에 대한 최신 뉴스 Dick's Sporting Goods (NYSE:DKS) 주식

Dick's Sporting Goods

Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 730 stores under its namesake brand (including outlet stores and House of Sport), and about 140 specialty stores under the Golf Galaxy and Public Lands nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.

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소매업체들은 현금이 부족한 소비자들이 세일 프로모션과 할인 혜택을 위해 홀리데이 시즌 초반에 쇼핑을 할 것으로 예상하고 있다. 이에 블랙 프라이데이에서 사이버 먼데이 쇼핑 기간에 기록적인 매출을 세울 것으로 예상된다.

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CNN 머니 공포·탐욕 지수가 전체 시장 심리가 약간 개선된 것을 나타낸 반면, 지수는 화요일에 &#34;탐욕&#34; 영역에 남아 있었다.화요일(26일) 미국 증시는 상승했고 다우존스 지수와 S&amp;P 500 지수는 세션 중에 사상 최고치를 경신했다.

다우·S&amp;P 500 사상 최고치 경신, 베스트바이 저조한 실적 발표: 공포 지수는 여전히 &#39;탐욕&#39; 영역에

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Dick's Sporting Goods Inc

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Shares of companies in the broader consumer discretionary sector are trading lower amid overall market weakness on US consumer and economic concerns.

Dick's Sporting Goods's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) short percent of float has risen 9.36% since its last report. The company recently reported that it has 4.60 million shares sold short, which is 11.22% of all regular shares that are available for trading. Based on its trading volume, it would take traders 4.24 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Dick's Sporting Goods Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1739897123_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Dick's Sporting Goods has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Dick's Sporting Goods's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Dick's Sporting Goods's peer group average for short interest as a percentage of float is 12.15%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

Peering Into Dick's Sporting Goods's Recent Short Interest

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Shares of retail companies are trading lower possibly due to worse-than-expected Michigan consumer sentiment for February. The sector may be weighed down following weak guidance from e.l.f Beauty and Amazon.

&nbsp;Shares of retail stocks are trading lower as investors evaluate U.S. tariff risks which may negatively impact industry revenues.&nbsp;
&nbsp;Shares of retail stocks are trading lower as investors evaluate U.S. tariff risks which may negatively impact industry revenues.&nbsp;

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Shares of retail and apparel stocks are trading lower as investors evaluate U.S. tariff risks which may hinder industry sales.

Dick's Sporting Goods's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) short percent of float has fallen 18.57% since its last report. The company recently reported that it has 4.21 million shares sold short, which is 10.26% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.92 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Dick's Sporting Goods Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1738161918_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Dick's Sporting Goods has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Dick's Sporting Goods's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Dick's Sporting Goods's peer group average for short interest as a percentage of float is 12.44%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

How Is The Market Feeling About Dick's Sporting Goods?

Providing a diverse range of perspectives from bullish to bearish, 7 analysts have published ratings on Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) in the last three months.
The table below summarizes their recent ratings, showcasing the evolving sentiments within the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">4</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts' evaluations of 12-month price targets offer additional insights, showcasing an average target of $261.71, with a high estimate of $294.00 and a low estimate of $225.00. Marking an increase of 5.83%, the current average surpasses the previous average price target of $247.29. 
<img src="https://www.benzinga.com/files/images/story/2025/1738159281_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
An in-depth analysis of recent analyst actions unveils how financial experts perceive Dick's Sporting Goods. The following summary outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Christopher Graja</td>
<td>Argus Research</td>
<td>Raises</td>
<td>Buy</td>
<td>$280.00</td>
<td>$255.00</td>
</tr>
<tr>
<td>Simeon Gutman</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$255.00</td>
<td>$245.00</td>
</tr>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Buy</td>
<td>$294.00</td>
<td>$270.00</td>
</tr>
<tr>
<td>Scot Ciccarelli</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$258.00</td>
<td>$256.00</td>
</tr>
<tr>
<td>Anthony Chukumba</td>
<td>Loop Capital</td>
<td>Raises</td>
<td>Hold</td>
<td>$225.00</td>
<td>$220.00</td>
</tr>
<tr>
<td>Michael Lasser</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$260.00</td>
<td>$225.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$260.00</td>
<td>$260.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Dick's Sporting Goods. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Unveiling insights, analysts deliver qualitative insights into stock performance, from 'Outperform' to 'Underperform'. These ratings convey expectations for the relative performance of Dick's Sporting Goods compared to the broader market.</li>
<li>Price Targets: Analysts predict movements in price targets, offering estimates for Dick's Sporting Goods's future value. Examining the current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
To gain a panoramic view of Dick's Sporting Goods's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/DKS/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Dick's Sporting Goods analyst ratings.</a>
<h2>Delving into Dick's Sporting Goods's Background</h2>
Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 730 stores under its namesake brand (including outlet stores and House of Sport), and about 140 specialty stores under the Golf Galaxy and Public Lands nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.
<h3>Financial Milestones: Dick's Sporting Goods's Journey</h3>
Market Capitalization Analysis: With an elevated market capitalization, the company stands out above industry averages, showcasing substantial size and market acknowledgment.
Revenue Growth: Dick's Sporting Goods displayed positive results in 3 months. As of 31 October, 2024, the company achieved a solid revenue growth rate of approximately 0.49%. This indicates a notable increase in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Dick's Sporting Goods's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 7.45% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 7.61%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of 2.23%, the company showcases effective utilization of assets.
Debt Management: The company faces challenges in debt management with a debt-to-equity ratio higher than the industry average. With a ratio of 1.47, caution is advised due to increased financial risk.
<h2>The Basics of Analyst Ratings</h2>
Within the domain of banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their work involves attending company conference calls and meetings, researching company financial statements, and communicating with insiders to publish "analyst ratings" for stocks. Analysts typically assess and rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
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Analyst Ratings

Deep Dive Into Dick's Sporting Goods Stock: Analyst Perspectives (7 Ratings)

Argus Research analyst Christopher Graja maintains Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) with a Buy and raises the price target from $255 to $280.

