Nike Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) has decided to return to Super Bowl advertising after a 27-year break, in an effort to revive its dwindling sales.



What Happened: The news of Nike&#8217;s return was disclosed by JPMorgan analysts in a research note, following a meeting with Nike&#8217;s CEO and CFO. The company has yet to make a public statement on the matter.



This decision comes at a critical time&nbsp;for Nike, which has been&nbsp;battling falling sales. The company is taking a high-stakes risk, as a 30-second Super Bowl ad spot can cost more than $8 million.



As per the report <a href="https://www.businessinsider.com/nike-returns-super-bowl-commercial-reverse-sales-slump-2025-2">by </a>Insider, newly appointed CEO, Elliott Hill, who returned to the company&nbsp;in October after a four-year&nbsp;hiatus, had presented a recovery plan in December. Hill has been critical of some of Nike&#8217;s previous strategies, such as heavy discounting and neglecting relationships with wholesalers.



The sportswear behemoth is also trying to reignite interest in its&nbsp;iconic sneaker brands like Jordans&nbsp;and Air Force 1s by limiting supply to stimulate demand.



Also Read: <a href="https://www.benzinga.com/insights/options/25/02/43474130/nikes-options-frenzy-what-you-need-to-know">Nike&#8217;s Options Frenzy: What You Need to Know</a>



Over the past year, Nike&#8217;s shares have dropped approximately 30%, and the company reported an 8% year-over-year decrease in revenue to $12.4 billion for the quarter ending November 30.



In recent months, Nike has restructured its marketing department, promoting several company veterans,&nbsp;including former vice president Nicole&nbsp;Hubbard Graham, who was appointed as marketing chief.



The company seems to be leveraging significant cultural events to rejuvenate its brand, as seen by a new ad launched during the Grammy Awards this month, celebrating the 40-year legacy of its Jordan Brand.



Why It Matters: Nike&#8217;s return to Super Bowl advertising signifies a major shift in its marketing strategy. This move could potentially attract a larger audience and boost sales, which is crucial for the company given its recent financial performance. 



However, the high cost of Super Bowl advertising also adds a significant risk to this strategy. 



The success of this move will largely depend on how effectively the company can leverage this platform to connect with its target audience and rekindle interest in its products.



Image: Shutterstock

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Nike Returns to Super Bowl Advertising To Revive Sales After 27-Year Gap

The Kansas City Chiefs have won the last two Super Bowls and are attempting to be the first NFL team to win three in a row <a href="https://www.benzinga.com/general/sports/25/02/43480342/chiefs-chase-historic-super-bowl-three-peat-and-nba-legend-stands-to-gain">in Super Bowl LIX</a>.



While fans of the team will shell out thousands of dollars to attend the game in New Orleans, millions will watch the game from the comfort of their home or a Super Bowl viewing party. Here's a look at what would have happened if a person invested the amount they would have spent on Super Bowl tickets for the last 14 seasons on Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) instead.



What Happened: Bitcoin was <a href="https://www.benzinga.com/general/education/25/01/42789566/happy-birthday-bitcoin-16-fun-facts-about-leading-cryptocurrency">launched in January 2009</a> with the first 50 BTC mined. The launch of the cryptocurrency, which today is the largest by market capitalization, followed a whitepaper that was released in October 2008.



It took several years for Bitcoin transactions to reach mainstream and it to become easier for users to buy and sell the cryptocurrency on major exchanges.



One of the first-ever recognized Bitcoin transactions happened in October 2009 when a Finnish computer student sold 5,050 Bitcoin for $5.02. Less than a year later, in May 2010, one of the most famous Bitcoin transactions of all-time took place when programmer&nbsp;Laszlo Hanyecz&nbsp;sought out a person to buy him pizza in exchange for Bitcoin.



A person in England spent around $41 to buy pizza from&nbsp;Papa John&#8217;s&nbsp;for Hayecz in what is widely believed to be the first retail transaction using Bitcoin.



Today, investors can buy and sell Bitcoin across many cryptocurrency platforms and stock brokerages. Bitcoin is also an acceptable payment form several places.



Mark Yusko, who is the founder of&nbsp;Morgan Creek Capital&nbsp;and Managing Partner of&nbsp;Morgan Creek Digital,&nbsp;shared on X, formerly known as Twitter, that investing in Bitcoin over Super Bowl tickets is his advice.



&#8220;Every year, I advise people to take the money they would have spent on Super Bowl tickets and buy Bitcoin instead,&#8221; Yusko&nbsp;<a href="https://twitter.com/MarkYusko/status/1752433893238583299" target="_blank" rel="noreferrer noopener">said</a>.



Read Also: <a href="http://=https://www.benzinga.com/general/sports/25/02/43548933/exclusive-super-bowl-lix-viewers-more-excited-about-nfl-game-kendrick-lamar-commercials-or-taylor-swift-63-say">EXCLUSIVE: Super Bowl LIX Viewers More Excited About NFL Game, Kendrick Lamar, Commercials Or Taylor Swift? 63% Say…</a>



Investing in Bitcoin Over Super Bowl Tickets:&nbsp;The price of Super Bowl tickets has risen almost every year and continues to be one of the most expensive sporting events annually.



Sometimes fans shell out thousands to go and support their team and other times fans of the National Football League go to celebrate the potential once in a lifetime opportunity or because the Super Bowl is in a city near where they live.



Here&#8217;s a look at how much a ticket to the Super Bowl cost each year since 2012 using data from various sources, including&nbsp;<a href="https://www.gobankingrates.com/saving-money/entertainment/cost-super-bowl-tickets-year-you-were-born/" target="_blank" rel="noreferrer noopener">GoBanking&nbsp;</a>and how much Bitcoin a person could buy with the ticket money instead. The value of Bitcoin today is based on a price of $95,922.53 at the time of writing.



<figure class="wp-block-table"><table style="overflow:auto; height: 90px; display: block;"><tbody><tr><td>Year</td><td>Super Bowl Ticket Price</td><td>Bitcoin Price</td><td>#BTC Could Buy</td><td>Value Today</td></tr><tr><td>2012</td><td>$1,200</td><td>$5.18</td><td>231.6602</td><td>$22,221,432.48</td></tr><tr><td>2013</td><td>$1,250</td><td>$20.65</td><td>60.532.7</td><td>$5,806,449.73</td></tr><tr><td>2014</td><td>$1,500</td><td>$699.57</td><td>2.1442</td><td>$205,677.09</td></tr><tr><td>2015</td><td>$2,000</td><td>$231.57</td><td>8.6367</td><td>$828,454.11</td></tr><tr><td>2016</td><td>$2,500</td><td>$380.87</td><td>6.5639</td><td>$629,625.89</td></tr><tr><td>2017</td><td>$2,500</td><td>$1,043.63</td><td>2.3955</td><td>$229,782.42</td></tr><tr><td>2018</td><td>$2,500</td><td>$9,334.87</td><td>0.2678</td><td>$25,688.05</td></tr><tr><td>2019</td><td>$2,900</td><td>$3,521.39</td><td>0.8235</td><td>$78,992.20</td></tr><tr><td>2020</td><td>$4,300</td><td>$9,468.80</td><td>0.4541</td><td>$43,558.42</td></tr><tr><td>2021</td><td>$8,609</td><td>$39,621.84</td><td>0.2173</td><td>$20,843.97</td></tr><tr><td>2022</td><td>$8,869</td><td>$42,693.05</td><td>0.2077</td><td>$19,923.11</td></tr><tr><td>2023</td><td>$6,800</td><td>$22,060.99</td><td>0.3082</td><td>$29,563.32</td></tr><tr><td>2024</td><td>$8,600</td><td>$48,535.94</td><td>0.1772</td><td>$16,997.47</td></tr><tr><td>2025</td><td>$4,232</td><td>$96,922.53</td><td>0.0441</td><td>$4,232.00</td></tr></tbody></table></figure>



In total, buying Super Bowl tickets the last 14 seasons would have a cost of $57,760 per person. This amount invested each year in Bitcoin instead could have generated a sizable return.



