뒤를 이었다. SLX는 캐나다에 대한 노출이 1% 미만으로 가장 적다. 이 ETF의 운용 수수료는 0.56%이다. 캐나다산 자재 수입에 대한 관세는 국내 생산자에게 유리하게 작용할 것이다. SLX는 US스틸(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/X#NYSE">X</a>)와 스틸 다이내믹스(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STLD#NASDAQ">STLD</a>)에 투자하고 있다.</li>
</ul>
<ul>
<li>iShares U.S. Basic Materials ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IYM#NYSE">IYM</a>): 이 펀드는 보수적인 방법으로 알루미늄에 노출되기를 원하는 투자자에게 매력적이다. ETF의 노출은 기본 금속 주식과 화학, 임산물과 같은 다른 자재 섹터에 분산되어 있다. 따라서 알루미늄 시장 하락의 위험을 줄일 수 있다. 이 ETF는 알루미늄 주요 업체인 알코아(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AA#NYSE">AA</a>)와 릴라이언스 스틸 앤 알루미늄(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RS#NYSE">RS</a>)의 주식을 보유하고 있다. 두 회사 모두 관세가 시행되면 이익을 볼 수 있을 것이다.</li>
</ul>
<ul>
<li>Invesco Building &amp; Construction ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PKB#NYSE">PKB</a>): 캐나다에서 수입되는 철강과 알루미늄에 대한 50% (혹은 25%) 관세의 결과 중 하나는 미국 내 자재 가격이 상승하는 것이다. 높은 철강 가격은 건설 부문에 영향을 미칠 수 있다. 이 펀드는 철강이 주요 원자재인 산업에 노출되어 있어 수익성 문제에 직면할 수 있다.</li>
</ul>
<ul>
<li>Invesco Food &amp; Beverage ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PBJ#NYSE">PBJ</a>): 이 펀드는 높은 알루미늄 비용이 식음료 병입 산업에 압박을 가할 수 있어 역풍을 맞을 수 있다. 디아지오(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>), 코카콜라(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KO#NYSE">KO</a>), 펩시코(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>) 같은 회사들은 비용 상승에 직면할 가능성이 높다.</li>
</ul>
<h3>미국 철강 업계는 관세 지지</h3>
시장의 불안에도 불구하고 미국 철강 제조업체들은 대체로 관세 부과에 찬성하고 있다. 미국철강협회를 대표하는 철강업계 임원 5명은 <a href="https://www.steel.org/2025/03/five-steel-groups-pledge-support-for-steel-tariffs-applaud-actions/" target="_blank" rel="noopener">대통령에게 보낸 서한</a>에서 25% 관세에 대한 강력한 지지를 표명했다. 또한 센추리 알루미늄(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CENX#NASDAQ">CENX</a>) CEO인 제시 게리는 <a href="https://www.benzinga.com/markets/equities/25/03/44269301/trumps-25-tariffs-on-steel-and-aluminum-imports-take-effect-eu-retaliates-us-steel-nucor-century-aluminum-and-other-domestic-stocks-cheer" target="_blank" rel="noopener">뉴욕타임스</a>와 인터뷰에서 "새로운 관세는 이러한 허점을 다시 메우고 다시 투자를 시작하고 미국에서 더 많은 생산을 할 수 있게 해줄 것"이라고 말했다.
미국의 철강 생산업체들은 지지하는 반면, 알루미늄 업계는 엇갈린 반응을 보이고 있다. 알코아 CEO인 윌리엄 오플링거는 캐나다 사업과의 긴밀한 관계로 인해 관세가 미국 알루미늄 산업에 타격을 줄 수 있다는 우려를 <a href="https://www.investopedia.com/alcoa-s-ceo-says-trump-tariffs-could-wipe-out-100-000-u-s-jobs-11686292" target="_blank" rel="noopener">표명했다</a>.
관세의 영향은 소비자에게도 전가될 가능성이 높다. 국내 철강 가격은 2월 트럼프의 첫 발표 이후 이미 톤당 약 700달러에서 거의 1,000달러까지 급등했다. <a href="https://www.bloomberg.com/news/articles/2025-03-11/trump-s-metal-tariffs-set-to-hit-favorites-like-baseball-bats-and-fishing-reels" target="_blank" rel="noopener">블룸버그 보도</a>에 따르면 알루미늄 야구 방망이부터 스테인리스 스틸 조리기구, 낚시 릴에 이르기까지 다양한 제품에 비용 상승이 영향을 미칠 수 있다고 한다.