Price Target

Argus Research Maintains Buy on Dick's Sporting Goods, Raises Price Target to $280

In a new SEC filing on January 23, it was revealed that LodgeJarrett, EVP at Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), executed a significant exercise of company stock options.
What Happened: The latest Form 4 filing on Thursday with the <a href="https://www.sec.gov/Archives/edgar/data/0001089063/000108906325000006//Archives/edgar/data/1089063/000108906325000006/0001089063-25-000006-index.htm">U.S. Securities and Exchange Commission</a> uncovered LodgeJarrett, EVP at Dick's Sporting Goods, exercising stock options for 5,000 shares of DKS. The total transaction was valued at $1,141,825.
The Thursday morning market activity shows Dick's Sporting Goods shares up by 2.0%, trading at $241.19. This implies a total value of $1,141,825 for LodgeJarrett's 5,000 shares.
<h3>Discovering Dick's Sporting Goods: A Closer Look</h3>
Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 730 stores under its namesake brand (including outlet stores and House of Sport), and about 140 specialty stores under the Golf Galaxy and Public Lands nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.
<h3>Dick's Sporting Goods: Financial Performance Dissected</h3>
Revenue Growth: Dick's Sporting Goods's remarkable performance in 3 months is evident. As of 31 October, 2024, the company achieved an impressive revenue growth rate of 0.49%. This signifies a substantial increase in the company's top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Exploring Profitability:
<ul>
<li>
Gross Margin: The company shows a low gross margin of 35.77%, indicating concerns regarding cost management and overall profitability relative to its industry counterparts.
</li>
<li>
Earnings per Share (EPS): The company excels with an EPS that surpasses the industry average. With a current EPS of 2.83, Dick's Sporting Goods showcases strong earnings per share.
</li>
</ul>
Debt Management: Dick's Sporting Goods's debt-to-equity ratio surpasses industry norms, standing at 1.47. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
Analyzing Market Valuation:
<ul>
<li>
Price to Earnings (P/E) Ratio: With a lower-than-average P/E ratio of 16.91, the stock indicates an attractive valuation, potentially presenting a buying opportunity.
</li>
<li>
Price to Sales (P/S) Ratio: The current P/S ratio of 1.46 is above industry norms, reflecting an elevated valuation for Dick's Sporting Goods's stock and potential overvaluation based on sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): With a lower-than-industry-average EV/EBITDA ratio of 11.23, Dick's Sporting Goods presents a potential value opportunity, as investors are paying less for each unit of EBITDA.
</li>
</ul>
Market Capitalization: Positioned above industry average, the company's market capitalization underscores its superiority in size, indicative of a strong market presence.
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<h3>Why Insider Transactions Are Key in Investment Decisions</h3>
Insider transactions serve as a piece of the puzzle in investment decisions, rather than the entire picture.
In the realm of legality, an "insider" is defined as any officer, director, or beneficial owner holding more than ten percent of a company's equity securities under Section 12 of the Securities Exchange Act of 1934. This includes executives in the c-suite and major hedge funds. These insiders are required to disclose their transactions through a Form 4 filing, to be submitted within two business days of the transaction.
Notably, when a company insider makes a new purchase, it is considered an indicator of their positive expectations for the stock.
Conversely, insider sells may not necessarily signal a bearish stance on the stock and can be motivated by various factors.
<h3>Cracking Transaction Codes</h3>
Delving into transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> typically prioritize those unfolding in the open market, as precisely outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001089063">Check Out The Full List Of Dick's Sporting Goods's Insider Trades.</a>
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Julie LodgeJarrett At Dick's Sporting Goods Decides to Exercises Options Worth $1.14M

Morgan Stanley analyst Simeon Gutman maintains Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) with a Overweight and raises the price target from $245 to $255.

Morgan Stanley Maintains Overweight on Dick's Sporting Goods, Raises Price Target to $255

During the last three months, 5 analysts shared their evaluations of Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), revealing diverse outlooks from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">3</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have recently evaluated Dick's Sporting Goods and provided 12-month price targets. The average target is $259.4, accompanied by a high estimate of $294.00 and a low estimate of $225.00. Marking an increase of 5.36%, the current average surpasses the previous average price target of $246.20. 
<img src="https://www.benzinga.com/files/images/story/2025/1736373633_0.png" alt="price target chart" />
<h2>Exploring Analyst Ratings: An In-Depth Overview</h2>
A comprehensive examination of how financial experts perceive Dick's Sporting Goods is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>John Kernan</td>
<td>TD Cowen</td>
<td>Raises</td>
<td>Buy</td>
<td>$294.00</td>
<td>$270.00</td>
</tr>
<tr>
<td>Scot Ciccarelli</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Buy</td>
<td>$258.00</td>
<td>$256.00</td>
</tr>
<tr>
<td>Anthony Chukumba</td>
<td>Loop Capital</td>
<td>Raises</td>
<td>Hold</td>
<td>$225.00</td>
<td>$220.00</td>
</tr>
<tr>
<td>Michael Lasser</td>
<td>UBS</td>
<td>Raises</td>
<td>Buy</td>
<td>$260.00</td>
<td>$225.00</td>
</tr>
<tr>
<td>Joseph Feldman</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Outperform</td>
<td>$260.00</td>
<td>$260.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts adapt their recommendations to changing market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their response to recent developments related to Dick's Sporting Goods. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Dick's Sporting Goods compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Dick's Sporting Goods's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
Assessing these analyst evaluations alongside crucial financial indicators can provide a comprehensive overview of Dick's Sporting Goods's market position. Stay informed and make well-judged decisions with the assistance of our Ratings Table.
<a href="https://www.benzinga.com/quote/DKS/analyst-ratings?utm_source=Benzinga Insights">Stay up to date on Dick's Sporting Goods analyst ratings.</a>
<h2>Unveiling the Story Behind Dick's Sporting Goods</h2>
Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 730 stores under its namesake brand (including outlet stores and House of Sport), and about 140 specialty stores under the Golf Galaxy and Public Lands nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chair and controlling shareholder Edward Stack.
<h3>Key Indicators: Dick's Sporting Goods's Financial Health</h3>
Market Capitalization Analysis: Above industry benchmarks, the company's market capitalization emphasizes a noteworthy size, indicative of a strong market presence.
Positive Revenue Trend: Examining Dick's Sporting Goods's financials over 3 months reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 0.49% as of 31 October, 2024, showcasing a substantial increase in top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Dick's Sporting Goods's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 7.45% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 7.61%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Dick's Sporting Goods's financial strength is reflected in its exceptional ROA, which exceeds industry averages. With a remarkable ROA of 2.23%, the company showcases efficient use of assets and strong financial health.
Debt Management: Dick's Sporting Goods's debt-to-equity ratio surpasses industry norms, standing at 1.47. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>Analyst Ratings: What Are They?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Analysts may supplement their ratings with predictions for metrics like growth estimates, earnings, and revenue, offering investors a more comprehensive outlook. However, investors should be mindful that analysts, like any human, can have subjective perspectives influencing their forecasts.
Breaking: Wall Street's Next Big Mover
Benzinga's #1 analyst just identified a stock poised for explosive growth. This under-the-radar company could surge 200%+ as major market shifts unfold. <a href="https://www.benzinga.com/premium/ideas/turning-point-trader-checkout-2/?t=Tu1tu3arja3be22tu36&amp;utm_source=benzinga-insights">Click here for urgent details</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Deep Dive Into Dick's Sporting Goods Stock: Analyst Perspectives (5 Ratings)

TD Cowen analyst John Kernan maintains Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) with a Buy and raises the price target from $270 to $294.