In total, the person would have over 314 Bitcoin and have turned their investment of $57,760 into $30,161,220.26.



For comparison, investing the amount of the Super Bowl ticket in the&nbsp;SPDR S&amp;P 500 ETF Trust, which tracks the S&amp;P 500,&nbsp;would have generated much smaller returns.



A trip to a Super Bowl can be a once in a lifetime experience, but for many the cost of tickets, airfare and travel outweighs the experience. Fans of teams in the big game or the NFL in general can watch the game free at home, with the game airing on Fox this year. 



Last year&#8217;s Super Bowl set a <a href="https://www.benzinga.com/general/space/24/02/37109382/super-bowl-lviii-sets-modern-day-viewership-record-how-did-nfl-championship-compare-to-apollo-11-mo">record for viewership</a> with 123.4 million viewers on average with 202.4 million people watching at least a portion of the game. 



Read Next: 



<ul>
<li><a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight</a></li>
</ul>



This article was previously published by Benzinga and has been updated.



Image: Shutterstock

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If You Invested in Bitcoin Instead of Buying Super Bowl Tickets Each Year Since 2012, Here's How Much You'd Have Today

Benzinga examined the prospects for <a href="http://www.benzinga.com/trading-ideas">many investors&#8217; favorite stocks</a> over the last week — here&#8217;s a look at some of our top stories.



All three major indexes declined for the week, with the Dow Jones Industrial Average, which is tracked by the SPDR Dow Jones Industrial Average ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>), snapping a three-week winning streak, falling 0.54%, while the S&amp;P 500 Index, tracked by the SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), lost 0.24%, and the Nasdaq-100 Index, tracked by the Invesco QQQ Trust (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>), dropped 0.53%. 



January's jobs report showed mixed signals, as nonfarm payrolls rose by 143,000—well below December's 307,000—while unemployment edged lower and <a href="https://www.benzinga.com/economics/macro-economic-events/25/02/43559446/us-economy-adds-fewer-than-expected-jobs-in-january-unemployment-slows-wage-growth-spikes">wages exceeded expectations</a>.



The University of Michigan's consumer sentiment index unexpectedly fell in February, citing rising inflation expectations, which the report linked to concerns over higher Trump-era tariffs. 



Gold, tracked by the SPDR Gold Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GLD#NYSE">GLD</a>), surged past $2,850 per ounce to new all-time highs, extending its six-week rally as investors sought safety amid inflation fears <a href="https://www.benzinga.com/25/02/43574339/magnificent-seven-slip-inflation-fears-grip-consumers-gold-hits-record-highs">and economic uncertainty</a>.



Benzinga provides daily reports on the stocks most popular with investors. Here are a few of this past week&#8217;s most bullish and bearish posts that are worth another look.



<h3 class="wp-block-heading">The Bulls</h3>



&#8220;<a href="https://www.benzinga.com/news/earnings/25/02/43480688/amd-q4-earnings-revenue-beat-eps-beat-data-center-continued-growth">AMD Q4 Earnings: Revenue Beat, EPS Beat, Data Center Up 69%, &#8216;Clear Opportunities&#8217; For Continued Growth And More</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/adam-eckert">Adam Eckert</a>, reports Advanced Micro Devices, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMD#NASDAQ">AMD</a>) surpassing estimates with $7.66 billion in Q4 revenue and $1.09 EPS, driven by a 69% jump in data center sales, while gaming revenue declined 59% year-over-year.



&#8220;<a href="https://www.benzinga.com/trading-ideas/movers/25/02/43453368/xrp-erases-black-sunday-losses-with-20-surge-as-jack-dorsey-posts-intriguing-video-featuring-bitcoin-bull-michael-saylor">XRP Erases &#8216;Black Sunday&#8217; Losses With 20% Surge As Jack Dorsey Posts Intriguing Video Featuring Bitcoin Bull Michael Saylor</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/aniket-verma">Aniket Verma</a>, reports on XRP (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/xrp/usd">XRP</a>) rallying 20% after Donald Trump&#8217;s temporary tariff relief, while a viral video from Jack Dorsey featuring Michael Saylor morphing into the XRP logo fueled speculation on social media.



&#8220;<a href="https://www.benzinga.com/25/02/43487682/palantir-ceo-hails-elon-musks-doge-initiative-anticipates-positive-outcome">Palantir CEO Hails Elon Musk&#8217;s DOGE Initiative, Anticipates Positive Outcome</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/namrata-sen">Namrata Sen</a>, highlights Palantir Technologies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NYSE">PLTR</a>) CEO Alex Karp&#8217;s enthusiasm for Elon Musk&#8217;s Department of Government Efficiency (DOGE), calling it a &#8220;revolution&#8221; that will benefit Palantir, despite potential disruptions for government contractors.



For additional bullish calls of the past week, check out the following:



<a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/02/43474406/nvidia-still-a-top-pick-as-microsoft-meta-stick-with-gpus-despite-deepseek-challenge-analyst">Nvidia Still A Top Pick As Microsoft, Meta Stick With GPUs Despite DeepSeek Challenge: Analyst</a>



<a href="https://www.benzinga.com/25/02/43475080/paypal-beats-q4-estimates-as-transaction-margins-and-payment-volume-drive-growth-eyes-2025-growth-with-strong-tmd-eps-outlook-ahead-of-investor-day-analyst">PayPal Transaction Margins and Payment Volume Drive Growth, Eyes 2025 Growth With Strong TMD Ahead of Investor Day: Analyst</a>



<a href="https://www.benzinga.com/25/02/43474797/amazon-faces-trumps-tariffs">Amazon &#8216;Relatively Well-Positioned&#8217; To Face Trump&#8217;s Tariffs: Analyst</a>



The Bears



&#8220;<a href="https://www.benzinga.com/25/02/43534797/tesla-sales-drop-60-in-germany-are-elon-musks-politics-getting-in-the-way-of-ev-growth">Tesla Sales Drop 60% In Germany: Are Elon Musk&#8217;s Politics Getting In The Way Of EV Growth?</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/chris-katje">Chris Katje</a>, reports Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) seeing a 59.5% year-over-year sales decline in Germany for January, attributed to the Model Y refresh and potential backlash from Elon Musk&#8217;s political stance, while broader EV sales in the country rose 53.5%.



&#8220;<a href="https://www.benzinga.com/25/02/43444802/comcast-downgraded-as-broadband-struggles-and-price-cuts-raise-investor-concerns">Comcast Faces Broadband Headwinds, Analyst Downgrades Stock And Cuts Price Forecast</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/anusuya-lahiri-0">Anusuya Lahiri</a>, reports Scotiabank downgrading Comcast Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) to Sector Perform, lowering its price target to $44.50, citing broadband losses and pricing pressure from mobile-broadband bundles, though the company remains optimistic about subscriber retention and long-term ARPU growth.



&#8220;<a href="https://www.benzinga.com/25/02/43540794/what-analysts-are-saying-about-fords-q4-performance-and-outlook">Ford&#8217;s Cost Reductions And Transition In Focus, Analysts Trim Forecasts Amid Lackluster 2025 Guidance</a>,&#8221; by&nbsp;<a href="https://www.benzinga.com/author/shivani-kumaresan">Shivani Kumaresan</a>, covers analysts&#8217; mixed reactions to Ford Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>) beating Q4 estimates but issuing weaker-than-expected 2025 guidance, with Goldman Sachs maintaining an $11 price target, RBC Capital lowering its target to $9, and BofA Securities cutting its forecast from $19 to $15.50, citing pricing pressures, cost-cutting measures, and industry headwinds.