투자자들은 앞으로 몇 주 동안 상당한 움직임을 보일 수 있으므로 이러한 섹터에 노출된 ETF를 주시해야 한다. 트럼프가 50% 관세 부과를 강행하든, 위협을 철회하든 그 파급 효과는 여러 산업과 투자 도구에 걸쳐 나타날 것이다.
이미지: Midjourney
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Benzinga Pro의 독점 뉴스를 통해 수백만 명의 다른 트레이더보다 더 빠르게 유용한 투자 뉴스를 확인할 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

주요 주류 생산업체와 유통업체들의 주식은 미국 공중보건국장인 비벡 머시(Vivek Murthy)가 <a href="https://www.benzinga.com/government/regulations/25/01/42787400/alcohol-increases-cancer-risk-surgeon-general-warns" target="_blank" rel="noopener" data-google-interstitial="false">알코올 소비와 관련된</a> 암 위험 증가에 대해 경고한 후 금요일 급락했다.
알아야 할 사항: 머시의 권고는 알코올과 암의 연관성에 대한 증거가 증가하고 있음을 반영하여 건강 경고 라벨을 업데이트할 필요성을 강조했습니다. 이 라벨은 1988년 이후로 개정되지 않았다. 또한 권고된 알코올 소비 한도의 재평가를 촉구하며, 알코올이 미국에서 담배와 비만에 이어 세 번째로 예방 가능한 암 발생 원인임을 강조했다.
머시의 성명은 알코올이 유방암, 간암 및 대장암 등 적어도 7종의 암과 연관되어 있음을 주목하게 했다. 그는 알코올 소비가 매년 약 100,000건의 암 사례와 20,000명의 사망을 초래한다고 지적했다. 또한 미국 성인 중 45%만이 알코올이 암 위험을 증가시킨다는 사실을 알고 있다.
주요 주류 회사들의 주식은 이 뉴스에 부정적으로 반응했다.
주가 움직임: 몰슨 쿠어스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)의 주식은 3.37% 하락 마감했으며, 보스턴 비어 컴퍼니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAM#NYSE">SAM</a>)의 주식은 3.83% 하락 마감했다. 앤하이저부시 인베브(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)의 주식은 2.14% 하락 마감했고, 컨스텔레이션 브랜드(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STZ#NYSE">STZ</a>)는 0.29% 하락 마감했다. 디아지오(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)의 주식도 3.76% 하락 마감했다. 잭 다니엘스 위스키 제조사인 브라운 포먼(NYSE:<a href="https://www.benzinga.com/quote/BF-B" target="_blank" rel="noopener">BF/B</a>)은 2.53% 하락 마감했다.
공중보건국장의 권고는 공공 건강 조치와 알코올 제품에 대한 경고 라벨 업데이트를 요구하는 새로운 규제의 가능성에 대한 논의를 재점화했다.
이미지 출처: Shutterstock.
Benzinga Pro의 독점 뉴스 및 도구로 더 많은 승리를 거두세요 
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<a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

배우 라이언 레이놀즈를 최고 크리에이티브 책임자(CCO)로 둔 한 마케팅 회사는 2025년 기업공개를 계획하고 있으며, <a href="https://www.benzinga.com/general/entertainment/24/09/40737439/ryan-reynolds-dominates-box-office-as-deadpool-while-also-building-billion-dollar-businesse" target="_blank" rel="noopener" data-google-interstitial="false">대형 스크린</a>에서 &#8216;데드풀&#8217;을 연기한 것으로 가장 잘 알려진 이 배우의 최근 성공 사례를 추가할 예정이다.
무슨 일이 (What Happened): 커넥티드 TV 광고 회사 MNTN은 라이언 레이놀즈와 조지 듀이(George Dewey)가 2018년에 공동 설립한 <a href="https://www.benzinga.com/general/entertainment/23/07/33427835/ryan-reynolds-is-bringing-a-popular-television-alien-back-to-screens-hide-your-cats">맥시멈 에포트 마케팅(Maximum Effort Marketing)</a> 세그먼트를 소유하고 있다.