TD Cowen Maintains Buy on Dick's Sporting Goods, Raises Price Target to $294

Nike Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/nke#NYSE">NKE</a>) ended 2023 by reporting declining revenue and profit despite beating both top and bottom line estimates with its latest quarter results.
Fiscal second quarter highlights
For the quarter ended on November 30th, revenue fell about&nbsp;8%&nbsp;to&nbsp;$12.35 billion, but still surpassed LSEG&rsquo;s estimate of $12.13 billion. During the quarter, store and online sales contracted by 13%&nbsp;while&nbsp;wholesale revenues dropped 3%.All four geographical regions recorded declines in sales, but besides China, results were better than expected. In North America, sales declined 8% to $5.18 billion, but still topping StreetAccount&rsquo;s $5.01&nbsp;estimate.&nbsp;Europe, Middle East and Africa sales dropped 7% to $3.30 billion, also topping StreetAccount&rsquo;s estimate of $3.26 billion.&nbsp;Asia Pacific and Latin America, reported sales dropped by 3% to $1.74 billion,&nbsp;yet also topped&nbsp;analysts&rsquo; consensus estimate of&nbsp;$1.62 billion. But China reported sales&nbsp;declined 8% to $1.71 billion which was worse than StreetAccount&rsquo;s $1.75 billion estimate. Converse also dragged down the results as sales fell 17%&nbsp;during the quarter.
All in all, net income dropped to $1.16 billion, or 78 cents per share, surpassing LSEG&rsquo;s estimate of 63 cents.
Nike&rsquo;s turnaround will take longer than expected.
New CEO Elliott Hill&nbsp;outlined his strategy to return the company to growth, with the top and bottom line declines being blamed on deep discounting as promotions were used to fuel sales. Together with CFO Matt Friend, the two executives stated that Nike needs to aggressively liquidate old inventory through &ldquo;less profitable channels&rdquo; before returning its online business to a full-price model. Moreover, Nike&rsquo;s markdowns do not only hurth the brand but also disrupts the overall marketplace and the profitability Nike&rsquo;s partners. Consequently, Nike gudied for holiday quarter&nbsp;gross margin to drop between 3 and 3.5 percentage points.
Hills also spoke of Nike&rsquo;s lack in product newness and inspiring stories. By falling behind on innovation, Nike lost market share and Hill, who kicked off his professional journey as Nike&rsquo;s intern in the 1980s and left the company in 2020, is now back o turn things around, inside and out. But latest results show that getting back to winning is a challenging task, however, one that Hill is determined to fix by corecting the actions of his predicisiours such as restoring the trust of wholesale partners, such as Foot Locker Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/fl#NYSE">FL</a>). Along with Dick&rsquo;s Sporting Goods Inc (NYSE: <a class="ticker" href="https://www.benzinga.com/stock/dks#NYSE">DKS</a>), Foot Locker will undoubtedly rejoice as their sales heavily rely on the brand.&nbsp;On December 4th, Foot Locker missed Wall Street&rsquo;s estimates both when it comes to top and bottom lines. Partly due to soft demand for Nike&rsquo;s product, Foot Locker fell short with its third quarter results.&nbsp;
Hills finds that Nike lost its obsession with sport itself, one that he aims to restore as he gets the company back to basics. More precisely, Nike will focus on five key categories, namely running, basketball, training, football, and sportswear. While returning to one&rsquo;s roots cannot fix everything overnight, Nike is getting back to being Nike, which is what made its success story in the first place.&nbsp;
DISCLAIMER: This content is for informational purposes only. It is not intended as investing advice.
This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.

Small Cap

Nike's Getting Back To Being Nike

BOOT

Shares of retail stocks are trading higher in possible reaction to Mastercard SpendingPulse data, which showed US retail sales grew 3.8% in the holiday season.

ARKO

BARK

FTEL

MUSA

RVLV

UXIN

Shares of several companies in the retail space are trading lower amid overall market weakness following the Fed's rate decision to cut rates by 25 basis points.

Deep-pocketed investors have adopted a bearish approach towards Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in DKS usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 15 extraordinary options activities for Dick's Sporting Goods. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 6% leaning bullish and 86% bearish. Among these notable options, 10 are puts, totaling $1,116,076, and 5 are calls, amounting to $200,459.
<h3>Predicted Price Range</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $105.0 to $230.0 for Dick's Sporting Goods during the past quarter. 
<h3>Insights into Volume &amp; Open Interest</h3>
In today's trading context, the average open interest for options of Dick's Sporting Goods stands at 233.5, with a total volume reaching 20,356.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Dick's Sporting Goods, situated within the strike price corridor from $105.0 to $230.0, throughout the last 30 days.
<h3>Dick's Sporting Goods 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1734118311_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$3.2</td>
<td>$3.0</td>
<td>$3.2</td>
<td>$210.00</td>
<td>$403.6K</td>
<td align="right">11</td>
<td>2.2K</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$3.7</td>
<td>$3.4</td>
<td>$3.7</td>
<td>$210.00</td>
<td>$315.6K</td>
<td align="right">11</td>
<td>4.5K</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$3.2</td>
<td>$3.0</td>
<td>$3.2</td>
<td>$210.00</td>
<td>$68.4K</td>
<td align="right">11</td>
<td>2.4K</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$3.2</td>
<td>$3.1</td>
<td>$3.2</td>
<td>$210.00</td>
<td>$67.2K</td>
<td align="right">11</td>
<td>2.8K</td>
</tr>
<tr>
<td>DKS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/10/25</td>
<td>$3.2</td>
<td>$3.0</td>
<td>$3.2</td>
<td>$210.00</td>
<td>$65.2K</td>
<td align="right">11</td>
<td>957</td>
</tr>
</tbody>
</table>

<h3>About Dick's Sporting Goods</h3>
Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 725 stores under its namesake brand (including outlet stores and House of Sport), and about 130 specialty stores under the Golf Galaxy and Public Lands nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chairman and controlling shareholder Edward Stack.
After a thorough review of the options trading surrounding Dick's Sporting Goods, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Current Position of Dick's Sporting Goods</h3>
<ul>
<li>With a volume of 516,204, the price of DKS is up 1.49% at $221.0. </li>
<li>RSI indicators hint that the underlying stock may be approaching overbought.</li>
<li>Next earnings are expected to be released in 90 days.</li>
</ul>
<h3>What Analysts Are Saying About Dick's Sporting Goods</h3>
4 market experts have recently issued ratings for this stock, with a consensus target price of $250.75.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Outperform rating on Dick's Sporting Goods with a target price of $260. 
&#x2A; An analyst from Truist Securities has decided to maintain their Buy rating on Dick's Sporting Goods, which currently sits at a price target of $258. 
&#x2A; An analyst from Loop Capital has decided to maintain their Hold rating on Dick's Sporting Goods, which currently sits at a price target of $225. 
&#x2A; Showing optimism, an analyst from UBS upgrades its rating to Buy with a revised price target of $260. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Dick's Sporting Goods with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Options

Dick's Sporting Goods Options Trading: A Deep Dive into Market Sentiment

Dick's Sporting Goods's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) short percent of float has risen 13.02% since its last report. The company recently reported that it has 4.03 million shares sold short, which is 9.81% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.25 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock/">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest">List of the most shorted stocks</a>
<h3>Dick's Sporting Goods Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1734021010_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Dick's Sporting Goods has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Dick's Sporting Goods's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://pro.benzinga.com/">Benzinga Pro</a>, Dick's Sporting Goods's peer group average for short interest as a percentage of float is 11.73%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze/">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

(DKS) - Analyzing Dick's Sporting Goods's Short Interest

In the current session, the stock is trading at $209.72, after a 0.48% increase. Over the past month, Dick's Sporting Goods Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) stock increased by 6.92%, and in the past year, by 56.20%. With performance like this, long-term shareholders are optimistic but others are more likely to look into the price-to-earnings ratio to see if the stock might be overvalued.

