Bulls vs Bears
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Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
34 analysts
Options Flow (P/C)
0.93
More calls — Bullish
Avg Consensus PT
$1784
+927.9%
Highest Price Target
$6630
+3719.3%
Lowest Price Target
$188
+8.3%
Short Interest
2.8%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 1, 2026 | Rosenblatt | Scott Devitt— | +41.1% | $245 | Initiate | Buy |
| Aug 27, 2026 | BTIG | Jake Fuller— | +44.0% | $250 → $250 | Maintained | Buy |