주로 &#8220;데드풀&#8221;을 홍보하는 광고와 레이놀즈와 관련된 다른 바이럴 광고로 잘 알려진 맥시멈 에포트 마케팅은 2021년에 MNTN에 인수되었다.
MNTN은 <a href="https://www.bloomberg.com/news/articles/2024-09-27/ryan-reynolds-s-mntn-is-said-to-tap-morgan-stanley-for-2025-ipo?sref=TBDibEcD" target="_blank" rel="noopener">블룸버그</a>의 새로운 보도에 따르면 2025년 IPO를 계획하고 있으며, 모건 스탠리가 상장 작업을 맡을 예정이다.
이 커넥티드 TV 광고 회사는 2021년에 시리즈 D 라운드에서 1억 1,900만 달러를 조달했으며, 블랙록(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BLK#NYSE">BLK</a>)과 피델리티 매니지먼트가 함께 1억 1,000만 달러를 투자하여 이 라운드를 이끌었다.
맥시멈 에포트라는 이름은 레이놀즈의 데드풀 캐릭터의 유행어에서 따온 것이다. 별도의 맥시멈 에포트 프로덕션 회사는 MNTN에 매각되지 않았으며 IPO의 일부도 아니다. 듀이는 맥시멈 에포트 마케팅의 최고 브랜드 책임자를 맡고 있다.
레이놀즈와 연결된 에비에이션 진(Aviation Gin)과 민트 모바일(Mint Mobile) 같은 회사들을 위한 광고를 제작해온 레이놀즈의 마케팅 회사는 잘 알려져 있습니다. 또한, 데이팅 회사인 매치닷컴(Match.com)을 위한 유명한 광고를 제작했으며, 이 광고에는 <a href="https://www.youtube.com/watch?v=KABSYzPqTTg">사탄이 등장</a>하고 테일러 스위프트의 히트곡 &#8220;러브 스토리(Love Story)&#8221; 리메이크 버전이 처음 공개되었다.
&#8220;저는 마케팅을 진심으로 사랑하며, 얼마나 재미있게 성장해왔는지에 놀랐다. 우리는 빠르게 움직이고, 재미있게 일하며, 정말 보람 있는 일을 계속할 수 있는 마케팅 부서의 미래를 원했다&#8221;라고 레이놀즈가 MNTN의 인수 당시 말했다.
레이놀즈는 MNTN의 단순함, 말투, 사전 계약을 지불할 수 없는 광고주들에게 TV 접근성을 열어주는 능력이 돋보였다고 언급했다.
&#8220;저는 우리 회사들의 조합이 1+1이 3이 되는 상황을 만들 것이라고 믿고 있다. 제 수학이 맞기를 바란다&#8221;고 레이놀즈가 그 당시 덧붙였다.
알고 계셨나요?
<ul>
<li>의회가 막대한 투자를 하고 있습니다. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent093024">2024년 선거를 앞두고 그들이 무엇을 사고 팔았는지 알아보세요</a></li>
</ul>
왜 중요한가요 (Why It&#8217;s Important): 커넥티드 TV와 빠르고 눈길을 끌어야 하는 바이럴 광고의 세계에서 MNTN은 혼잡한 시장에서 두드러질 수 있다. 이 회사의 레이놀즈와의 연관성 및 그의 여러 회사들과 영화와의 연결은 향후 몇 년간 성장을 촉진하는 데 도움이 될 수 있다.
맥시멈 에포트 마케팅과 MNTN 외에도 레이놀즈는 영화를 넘어선 성공 스토리의 일환으로 여러 회사를 설립했다.
이 배우는 <a href="https://www.benzinga.com/m-a/23/03/31362824/ryan-reynolds-mobile-company-gets-1-35b-buyout-from-t-mobile-will-he-purchase-an-nhl-team-with-that">민트 모바일의 공동 소유자</a>였으며, 이는 T-모바일 US(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NYSE">TMUS</a>)에 13억 5,000만 달러 가치로 매각되었다. 레이놀즈는 에비에이션 진에도 지분을 가지고 있었으며, 이는 2020년에 디아지오(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)에 6억 1,000만 달러에매각되었다.