<img src="https://www.benzinga.com/files/images/story/2024/1733506265_0.png" alt="Past Year Chart" />

<h3>A Look at Dick's Sporting Goods P/E Relative to Its Competitors</h3>
The P/E ratio measures the current share price to the company's EPS. It is used by long-term investors to analyze the company's current performance against it's past earnings, historical data and aggregate market data for the industry or the indices, such as S&amp;P 500. A higher P/E indicates that investors expect the company to perform better in the future, and the stock is probably overvalued, but not necessarily. It also could indicate that investors are willing to pay a higher share price currently, because they expect the company to perform better in the upcoming quarters. This leads investors to also remain optimistic about rising dividends in the future. 
Dick's Sporting Goods has a lower P/E than the aggregate P/E of 19.08 of the Specialty Retail industry. Ideally, one might believe that the stock might perform worse than its peers, but it's also probable that the stock is undervalued. 

<img src="https://www.benzinga.com/files/images/story/2024/1733506265_1.png" alt="Guage" />

In summary, while the price-to-earnings ratio is a valuable tool for investors to evaluate a company's market performance, it should be used with caution. A low P/E ratio can be an indication of undervaluation, but it can also suggest weak growth prospects or financial instability. Moreover, the P/E ratio is just one of many metrics that investors should consider when making investment decisions, and it should be evaluated alongside other financial ratios, industry trends, and qualitative factors. By taking a comprehensive approach to analyzing a company's financial health, investors can make well-informed decisions that are more likely to lead to successful outcomes.

Intraday Update

Price Over Earnings Overview: Dick's Sporting Goods

High-rolling investors have positioned themselves bullish on Dick's Sporting Goods (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), and it's important for retail traders to take note. 
\This activity came to our attention today through Benzinga's tracking of publicly available options data. The identities of these investors are uncertain, but such a significant move in DKS often signals that someone has privileged information.
Today, Benzinga's options scanner spotted 8 options trades for Dick's Sporting Goods. This is not a typical pattern.
The sentiment among these major traders is split, with 50% bullish and 37% bearish. Among all the options we identified, there was one put, amounting to $37,402, and 7 calls, totaling $468,416.
<h3>Predicted Price Range</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $195.0 to $220.0 for Dick's Sporting Goods over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Dick's Sporting Goods's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Dick's Sporting Goods's whale trades within a strike price range from $195.0 to $220.0 in the last 30 days. 
<h3>Dick's Sporting Goods Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2024/1733330787_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>DKS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/06/24</td>
<td>$2.35</td>
<td>$1.5</td>
<td>$1.7</td>
<td>$212.50</td>
<td>$100.3K</td>
<td>1.5K</td>
<td>1.5K</td>
</tr>
<tr>
<td>DKS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$14.4</td>
<td>$14.3</td>
<td>$14.3</td>
<td>$220.00</td>
<td>$92.9K</td>
<td>364</td>
<td>65</td>
</tr>
<tr>
<td>DKS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>12/06/24</td>
<td>$1.7</td>
<td>$1.5</td>
<td>$1.7</td>
<td>$212.50</td>
<td>$80.4K</td>
<td>1.5K</td>
<td>993</td>
</tr>
<tr>
<td>DKS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>12/06/24</td>
<td>$1.7</td>
<td>$1.35</td>
<td>$1.7</td>
<td>$212.50</td>
<td>$79.4K</td>
<td>1.5K</td>
<td>497</td>
</tr>
<tr>
<td>DKS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$6.6</td>
<td>$6.3</td>
<td>$6.6</td>
<td>$220.00</td>
<td>$46.2K</td>
<td>2.4K</td>
<td>249</td>
</tr>
</tbody>
</table>

<h3>About Dick's Sporting Goods</h3>
Dick's Sporting Goods retails athletic apparel, footwear, and equipment for sports. Dick's operates digital platforms, about 725 stores under its namesake brand (including outlet stores and House of Sport), and about 130 specialty stores under the Golf Galaxy and Public Lands nameplates. Dick's carries private-label merchandise and national brands such as Nike, The North Face, Under Armour, Callaway Golf, and TaylorMade. Based in the Pittsburgh area, Dick's was founded in 1948 by the father of current executive chairman and controlling shareholder Edward Stack.
Following our analysis of the options activities associated with Dick's Sporting Goods, we pivot to a closer look at the company's own performance.
<h3>Dick's Sporting Goods's Current Market Status</h3>
<ul>
<li>With a trading volume of 415,154, the price of DKS is up by 1.07%, reaching $211.74.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 99 days from now.</li>
</ul>
<h3>Expert Opinions on Dick's Sporting Goods</h3>
In the last month, 4 experts released ratings on this stock with an average target price of $250.75.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;utm_source=benzinga-insights">Click here for access</a>. 
&#x2A; An analyst from Loop Capital persists with their Hold rating on Dick's Sporting Goods, maintaining a target price of $225. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Outperform rating on Dick's Sporting Goods, which currently sits at a price target of $260. 
&#x2A; In a positive move, an analyst from UBS has upgraded their rating to Buy and adjusted the price target to $260. 
&#x2A; An analyst from Truist Securities has decided to maintain their Buy rating on Dick's Sporting Goods, which currently sits at a price target of $258. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Dick's Sporting Goods with <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a> for real-time alerts.

Looking At Dick's Sporting Goods's Recent Unusual Options Activity

CURV

GRWG

URBN

VSCO

WOOF

Shares of retail companies are trading higher after strong Black Friday sales data. The sector may be rising amid ongoing Cyber Monday sales.

