Bulls vs Bears
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Market sentiment signals for Booking Holdings (BKNG): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
35 analysts
Options Flow (P/C)
1.01
More puts — Bearish
Avg Consensus PT
$231
+47.2%
Highest Price Target
$274
+74.4%
Lowest Price Target
$170
+8.2%
Short Interest
2.9%
Rising — Bearish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Oct 22, 2026 | BTIG | Jake Fuller— | +59.1% | $250 → $250 | Maintained | Buy |
| Oct 12, 2026 | Cantor Fitzgerald | Deepak Mathivanan— | +8.2% | $220 → $170 | Maintained | Neutral |