For more bearish takes, be sure to see these posts:



<a href="https://www.benzinga.com/government/regulations/25/02/43502963/oil-drops-as-traders-doubt-iran-sanctions-trump-bark-is-far-worse-than-his-bite-analyst-sa">Oil Drops As Traders Doubt Iran Sanctions: &#8216;Trump Bark Is Far Worse Than His Bite,&#8217; Analyst Says</a>



<a href="https://www.benzinga.com/25/02/43459558/novo-nordisk-faces-investor-concerns-over-hybrid-cagrisema-trial-results-for-weight-loss">Novo Nordisk Faces Investor Concerns Over Hybrid CagriSema Trial Results For Weight Loss</a>



<a href="https://www.benzinga.com/news/earnings/25/02/43493897/versace-jimmy-choo-parent-capri-q3-earnings-miss-sales-decline-lackluster-outlook-more">Versace, Jimmy Choo Parent Capri Q3: Earnings Miss, Sales Decline, Lackluster Outlook &amp; More</a>



Keep up with all the latest breaking news and trading ideas by following<a href="https://twitter.com/Benzinga"> Benzinga</a><a href="http://twitter.com/Benzinga"> on Twitter</a>.



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Benzinga Bulls and Bears: Tesla, Palantir, AMD, Ford and XRP Rallies After Viral Jack Dorsey Video

It's been a cautious week on Wall Street as earnings from mega-cap tech companies prompted investors to reassess their high expectations for future growth.



Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>) and Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) were the latest among Magnificent Seven stocks to fall short of lofty guidance forecasts, weighing on the broader market. Drugmaker Eli Lilly Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LLY#NYSE">LLY</a>) and financial stocks provided a cushion, helping offset some of the <a href="https://www.benzinga.com/markets">weakness in mega-cap tech.</a>



On the macroeconomic front, January&#8217;s labor market data sent mixed signals. Nonfarm payrolls rose by 143,000, a sharp slowdown from December's 307,000 and well below economist forecasts of 170,000. Yet the unemployment rate edged lower and wages grew at <a href="https://www.benzinga.com/economics/macro-economic-events/25/02/43559446/us-economy-adds-fewer-than-expected-jobs-in-january-unemployment-slows-wage-growth-spikes">a faster-than-expected pace.</a>



A warning sign emerged Friday when the University of Michigan's consumer sentiment index revealed an unexpected decline in February, with the report highlighting an "unusually large" increase in year-ahead inflation expectations. The survey attributed much of this anxiety to higher tariffs under the <a href="https://www.benzinga.com/topic/donald-trump">Trump administration.</a>



Gold, as tracked by the SPDR Gold Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GLD#NYSE">GLD</a>), surged to new all-time highs as investors sought protection against inflation and policy uncertainty. The precious metal repeatedly broke above $2,850 per ounce, marking its sixth consecutive week of gains and reinforcing its status as the go-to safe-haven asset <a href="https://www.benzinga.com/economics/macro-economic-events/25/02/43512109/gold-extends-records-as-central-banks-rush-to-buy-bullion-miners-eye-sixth-straight-winning-week">amid an environment of economic risks</a>.



Geopolitical developments also shaped market sentiment. During a meeting with Israeli Prime Minister Benjamin Netanyahu, Trump outlined a new vision for Gaza, suggesting the United States could &#8220;take over&#8221; and transform it into the "Riviera of the Middle East" while relocating Palestinians <a href="https://www.benzinga.com/news/25/02/43503385/trumps-gaza-plan-for-seaside-resort-faces-global-pushback">to Jordan and Egypt.</a>



The U.S. Treasury announced fresh measures aimed at sanctioning Iran's oil export network to China as part of Washington's broader strategy to exert &#8220;maximum economic pressure&#8221; and prevent Iran from <a href="https://www.benzinga.com/government/regulations/25/02/43540757/oil-prices-trim-losses-as-department-of-treasury-issues-sanctions-on-irans-crude-shipments-to-china">advancing its nuclear program.</a>



On Friday, Trump hinted at plans to announce reciprocal tariffs as early as next week. 



<h3 class="wp-block-heading">Ford's Outlook Disappoints</h3>



Ford Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/F#NYSE">F</a>)&#8217;s fourth-quarter earnings beat expectations, but its weak 2025 outlook and projected $5 billion-$5.5 billion losses in the electric vehicle segment sent the stock to the lowest level since January 2021. Analysts remain cautious, citing profitability concerns and competitive pressures <a href="https://www.benzinga.com/25/02/43540794/what-analysts-are-saying-about-fords-q4-performance-and-outlook">in the EV market.</a>



<h3 class="wp-block-heading">Inflation Expectations Spike</h3>



U.S. consumer sentiment fell to 67.8 in February, per the University of Michigan survey, missing forecasts. Inflation expectations rose to 4.3%, the <a href="https://www.benzinga.com/25/02/43564020/consumer-sentiment-sinks-economist-flags-unusually-large-rise-in-inflation-perception">highest since November 2023.</a>



Read now: 



<ul>
<li><a href="https://www.benzinga.com/government/regulations/25/02/43544975/banks-win-first-regulatory-relief-as-fed-softens-stress-test-rules-scraps-climate-risks-financial-stocks-hit-record-highs">Fed Eases Bank Stress Tests, Drops Climate Risks: Financial Stocks Hit Record Highs</a></li>
</ul>



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Magnificent Seven Slip, Inflation Fears Grip Consumers, Gold Hits Record Highs: This Week In The Markets

Each week,&nbsp;Benzinga's Stock Whisper Index&nbsp;uses a combination of proprietary data and pattern recognition to showcase five stocks that are just under the&nbsp;<a href="https://www.benzinga.com/topic/stock-whisper-index" target="_blank" rel="noreferrer noopener">surface and deserve attention</a>.



Investors are constantly on the hunt for undervalued, under-followed and emerging stocks. With countless methods available to retail traders, the challenge often lies in sifting through the abundance of information to uncover new opportunities and understand why certain stocks should be of interest.



Read Also:&nbsp;<a href="https://www.benzinga.com/trading-ideas/25/01/42802731/exclusive-top-20-most-searched-tickers-on-benzinga-pro-in-2024-where-do-tesla-nvidia-gamestop-trump-media-stocks-rank" target="_blank" rel="noreferrer noopener">EXCLUSIVE: Top 20 Most-Searched Tickers On Benzinga Pro In 2024 — Where Do Tesla, Nvidia, GameStop, Trump Media Stocks Rank?</a>



Here&#8217;s a look at the Benzinga Stock Whisper Index for the week ending Feb. 7:



The Trade Desk (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TTD#NASDAQ">TTD</a>): The digital advertising company saw strong interest from readers during the week, which comes ahead of fourth-quarter financial results on Feb. 12. Analysts <a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1">expect the company</a> to report quarterly revenue of $758.9 million, up from $605.8 million in last year's fourth quarter. 



Analysts expect the company to report earnings per share of 56 cents for the fourth quarter, up from 41 cents per share in last year's fourth quarter. The company has beaten analyst estimates for revenue in more than 10 straight quarters and beaten estimates for earnings per share in three straight quarters and eight of the last 10 quarters overall. 