Retailers are expecting a record-breaking Black Friday to Cyber Monday shopping period as cash-strapped consumers are expected to shop early in the holiday season for sales <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic">promotions and savings.&nbsp;</a>
What To Know: Management consultancy firm Bain &amp; Company <a href="https://www.bain.com/insights/black-friday-2024-sales-forecast-snap-chart/">forecasts</a> U.S. retail sales during the Black Friday to Cyber Monday period will reach $75 billion for the first time ever, growing by about 5% year-over-year. The firm sees about 8% of total holiday sales will come during this period, the highest share since 2019, underscoring the importance of the key shopping period for retailers.&nbsp;
"The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways," says Vivek Pandya, lead analyst, Adobe Digital Insights.&nbsp;
Read Next: <a href="https://www.benzinga.com/news/retail-sales/24/11/42170721/thanksgiving-dinner-gobbles-up-19-more-cash-this-year-many-holiday-hosts-already-regret-their-decision">Thanksgiving Dinner Gobbles Up 19% More Cash This Year, Many Holiday Hosts &#8216;Already Regret Their Decision&#8217;</a>
Online Shopping: Adobe Digital Insights <a href="https://news.adobe.com/news/2024/09/092524-adi-holiday-forecast">expects</a> Cyber Week (the 5-day period including Thanksgiving, Black Friday and Cyber Monday) online sales of $40.6 billion, up 7% over last year and adding up to 16.9% of the overall holiday season sales.&nbsp;
Adobe sees Cyber Monday as the biggest shopping day of the year, driving a record $13.2 billion in sales, an increase of 6.1% from 2023.&nbsp;
In-store Shopping: In-store shopping still remains an important part of Black Friday for many consumers. According to<a href="https://www.linkedin.com/redir/redirect?url=http%3A%2F%2FPlacer%2Eai&amp;urlhash=w5Z_&amp;trk=article-ssr-frontend-pulse_little-text-block"> Placer.ai</a> analytics, Black Friday 2023 saw a 300% increase in mall visits compared to the first three weeks of November. Superstores also saw an 81% rise, demonstrating demand across shopping formats.&nbsp;
Most Wanted Items: Consumers are expected to gobble up Cyber Week deals on electronics from retailers like Best Buy Co., Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) on hot items like Beats Studio Pro Wireless Noise Cancelling Headphones at more than 60% off its regular price.&nbsp;
Read Next: <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic">Black Friday Discounts Too Good To Be True? Survey Shows Only 42% Of Sales Are Authentic</a>
Placer.ai expects beauty and personal care items to be another hot item with discounts on gift sets from retailers like Ulta Beauty, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) drawing shoppers online and in stores.&nbsp;
Sporting goods and outdoor equipment will see record-high discounts averaging 20%, according to Abode Digital Insights, with retailers like Dicks Sporting Goods, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) benefiting from the increased spending on experiences and activities.&nbsp;
When To Shop: Adobe Digital Insights says Thanksgiving Day will be the best day to shop for toys, appliances, furniture and sporting goods, while Black Friday will offer the deepest discounts for TVs. The Saturday after Thanksgiving will have the best deals for computers and Cyber Monday will be the best day to shop for electronics and apparel, the two biggest categories in e-commerce by revenue share. 
Read More: • <a href="https://www.benzinga.com/24/11/42194570/starbucks-employee-systems-down-after-software-provider-suffers-ransomware-attack">Starbucks&#8217; Employee Systems Down After Software Provider Suffers Ransomware Attack</a>
Photo: gonghuimin468 from Pixabay

Black Friday, Cyber Monday Shopping Set To Break Sales Records

Small-Cap Stock Academy Sports Poised For A Comeback In 2025

Press Releases

DICK'S Sporting Goods Named Official Sporting Goods Retailer of the Texas Longhorns

DICK'S Sporting Goods & The DICK'S Sporting Goods Foundation Pledge More Than $10 Million Towards California and North Carolina Disaster Relief Efforts

Entertainment

Social Media

DICK'S Sporting Goods Opens Internal Influencer Program to the Public

DICK'S Sporting Goods Fourth Quarter Results Call Scheduled for March 11th

Legal

DICK'S SPORTING GOODS ALERT: Bragar Eagel & Squire, P.C. is Investigating DICK'S Sporting Goods, Inc. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the Firm

SHAREHOLDER ALERT: Kaskela Law LLC Announces Investigation of DICK'S Sporting Goods, Inc. (NYSE: DKS) and Encourages Long-Term Investors to Contact the Firm

DICK's Sporting Goods Long-Term Shareholder Announcement: Johnson Fistel, LLP Encourages Investors to Reach Out For More Information

SHAREHOLDER ALERT: Morris Kandinov Investigating VG, ADSK, DKS, and IART; Shareholders are Encouraged to Contact the Firm

Long-Term Shareholders of Western Digital, Shift4 Payments, Fidelity National Information, and DICK's Sporting Goods Alert: Johnson Fistel, LLP Encourages Investors to Submit Their Information Below

ADSK

FOUR

IART

Academy Sports and Outdoors, Inc. - Common Stock

Academy Sports

Build-A-Bear Workshop

Bath & Body Works

Barnes & Noble Education, Inc Common Stock

Barnes & Noble Education

Chewy

Envela

National Vision Holdings, Inc. - Common Stock

National Vision Holdings

Five Below

1-800-FLOWERS.COM, Inc. - Class A Common Stock

1-800-Flowers.com

Grove Collaborative Holdings, Inc. Class A Common Stock

Grove Collaborative Hldgs

MarineMax

Leslies

PetMed Express

Sally Beauty Holdings, Inc. (Name to be changed from Sally Holdings, Inc.) Common Stock

