에 대한 최신 뉴스 Kohl's (NYSE:KSS) 주식

Kohl's

Kohl's operates about 1,150 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also has a large digital sales operation. Women's apparel is Kohl's largest category, having generated 25% of its 2024 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.

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미국인들은 수년간 주택, 식료품 및 교통비 상승 문제를 겪어왔다. 최근의 여러 데이터들은 예전에는 탄탄했던 미국 소비자가 위기에 처할 수 있음을 시사한다. 알아두어야 할 사항: 최근 피치 레이팅스의 보고서에 따르면, 점점 더 많은 사람들이 자동차 대출 상환에 어려움을 겪고 있으며, 서브프라임 자동차 대출자의 6.6%가 60일 이상 연체되어 있어, 1994년 데이터 집계 시작 이래 가장 높은 수치이다.

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화요일 주목받은 주식: 샤오펑, 헤사이 그룹, 콜스, 그루폰 및 테슬라

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JP Morgan analyst Matthew Boss maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Underweight and lowers the price target from $9 to $7.

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JP Morgan Maintains Underweight on Kohl's, Lowers Price Target to $7

During times of turbulence and uncertainty in the markets, many investors turn to dividend-yielding stocks. These are often companies that have high free cash flows and reward shareholders with a<a href="https://www.benzinga.com/yield-investments"> high dividend payout</a>.
Benzinga readers can review the latest analyst takes on their favorite stocks by visiting <a href="https://www.benzinga.com/analyst-stock-ratings">Analyst Stock Ratings</a> page. Traders can sort through Benzinga's extensive database of analyst ratings, including <a href="https://www.benzinga.com/analyst-ratings/analyst-color/22/09/28888638/exclusive-study-finds-benzinga-analyst-ratings-data-yields-market-beating-strategie">by analyst accuracy</a>.
Below are the ratings of the most accurate analysts for three high-yielding stocks in the consumer discretionary sector.
<h3 class="wp-block-heading">Dine Brands Global, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIN#NYSE">DIN</a>)</h3>
<ul>
<li>Dividend Yield: 10.37%</li>
<li>Truist Securities analyst Jake Bartlett maintained a Hold rating and cut the price target from $37 to $27 on March 6, 2025. This analyst has an accuracy rate of 70%.</li>
<li>Barclays analyst Jeff Kessler maintained an Equal-Weight rating and slashed the price target from $32 to $26 on March 6, 2025. This analyst has an accuracy rate of 77%.</li>
<li>Recent News: On March 5, the company reported fourth-quarter adjusted earnings per share of 87 cents, missing the street view of $1.35.</li>
<li>Benzinga Pro&#8217;s real-time newsfeed alerted to latest DIN <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0414">news</a>. </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0414"><img loading="lazy" decoding="async" width="897" height="688" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050001/image-93.png" alt="" class="wp-image-869678" style="width:561px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050001/image-93.png 897w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050001/image-93-300x230.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050001/image-93-768x589.png 768w" sizes="(max-width: 897px) 100vw, 897px" /></a></figure>
<h3 class="wp-block-heading">Carter&#8217;s, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRI#NYSE">CRI</a>)</h3>
<ul>
<li>Dividend Yield: 8.61%</li>
<li>UBS analyst Jay Sole maintained a Neutral rating and cut the price target from $57 to $49 on Feb. 26, 2025. This analyst has an accuracy rate of 67%.</li>
<li>Wells Fargo analyst Ike Boruchow maintained an Equal-Weight rating and cut the price target from $65 to $48 on Feb. 26, 2025. This analyst has an accuracy rate of 70%.</li>
<li>Recent News: On March 26, Carter's named Douglas C. Palladini as Chief Executive Officer.</li>
<li>Benzinga Pro's real-time newsfeed alerted to latest<a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0414"> CRI news</a> </li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0414"><img loading="lazy" decoding="async" width="918" height="847" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050053/image-94.png" alt="" class="wp-image-869680" style="width:589px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050053/image-94.png 918w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050053/image-94-300x277.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050053/image-94-768x709.png 768w" sizes="(max-width: 918px) 100vw, 918px" /></a></figure>
<h3 class="wp-block-heading">Kohl&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)</h3>
<ul>
<li>Dividend Yield: 7.44%</li>
<li>Citigroup analyst Paul Lejuez maintained a Neutral rating and cut the price target from $11 to $8 on March 17, 2025. This analyst has an accuracy rate of 65%.</li>
<li>UBS analyst Jay Sole maintained a Sell rating and cut the price target from $10 to $5 on March 12, 2025. This analyst has an accuracy rate of 67%.</li>
<li>Recent News: Kohl&#8217;s announced that it is preparing to close 27 underperforming locations.</li>
<li>Benzinga Pro&#8217;s real-time newsfeed alerted to latest KSS <a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0414">news </a></li>
</ul>
<figure class="wp-block-image size-full is-resized"><a href="https://www.benzinga.com/pro/register?utm_adType=bzprocontent&amp;utm_campaign=14daytrial&amp;utm_ad=0414"><img loading="lazy" decoding="async" width="908" height="832" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050124/image-95.png" alt="" class="wp-image-869682" style="width:509px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050124/image-95.png 908w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050124/image-95-300x275.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14050124/image-95-768x704.png 768w" sizes="(max-width: 908px) 100vw, 908px" /></a></figure>
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<iframe loading="lazy" title="How to Find Dividend Stocks: Scan, Analyze, and Capture with Benzinga Pro" width="500" height="281" src="https://www.youtube.com/embed/pVF0O2lsEH4?start=1&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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Read More: 
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<li><a href="https://www.benzinga.com/trading-ideas/long-ideas/25/04/44759831/top-3-industrials-stocks-that-may-explode-in-april">Top 3 Industrials Stocks That May Explode In April</a> </li>
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Phot via Shutterstock

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Wall Street's Most Accurate Analysts Spotlight On 3 Consumer Stocks Delivering High-Dividend Yields

Kohl's's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) short percent of float has fallen 9.98% since its last report. The company recently reported that it has 49.00 million shares sold short, which is 61.44% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.72 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Kohl's Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743796832_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Kohl's has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Kohl's's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Kohl's's peer group average for short interest as a percentage of float is 8.40%, which means the company has more short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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Looking Into Kohl's's Recent Short Interest