레이놀즈는 또한 렉섬(Wrexham) AFC <a href="https://www.benzinga.com/general/entertainment/24/04/38530584/ryan-reynolds-rob-mcelhenney-buy-another-soccer-team-can-dynamic-duo-turn-around-mexico-clu" target="_blank" rel="noopener" data-google-interstitial="false">축구팀의 공동 소유자</a>이며, 멕시코 축구팀 네카사(Necaxa)의 지분과 리버티 미디어 코퍼레이션 포뮬러 1(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONK#NASDAQ">FWONK</a>) 레이싱 팀의 지분을 소유하고 있다. 그는 또한 오타와 세터스(Ottawa Senators) NHL 팀 구매에 관심이 있었던 이전의 당사자 중 한 명이었다.
레이놀즈가 MNTN에 지분을 가지고 있는지는 알려지지 않았지만, 이 IPO는 최근 몇 년간 맥시멈 에포트 마케팅의 성공 덕분일 가능성이 높다. 이 IPO는 레이놀즈가 연기 외에도 거둔 성공을 더욱 부각시킬 수 있다.
사진: Shutterstock
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배우 라이언 레이놀즈는 요즘 극장가에서 데드풀(Deadpool) 역할로 가장 잘 알려져 있다. 이 역할은 현재 <a href="https://www.benzinga.com/general/entertainment/24/07/40003208/ryan-reynolds-hugh-jackman-starrer-deadpool-wolverine-breaks-box-office-records-rakes-in-ov">극장에서 상영 중</a>인 세 번째 프랜차이즈 영화로 거대 미디어인 월트 디즈니 컴퍼니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)의 기록을 세우는 역할이다.
"데드풀과 울버린"은 국내에서 5억 8,270만 달러, 해외에서 6억 3,480만 달러를 기록하여 이 글 작성 시점 기준으로 전 세계적으로 12억 2천만 달러를 벌어들였다.
이 영화는 여러 기록을 세웠으며, &#8220;R&#8221; 등급 영화로서의 여러 기록과 함께 디즈니의 2024년 박스오피스 성공을 높이는 데 기여했다.
그는 데드풀, 즉 &#8220;입이 거친 용병(merc with the mouth)&#8221; 역할로 잘 알려져 있지만, 레이놀즈는 또한 일련의 수십억 달러 규모의 기업들 덕분에 투자와 기업가 정신으로도 잘 알려져 있다.
회사를 세우다: 이전 트위터인 X에 올라온 한 스레드는 <a href="https://www.benzinga.com/topic/ryan-reynolds" target="_blank" rel="noreferrer noopener">라이언 레이놀즈</a> 가 "10억대 브랜드의 신"이 될 수 있음을 강조한다.
팀 카든(Tim Carden)의 <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20" target="_blank" rel="noreferrer noopener">스레드</a>는 500만 뷰 이상을 기록하며 레이놀즈가 소유하거나 매각한 회사들 사이의 몇 가지 공통점을 지적한다.
카든은 레이놀즈가 기회를 찾고, 투자나 거래를 할 때 직접 비즈니스를 마케팅하며 종종 &#8220;해당 브랜드의 얼굴이 된다&#8221;고 언급했다. 레이놀즈는 제품 광고의 창작 과정에도 도움을 준다.
"라이언은 실행 가능한 기회를 보면 잡는다"고 카든이 말했다.
예를 들어 에비에이션 진(Aviation Gin)이 있다. 레이놀즈는 이 진을 맛보고 반해 투자하게 되었고, 그 브랜드의 얼굴이 되었다. 이후 에비에이션 진은 주류 대기업 디아지오 PLC(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DEO</a>)에 판매되어 이 배우에게 좋은 수익을 안겼다.
"많은 유명인들이 단순히 돈을 투자하고 물러나 있지만, 라이언은 운전석에 있다."
카든이 강조한 또 다른 예는 마케팅 회사 맥시멈 에포트(Maximum Effort)이다. 이 회사는 데드풀 영화의 광고를 도왔으며, 이 영화는 디즈니와 함께 공동 제작 중이다.