Sally Beauty Holdings

Signet Jewelers

Sportsman's Warehouse Holdings, Inc. - Common Stock

Sportsman's Warehouse

Tokyo Lifestyle Co., Ltd. - American Depositary Shares

Tokyo Lifestyle

Tractor Supply

Ulta Beauty

Upbound Group

Winmark

Petco Health and Wellness Company, Inc. - Class A Common Stock

Petco Health and Wellness

Warby Parker

Argus Research

Morgan Stanley

TD Cowen

Truist Securities

Loop Capital

소매업체들은 현금이 부족한 소비자들이 세일 <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic" target="_blank" rel="noopener">프로모션</a>과 할인 혜택을 위해 홀리데이 시즌 초반에 쇼핑을 할 것으로 예상하고 있다. 이에 블랙 프라이데이에서 사이버 먼데이 쇼핑 기간에 <a href="https://www.benzinga.com/news/retail-sales/24/11/42220200/black-friday-discounts-too-good-to-be-true-survey-shows-only-42-of-sales-are-authentic" target="_blank" rel="noopener">기록적인 매출을 세울 것으로 예상된다.</a>
알아야 할 내용: 경영 컨설팅 회사인 베인앤드컴퍼니는 블랙 프라이데이에서 사이버 먼데이 기간 동안 미국 소매 매출이 사상 처음으로 750억 달러에 달해 전년 대비 약 5% 성장할 것으로 <a href="https://www.bain.com/insights/black-friday-2024-sales-forecast-snap-chart/" target="_blank" rel="noopener">전망</a>하고 있다. 베인앤드컴퍼니는 이 기간 동안 전체 홀리데이 매출의 약 8%가 발생할 것으로 본다. 이는 2019년 이후 가장 높은 비율이며, 소매업체에게 이 쇼핑 시즌이 얼마나 중요한지 잘 보여 준다.
어도비 디지털 인사이트의 수석 애널리스트인 비벡 판디아(Vivek Pandya)는 "최근 몇 년 동안 홀리데이 쇼핑 시즌은 소비자들이 다양한 방식으로 예산을 관리할 수 있는 할인 혜택으로 더 일찍 구매하는 방향으로 바뀌고 있다&#8221;고 설명했다.
온라인 쇼핑: 어도비 디지털 인사이트는 사이버 위크(추수감사절, 블랙 프라이데이, 사이버 먼데이를 포함한 5일간의 기간) 온라인 매출이 작년보다 7% 증가한 <a href="https://news.adobe.com/news/2024/09/092524-adi-holiday-forecast" target="_blank" rel="noopener">406억 달러에 달할 것으로 예상하며</a>, 이는 전체 홀리데이 시즌 매출의 <a href="https://news.adobe.com/news/2024/09/092524-adi-holiday-forecast" target="_blank" rel="noopener">16.9%에 해당될 것이다.</a>
어도비는 사이버 먼데이를 연중 가장 큰 쇼핑 데이로 보고 있으며, 2023년보다 6.1% 증가한 132억 달러의 매출을 기록할 것으로 예상한다.
매장 내 쇼핑: 매장 내 쇼핑은 여전히 많은 소비자에게 블랙 프라이데이의 중요한 부분으로 남아 있다. <a href="//www.linkedin.com/redir/redirect?url=http%3A%2F%2FPlacer%2Eai&amp;urlhash=w5Z_&amp;trk=article-ssr-frontend-pulse_little-text-block"" target="_blank" rel="noopener">Placer.ai</a> 분석에 따르면, 2023년 블랙 프라이데이에는 11월 첫 3주 대비 쇼핑몰 방문이 300% 증가했다. 슈퍼마켓 역시 81% 증가하여 쇼핑 형식 전반에 걸친 수요를 나타냈다.
가장 갖고 싶은 아이템: 소비자들은 사이버 위크 기간 동안 비츠 스튜디오 프로 무선 노이즈 캔슬링 헤드폰(Beats Studio Pro Wireless Noise Cancelling Headphones)과 같은 인기 품목을 정상가에서 60% 이상 할인된 가격에 판매하는 베스트바이(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) 같은 소매업체의 전자제품 할인 행사에 열광할 것으로 예상된다.
이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%ED%8A%B8%EB%9F%BC%ED%94%84%EC%9D%98-%EA%B4%80%EC%84%B8-%EA%B3%84%ED%9A%8D-%EC%88%98%EC%9E%85%ED%92%88%EC%9D%84-%EA%B2%A8%EB%83%A5-%EC%9C%84%ED%97%98%EC%97%90-%EC%B2%98%ED%95%9C-%EC%A0%84%EC%9E%90/">트럼프의 관세 계획, 수입품을 겨냥: 위험에 처한 전자제품 및 소매 주식</a>
Placer.ai는 뷰티 및 퍼스널 케어 품목이 또 다른 인기 품목이 될 것으로 예상하며, 온라인과 매장에서 울타 뷰티(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) 같은 소매업체의 선물 세트 할인으로 쇼핑객들이 몰릴 것으로 예상한다.
어도비 디지털 인사이트는 스포츠용품과 아웃도어 장비는 평균 20%의 기록적인 할인율을 보일 것이며, 체험 및 활동에 대한 지출 증가로 인해 딕스 스포팅 굿즈(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>) 같은 소매업체가 수혜를 입을 것이라고 전망했다.
쇼핑 시기: 어도비 디지털 인사이트에 따르면 추수감사절은 장난감, 가전제품, 가구, 스포츠용품을 쇼핑하기에 가장 좋은 날이며, 블랙 프라이데이는 TV를 가장 큰 폭으로 할인하는 날이다. 추수감사절 다음날인 토요일에는 컴퓨터 관련 할인이 가장 많으며, 사이버 먼데이는 이커머스에서 매출 비중이 가장 큰 두 가지 카테고리인 전자제품과 의류를 쇼핑하기에 가장 좋은 날이다.
사진: gonghuimin468 / Pixaba
다른 트레이더들보다 30분 일찍 시장 움직임에 대한 독점 뉴스를 받아보세요.
Benzinga Pro의 독점 뉴스를 통해 수백만 명의 다른 트레이더보다 더 빠르게 유용한 투자 뉴스를 확인할 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

CNN 머니 공포·탐욕 지수가 전체 시장 심리가 약간 개선된 것을 나타낸 반면, 지수는 화요일에 &#8220;탐욕&#8221; 영역에 남아 있었다.
화요일(26일) 미국 증시는 상승했고 다우존스 지수와 S&amp;P 500 지수는 세션 중에 사상 최고치를 경신했다.
딕스 스포팅 굿즈(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>)가 긍정적인 3분기 실적을 발표했지만, 콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)는 저조한 3분기 실적을 발표하고 2024회계연도 주당순이익 가이던스를 하향 조정했으며, 순매출은 7%~8% 감소할 것으로 예상했다. 베스트바이(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>)의 2025회계연도 3분기 실적도 예상보다 저조하게 나타났다.
경제지표 측면에서 S&amp;P 케이스-쉴러 주택 가격 지수가 9월에 전년 대비 4.6% 상승하여 8월의 5.2% 상승보다 낮은 수치를 기록했다. 미국의 신규 단독주택 판매는 10월에 연간 61만 건으로 17.3% 감소했다.
S&amp;P 500 지수 대부분 섹터는 긍정적으로 마감되었으며 유틸리티, 통신 서비스 및 소비재 섹터가 화요일에 가장 큰 상승폭을 기록했다. 그러나 에너지와 원자재 섹터는 전체 시장 흐름과 반대로 세션을 저조하게 마감했다.
다우존스는 화요일에 약 124포인트 상승하여 44,860.31포인트로 마감했다. S&amp;P 500는 0.57% 상승하여 6,021.63포인트로 마감되었고, 나스닥 종합 지수는 0.63% 상승하여 화요일 세션에서 19,175.58포인트로 마감되었다.
투자자들은 오늘 프론트라인(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FRO#NYSE">FRO</a>)과 골든 오션 그룹(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOGL#NASDAQ">GOGL</a>) 등의 실적 발표를 기다리고 있다.
이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%88%98%EC%9A%94%EC%9D%BC-%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC-%ED%95%A0-%EC%A3%BC%EC%8B%9D-%ED%94%84%EB%A1%A0%ED%8A%B8%EB%9D%BC%EC%9D%B8-hp-%EA%B3%A8%EB%93%A0-%EC%98%A4%EC%85%98-%EB%8D%B8/">수요일 주목해야 할 주식: 프론트라인, HP, 골든 오션, 델 및 크라우드스트라이크</a>
<h3>CNN 비즈니스 공포·탐욕 지수란?</h3>
공포·탐욕 지수는 현재 64.4로 화요일에 &#8220;탐욕&#8221; 영역에 남았으며, 이전 지수는 64.2였다.
공포·탐욕 지수는 현재 시장 심리를 측정하는 지표다. 공포가 높을수록 주가에 압력을 가하고, 탐욕이 높을수록 주가를 상승시킨다는 전제를 바탕으로 한다. 이 지수는 동일한 가중치를 가진 7가지 지표를 기준으로 계산된다. 지수의 범위는 0에서 100까지이며 0은 최대 공포를, 100은 최대 탐욕을 나타낸다.
사진 제공: Shutterstock
다른 트레이더들보다 30분 일찍 시장 움직임에 대한 독점 뉴스를 받아보세요.
Benzinga Pro의 독점 뉴스를 통해 수백만 명의 다른 트레이더보다 더 빠르게 유용한 투자 뉴스를 확인할 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