<h3>Gainers</h3>
<ul>
<li>MEDIROM Healthcare Techs (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MRM#NASDAQ">MRM</a>) shares moved upwards by 36.5% to $0.51 during Thursday's regular session. The market value of their outstanding shares is at $3.9 million. </li>
<li>Forward Industries (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FORD#NASDAQ">FORD</a>) shares moved upwards by 28.12% to $5.74. The market value of their outstanding shares is at $6.3 million. </li>
<li>Springview Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SPHL#NASDAQ">SPHL</a>) stock increased by 25.89% to $0.53. The market value of their outstanding shares is at $6.0 million. </li>
<li>Damon (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DMN#NASDAQ">DMN</a>) stock rose 18.11% to $0.02. The market value of their outstanding shares is at $2.5 million. </li>
<li>Algorhythm Holdings (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIME#NASDAQ">RIME</a>) stock increased by 17.11% to $2.48. The company's market cap stands at $5.9 million. </li>
<li>Goodyear Tire &amp; Rubber (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GT#NASDAQ">GT</a>) shares increased by 12.54% to $10.26. The market value of their outstanding shares is at $2.9 billion. </li>
</ul>
<h3>Losers</h3>
<ul>
<li>RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) stock fell 39.6% to $150.51 during Thursday's regular session. The company's market cap stands at $2.8 billion. As per the press release, Q4 earnings came out yesterday. </li>
<li>VF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VFC#NYSE">VFC</a>) stock fell 27.92% to $11.81. The company's market cap stands at $4.6 billion. </li>
<li>Capri Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CPRI#NYSE">CPRI</a>) stock declined by 27.36% to $14.26. The company's market cap stands at $1.6 billion. </li>
<li>Wayfair (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/W#NYSE">W</a>) shares fell 27.29% to $24.52. The market value of their outstanding shares is at $3.1 billion. </li>
<li>Five Below (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) shares fell 26.09% to $60.23. The market value of their outstanding shares is at $3.3 billion. </li>
<li>Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares decreased by 22.84% to $6.64. The market value of their outstanding shares is at $738.7 million. 
See Also: <a href="http://www.benzinga.com/money/best-consumer-cyclical-stocks/" title="www.benzinga.com/money/best-consumer-cyclical-stocks/">www.benzinga.com/money/best-consumer-cyclical-stocks/</a></li>
</ul>
This article was generated by Benzinga's automated content engine and reviewed by an editor.

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12 Consumer Discretionary Stocks Moving In Thursday's Intraday Session

President Donald Trump's sweeping new trade tariffs sent shockwaves through global markets on Thursday, triggering a massive sell-off that echoed the COVID-19 pandemic-era routs, as investor risk <a href="https://www.benzinga.com/markets">appetite vanished in a flash.</a>
Wall Street saw a staggering $2 trillion in market cap erased, with the U.S.&#8217;s biggest 10 companies shedding $1 trillion alone.
Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) plunged 8.7%, staring down its worst day since March 2020 and wiping out nearly $300 billion in value. NVIDIA Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) tumbled 6.4%, losing $171.9 billion, while Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) dropped 8%, on pace for a $166 billion hit.
<figure class="wp-block-table is-style-stripes"> 
<table>
<thead>
<tr>
<th>Company</th>
<th>% Daily Change</th>
<th>Market Cap Loss ($B)</th>
</tr>
</thead>
<tbody>
<tr>
<td>Apple</td>
<td>-8.74%</td>
<td>-293.95</td>
</tr>
<tr>
<td>NVIDIA</td>
<td>-6.38%</td>
<td>-171.89</td>
</tr>
<tr>
<td>Amazon</td>
<td>-8.03%</td>
<td>-166.80</td>
</tr>
<tr>
<td>Meta Platforms Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>)</td>
<td>-6.64%</td>
<td>-98.24</td>
</tr>
<tr>
<td>Alphabet Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</td>
<td>-3.26%</td>
<td>-62.74</td>
</tr>
<tr>
<td>Broadcom Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AVGO#NASDAQ">AVGO</a>)</td>
<td>-7.63%</td>
<td>-61.74</td>
</tr>
<tr>
<td>Microsoft Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MSFT#NASDAQ">MSFT</a>)</td>
<td>-2.04%</td>
<td>-57.96</td>
</tr>
<tr>
<td>Tesla Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>)</td>
<td>-5.80%</td>
<td>-52.76</td>
</tr>
<tr>
<td>JPMorgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>)</td>
<td>-6.69%</td>
<td>-45.99</td>
</tr>
<tr>
<td>Bank of America Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>)</td>
<td>-9.93%</td>
<td>-31.60</td>
</tr>
</tbody>
<tfoot>
<tr>
<td>Total</td>
<td></td>
<td>-1043.67</td>
</tr>
</tfoot>
</table>
</figure>
The S&amp;P 500 fell nearly 4%, poised for its worst session since September 2022, and sank to a seven-month low. Small caps took the brunt of the sell-off, with the Russell 2000 plunging over 5% and officially entering a bear market, now down more than 20% from its 2024 peak.
Fears of retaliatory action from key U.S. trading partners dragged every major sector into the red, except for defensive plays like consumer staples and utilities.
Consumer discretionary stocks were slammed. Apparel names posted double-digit losses: Ralph Lauren Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RL#NYSE">RL</a>), Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), Lululemon Athletica Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>) and Garmin Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GRMN#NYSE">GRMN</a>) each dropped between 10% and 16%.
Cruise lines were also hit hard: Norwegian Cruise Holdings Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NCLH#NYSE">NCLH</a>) sank 13%, Carnival Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CCL#NYSE">CCL</a>) fell 10%, and Royal Caribbean Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RCL#NYSE">RCL</a>) slid 9%.
Bond markets saw a mild flight to safety. Treasury yields edged lower, yet the U.S. dollar weakened 1.6%, with the DXY index heading for its worst day since November 2022.
Commodities weren't spared. Oil prices nosedived on fears of a global slowdown, worsened by OPEC+'s surprise move to raise output. West Texas Intermediate crude plunged 7.5%, slipping below $70 per barrel.
Bitcoin (CRYPTO: <a class="ticker" href="https://www.benzinga.com/quote/btc/usd">BTC</a>) showed relative resilience in the carnage, dipping just 1% and holding above $81,600.
<h1 class="wp-block-heading">Thursday&#8217;s Performance in Major U.S. Indices, ETFs</h1>
<figure class="wp-block-table is-style-stripes"> 
<table>
<tbody>
<tr>
<td>Major Indices</td>
<td>Price</td>
<td>1-day %chg</td>
</tr>
<tr>
<td>Dow Jones</td>
<td>40,908.76</td>
<td>-3.1 %</td>
</tr>
<tr>
<td>S&amp;P 500</td>
<td>5,449.64</td>
<td>-3.9%</td>
</tr>
<tr>
<td>Nasdaq 100</td>
<td>18,751.99</td>
<td>-4.2%</td>
</tr>
<tr>
<td>Russell 2000</td>
<td>1,929.91</td>
<td>-5.6%</td>
</tr>
</tbody>
</table>
<figcaption class="wp-element-caption">Updated at 12:00 p.m. ET</figcaption></figure>
According to&nbsp;<a href="https://www.benzinga.com/pro/?utm_source=BZprocontent&amp;t=be2bearmibe3na1">Benzinga Pro</a>&nbsp;data:
<ul>
<li>The&nbsp;SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) fell 3.6% to $544.20.</li>
<li>The&nbsp;SPDR Dow Jones Industrial Average&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIA#NYSE">DIA</a>) tumbled 3% to $409.26.</li>
<li>The tech-heavy&nbsp;Invesco QQQ Trust Series&nbsp;(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>)&nbsp;plummeted 4.2% to $456.21.</li>
<li>The&nbsp;iShares Russell 2000 ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IWM#NYSE">IWM</a>) nosedived 5.4% to 191.63.</li>
<li>The&nbsp;Consumer Staples&nbsp;Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLP#NYSE">XLP</a>) outperformed, up 1.2%; the&nbsp;Technology&nbsp;Select Sector SPDR Fund&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLK#NYSE">XLK</a>) tanked, down 5.6%.</li>
</ul>
<h1 class="wp-block-heading">Other Major Stock, ETFs Moves To Know</h1>
<ul>
<li>Lamb Weston Holdings Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LW#NYSE">LW</a>) up 7.8%</li>
<li>Five Below Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) down 26%,</li>
<li>Molina Healthcare Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MOH#NYSE">MOH</a>), up 7.8%</li>
<li>Kohls Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) down 25%</li>
<li>VanEck Vietnam ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VNM#NYSE">VNM</a>) down 10.2%</li>
<li>iShares MSCI Mexico ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWW#NYSE">EWW</a>) up 4.7%, </li>
<li>iShares MSCI Taiwan ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EWT#NYSE">EWT</a>) down 4%. </li>
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<li><a href="https://www.benzinga.com/government/regulations/25/04/44629640/us-services-sector-slows-sharply-as-hiring-drops-tariff-pressures-mount">US Services Sector Slows Sharply As Hiring Drops, Tariff Pressures Mount</a></li>
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Photo: Shutterstock