"라이언은 배우로서 카메라 앞에서의 강점을 알고 있으며, 자신의 강점을 활용한다."
알고 계신가요?
<ul>
<li>의회가 큰 투자를 하고 있습니다. <a href="https://www.benzinga.com/gov-trades/?utm_source=BZprocontent083024">2024년 선거 이전에 그들이 무엇을 사고 팔았는지 쉽게 알 수 있는 도구로 팁을 얻으세요.</a></li>
</ul>
중요한 이유 (Why It's Important): 카든은 레이놀즈가 트렌드를 완벽하게 활용하는 방법을 알고 있고, 이 트렌드를 인식한 후 자신의 재능을 활용하는 방법을 알고 있다고 말했다.
레이놀즈는 리버티 미디어(NASDAQ:<a class="items-end ticker-link-wrapper inline-flex" href="https://www.benzinga.com/quote/fwona" target="_blank" rel="dofollow noopener" aria-label="Go to Quote Page for FWONA" data-google-interstitial="false">FWONA</a>)(NASDAQ:<a class="items-end ticker-link-wrapper inline-flex" href="https://www.benzinga.com/quote/fwonk" target="_blank" rel="dofollow noopener" aria-label="Go to Quote Page for FWONK" data-google-interstitial="false">FWONK</a>) 포뮬러 1 모터 레이싱 팀에도 투자했다. 이는 스포츠 팀의 가치가 상승하고 있는 상황에서 이루어졌다.
배우는 또한 축구 팀을 소유하고 있으며 내셔널 하키 리그(NHL)의 오타와 세너터스(Ottawa Senator)의 <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of" target="_blank" rel="noreferrer noopener" data-google-interstitial="false">입찰자 중</a> 하나였다.
"라이언 레이놀즈는 단순한 배우 그 이상이다. 그는 또한 수십억 달러 규모의 브랜드를 구축하는 방법을 아는 정통한 연쇄 사업가이기도 하다. 그는 기회를 찾고, 비즈니스 마케팅에 개인적으로 참여하고, 자신의 개인 브랜드를 주입하며, 항상 움직이고 있다"고 카든이 말했다.
에비에이션 진이 매각된 것 외에도 레이놀즈의 또 다른 투자도 최근에 매각되었다. 민트 모바일(Mint Mobile)은 T-모바일 US (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)에 인수되었다.
에비에이션 진과 마찬가지로 레이놀즈는 투자 후 이 회사의 광고에도 출연했다.
맥시멈 에포트의 소유는 레이놀즈가 투자한 이 회사와 자신이 출연하는 영화의 광고를 빠르게 제작할 수 있게 도와준다. 이 조합은 레이놀즈가 투자자로서 또는 제품의 얼굴로 쉽게 인식될 수 있게 한다.
이 기사는 이전에 Benzinga에 의해 게시되었으며 업데이트되었습니다.
사진: Shutterstock
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라이언 레이놀즈는 데드풀로 박스오피스를 장악하는 동시에 수십억 달러 규모의 사업을 구축

올해 제3의 데드풀 시리즈 영화가 <a href="https://www.benzinga.com/general/entertainment/24/02/37147153/deadpool-3-trailer-breaks-records-thanks-to-super-bowl-could-the-movie-become-highest-gross">개봉 예정인</a> 배우 라이언 레이놀즈는 이 영화의 주연으로 잘 알려져 있을 것이다.
또한 이 배우는 수십억 달러를 벌어다 주는 회사들 덕분에 점점 더 투자자와 기로도 잘 알려지고 있다.
일이 벌어진 경과: X(이전 트위터)의 스레드에 따르면 <a href="https://www.benzinga.com/topic/ryan-reynolds">라이언 레이놀즈</a>는 수십억 달러 브랜드의 &#8216;신&#8217;일 수도 있다는 점을 강조한다.
팀 카든(Tim Carden)에 의한 <a href="https://twitter.com/timjcarden/status/1772277477424971807?s=20">스레드</a>는 500만 회 이상의 조회수를 기록하고, 레이놀즈의 소유 회사이거나 팔았던 기업들 사이에 몇 가지 공통점을 가리키고 있다.