다우·S&P 500 사상 최고치 경신, 베스트바이 저조한 실적 발표: 공포 지수는 여전히 '탐욕' 영역에

골드만삭스는 기대 이상의 실적 발표가 있을 경우 특히 공매도세가 높은 20개의 주식을 선정하여 쇼트 스퀴즈(공매도 압박)가 발생할 가능성이 있다고 밝혔다. 이는 <a href="https://www.benzinga.com/short-interest/most-shorted" target="_blank" rel="noopener">트레이더들에게 기회를 제공</a>한다.
이번 주에 공유된 메모에서 분석가 존 마샬(John Marshall)과 그의 팀은 현재 공매도 청산 추세가 계속될 경우 이 그룹의 주식들이 상당한 상승 잠재력을 가지고 있다고 보았다.
<h3 class="wp-block-heading">쇼트 스퀴즈란 무엇인가?</h3>
쇼트 스퀴즈는 공매도 비율이 높은 주식이 급격한 가격 상승을 경험하여 공매도 세력이 자신의 포지션을 커버하기 위해 주식을 다시 사야 하는 상황을 말한다. 이러한 매수 열풍은 종종 주가를 더욱 상승시키기도 한다.
공매도 세력은 주가가 하락할 것이라고 예상하고 현재 가격으로 주식을 빌려서 판매한 후, 가격이 낮아졌을 때 다시 사들일 의도로 매도한다.
그러나 주가가 상승하면 공매도 세력은 서둘러 포지션을 커버해야 하므로, 주가 상승의 모멘텀이 가속화된다.
쇼트 스퀴즈는 일반적으로 예상치 못한 긍정적인 뉴스나 실적 발표가 있는 경우, 즉시 매수로 이어지는 상황에서 발생한다.
<h3 class="wp-block-heading">실적 발표에 따른 반등</h3>
골드만삭스의 분석가들은 또한 공매도 비율이 높은 주식들이 실적 발표 전후에 &#8220;반등(relief rallies)&#8221;에 더 취약하다는 점을 강조했다.
반등은 실적 이후 주가가 예상보다 좋아 약세 우려가 완화되고 주가가 상승할 때 발생한다.
마샬은 "실적에 대한 반등의 잠재력은 평소보다 더 크다고 본다"고 말했다.
골드만삭스 팀은 높은 공매도 비율, 유동적인 옵션, 다가오는 실적 발표 일정 그리고 그들의 주식 연구 부서에서 매수 등급을 받은 20개의 주식을 선별했다.
골드만삭스의 분석가들은 쇼트 스퀴즈 발생 가능성에 베팅하기 위해 콜 옵션 매수를 추천했다.
콜 옵션은 투자자들에게 특정 가격으로 주식을 특정 기간 내에 구매할 수 있는 권리를 부여한다. 이 전략은 리스크를 제한하면서도 쇼트 스퀴즈나 긍정적인 실적 발표로 인한 주가 급등에 참여할 수 있게 해준다.
관련 기사: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%9D%B4%EB%B2%88-%EC%8B%A4%EC%A0%81-%EC%8B%9C%EC%A6%8C%EC%97%90%EB%8A%94-%EB%A7%A4%EC%88%98%ED%95%A0-%EC%A3%BC%EC%8B%9D-18%EA%B0%9C-%EB%A7%A4%EB%8F%84%ED%95%A0-%EC%A3%BC%EC%8B%9D-7%EA%B0%9C/" target="_blank" rel="noopener">올 실적 시즌에 매수할 18개 주식과 매도할 7개 주식: 골드만삭스가 &#8216;주식 선택자의 해&#8217;라고 부름</a>
<h3 class="wp-block-heading">골드만삭스가 쇼트 스퀴즈 반등이 예상되는 20개 주식을 선정.</h3>
<figure class="wp-block-table is-style-stripes">
<table style="overflow:auto; height: 90px; display: block;">
<thead>
<tr>
<th>회사명</th>
<th>실적 발표일</th>
<th>공매도 비율 (% of Float)</th>
</tr>
</thead>
<tbody>
<tr>
<td>츄이 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHWY#NYSE">CHWY</a>)</td>
<td>12월 4일 (장 마감 후)</td>
<td>10.7%</td>
</tr>
<tr>
<td>엔페이즈 에너지 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ENPH#NASDAQ">ENPH</a>)</td>
<td>10월 22일 (장 마감 후)</td>
<td>10.6%</td>
</tr>
<tr>
<td>모더나 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MRNA#NASDAQ">MRNA</a>)</td>
<td>10월 31일 (장 개장 전)</td>
<td>9.1%</td>
</tr>
<tr>
<td>어펌 홀딩스 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AFRM#NASDAQ">AFRM</a>)</td>
<td>11월 6일 (장 마감 후)</td>
<td>8.4%</td>
</tr>
<tr>
<td>딕스 스포팅 굿즈 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>)</td>
<td>11월 19일 (장 개장 전)</td>
<td>7.6%</td>
</tr>
<tr>
<td>베스트 바이 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>)</td>
<td>11월 19일 (장 개장 전)</td>
<td>7.1%</td>
</tr>
<tr>
<td>TKO 그룹 홀딩스 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TKO#NYSE">TKO</a>)</td>
<td>11월 6일 (장 마감 후)</td>
<td>6.8%</td>
</tr>
<tr>
<td>달러 트리 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DLTR#NASDAQ">DLTR</a>)</td>
<td>11월 27일 (장 개장 전)</td>
<td>5.8%</td>
</tr>
<tr>
<td>온 세미컨덕터 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ON#NASDAQ">ON</a>)</td>
<td>10월 28일 (장 개장 전)</td>
<td>5.6%</td>
</tr>
<tr>
<td>아폴로 글로벌 매니지먼트 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>)</td>
<td>11월 5일 (장 개장 전)</td>
<td>5.5%</td>
</tr>
<tr>
<td>드래프트킹스 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>)</td>
<td>10월 31일 (장 마감 후)</td>
<td>5.3%</td>
</tr>
<tr>
<td>익스피디아 그룹 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</td>
<td>11월 7일 (장 마감 후)</td>
<td>5.2%</td>
</tr>
<tr>
<td>버티브 홀딩스 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VRT#NYSE">VRT</a>)</td>
<td>10월 23일 (장 개장 전)</td>
<td>5.2%</td>
</tr>
<tr>
<td>로얄 캐리비안 그룹 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>)</td>
<td>10월 29일 (장 개장 전)</td>
<td>4.9%</td>
</tr>
<tr>
<td>퍼스트 솔라 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FSLR#NASDAQ">FSLR</a>)</td>
<td>10월 29일 (장 마감 후)</td>
<td>4.8%</td>
</tr>
<tr>
<td>몽고DB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDB#NASDAQ">MDB</a>)</td>
<td>12월 3일 (장 개장 전)</td>
<td>4.7%</td>
</tr>
<tr>
<td>델 테크놀로지스 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DELL#NYSE">DELL</a>)</td>
<td>11월 25일 (장 마감 후)</td>
<td>4.7%</td>
</tr>
<tr>
<td>제네락 홀딩스 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GNRC#NYSE">GNRC</a>)</td>
<td>10월 30일 (장 개장 전)</td>
<td>4.7%</td>
</tr>
<tr>
<td>스노우플레이크 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SNOW#NYSE">SNOW</a>)</td>
<td>11월 27일 (장 마감 후)</td>
<td>4.5%</td>
</tr>
<tr>
<td>크라우드스트라이크 홀딩스 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRWD#NASDAQ">CRWD</a>)</td>
<td>11월 26일 (장 마감 후)</td>
<td>4.4%</td>
</tr>
</tbody>
</table>
</figure>
지금 읽기:
<ul>
<li><a href="https://www.benzinga.com/analyst-ratings/analyst-color/24/10/41314387/most-widely-hated-bull-market-reaches-2-year-milestone-top-20-s-p-500-stocks-drivin">강세 시장이 2주년을 맞이했다: 상승을 주도하는 S&amp;P 500 주식 20개</a></li>
</ul>
이미지: Shutterstock
다른 트레이더들보다 30분 일찍 독점 시장 움직임 뉴스를 받아보세요. 
Benzinga Pro의 14일 무료 체험을 통해 독점 뉴스 기사를 이용할 수 있어 수백만 명의 다른 트레이더보다 먼저 실행 가능한 거래 뉴스를 얻을 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