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Wall Street Wipes Out $2 Trillion, Apple Eyes Worst Day Since COVID-19 Pandemic, Oil Plummets: What's Driving Markets Thursday?

Shares of Kohl's Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) tanked on Thursday after the company <a href="https://www.benzinga.com/25/03/44514918/whats-going-on-with-kohls-corporation-stock-today">announced plans to close stores</a>.
A meeting with the company's new CEO Ashley Buchanan highlighted management's turnaround plan that will be put in place this year, according to Telsey Advisory Group.
The Kohl's Analyst: Analyst <a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5888c53977f9dd0001877a22/dana-telsey">Dana Telsey</a> maintained a Market Perform rating and price target of $10.
The Kohl's Thesis: The company's new CEO "brings relevant retail experience" from his tenure with Blackstone Inc's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BX#NYSE">BX</a>) Michaels Companies and Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), Telsey said in the note.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Mr. Buchanan played a key role in improving profitability, growing digital sales and simplifying the merchandising strategy at Michaels Companies, she added.
For Kohl's, the CEO identified six initiatives that would be implemented this year that are expected to deliver results over the next 18 months, the analyst stated.
"New merchandising strategy focuses on offering a more balanced, curated assortment that addresses the needs of all customers, both new and existing," she wrote.
Kohl's pricing strategy focuses on driving value through increased promotions, while "reducing the complexity of its offers," Telsey said.
"We were encouraged by management&#8217;s grasp of the challenges it faces and the strategies it has laid out thus far to address them," she wrote.
KSS Price Action: Shares of Kohl's had declined by 25.41% to $6.42 at the time of publication on Thursday.
Read More: <a href="https://www.benzinga.com/government/regulations/25/02/43949618/cisco-and-nvidia-expand-ai-partnership-secure-us-government-authorization-for-cloud-security"> </a>
<ul>
<li><a href="https://www.benzinga.com/government/regulations/25/02/43949618/cisco-and-nvidia-expand-ai-partnership-secure-us-government-authorization-for-cloud-security">Kohl&#8217;s (KSS) Stock Is Down 30% In March &#8211; What&#8217;s Behind The Selloff?</a></li>
</ul>
Photo: Sundry Photos via Shutterstock

Analyst Color

Reiteration

Kohl's Shares Tumble, But Analyst Sees Promise In New CEO's Strategy

Telsey Advisory Group analyst Dana Telsey maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Market Perform and maintains $10 price target.

Telsey Advisory Group Maintains Market Perform on Kohl's, Maintains $10 Price Target

Across the recent three months, 12 analysts have shared their insights on Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), expressing a variety of opinions spanning from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">7</td>
<td align="right">3</td>
<td align="right">2</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">5</td>
<td align="right">3</td>
<td align="right">2</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Insights from analysts' 12-month price targets are revealed, presenting an average target of $9.85, a high estimate of $13.00, and a low estimate of $5.00. A negative shift in sentiment is evident as analysts have decreased the average price target by 24.23%. 
<img src="https://www.benzinga.com/files/images/story/2025/1743508819_0.png" alt="price target chart" />
<h2>Breaking Down Analyst Ratings: A Detailed Examination</h2>
A comprehensive examination of how financial experts perceive Kohl's is derived from recent analyst actions. The following is a detailed summary of key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$10.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Paul Lejuez</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$8.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Sell</td>
<td>$5.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Kimberly Greenberger</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$8.00</td>
<td>$10.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Underperform</td>
<td>$8.00</td>
<td>$15.00</td>
</tr>
<tr>
<td>Mark Altschwager</td>
<td>Baird</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$11.00</td>
<td>$18.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$10.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Matthew Boss</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Underweight</td>
<td>$9.00</td>
<td>$11.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$13.00</td>
<td>$13.00</td>
</tr>
<tr>
<td>Dana Telsey</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$13.00</td>
<td>$17.00</td>
</tr>
<tr>
<td>Brooke Roach</td>
<td>Goldman Sachs</td>
<td>Lowers</td>
<td>Sell</td>
<td>$11.25</td>
<td>$13.00</td>
</tr>
<tr>
<td>Randal Konik</td>
<td>Jefferies</td>
<td>Lowers</td>
<td>Hold</td>
<td>$12.00</td>
<td>$15.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Kohl's. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of Kohl's compared to the broader market.</li>
<li>Price Targets: Analysts navigate through adjustments in price targets, providing estimates for Kohl's's future value. Comparing current and prior targets offers insights into analysts' evolving expectations.</li>
</ul>
To gain a panoramic view of Kohl's's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/KSS/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Kohl's analyst ratings.</a>
If you are interested in following small-cap stock news and performance <a href="https://www.benzinga.com/news/small-cap?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">you can start by tracking it here</a>.
<h2>Unveiling the Story Behind Kohl's</h2>
Kohl's operates about 1,150 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also has a large digital sales operation. Women's apparel is Kohl's largest category, having generated 25% of its 2024 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
<h3>Unraveling the Financial Story of Kohl's</h3>
Market Capitalization: With restricted market capitalization, the company is positioned below industry averages. This reflects a smaller scale relative to peers.
Revenue Challenges: Kohl's's revenue growth over 3 months faced difficulties. As of 31 January, 2025, the company experienced a decline of approximately -9.39%. This indicates a decrease in top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Kohl's's net margin is below industry averages, indicating potential challenges in maintaining strong profitability. With a net margin of 0.89%, the company may face hurdles in effective cost management.
Return on Equity (ROE): The company's ROE is a standout performer, exceeding industry averages. With an impressive ROE of 1.26%, the company showcases effective utilization of equity capital.
Return on Assets (ROA): Kohl's's ROA falls below industry averages, indicating challenges in efficiently utilizing assets. With an ROA of 0.34%, the company may face hurdles in generating optimal returns from its assets.
Debt Management: Kohl's's debt-to-equity ratio stands notably higher than the industry average, reaching 1.88. This indicates a heavier reliance on borrowed funds, raising concerns about financial leverage.
<h2>Analyst Ratings: What Are They?</h2>
Experts in banking and financial systems, analysts specialize in reporting for specific stocks or defined sectors. Their comprehensive research involves attending company conference calls and meetings, analyzing financial statements, and engaging with insiders to generate what are known as analyst ratings for stocks. Typically, analysts assess and rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Expectations For Kohl's's Future