The stock has received favorable<a href="https://www.benzinga.com/quote/TTD/analyst-ratings"> coverage from analysts</a> in recent weeks with several price target upgrades. Trade Desk shares have also been volatile after <a href="https://www.benzinga.com/general/entertainment/24/12/42278221/trade-desk-shares-are-on-the-rise-today-what-you-need-to-know">an analyst suggested</a> that the company could merge with Roku.



Trade Desk shares traded up slightly over the past five days as seen on the<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"> Benzinga Pro chart</a> below and are up 68% over the past year.



<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="999" height="506" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161553/Screenshot-325.png" alt="" class="wp-image-772727" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161553/Screenshot-325.png 999w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161553/Screenshot-325-300x152.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161553/Screenshot-325-768x389.png 768w" sizes="(max-width: 999px) 100vw, 999px" /></a></figure>



BigBear.ai Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBAI#NYSE">BBAI</a>): The digital intelligence solutions provider saw interest soar along with its stock price during the week. BigBear.ai<a href="https://www.benzinga.com/25/02/43501000/ai-based-intelligence-provider-bigbearai-partners-with-dod-to-advance-national-security"> landed a Department of Defense contract</a> to advance AI-powered threat detection systems. The news of the DoD deal is welcomed by investors who saw shares fall after<a href="https://www.benzinga.com/news/earnings/24/11/41759387/bigbear-ai-stock-drops-after-worse-than-expected-q3-revenue-details"> third-quarter financial results</a> in November.



The company's quarterly revenue of $41.5 million missed Street consensus estimates. The company ended the third quarter with a backlog of $437 million, saying it was building a "long-term sustainable business." 



BigBear.ai shares <a href="https://www.benzinga.com/news/management/25/01/43016362/bigbearai-stock-surges-on-ceo-shake-up-the-details">also traded higher</a> in January with the announcement that Kevin McAleenan would be the new CEO. McAleenan previously served as the Acting Secretary of the U.S. Department of Homeland Security during President Donald Trump's first White House term.



BigBear.ai stock was up over 100% in the last week and shares are up over 400% in the past year.



<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="997" height="506" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161627/Screenshot-326.png" alt="" class="wp-image-772728" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161627/Screenshot-326.png 997w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161627/Screenshot-326-300x152.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161627/Screenshot-326-768x390.png 768w" sizes="(max-width: 997px) 100vw, 997px" /></a></figure>



Digital Realty Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DLR#NYSE">DLR</a>): The data center company saw a surge in interest from Benzinga readers, leading to its second appearance on the Stock Whisper Index in three weeks. The rise in interest comes with Digital Realty's fourth-quarter financial results coming on Feb. 13.



Analysts expect the company to report earnings per share of $1.69 and revenue of $1.46 billion, both improvements to last year's fourth quarter. The company has missed analyst revenue estimates in four straight quarters, while beating earnings per share estimates in three straight quarters. Investors will be hoping the company beats both estimates.



Digital Realty saw a surge of interest in January with the announcement of The Stargate Project leading to more attention on AI infrastructure. There remains concerns that the new project could actually hurt Digital Realty, which could be something the company is asked about by analysts after its quarterly results.



Digital Realty shares are up 3.5% over the past week and up around 15% in the last year.



<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="995" height="502" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161644/Screenshot-327.png" alt="" class="wp-image-772729" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161644/Screenshot-327.png 995w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161644/Screenshot-327-300x151.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161644/Screenshot-327-768x387.png 768w" sizes="(max-width: 995px) 100vw, 995px" /></a></figure>



Home Depot Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>): The home improvement stock saw a surge in interest from readers during the week, including more than normal searches for a stock of its size. The interest could be related to pressure on stocks in the homebuilder sector due to tariff and economic concerns. Home Depot could also be volatile <a href="https://www.benzinga.com/25/02/43544471/winter-storm">with winter storms</a> impacting regions of the country. 



Home Depot is set to report fourth-quarter financial results on Feb. 25, with analysts expecting the company to have earnings per share of $2.97 and revenue of $38.7 billion. The company has beaten analyst estimates for earnings per share in more than 10 straight quarters. While Home Depot has only beaten analyst revenue estimates in one straight quarter, the company has beaten the consensus figure in six of the last 10 quarters. 



JPMorgan analyst Christopher Horvers recently<a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/01/43166746/home-depot-likely-to-outcomp-lowes-in-q4-analyst-says-as-home-improvement-battle-heads-toward-earnings"> gave the nod</a> to Home Depot in the battle with rival Lowe's Companies for quarterly financial results. The analyst said Home Depot is likely to outcomp Lowe's with stabilizing consumer trends, cutting-edge technology, and its acquisition of SRS Distribution.



<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="1001" height="503" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161703/Screenshot-328.png" alt="" class="wp-image-772730" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161703/Screenshot-328.png 1001w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161703/Screenshot-328-300x151.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161703/Screenshot-328-768x386.png 768w" sizes="(max-width: 1001px) 100vw, 1001px" /></a></figure>



Cisco Systems (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSCO#NASDAQ">CSCO</a>): The networking and software giant saw increased interest from Benzinga readers ahead of quarterly financial results. Cisco reports second-quarter financial results on Feb. 12. 



Analysts expect the company to report earnings per share of 91 cents and revenue of $13.87 billion. The company has beaten analyst estimates for earnings per share in more than 10 straight quarters and beaten revenue estimates in 10 straight quarters. 



The surge in interest for Cisco comes with shares hitting new 52-week highs on Friday and shares trading at their highest price since December 2021, nearing five-year highs.



<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="1001" height="516" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161719/Screenshot-329.png" alt="" class="wp-image-772731" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161719/Screenshot-329.png 1001w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161719/Screenshot-329-300x155.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07161719/Screenshot-329-768x396.png 768w" sizes="(max-width: 1001px) 100vw, 1001px" /></a></figure>



Stay tuned for next week's report, and follow Benzinga Pro for all the latest headlines and&nbsp;<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1" target="_blank" rel="noreferrer noopener">top market-moving stories here.</a>



Read the latest Stock Whisper Index reports here:



<ul>
<li><a href="https://www.benzinga.com/25/01/42798998/benzingas-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet" target="_blank" rel="noreferrer noopener">January 3</a></li>



<li><a href="https://www.benzinga.com/25/01/42927075/benzingas-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet" target="_blank" rel="noreferrer noopener">January 10</a></li>



<li><a href="https://www.benzinga.com/25/01/43066466/benzingas-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet" target="_blank" rel="noreferrer noopener">January 17</a></li>



<li><a href="https://www.benzinga.com/trading-ideas/25/01/43201590/benzinga-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet-2" target="_blank" rel="noreferrer noopener">January 24</a></li>



<li><a href="https://www.benzinga.com/trading-ideas/25/02/43419547/benzingas-stock-whisper-index-5-stocks-investors-secretly-monitor-but-dont-talk-about-yet-52">January 31</a></li>
</ul>



Read Next:



<ul>
<li><a href="https://www.benzinga.com/etfs/broad-u-s-equity-etfs/25/01/43041374/exclusive-how-high-will-sp-500-go-under-donald-trump-in-2025-readers-are-optimistic-26-say-this" target="_blank" rel="noreferrer noopener">EXCLUSIVE: How High Will S&amp;P 500 Go Under Donald Trump In 2025? Readers Are Optimistic, 26% Say This…</a></li>
</ul>



Image: Benzinga

Exclusives

BBAI

CSCO

Benzinga's 'Stock Whisper' Index: 5 Stocks Investors Secretly Monitor But Don't Talk About Yet

Robert F. Kennedy Jr., President Donald Trump&#8217;s Health and Human Services Secretary-designate, has revealed in financial disclosures that he carries up <a href="https://www.benzinga.com/25/02/43468887/robert-f-kennedy-nomination-advances-to-full-senate-vaccine-stocks-drop" target="_blank" rel="noreferrer noopener">to $1.2 million in credit card debt</a>.



