Bulls vs Bears
Click to unlock major analysts' bullish and bearish positions by joining Benzinga Edge.
Market sentiment signals for Purple Innovation (PRPL): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Neutral
7 analysts
Options Flow (P/C)
—
Avg Consensus PT
$2
-62.5%
Highest Price Target
$5
-12.0%
Lowest Price Target
$1
-88.6%
Short Interest
3.5%
Declining — Bullish
Insider Activity (30d)
—
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Apr 29, 2026 | UBS | Dan Silverstein— | -88.6% | $1 → $1 | Maintained | Neutral |
| Apr 29, 2026 | Keybanc | Bradley B. Thomas— | — | — | Downgrade | Overweight→Sector Weight |