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$280.00</td>
<td>$75.3K</td>
<td>34.1K</td>
<td>160.3K</td>
</tr>
<tr>
<td>GME</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$24.00</td>
<td>$34.0K</td>
<td>3.8K</td>
<td>20.7K</td>
</tr>
<tr>
<td>TJX</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$125.00</td>
<td>$25.5K</td>
<td>3.7K</td>
<td>9.3K</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$9.00</td>
<td>$35.8K</td>
<td>365</td>
<td>2.1K</td>
</tr>
<tr>
<td>RIVN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$17.50</td>
<td>$26.0K</td>
<td>19.0K</td>
<td>1.7K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/16/25</td>
<td>$65.00</td>
<td>$63.8K</td>
<td>8.1K</td>
<td>1.5K</td>
</tr>
<tr>
<td>VSCO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$20.00</td>
<td>$112.3K</td>
<td>8.6K</td>
<td>1.0K</td>
</tr>
<tr>
<td>ABNB</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$127.00</td>
<td>$35.7K</td>
<td>1.0K</td>
<td>750</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$215.00</td>
<td>$70.6K</td>
<td>7.8K</td>
<td>512</td>
</tr>
<tr>
<td>CAVA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>09/19/25</td>
<td>$70.00</td>
<td>$53.2K</td>
<td>360</td>
<td>378</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option sweep with bullish sentiment. It expires in 1 day(s) on March 28, 2025. Parties traded 205 contract(s) at a $280.00 strike. This particular call needed to be split into 13 different trades to become filled. The total cost received by the writing party (or parties) was $75.3K, with a price of $370.0 per contract. There were 34116 open contracts at this strike prior to today, and today 160311 contract(s) were bought and sold. 
• Regarding GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we observe a put option sweep with bearish sentiment. It expires in 1 day(s) on March 28, 2025. Parties traded 136 contract(s) at a $24.00 strike. This particular put needed to be split into 7 different trades to become filled. The total cost received by the writing party (or parties) was $34.0K, with a price of $250.0 per contract. There were 3857 open contracts at this strike prior to today, and today 20788 contract(s) were bought and sold. 
• Regarding TJX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TJX#NYSE">TJX</a>), we observe a call option sweep with bullish sentiment. It expires in 21 day(s) on April 17, 2025. Parties traded 371 contract(s) at a $125.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $25.5K, with a price of $69.0 per contract. There were 3765 open contracts at this strike prior to today, and today 9329 contract(s) were bought and sold. 
• For KSS (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), we notice a call option sweep that happens to be bullish, expiring in 21 day(s) on April 17, 2025. This event was a transfer of 1191 contract(s) at a $9.00 strike. This particular call needed to be split into 32 different trades to become filled. The total cost received by the writing party (or parties) was $35.8K, with a price of $30.0 per contract. There were 365 open contracts at this strike prior to today, and today 2198 contract(s) were bought and sold. 
• For RIVN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>), we notice a call option sweep that happens to be bearish, expiring in 85 day(s) on June 20, 2025. This event was a transfer of 500 contract(s) at a $17.50 strike. This particular call needed to be split into 18 different trades to become filled. The total cost received by the writing party (or parties) was $26.0K, with a price of $52.0 per contract. There were 19067 open contracts at this strike prior to today, and today 1732 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a put option sweep that happens to be bullish, expiring in 50 day(s) on May 16, 2025. This event was a transfer of 336 contract(s) at a $65.00 strike. This particular put needed to be split into 24 different trades to become filled. The total cost received by the writing party (or parties) was $63.8K, with a price of $190.0 per contract. There were 8113 open contracts at this strike prior to today, and today 1552 contract(s) were bought and sold. 
• For VSCO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VSCO#NYSE">VSCO</a>), we notice a call option sweep that happens to be bullish, expiring in 21 day(s) on April 17, 2025. This event was a transfer of 1000 contract(s) at a $20.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $112.3K, with a price of $113.0 per contract. There were 8666 open contracts at this strike prior to today, and today 1005 contract(s) were bought and sold. 
• For ABNB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), we notice a call option trade that happens to be bullish, expiring in 1 day(s) on March 28, 2025. This event was a transfer of 700 contract(s) at a $127.00 strike. The total cost received by the writing party (or parties) was $35.7K, with a price of $51.0 per contract. There were 1069 open contracts at this strike prior to today, and today 750 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a put option trade with neutral sentiment. It expires in 21 day(s) on April 17, 2025. Parties traded 50 contract(s) at a $215.00 strike. The total cost received by the writing party (or parties) was $70.6K, with a price of $1412.0 per contract. There were 7836 open contracts at this strike prior to today, and today 512 contract(s) were bought and sold. 
• Regarding CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we observe a put option sweep with neutral sentiment. It expires in 176 day(s) on September 19, 2025. Parties traded 100 contract(s) at a $70.00 strike. This particular put needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $53.2K, with a price of $532.0 per contract. There were 360 open contracts at this strike prior to today, and today 378 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