His balances, ranging between $610,000 and $1.2 million, are charged at high interest rates of 23.24% to 23.49%, <a href="https://www.cnbc.com/2025/02/07/what-rfk-jrs-financial-disclosures-may-teach-us-about-managing-debt.html" target="_blank" rel="noreferrer noopener">reports</a> CNBC.



While Kennedy&#8217;s financial situation may seem extraordinary, experts reportedly say high credit card debt is not limited to the wealthy.



Credit card balances across the U.S. have surged to a record $1.17 trillion in 2024, with many consumers, including high-income individuals, relying on credit to manage expenses amid rising prices, CNBC adds.



Matt Schulz, chief credit analyst at LendingTree, points out to CNBC that credit cards have become a &#8220;de facto emergency fund&#8221; for many Americans as inflation squeezes their budgets.



Also Read: <a target="_blank" href="https://www.benzinga.com/general/social-media/25/02/43577521/mark-zuckerbergs-meta-to-begin-mass-layoffs-next-week-speeds-up-hiring-of-machine-learning-engineers-report" rel="noreferrer noopener">Mark Zuckerberg&#8217;s Meta To Begin Mass Layoffs Next Week, Speeds Up Hiring Of Machine Learning Engineers: Report</a>



Financial experts emphasize that carrying high credit card balances is costly, CNBC writes. If Kennedy were to pay off his debt at $50,000 per month, it could take up to 33 months to pay off the $1.2 million balance, incurring approximately $434,000 in interest.



In an interview to CNBC, Ted Rossman, senior analyst at Bankrate, calls Kennedy&#8217;s debt &#8220;truly massive&#8221; but also highlights that with significant income, such debt is puzzling.



For average consumers, the average credit card debt per borrower stood at $6,380 in 2024, with an interest rate of 20.13%, CNBC adds.



Experts suggest accelerating debt repayment to reduce the burden of interest, which can quickly accumulate.



Reducing credit card debt, they advise, is crucial to financial health — for both the wealthy and everyday Americans.



Read Next:&nbsp;



<ul>
<li><a href="https://www.benzinga.com/news/large-cap/25/01/43106379/trump-reverses-bidens-ai-policies-on-day-1-what-it-means-for-tech-giants-nvidia-amd-alphabet" target="_blank" rel="noreferrer noopener">Trump Reverses Biden&#8217;s AI Policies On Day 1: What It Means For Tech Giants Nvidia, AMD, Alphabet </a></li>
</ul>



Image: Shutterstock

Politics

General

RFK Jr. Reveals Shocking $1.2 Million Credit Card Debt – Glimpse into Americans' Worsening Debt Crisis?

A federal judge has imposed a temporary restriction preventing Elon Musk&#8216;s Department of Government Efficiency (DOGE) from accessing Treasury Department payment systems. The judge cited potential risk of &#8220;irreparable harm&#8221; as the reason for this decision.



What Happened: On Saturday, U.S. District Judge Paul Engelmayer issued the order in response to a lawsuit filed by attorneys general from 19 states against President Donald Trump and Treasury Secretary Scott Bessent.



The lawsuit seeks to end what it terms as&nbsp;the government&#8217;s &#8220;new and dangerous&nbsp;expanded access policy.&#8221;



&#8220;That is both because of the risk that the new policy presents of the disclosure of sensitive and confidential information and the heightened risk that the systems in question will be more vulnerable than before to hacking,&#8221; Engelmayer said.



The judge&#8217;s order, effective until Friday, February 14, also requires officials who have accessed&nbsp;the systems since January 20&nbsp;to &#8220;immediately destroy any and all&nbsp;copies of material downloaded from&nbsp;the Treasury Department&#8217;s records and&nbsp;systems.&#8221;



Also Read: <a href="https://www.benzinga.com/news/25/02/43419885/musks-doge-eyes-treasury-payment-system-sparks-controversy-leading-to-officials-exit">Musk&#8217;s DOGE Eyes Treasury Payment System, Sparks Controversy Leading To Official&#8217;s Exit</a>



According to the report <a href="https://www.businessinsider.com/judge-blocks-elon-musk-doge-accessing-treasury-payment-systems-2025-2">by</a> Insider, New York Attorney General Letitia James (D), who initiated the lawsuit, alleged in a video that Musk&#8217;s DOGE had &#8220;accessed the personal private information of tens of millions of Americans&#8221; in the past week. The defendants, Trump and Bessent, are scheduled to present their arguments to Judge Jeannette Vargas on February 14.



&#8220;This unelected group, led by the world&#8217;s richest man, is not authorized to have this information, and they explicitly sought this unauthorized access to illegally block payments that millions of Americans rely on, payments for healthcare, childcare and other essential programs,&#8221; James told the outlet.



DOGE, which aims to reduce government expenditure and regulations, has not yet responded to Business Insider&#8217;s request for a comment.



Why It Matters: This development comes amidst growing concerns over privacy and data security. The lawsuit and the judge&#8217;s order highlight the potential risks associated with granting expanded access to sensitive government systems. 



The case also underscores the ongoing debate about the balance between efficiency and privacy in government operations.



The outcome of this case could have significant implications for DOGE and similar initiatives in the future. It could also influence policies around access to government systems and the handling of personal data.



Read Next



<a href="https://www.benzinga.com/news/24/11/42069803/elon-musks-doge-job-applications-require-x-premium-subscription">Elon Musk&#8217;s DOGE Job Applications Require X Premium Subscription</a>



Image: Shutterstock

Court Halts Musk's DOGE Squad From Gaining Access to Treasury Payment Systems: 'A Risk of Irreparable Harm'

Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) CEO Elon Musk, the world's richest person with a net worth of $412 billion, is at the center of criticism amid a potential conflict of interest as he takes on the role of head of the Department of Government Efficiency (DOGE).



What Happened: DOGE was introduced by Donald Trump, with Musk leading the department alongside other big names from the tech industry such as Marc Andreessen, the co-founder of Netscape, and Travis Kalanick, the co-founder of Uber Technologies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>) among others.



With DOGE, Musk aims to reduce $2 trillion in federal spending by 2026, which is aimed at reducing the federal deficit.



So far, DOGE has announced several measures, including shutting down the United States Agency for International Development (USAID), which has drawn sharp criticism from the Democrats, who have termed the move as "illegal".



Musk's aides appointed to oversee the U.S. Office of Personnel Management (OPM) have reportedly<a href="https://www.benzinga.com/25/01/43417749/elon-musks-aides-block-government-workers-from-federal-data-systems-report"> restricted</a> access of career civil servants to computer systems containing the personal data of millions of federal employees.



While critics have said Musk stands to gain from DOGE, data has thrown up a surprising twist.



Here Are The World's Top Five Billionaires



<figure class="wp-block-table"><table style="overflow:auto; height: 90px; display: block;"><tbody><tr><td>Name</td><td>Total net worth</td></tr><tr><td>Elon Musk</td><td>$412 billion</td></tr><tr><td>Jeff Bezos</td><td>$257 billion</td></tr><tr><td>Mark Zuckerberg</td><td>$251 billion</td></tr><tr><td>Larry Ellison</td><td>$197 billion</td></tr><tr><td>Bernard Arnault</td><td>$193 billion</td></tr></tbody></table></figure>



Musk leads the list of world's billionaires, with a net worth of $412 billion on Feb. 6 as per the Bloomberg Billionaire Index.



Here's What The Data Shows: Here are the top gainers among the world's richest in the first three weeks of the Trump administration.