카든은 레이놀즈가 기회를 찾고 투자를 할 때 직접 사업을 홍보하며 종종 &#8220;브랜드의 얼굴&#8221;이 되는 것을 설명했다. 또한, 레이놀즈는 제품에 대한 광고를 만드는 창의적인 프로세스에도 도움을 준다.
카든은 &#8220;라이언이 유망한 기회를 보면 바로 뛰어든다&#8221;면서 레이놀즈가 이 기회를 어떻게 활용했는지에 대한 예시로 언급한 기업이 에비에이션 진(Aviation Gin)이다. 알코올 브랜드인 디아지오(Diageo PLC) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DEO#NYSE">DE</a>)에 나중에 팔리긴 했지만, 이 브랜드의 맛을 보고 사랑에 빠졌고 그 결과 레이놀즈는 이 브랜드에 투자하게 되었고, 이후 레이놀즈는 이 브랜드의 얼굴로 활동했다.
카든은 &#8220;많은 유명인들은 그저 돈을 퍼부어놓고 기다리지만, 라이언은 차에 앉아서 명령을 내리고 있다&#8221;고 말했다.
카든이 강조한 다른 예시는 데드풀 시리즈 영화의 광고를 돕는 마케팅 회사인 맥시멈 에포트(Maximum Effort)다. 이 회사는 월트 디즈니(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)와 협력하여 데드풀 시리즈 영화를 공동 제작 중이다. ,
&#8220;라이언은 배우로써 카메라 앞에서 가장 빛을 발하는 것이 그의 강점이다 &#8211; 그리고 그게 그의 강점을 잘 살리고 있다&#8221;고 설명했다.
관련 링크: <a href="http://Did Ryan Reynolds Cause A 10% Jump In This Streaming Company's Stock?">Reynolds, Maximum Effort Partner With FuboTV </a>
중요성: 카든은 레이놀즈가 트렌드를 완벽하게 이해하고, 이 트렌드를 사용하는 방법을 알고 있다고 말했다.
레이놀즈는 최근에 리버티 미디어 코퍼레이션(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FWONA#NASDAQ">FWONA</a>)가 시즌을 시작하면서 포뮬러 1 모터레이싱 팀에 투자한 바 있다는 점도 눈에 띈다.
또한 레이놨즈는 축구팀을 소유하고 있으며, 내셔널 하키 리그(National Hockey League)의 오타와 세너터스(Ottawa Senator) <a href="https://www.benzinga.com/general/entertainment/23/05/32174242/ryan-reynolds-senators-bid-may-be-dropped-like-its-hot-as-snoop-steps-up-in-next-episode-of">입찰자 중 한 명</a>이다.
카든은 &#8220;라이언 레이놀즈는 배우로서만이 아니라 수십억 달러의 브랜드를 만드는 방법에 대해 잘 아는 기업인이기도 하다. 그는 기회를 찾고, 마켓팅에 직접 관여하며, 자신의 개인 브랜드를 주입하며, 항상 움직이고 있다&#8221;고 말했다.
민트 모바일(Mint Mobile)도 최근에 레이놀즈가 투자한 기업 중 하나인데, 레이놀즈가 투자한 후 T-모바일 US(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TMUS#NASDAQ">TMUS</a>)에 사업을 매각한 기업이다.
에이비에이션 진과 비슷하게 레이놀즈가 투자한 후 광고에 출연한 것이 바로 이 때문이다.
레이놀즈가 소유한 맥시멈 에포트는 레이놀즈가 투자한 기업들과 찍은 영화들에 대한 관련 광고를 빠르게 제작할 수 있도록 도와준다. 그리고 이것은 레이놀즈로 하여금 투자자 또는 제품의 얼굴로 쉽게 인식되도록 하고 있다.
다음 기사: <a href="https://www.benzinga.com/startups/23/09/34874911/ryan-reynolds-sells-2-companies-for-nearly-2-billion-in-less-than-4-years-and-says-you-cant-be-good">라이언 레이놀즈, 4년도 안돼 20억 달러에 2개 기업 매각</a>
사진: 셔터스톡

라이언 레이놀즈가 어떻게 수십억 달러 회사들을 성장시키는가

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