ABNB

CAVA

RIVN

VSCO

10 Consumer Discretionary Stocks With Whale Alerts In Today's Session

Kohl's Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares are trading lower <a target="_blank" href="https://www.benzinga.com/movers" rel="noreferrer noopener">on Thursday</a> as it announced that it is preparing to close 27 underperforming locations. The closures, announced in January, are part of a broader transformation strategy to reshape the retailer's operations.
USA Today reports that 29th March marks the final day of operation for these stores. The company is also shutting down its e-commerce fulfillment center in San Bernardino, California, in May.
The closures are part of a restructuring that includes <a target="_blank" href="https://www.kohls.com/stores/ga/duluth-449.shtml?kwid=kwd-26834107048:aud-807850404:loc-190&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_term=kohl%27s%20duluth%20ga&amp;utm_campaign=Brand_Store%20Pages_Search_Bing_Brand&amp;UTM_Adgroupid=92207467663&amp;pfx=pfx_bing_roi&amp;cid=brandsearch&amp;gclid=9f1d95b1a8fb11182062f252834afd06&amp;gclsrc=3p.ds&amp;msclkid=9f1d95b1a8fb11182062f252834afd06" rel="noreferrer noopener">C-suite changes</a>, a 10% reduction in the corporate workforce, and the end of Amazon returns in some locations.
Coresight Research <a target="_blank" href="https://www.businesswire.com/news/home/20250123760119/en/Coresight-Research-Predicts-2025-Store-Opening-Closure-Numbers" rel="noreferrer noopener">predicts </a>that around 15,000 stores will close this year, more than twice the 7,325 closures recorded in 2024.
Also Read: <a target="_blank" href="https://www.benzinga.com/trading-ideas/movers/25/03/44500631/rh-growth-faces-headwinds-macroeconomic-concerns-weigh-analyst-cautions" rel="noreferrer noopener">RH Growth Faces Headwinds As Macro Concerns Weigh: Analyst Cautions On Lower Near-Term Margins</a>
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, KSS stock has lost over 69% in the past year. Investors can gain exposure to the stock via&nbsp;WBI Power Factor High Dividend ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WBIY#NYSE">WBIY</a>).
In its most recent earnings report, Kohl's posted a 9.4% year-over-year sales decline to $5.175 billion, <a target="_blank" href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks" rel="noreferrer noopener">surpassing analysts' expectations</a>. The comparable sales dropped 6.7%, and operating income fell sharply to $126 million from $299 million last year.
Looking ahead, Kohl's expects a sales decline of 5% to 7% in fiscal year 2025, with an expected earnings per share range of $0.10 to $0.60. The company anticipates comparable sales will decrease by 4% to 6%.
Kohl's is closing stores in various locations, including Spanish Fort, Alabama; Little Rock West, Arkansas; multiple California locations such as San Diego and Napa; Arapahoe Crossing in Colorado; Duluth, Georgia; Boise, Idaho; Plainfield and West Dundee in Illinois; Stoughton, Massachusetts; East Windsor, New Jersey; Blue Ash and Forest Park in Ohio; Portland Gateway, Oregon; Pottstown, Pennsylvania; North Dallas, Texas; Riverton, Utah; and Herndon and Williamsburg in Virginia, according to a <a target="_blank" href="https://www.axios.com/2025/03/26/kohls-stores-closing-2025-list" rel="noreferrer noopener">report </a>by Axios.
Brands like Forever 21, JCPenney, Joann, Dollar General, CVS, and Walgreens are also closing locations this year.
Price Action: KSS shares are trading lower by 1.62% to $8.81 at last check Thursday.
Read Next:
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<li><a href="https://www.benzinga.com/news/earnings/25/03/44491397/dollar-tree-q4-earnings-surpass-estimates-unloads-family-dollar-for-1b" target="_blank" rel="noreferrer noopener">Dollar Tree To Offload Family Dollar Business For $1 Billion</a></li>
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Photo by Sundry Photos via Shutterstock

Media

General

WBIY

Kohl's To Shut Down 27 Stores In Restructuring Effort Amid Falling Sales

Deep-pocketed investors have adopted a bullish approach towards Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in KSS usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 9 extraordinary options activities for Kohl's. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 55% leaning bullish and 33% bearish. Among these notable options, 2 are puts, totaling $353,600, and 7 are calls, amounting to $473,860.
<h3>What's The Price Target?</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $5.0 and $17.5 for Kohl's, spanning the last three months.
<h3>Insights into Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Kohl's's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Kohl's's significant trades, within a strike price range of $5.0 to $17.5, over the past month.
<h3>Kohl's Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742848228_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$6.85</td>
<td>$6.6</td>
<td>$6.6</td>
<td>$15.00</td>
<td>$328.0K</td>
<td>911</td>
<td>502</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$0.78</td>
<td>$0.75</td>
<td>$0.76</td>
<td>$8.00</td>
<td>$112.6K</td>
<td>3.2K</td>
<td>1.5K</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$4.15</td>
<td>$4.0</td>
<td>$4.0</td>
<td>$5.00</td>
<td>$80.0K</td>
<td>402</td>
<td>201</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/25/25</td>
<td>$0.74</td>
<td>$0.72</td>
<td>$0.74</td>
<td>$8.50</td>
<td>$74.1K</td>
<td>272</td>
<td>1.0K</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>04/25/25</td>
<td>$0.5</td>
<td>$0.41</td>
<td>$0.45</td>
<td>$9.00</td>
<td>$67.5K</td>
<td>424</td>
<td>1.5K</td>
</tr>
</tbody>
</table>

<h3>About Kohl's</h3>
Kohl's operates about 1,178 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 26% of its 2023 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
In light of the recent options history for Kohl's, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Where Is Kohl's Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 16,504,112, the KSS's price is up by 12.8%, now at $9.34. </li>
<li>RSI readings suggest the stock is currently is currently neutral between overbought and oversold.</li>
<li>Anticipated earnings release is in 66 days.</li>
</ul>
<h3>Expert Opinions on Kohl's</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $9.25.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Sell rating for Kohl's, targeting a price of $5. 
&#x2A; An analyst from Morgan Stanley has decided to maintain their Underweight rating on Kohl's, which currently sits at a price target of $8. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Market Perform rating on Kohl's with a target price of $13. 
&#x2A; An analyst from JP Morgan has decided to maintain their Underweight rating on Kohl's, which currently sits at a price target of $9. 
&#x2A; An analyst from Goldman Sachs has decided to maintain their Sell rating on Kohl's, which currently sits at a price target of $11. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Kohl's options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Decoding Kohl's's Options Activity: What's the Big Picture?

Americans have been dealing with the rising costs of housing, groceries and transportation for years. A slew of new data suggests the formerly resilient U.S. consumer <a href="https://www.benzinga.com/25/03/44420778/us-consumers-face-risks-as-rising-cost-of-living-job-market-cracks-threaten-spending-bank-of-america-warns">may be starting to crack. </a>
What To Know: The latest <a href="https://www.fitchratings.com/structured-finance/abs/auto-indices">report from</a> Fitch Ratings showed a growing number of people are unable to keep up with their car loan payments with 6.6% of subprime auto borrowers more than 60 days behind, marking the highest level since the data began being tracked in 1994. 
Additionally, a recent report from the Federal Reserve Bank of New York revealed <a href="https://www.newyorkfed.org/newsevents/news/research/2025/20250213">the number</a> of auto loans moving into serious delinquency — defined as being 90 days or more past due — increased to 3%, marking the highest level since 2010. 
Read Next: <a href="https://www.benzinga.com/general/restaurants/25/03/44420327/darden-restaurants-ceo-says-consumers-likely-to-keep-spending-despite-challenging-environment">Darden Restaurants CEO Says Consumers &#8216;Likely To Keep Spending&#8217; Despite &#8216;Challenging Environment&#8217;</a>&nbsp;
Another indicator is the Consumer Confidence Board Consumer Confidence Index <a href="https://www.conference-board.org/topics/consumer-confidence">which fell</a> sharply by seven points in February, indicating pessimism about current and future economic conditions. 
"In February, consumer confidence registered the largest monthly decline since August 2021," said Stephanie Guichard, senior economist, Global Indicators at The Conference Board. 
"This is the third consecutive month-on-month decline, bringing the Index to the bottom of the range that has prevailed since 2022, Guichard added. 
American households are running out of emergency funds which could be contributing to the bleaker financial outlooks. Data from the Federal Reserve shows that households' ability to come up with $2,000 for an emergency expense within the next month is at the lowest level since the survey started in 2015.
"Taking into account that the CPI level today is 35% higher than in 2015, the situation is even worse," said Dr. Torsten Slok, chief economist for Apollo Global Management.&nbsp;
What Else: Retailers are reporting demand is slowing, with Kohl's Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) CEO Ashley Buchanan saying <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">last week</a> that customers making less than $100,000 are now feeling squeezed. 
Many Dollar General Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>) customers "only have enough money for the basic essentials," said CEO Todd Vasos. Meanwhile, sales among higher-income shoppers have picked up as bargain-hunting intensifies. 
Stocks To Watch: Major companies in the retail, automotive and hospitality sectors should be monitored as the health of the U.S. consumer begins to show signs of weakness.&nbsp;
The Consumer Discretionary Select Sector SPDR Fund (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLY#NYSE">XLY</a>) is an ETF focused on consumer discretionary stocks with Amazon.com, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), Tesla, Inc. (NASDAQ: <a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>) and The Home Depot, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) as its top three holdings. 
Read Next:&nbsp;
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</ul>
Photo: Shutterstock