<figure class="wp-block-table"><table style="overflow:auto; height: 90px; display: block;"><tbody><tr><td>Name</td><td>Net Worth on Jan. 18</td><td>Net Worth on Feb. 6</td><td>Change</td></tr><tr><td>Mark Zuckerberg</td><td>$217 billion</td><td>$251 billion</td><td>$34 billion</td></tr><tr><td>Jeff Bezos</td><td>$245 billion</td><td>$257 billion</td><td>$12 billion</td></tr><tr><td>Thomas Peterffy</td><td>$57.1 billion</td><td>$68.1 billion</td><td>$11 billion</td></tr><tr><td>Jim Walton</td><td>$114 billion</td><td>$125 billion</td><td>$11 billion</td></tr><tr><td>Alice Walton</td><td>$111 billion</td><td>$122 billion</td><td>$11 billion</td></tr></tbody></table></figure>



On the other hand, Musk's net worth has decreased from $449 billion on Jan. 18 to $412 billion on Feb. 6, a decline of $37 billion, marking the highest decline in net worth among the world's richest.



Read Next:



<ul>
<li><a href="https://www.benzinga.com/news/global/25/02/43554574/apple-faces-mounting-pressure-from-uk-government-to-grant-spying-access-to-encrypted-data-of-users-worldwide">Apple Faces Mounting Pressure From UK Government To Grant Spying Access To Encrypted Data Of Users Worldwide</a></li>
</ul>



Photo courtesy: Shutterstock

UBER

While Elon Musk Has Been At The Center Of Trump's Presidency In The First Three Weeks, Data Shows His Rivals Jeff Bezos, Mark Zuckerberg And Others Benefited More Since The Inauguration: Here's More

On Friday, Cathie Wood's Ark Invest made significant trades involving a number of prominent companies such as&nbsp;Amazon.com Inc&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>),&nbsp;Robinhood Markets Inc&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>),&nbsp;Palantir Technologies Inc&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PLTR#NYSE">PLTR</a>), and&nbsp;Roblox Corp&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), among others.



The AMZN Trade



Ark Invest, across its ARK Fintech Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKF#NYSE">ARKF</a>), ARK Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>), ARK Autonomous Technology &amp; Robotics ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKQ#BATS">ARKQ</a>), ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>), and ARK Space Exploration &amp; Innovation ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKX#BATS">ARKX</a>) funds, purchased shares of&nbsp;Amazon.com Inc. The total number of shares bought across all ETFs was 72,457.



Given Amazon&#8217;s closing price of $229.15 on the day of the trade, the total value of purchases stands at $16.6 million.



The Roblox Trade



Ark Invest bought a cumulative 48,541 shares of Roblox across its ARKF, ARKK, and ARKW funds. The value of the trade stands at $3.21 million, based on Friday's closing price of Roblox stock of $66.28.



The Illumina Trade



Ark Invest bought a cumulative 107,459 shares of Illumina across its ARK Genomic Revolution ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKG#BATS">ARKG</a>) and ARKK funds. The value of the trade stands at $11.93 million, based on Friday's closing price of Illumina stock of $111.06.



The PLTR Trade



Ark Invest sold 8,150 shares of Palantir from its ARKF fund. The value of the trade stands at $903,428, based on Friday's closing price of Palantir stock of $110.85. The Alex Karp-led company reached an all-time high of $116 on Thursday. 



Other Key Trades



<ul>
<li>Accolade Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ACCD#NASDAQ">ACCD</a>): 401,962 shares sold through ARKG fund.</li>



<li>Twist Bioscience Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TWST#NASDAQ">TWST</a>): 44,562 shares bought through <a>ARKG and ARKK funds.</a></li>



<li>10X Genomics Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TXG#NASDAQ">TXG</a>): 185,249 shares bought through ARKG and ARKK funds.</li>



<li>PagerDuty Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PD#NYSE">PD</a>): 85,420 shares bought through ARKK and ARKW funds.</li>



<li>Cloudflare Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NET#NYSE">NET</a>): 18,319 shares sold through ARKW fund.</li>



<li>UiPath Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PATH#NYSE">PATH</a>): 996,441 shares sold through ARKK and ARKW funds.</li>



<li>Robindhood Markets Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>): 113,777 shares sold through ARKF, ARKK, and ARKW funds.</li>



<li>Rocket Lab USA Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RKLB#NASDAQ">RKLB</a>): 70,252 shares sold through ARKQ and ARKX funds.</li>
</ul>



Read Next:



<ul>
<li><a href="https://www.benzinga.com/25/02/43577591/legendary-short-seller-jim-chanos-warns-of-market-speculation-reaching-historic-extremes-wall-street-has-a-printi">Legendary Short Seller Jim Chanos Warns Of Market Speculation Reaching Historic Extremes: ‘Wall Street Has A Printing Press Too'</a></li>
</ul>



Photo courtesy: Ark Invest

Short Sellers

ETFs

ACCD

ARKF

ARKG

ARKK

ARKQ

ARKW

ARKX

HOOD

PATH

RBLX

RKLB

TWST

Cathie Wood's Ark Invest Bets Big On Amazon, Roblox And Illumina While Trimming Palantir Stake After Alex Karp-Led Company Touched An All-Time High On Thursday

The&nbsp;Trump administration&nbsp;has decided to delay the suspension of the&nbsp;de minimis provision, which allows&nbsp;duty-free entry for packages valued under $800.



What Happened: The delay will remain in place until the Commerce Department can establish systems to efficiently process and collect tariff revenues,&nbsp;according to a new executive&nbsp;action announced on Friday.



This decision affects both Chinese e-commerce platforms like Shein, Temu, and Aliexpress, and U.S. retailers such as&nbsp;Amazon.com Inc.,&nbsp;eBay Inc., and&nbsp;Etsy Inc., which ship goods from China.



The de minimis provision was part of a broader announcement by&nbsp;Donald Trump&nbsp;regarding 10% tariffs on Chinese goods, a move that could significantly impact global trade dynamics.



Chinese e-commerce giants have leveraged this exemption to build their business models, allowing over a billion packages to enter the U.S. at low costs.



The executive order did not&nbsp;specify the duration of the delay, and Packard suggested it might be a strategic trade negotiation tactic.



See Also: <a href="https://www.benzinga.com/25/02/43577591/legendary-short-seller-jim-chanos-warns-of-market-speculation-reaching-historic-extremes-wall-street-has-a-printi">Legendary Short Seller Jim Chanos Warns Of Market Speculation Reaching Historic Extremes: ‘Wall Street Has A Printing Press Too'</a>



Why It Matters: The delay of the de minimis suspension comes amid escalating trade tensions between the U.S. and China.



On Feb. 2,&nbsp;<a href="https://www.benzinga.com/markets/25/02/43423288/trumps-tariffs-are-here-heres-what-will-get-more-expensive-from-canada-china-and-mexico">Trump imposed tariffs</a>&nbsp;on imports from China, Canada, and Mexico, including a 10% duty on Chinese goods.



This move was met with a <a href="https://www.benzinga.com/economics/macro-economic-events/25/02/43454424/china-strikes-back-new-tariffs-up-to-15-on-certain-us-imports-in-retaliation-for-trumps-10-levy-on-chinese-goods">retaliatory response</a> from China, which announced new tariffs on certain U.S. imports, effective Feb. 10.



Further intensifying the situation, Trump <a href="https://www.benzinga.com/25/02/43577207/trump-says-he-will-announce-reciprocal-tariffs-next-week-that-will-impact-everyone-escalating-trade-war-with-global-partners-the-only-fair-way-to-do-it">announced</a> plans to introduce reciprocal tariffs affecting all trading partners, signaling a potential escalation in the trade war.



The delay in suspending the de minimis rule could be a strategic move amid these ongoing trade negotiations.



