Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
35 analysts
Options Flow (P/C)
—
Avg Consensus PT
$234
+43.3%
Highest Price Target
$274
+68.0%
Lowest Price Target
$188
+15.3%
Short Interest
2.5%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 30, 2026 | Truist Securities | Greg Miller— | +32.5% | $242 → $216 | Maintained | Buy |
| Sep 24, 2026 | BTIG | Jake Fuller— | +53.3% | $250 → $250 | Maintained | Buy |