Are US Consumers Starting To Crack? Pessimism, Loan Defaults, Bargain-Hunting Rise

Kohl's Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares have dropped by around 30% to $8.33 in March following a disappointing earnings report that revealed a 9.4% drop in <a href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks">fourth-quarter net sales</a>. The company also issued a cautious outlook, forecasting a 4-6% decline in comparable sales for fiscal year 2025.
What Happened: Kohl&#8217;s shares tumbled last week after reporting fourth-quarter FY24 revenue of $5.175 billion, <a href="https://www.benzinga.com/pressreleases/25/03/b44242740/kohls-reports-fourth-quarter-and-full-year-fiscal-2024-financial-results">down 9.4% from the previous year</a>. 
Despite slightly exceeding Wall Street's estimate of $5.145 billion, comparable sales fell 6.7%, reflecting weaker consumer demand. Operating income took a significant hit, declining from $299 million in the prior year to $126 million.
Read Also: <a href="https://www.benzinga.com/markets/25/03/44396642/jim-cramer-says-tjx-is-terrific-recommends-buying-these-stocks">Jim Cramer Says TJX Is &#8216;Terrific,&#8217; Recommends Buying These Stocks</a>
While the retailer managed a 49-basis-point improvement in gross margin to 32.9%, operating margin dropped to just 2.3%, highlighting growing profitability concerns. 
Dividend Cut and Future Outlook: Adding to investor worries, Kohl's announced a cut to its <a href="https://www.benzinga.com/25/03/44283900/whats-going-on-with-kohls-stock-wednesday">quarterly dividend</a>, slashing it from 50 cents per share to 12.5 cents. The company ended the quarter with $134 million in cash and $2.9 billion in inventory, marking a 2% year-over-year increase.
Looking ahead, Kohl's issued a disappointing FY25 forecast, projecting a 5%-7% sales decline and an EPS range of 10 cents to 60 cents, far below Wall Street's consensus of $1.25.
Analyst Sentiment: Analysts <a href="https://www.benzinga.com/25/03/44281015/kohls-smashes-q4-earnings-expectations-analyst-cuts-forecast-on-disappointing-guidance-turnaround-underway">remain skeptical</a> about Kohl's turnaround strategy, citing ongoing challenges in stabilizing the business amid an uncertain macroeconomic environment. 
Persistent inflationary pressures, shifting consumer spending habits and heightened retail competition continue to weigh on the company's growth prospects.
Read Also: <a href="https://www.benzinga.com/markets/asia/25/03/44390494/federal-reserve-next-up-as-japan-maintains-rates-despite-inflation-and-trump-tariff-concerns">Federal Reserve Next Up As Japan Maintains Rates Despite Inflation And Trump Tariff Concerns</a>
<h2 class="wp-block-heading">How To Buy KSS Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Kohl&#8217;s case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from&nbsp;<a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, KSS has a 52-week high of $29.60 and a 52-week low of $7.96.

Kohl's (KSS) Stock Is Down 30% In March - What's Behind The Selloff?

Investors with a lot of money to spend have taken a bullish stance on Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with KSS, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 19 uncommon options trades for Kohl's.
This isn't normal.
The overall sentiment of these big-money traders is split between 47% bullish and 47%, bearish.
Out of all of the special options we uncovered, 17 are puts, for a total amount of $2,520,383, and 2 are calls, for a total amount of $105,300.
<h3>Expected Price Movements</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $5.0 to $22.5 for Kohl's over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Kohl's's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Kohl's's whale activity within a strike price range from $5.0 to $22.5 in the last 30 days. 
<h3>Kohl's 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742316347_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$4.3</td>
<td>$4.05</td>
<td>$4.2</td>
<td>$12.50</td>
<td>$1.6M</td>
<td>7.1K</td>
<td>3.9K</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$14.25</td>
<td>$14.2</td>
<td>$14.25</td>
<td>$22.50</td>
<td>$163.8K</td>
<td>208</td>
<td>200</td>
</tr>
<tr>
<td>KSS</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$4.2</td>
<td>$3.5</td>
<td>$4.0</td>
<td>$5.00</td>
<td>$80.0K</td>
<td>202</td>
<td>200</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$0.8</td>
<td>$0.77</td>
<td>$0.77</td>
<td>$7.50</td>
<td>$66.8K</td>
<td>6.1K</td>
<td>1.4K</td>
</tr>
<tr>
<td>KSS</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$2.32</td>
<td>$2.26</td>
<td>$2.32</td>
<td>$10.00</td>
<td>$62.7K</td>
<td>4.7K</td>
<td>3.5K</td>
</tr>
</tbody>
</table>

<h3>About Kohl's</h3>
Kohl's operates about 1,178 department stores in 49 states that sell moderately priced private-label and national brand clothing, shoes, accessories, cosmetics, and home furnishings. Most of these stores are in strip centers. Kohl's also operates a large digital sales business. Women's apparel is Kohl's largest category, having generated 26% of its 2023 sales. The retailer, headquartered in Menomonee Falls, Wisconsin, opened its first department store in 1962.
Following our analysis of the options activities associated with Kohl's, we pivot to a closer look at the company's own performance.
<h3>Where Is Kohl's Standing Right Now?</h3>
<ul>
<li>With a volume of 3,498,332, the price of KSS is down -1.99% at $8.38. </li>
<li>RSI indicators hint that the underlying stock may be oversold.</li>
<li>Next earnings are expected to be released in 72 days.</li>
</ul>
<h3>Professional Analyst Ratings for Kohl's</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $9.85.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from JP Morgan persists with their Underweight rating on Kohl's, maintaining a target price of $9. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Market Perform rating on Kohl's, which currently sits at a price target of $13. 
&#x2A; An analyst from Baird has decided to maintain their Neutral rating on Kohl's, which currently sits at a price target of $11. 
&#x2A; Maintaining their stance, an analyst from Goldman Sachs continues to hold a Sell rating for Kohl's, targeting a price of $11. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Sell rating for Kohl's, targeting a price of $5. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Kohl's with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Spotlight on Kohl's: Analyzing the Surge in Options Activity

Citigroup analyst Paul Lejuez maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Neutral and lowers the price target from $11 to $8.