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Disclaimer: This content was partially produced with the help of<a href="https://www.benzinga.com/author/benzinga-neuro" target="_blank" rel="noreferrer noopener"> Benzinga Neuro</a> and was reviewed and published by Benzinga editors.



Photo courtesy: Shutterstock

Government

Trump Administration Delays Suspension Of Duty-Free Imports From China Under De Minimis Rule

Meta Platforms Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) is reportedly set to initiate its anticipated company-wide layoffs next week. This move comes as the company is also expediting the hiring of machine learning engineers.



What Happened: Meta has notified employees about upcoming layoffs on Friday, according to an internal memo reviewed by Reuters.



According to the company, affected employees in most countries, including the U.S., will begin receiving notifications at 5 a.m. local time on Monday. However, due to local labor laws, staff in Germany, France, Italy, and the Netherlands will not be impacted. 



Meanwhile, employees across more than a dozen countries in Europe, Asia, and Africa will be informed between Feb. 11 and Feb. 18, the report added.



Meta did not immediately respond to <a href="http://pro.benzinga.com">Benzinga&#8217;s</a> request for comment.



See Also:&nbsp;<a href="https://www.benzinga.com/25/02/43569802/wall-street-drops-on-tariffs-threat-dollar-rises-uber-rockets-on-ackmans-tweet-whats-driving-markets-friday" target="_blank" rel="noreferrer noopener">Wall Street Drops On Tariffs Threat, Dollar Rises, Uber Rockets On Ackman's Tweet: What's Driving Markets Friday?</a>



In January, Meta confirmed plans to cut approximately 5% of its &#8220;lowest performers&#8221; while backfilling at least some of the positions. Meta's Head of People, Janelle Gale, described the layoffs as &#8220;performance terminations.&#8221; She also clarified that the cuts would not result in office closures or any further updates on the decisions.



Meta is also speeding up its hiring process for machine learning engineers and other &#8220;business-critical&#8221; engineering roles. According to a separate memo from Peng Fan, VP of Engineering for Monetization, this hiring push will take place between Feb. 11 and March 13.



Subscribe to the&nbsp;<a href="https://bztechtrends.beehiiv.com/subscribe" target="_blank" rel="noreferrer noopener">Benzinga Tech Trends newsletter</a>&nbsp;to get all the latest tech developments delivered to your inbox.



Why It Matters: The upcoming layoffs and the accelerated hiring of machine learning engineers come amid a series of strategic moves by Meta.



CEO Mark Zuckerberg recently <a href="https://www.benzinga.com/tech/25/02/43551024/mark-zuckerberg-visits-white-house-for-advancing-american-tech-leadership-abroad-as-meta-ceo-continues-to-strengthen-ties-with-trump">visited the White House </a>to discuss collaboration with the Trump administration in advancing American tech leadership abroad. This was seen as a move to bolster Meta&#8217;s standing in the global tech landscape.



However, Meta&#8217;s AI position has been a subject of concern. The company&#8217;s AI models were deemed to be &#8220;clearly behind&#8221; those of <a href="https://www.benzinga.com/general/market-summary/25/02/43491799/meta-ai-models-clearly-behind-deepseek-says-analysts-after-mark-zuckerberg-admitted-deepseek-did-some-novel-things-were-still-digesting">Chinese AI startup DeepSeek</a>.



"In terms of the tricks and methodology applied by DeepSeek, the leading labs such as OpenAI and Anthropic are fully aware of such methodologies and also employ these but such is not the case of Meta which is clearly behind," the note from Piper Sandler's analyst read.



Despite these challenges, Meta&#8217;s stock has been performing well, with a 52% surge over the past year, a 19% increase year-to-date, and a 15% rise in the last month. However, Zuckerberg has been <a href="https://www.benzinga.com/trading-ideas/long-ideas/25/02/43527542/meta-stock-soars-but-zuckerbergs-cashing-in-should-investors-worry">selling millions in stock</a>.



Price Action: According to ratings from 43 analysts,<a href="http://pro.benzinga.com"> tracked by Benzinga</a>, Meta has a consensus price target of $724.86. The latest ratings, issued by UBS, Citigroup, and Oppenheimer on January 30, 2025, suggest a higher average price target of $788.67. This indicates a potential upside of 10.47% for Meta based on these most recent evaluations.



<figure class="wp-block-image size-large"><a href="https://www.benzinga.com/quote/META/analyst-ratings"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07232537/Screenshot-2025-02-08-at-9.55.32%E2%80%AFAM-1024x383.png" alt="" class="wp-image-772897"/></a></figure>



Check out more of Benzinga&#8217;s Consumer Tech coverage by <a href="https://www.benzinga.com/topic/consumer-tech" target="_blank" rel="noreferrer noopener">following this link</a>.



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</ul>



Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.



Photo courtesy: Shutterstock

Social Media

Mark Zuckerberg's Meta To Begin Mass Layoffs Next Week, Speeds Up Hiring Of Machine Learning Engineers: Report

Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>) and Shiba Inu (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/shib/usd">SHIB</a>) continue to trade sideways, but traders maintain that more upside is still to come for the <a href="https://www.benzinga.com/money/best-crypto-meme-coins">underperforming meme coins</a>.



<figure class="wp-block-table"><table style="overflow:auto; height: 90px; display: block;"><tbody><tr><td>Cryptocurrency</td><td>Price&nbsp;&nbsp;&nbsp;</td><td>Market Cap</td><td>24-Hour Trend</td><td>7-Day Trend</td></tr><tr><td>Dogecoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/doge/usd">DOGE</a>)</td><td> $0.2538</td><td>$37.6 billion</td><td>+2.9%&nbsp;</td><td>-22.2%&nbsp;</td></tr><tr><td>Shiba Inu (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/shib/usd">SHIB</a>)</td><td> $0.0000154</td><td>$9.07 billion</td><td>+2.6%&nbsp;</td><td>-18%&nbsp;</td></tr><tr><td>Pepe (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/">PEPE</a>)</td><td> $0.059434</td><td>$3.9 billion</td><td>+1.2%&nbsp;</td><td>-31.8%&nbsp;</td></tr></tbody></table></figure>



Trader Notes: Trader Tardigrade highlighted that Dogecoin&#8217;s past rebounds followed over 50% corrections, with the latest dip at -58.25% mirroring previous breakout patterns. He still predicts Dogecoin to reach $2.



<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"><div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true"><a href="https://twitter.com/hashtag/Dogecoin?src=hash&amp;ref_src=twsrc%5Etfw">#Dogecoin</a>: The down percentages in the final pullbacks are very close &#x1f525; Before each strong rebound, <a href="https://twitter.com/search?q=%24DOGE&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DOGE</a> tends to pull back more than 50%. The first pullback noted a -59.76% decline, while the second revealed -56.2%. The current (third) pullback recorded -58.25%, qualifying it… <a href="https://t.co/abOyjsdLxQ">pic.twitter.com/abOyjsdLxQ</a>&mdash; Trader Tardigrade (@TATrader_Alan) <a href="https://twitter.com/TATrader_Alan/status/1887818636561469907?ref_src=twsrc%5Etfw">February 7, 2025</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
</div></figure>



Technical analyst Kevin <a href="https://x.com/Kev_Capital_TA/status/1887910720395788772">remains</a> macro bullish on DOGE but warns that $0.28 must be reclaimed for further upside. Failure to do so could lead to a retest of $0.19.  



Benzinga technical analysis shows Shiba Inu&#8217;s RSI at 27.2, indicating that SHIB is oversold and potentially due for a bounce. Oversold RSI levels often signal buying opportunities at undervalued prices.



