Bulls vs Bears
Click to unlock major analysts' bullish and bearish positions by joining Benzinga Edge.

Market sentiment signals for Purple Innovation (PRPL): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Neutral
7 analysts
Options Flow (P/C)
—
Avg Consensus PT
$53
+1996.5%
Highest Price Target
$125
+4821.3%
Lowest Price Target
$16
+539.8%
Short Interest
4.4%
Rising — Bearish
Insider Activity (30d)
—
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Apr 29, 2026 | UBS | Dan Silverstein— | -74.4% | $1 → $1 | Maintained | Neutral |
| Apr 29, 2026 | Keybanc | Bradley B. Thomas— | — | — | Downgrade | Overweight→Sector Weight |