Citigroup Maintains Neutral on Kohl's, Lowers Price Target to $8

The University of Michigan&#8217;s March consumer confidence survey <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44331170/us-consumer-confidence-plunges-as-inflation-fears-hit-highest-level-since-1993">showed a rapid decrease </a>in consumer confidence amid historically high inflation expectations. Economists say this could be a bad omen for the United States economy.
The Report: The report, released Friday, showed an 11% month-over-month drop and a 22% decline from December 2024. Meanwhile, inflation expectations jumped from 4.3% in February to 4.9% in March, the highest reading since November 2022.
The survey showed some signs of political polarization, though Republicans, Democrats and Independents all reported declines in their economic expectations.
Also Read: <a href="https://www.benzinga.com/etfs/specialty-etfs/25/03/44335436/gold-etfs-shine-as-spot-price-tops-3000-during-safe-haven-demand">Gold ETFs Shine As Spot Price Tops $3,000 During Safe-Haven Demand</a>
Economist Reactions: Experts didn&#8217;t sugarcoat the results of the survey, calling them a serious warning sign for the U.S. economy.
"This is an horrific report," Samuel Tombs, chief U.S. economist at Pantheon Macroeconomics, <a href="https://www.nytimes.com/2025/03/14/business/inflation-consumer-sentiment.html?smid=nytcore-ios-share&amp;referringSource=articleShare">told</a> the New York Times. "Elevated economic policy uncertainty and the sharp drop in stock prices have greatly undermined consumers' confidence."
Stanford professor Neale Mahoney <a href="https://x.com/nealemahoney/status/1900551798827458677">called</a> stagflation expectations &#8220;scary&#8221; in a post on X.
Diane Swonk, chief economist for KPMG, had similar worries.
&#8220;Sadly, the consumer sentiment figures have a stagflation vibe, which poses a challenge to the Federal Reserve. The current tariffs we saw are so large and staggered that they hit both margins and prices,&#8221; Swonk <a href="https://x.com/DianeSwonk/status/1900561364571041848">posted</a> on X.
Bill Adams, Chief Economist for Comerica Bank, similarly expressed concern about whether high inflation expectations would keep the Federal Reserve from cutting interest rates.
&#8220;This is bad news. People who fear losing jobs pull back on discretionary spending,&#8221; Adams said Friday. &#8220;Don't hold your breath for the Fed to ride to the rescue if spending falls as inflation expectations are soaring.&#8221;
Retailer Warns Pressure: On Tuesday, Kohl&#8217;s Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) warned of a challenging outlook for fiscal 2025, expecting sales to decline by 5% to 7%, <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">citing &#8220;constrained&#8221; shoppers</a>. 
CEO Ashley Buchanan said much of Kohl&#8217;s customer base is under pressure from rising costs in rent, housing, and groceries, noting, &#8220;If you&#8217;re making less than 50 [thousand], that consumer is pretty constrained from a discretionary standpoint,&#8221; and adding that value-seeking behavior will &#8220;probably expand… across income cohorts over the next probably three or four months.&#8221;
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44335131/vacation-planning-hits-15-year-low-in-latest-sign-of-cash-strapped-us-consumer">Vacation Planning Hits 15-Year Low In Latest Sign Of Cash-Strapped US Consumers</a></li>
</ul>
Photo: Shutterstock

'Horrific Report': Economists Warn Consumer Confidence Collapse Signals Economic Trouble

Kohl&#8217;s Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares are trading lower by 33% to $8.08 since Monday&#8217;s open after the company reported a 9.4% decline in <a href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks">fourth-quarter net sales</a>. The company expects 2025 comparable sales to decrease 4-6%.
What To Know: Kohl's Corp shares tumbled in premarket trading after the retailer reported a 9.4% decline in fourth-quarter FY24 sales to $5.175 billion, though it slightly exceeded Wall Street estimates of $5.145 billion. Comparable sales fell 6.7%, while operating income dropped sharply to $126 million from $299 million in the prior year. 
Despite a 49-basis-point expansion in gross margin to 32.9%, the company's operating margin compressed to 2.3%. However, adjusted earnings per share of 95 cents beat analyst expectations of 73 cents.
Read Also: <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44327908/2025-recession-bets-are-on-fire-yet-traders-could-still-pocket-over-50-gains-if-us-economy-just-holds">2025 Recession Bets Are On Fire, Yet Traders Could Still Pocket Over 50% Gains If US Economy Just Holds</a>
What Else: Kohl's also announced a steep reduction in its quarterly dividend, cutting it from 50 cents per share to 12.5 cents. The company ended the quarter with $134 million in cash and $2.9 billion in inventory, a 2% increase year-over-year. 
Looking ahead, Kohl's provided a disappointing FY25 outlook, forecasting a 5%-7% sales decline and EPS between 10 cents and 60 cents, well below the Street's expectation of $1.25. 
Analysts <a href="https://www.benzinga.com/25/03/44281015/kohls-smashes-q4-earnings-expectations-analyst-cuts-forecast-on-disappointing-guidance-turnaround-underway">remain cautious</a> about the company's turnaround strategy, citing ongoing challenges in stabilizing the business amid an uncertain macroeconomic environment.
Read Also: <a href="https://www.benzinga.com/25/03/44325928/gold-smashes-through-3000-mark-as-markets-brace-for-turbulence-and-fed-signals">Gold Breaches $3,000 Mark On Market Turbulence And Fed Signals</a>
<h2 class="wp-block-heading">How To Buy KSS Stock</h2>
Besides going to a brokerage platform to purchase a share &#8211; or fractional share &#8211; of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument. 
For example, in Kohl&#8217;s case, it is in the Consumer Discretionary sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.
According to data from <a href="https://benzinga.grsm.io/register174">Benzinga Pro</a>, KSS has a 52-week high of $29.60 and a 52-week low of $8.05.

Why Kohl's (KSS) Stock Is Down Over 30% This Week

UBS analyst Jay Sole maintains Kohl's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) with a Sell and lowers the price target from $10 to $5.