Statistics: Shibburn data confirms a 1,151.8% spike in burn rates, with 14 million SHIB destroyed in a single transaction.



Large SHIB transactions dropped by 55.2%, and daily active addresses fell 13.4%, indicating short-term caution despite the burn.



Crypto chart analyst Ali Martinez <a href="https://x.com/search?q=%24doge&amp;src=typed_query">noted</a> that whales bought 100 million DOGE in the past 24 hours, showing increasing confidence in DOGE's long-term potential.



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</ul>



Image: Shutterstock

$DOGE

$PEPE

$SHIB

Dogecoin Eyes $2 While Shiba Inu Burn Rate Surges 1,151%—Is a Rally Coming?

For nearly two decades, Bill Gates was the <a href="https://www.benzinga.com/markets/25/01/42802980/bill-gates-is-so-frugal-he-wears-a-10-watch-but-spent-42000-in-fines-for-manure-bins-at-his-daughters-8-7-million-florida-horse-farm">undisputed king</a> of the Forbes Billionaires List. From 1995 to 2007, again in 2009, and from 2014 to 2017, Gates held the title of the world's richest person—a staggering 18 years in total. That's not just impressive; it's a record.



But fast forward to Feb. 4, and Gates now sits at 18th place with a net worth of $106.4 billion. What changed? In short: philanthropy.



In July 2022, Gates announced his plan to give away "virtually all" of his wealth to the Bill &amp; Melinda Gates Foundation. "As I look to the future, I plan to give virtually all of my wealth to the foundation. I will move down and eventually off of the list of the world's richest people," he said at the time.&nbsp;&nbsp;



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True to his word, he's already given away $100 billion and says he "has more to give," according to a Feb. 2&nbsp; BBC interview. Yet, despite giving away more money than most people can even comprehend, Gates insists his life hasn't really changed.&nbsp;



In that same BBC interview, he said, "I made no personal sacrifice. I didn't order less hamburgers or less movies." And honestly, it's not the first time he's made such a point.



Back in 2011, during a Q&amp;A session at the University of Washington, a woman in the audience asked Bill Gates what advice he'd give to someone who wanted to become like him.&nbsp;



Trending: ‘Scrolling To UBI' — Deloitte's #1 fastest-growing software company allows users to earn money on their phones. <a href="https://www.benzinga.com/money/mode-mobile-2">You can invest today for just $0.26/share with a $1000 minimum.</a>



In a video clip of the event posted by GeekWire, the crowd can be heard laughing as Gates responds. He explained: "I can understand wanting to have millions of dollars, there's a certain freedom, meaningful freedom, that comes with that. But once you get much beyond that, I have to tell you, it's the same hamburger. Dick's has not raised their prices enough." (For context, he was talking about Dick's Drive-In, a beloved Seattle burger joint.)



The message is clear: beyond a certain point, more money doesn't buy more happiness—or better burgers.



Of course, Gates isn't exactly living a minimalist lifestyle. He still has his private jet and <a href="https://www.benzinga.com/general/social-media/25/02/43423804/bill-gates-declines-to-downsize-from-his-130-million-mega-mansion-i-like-the-houses-i-have">multiple sprawling homes</a>. But when it comes to the basics—like burgers and movies—he says his life feels pretty much the same.



See Also: Maker of the $60,000 foldable home has 3 factory buildings, 600+ houses built, and big plans to solve housing —<a href="https://www.benzinga.com/money/boxabl"> you can become an investor for $0.80 per share today.</a>



As for <a href="https://www.benzinga.com/personal-finance/24/12/42648634/bill-gates-says-his-22-year-old-daughter-told-him-to-never-email-her-so-now-he-sends-her-a-text-letting-her-know-hes-emailing">his three kids</a>, Gates admits he's had plenty of conversations with them about inheritance, figuring out the "right amount" to leave behind. The rest? It's going to causes that matter.



With the Bill &amp; Melinda Gates Foundation's 25th anniversary coming up in May, Gates seems more focused on giving than getting. And while his net worth may have dipped in the billionaire rankings, he's clearly richer in ways that can't be <a href="https://www.benzinga.com/money/are-you-rich">measured in dollars</a>.



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<li>Inspired by Uber and Airbnb &#8211; Deloitte's fastest-growing software company is transforming 7 billion smartphones into income-generating assets &#8211; <a href="https://www.benzinga.com/money/mode-mobile-2">with $1,000 you can invest at just $0.26/share!</a></li>
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Personal Finance

Bill Gates Was The Richest Man In The World For A Record 18 Years — He Says Money Brings Freedom, But Beyond That, 'It's The Same Hamburger'

Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) is feeling the heat in 2025, with <a href="https://www.benzinga.com/quote/TSLA/news">TSLA stock down</a> about 23% from its 52-week high of $488.54. 



<figure class="wp-block-image size-full"><a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1"><img loading="lazy" decoding="async" width="631" height="486" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07065409/Screenshot-2025-02-07-at-5.23.42-PM.png" alt="" class="wp-image-771473" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07065409/Screenshot-2025-02-07-at-5.23.42-PM.png 631w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/02/07065409/Screenshot-2025-02-07-at-5.23.42-PM-300x231.png 300w" sizes="(max-width: 631px) 100vw, 631px" /></a></figure>



<a href="https://bzresearch.myclickfunnels.com/benzinga-pro-content-webinar-registration/?utm_source=BZprocontent020725&amp;t=be2bearmibe3na1" target="_blank" rel="noreferrer noopener">Chart created using Benzinga Pro</a>



Trading at $374.32, TSLA stock remains below its eight, 20 and 50-day moving averages, flashing strong bearish signals. But if history has taught us anything, betting against CEO Elon Musk isn't always wise.



<h2 class="wp-block-heading">Enter Optimus: Tesla's Robot Revolution</h2>



While Tesla's EV sales struggle, Musk is doubling down on AI and robotics. The company is aggressively hiring engineers and technicians at its Fremont factory to accelerate the rollout of its Optimus humanoid robot. 



Musk envisions thousands of units hitting factory floors this year, with a long-term ambition of turning Optimus into a $10 trillion market disruptor. 



Production costs? Targeted below $20K per unit once scaled.



Read Also: <a href="https://www.benzinga.com/tech/25/02/43553913/elon-musk-led-tesla-launches-0-99-apr-loan-rate-on-model-3-in-canada-days-after-hiking-prices">Elon Musk-Led Tesla Launches 0.99% APR Loan Rate On Model 3 In Canada Days After Hiking Prices</a>



<h2 class="wp-block-heading">Tailwinds &amp; Turbulence: What's Next For Tesla?</h2>



Despite recent struggles, Tesla still has major catalysts in play:



<ul>
<li>FSD expansion into China and Europe</li>



<li>New Model Y production ramp-up</li>



<li>Cybercabs launching in Austin this summer</li>



<li>Price hikes on the Model X in the U.S. and Canada</li>
</ul>



But not all roads are smooth. Tesla's China-made EV sales dropped 11.5% in January, with Model 3 and Model Y deliveries tumbling 32.6% from December. European sales are also slipping, as competition from BYD intensifies—the Chinese EV giant posted a staggering 47.5% YoY sales jump.



<h2 class="wp-block-heading">Is TSLA Stock Set For A Comeback?</h2>



The technical picture remains bearish, but Tesla's 200-day moving average at $267.87 hints at a longer-term uptrend. With AI-driven robots, FSD expansion and new product launches in the pipeline, Tesla's 2025 could be a rollercoaster.



Will TSLA stock rebound or is more turbulence ahead?



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Long Ideas

Technicals

Tesla Stock Stumbles, But Musk's $10 Trillion AI Bet Is In Motion

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