딕스 스포팅 굿즈(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>)의 주가가 실망스러운 실적 발표로 크게 하락했다. 이 회사는 예상치를 상회하는 실적을 발표했지만, 투자자들은 <a href="https://www.benzinga.com/news/earnings/24/09/40706937/dicks-sporting-goods-raises-outlook-after-solid-q2-results-amid-growth-in-average-ticket-and-transa">가이던스를 좋지 않게 평가</a>했다.
주식이 계속 하락할 가능성도 있다. 차트를 보면 현재 수준과 187달러 사이에 명확한 지지선이 없는 것 같다. 그래서 우리는 이를 <a href="https://www.benzinga.com/topic/stock-of-the-day">오늘의 주식</a>으로 선정했다.
이전에 지지선이 되었던 가격이 다시 지지선이 될 수 있다. 이는 주식 시장에서 흔히 발생하는 일이다. 이는 매도자들의 후회 때문에 발생한다.
5월 말에 187.00달러 수준에서 주식을 매도한 투자자들이 있다. 하지만 그들이 매도한 직후 주식이 급등했다.
이런 일이 발생했을 때, 매도한 투자자들은 매도한 것이 실수라고 생각하게 된다. 일부는 다시 매수하기로 결정한다.
하지만 그들은 매도한 가격보다 높은 가격을 지불하고 싶어하지 않는다. 그래서 그들은 매도 가격에서 다시 주식을 사겠다고 결정한다.
결과적으로, 딕스의 주가가 8월 초에 187달러로 떨어졌을 때, 이 후회한 매도자들은 매수 주문을 넣었다. 이러한 주문이 너무 많아서 이전의 지지선에서 다시 지지선을 형성했다.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" class="wp-image-529952" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/04122005/Dicks_chart-1024x556.png" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/04122005/Dicks_chart-1024x556.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/04122005/Dicks_chart-300x163.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/04122005/Dicks_chart-768x417.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/09/04122005/Dicks_chart.png 1339w" alt="" width="1024" height="556" /></figure>
추가 읽기: <a href="https://www.benzinga.com/news/earnings/24/09/40706937/dicks-sporting-goods-raises-outlook-after-solid-q2-results-amid-growth-in-average-ticket-and-transa">딕스 스포팅 굿즈, 2분기 실적 발표 후 전망 상향 조정</a>
주식이 다시 이 가격에 도달하면 같은 역학이 발생할 수 있다. 8월 초에 매도한 일부 사람들은 다시 주식을 사려고 할 것이다. 이는 다시 가격에 바닥을 형성할 수 있다.
이 차트에서 볼 수 있듯이, 주식은 지지선에 도달한 후 반등했다. 이는 시장에서 흔히 발생하는 일이다. 이는 매수자들의 초조함 때문에 발생한다.
지지선을 만든 매수자들은 다른 이들에게 가격을 제치고 밀려날까 걱정하게 된다. 그들은 매도자들이 가장 높은 가격을 지불할 사람에게 팔 것이라는 것을 알고 있다.
그들은 이 거래를 놓치고 싶지 않다. 결과적으로 그들은 지불할 의사를 높인다. 다른 초조한 매수자들도 이것을 보고 같은 행동을 한다. 이는 가격을 올리는 입찰 전쟁으로 이어진다.
최고의 트레이더들은 시장에서 심리학이 얼마나 중요한지 이해한다. 그들은 후회한 매도자들로 인해 지지선이 유지될 수 있다는 것을 알고 있다. 또한, 초조한 매수자들이 그 지지선에서 주식을 반등시킬 수 있다는 것도 알고 있다. 이러한 이해는 수익으로 이어질 수 있다.
주가 움직임: 딕스의 주식은 수요일 4.89% 하락한 220.77달러에 마감되었다.
다른 트레이더들보다 30분 일찍 독점 시장 움직임 뉴스를 받아보세요 
Benzinga Pro의 14일 무료 체험을 통해 독점 뉴스 기사를 이용할 수 있어 수백만 명의 다른 트레이더보다 먼저 실행 가능한 거래 뉴스를 얻을 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

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오늘의 주식: 딕스 스포팅 굿즈가 어디에서 바닥을 찾을 수 있을까?

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Dick's Sporting Goods

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에 대한 최신 뉴스 Dick's Sporting Goods (NYSE:DKS) 주식

수요일, 11월 27, 2024

토요일, 10월 19, 2024

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