UBS Maintains Sell on Kohl's, Lowers Price Target to $5

Kohl&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) shares are trading lower on Wednesday. The stock may be moving on continued weakness after the company reported fourth-quarter financial results and issued <a href="https://www.benzinga.com//node/44262764">guidance on Tuesday</a>.
What To Know: Kohl&#8217;s issued guidance for fiscal-year 2025, projecting a 5% to 7% decline in net sales and a 4% to 6% drop in comparable sales. The company cited &#8220;constrained&#8221; shoppers as one reason for the anticipated drop in net sales. 
If you&#8217;re making less than 50 [thousand], that consumer is pretty constrained from a discretionary standpoint. If you&#8217;re making less than 100 [thousand], it&#8217;s also pretty challenging. And you see that very clearly in numbers,&#8221;&nbsp;said Kohl&#8217;s CEO Ashley Buchanan.
The CEO also noted that consumers are increasingly seeking better value in their purchases.
According to <a href="https://www.benzinga.com/news/econ-s/25/02/43736972/us-retail-sales-fall-more-than-expected-raise-growth-concerns">Commerce Department data</a>, retail sales fell 0.9% across the U.S. in January, missing economist expectations of a 0.2% decline. A Bureau of Labor Statistics <a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44274165/inflation-cools-more-than-expected-in-february-strengthens-the-case-for-fed-rate-cuts">report indicates inflation</a> eased in February, though rising shelter costs may continue to pressure low-income consumers.
Analyst Changes: Following the earnings report, multiple analysts cut their price targets.
<ul>
<li>Baird analyst Mark Altschwager maintained a Neutral rating on Kohl&#8217;s and lowered the price target from&nbsp;$18&nbsp;to&nbsp;$11.</li>
<li>B of A Securities analyst Lorraine Hutchinson maintained an Underperform rating on Kohl&#8217;s and lowered the price target from&nbsp;$15&nbsp;to&nbsp;$8.</li>
<li>Morgan Stanley analyst Kimberly Greenberger maintained an Underweight rating on Kohl&#8217;s and lowered the price target from&nbsp;$10&nbsp;to&nbsp;$8.</li>
<li>Telsey Advisory Group analyst Dana Telsey maintained a Market Perform rating on Kohl&#8217;s and lowered the price target from&nbsp;$13&nbsp;to&nbsp;$10.</li>
</ul>
See Also: <a href="https://www.benzinga.com/general/restaurants/25/03/44280041/rfk-jr-thanks-steak-n-shake-for-rfking-the-french-fries-restaurant-goes-all-in-on-make-america-healthy-again">RFK Jr Thanks Steak &#8216;N Shake For &#8216;RFKing The French Fries&#8217;: Restaurant Goes All In On Make America Healthy Again</a>
KSS Price Action: At the time of publication, Kohl&#8217;s stock is trading 6.72% lower at $8.53, according to data from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Image: via Shutterstock

What's Going On With Kohl's Stock Wednesday?

Press Releases

Kohl's Offers Customers the Season's Hottest Toys at Great Prices

Kohl's Delivers More Gifts, Great Prices and New Store Experiences This Holiday

Kohl's Black Friday Savings Begin Today with Early Access to Deals on Top Gifts

Kohl's Declares Quarterly Dividend

Kohl's Gifts More Than $500,000 to Local Nonprofits Through Hometown Giving Program This Holiday Season

Kohl's Announces CEO Transition Process

Kohl's Reports Third Quarter Fiscal 2024 Financial Results

Kohl's Tells Shoppers: "Your Cart, Our Treat"; Unveils Plans to Pay for Customer's Holiday Gifts This December

Kohl's Announces More Than $1 Million in Donations this GivingTuesday

Kohl's Reports Fourth Quarter and Full Year Fiscal 2024 Financial Results

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미국인들은 수년간 주택, 식료품 및 교통비 상승 문제를 겪어왔다. 최근의 여러 데이터들은 예전에는 탄탄했던 미국 소비자가 <a href="https://www.benzinga.com/25/03/44420778/us-consumers-face-risks-as-rising-cost-of-living-job-market-cracks-threaten-spending-bank-of-america-warns">위기에 처할 수 있음</a>을 시사한다.
알아두어야 할 사항: 최근 <a href="https://www.fitchratings.com/structured-finance/abs/auto-indices">피치 레이팅스</a>의 보고서에 따르면, 점점 더 많은 사람들이 자동차 대출 상환에 어려움을 겪고 있으며, 서브프라임 자동차 대출자의 6.6%가 60일 이상 연체되어 있어, 1994년 데이터 집계 시작 이래 가장 높은 수치이다.
또한, 뉴욕 연방준비은행의 최근 보고서에 따르면 <a href="https://www.newyorkfed.org/newsevents/news/research/2025/20250213">자동차 대출의 심각한 연체</a> 비율이 3%로 증가하여, 2010년 이후 가장 높은 수준에 도달했다. 이는 90일 이상 연체된 경우를 의미한다.
다음 읽을거리: <a href="https://www.benzinga.com/general/restaurants/25/03/44420327/darden-restaurants-ceo-says-consumers-likely-to-keep-spending-despite-challenging-environment">다든 레스토랑 CEO는 소비자들이 &#8216;어려운 환경에도 불구하고 계속 소비할 가능성이 높다&#8217;고 말했다.</a> 
또 다른 지표로는 소비자신뢰지수가 있다. 2월에 소비자신뢰지수가 7포인트 <a href="https://www.conference-board.org/topics/consumer-confidence" target="_blank" rel="noopener">급락하여</a> 현재 및 미래의 경제 상황에 대한 비관적인 시각을 나타냈다.
&#8220;2월 소비자 신뢰도는 2021년 8월 이후 가장 큰 월별 하락을 기록했다&#8221;라고 스테파니 기샤르(Stephanie Guichard), 컨퍼런스 보드 글로벌 지표 선임 경제학자가 말했다.
&#8220;이는 2022년 이후 유지되어온 범위의 최저점까지 지수를 끌어내린 3개월 연속 월간 감소이다&#8221;라고 기샤르가 덧붙였다.
미국 가계는 비상 자금을 다 써가고 있어 재정 전망이 악화되고 있을 수 있다. 연방준비제도의 데이터에 따르면, 가계가 다음 달 내에 2,000달러의 비상 비용을 마련할 수 있는 능력은 2015년 조사 시작 이후 최저 수준이다.
&#8220;현재 CPI 수준이 2015년보다 35% 높은 것을 고려하면 상황은 더욱 악화되었다&#8221;라고 토르스텐 슬록 박사(Dr. Torsten Slok), 아폴로 글로벌 매니지먼트의 수석 경제학자가 말했다.
기타 사항: 소매업체들은 수요가 둔화되고 있다고 보고하고 있으며, 콜스 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)의 CEO 애슐리 부캐넌(Ashley Buchanan)은 <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">지난주</a> 소득이 10만 달러 이하인 고객들이 압박을 느끼고 있다고 밝혔다.
많은 달러 제너럴(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DG#NYSE">DG</a>)의 고객들은 &#8220;기본 필수품에만 쓸 돈이 충분하다&#8221;고 토드 바소스(Todd Vasos) CEO가 말했습니다. 반면, 고소득 소비자들 사이에서는 세일을 찾는 경향이 강해지면서 판매가 증가했다.
주목할 주식: 소비자 건강이 약화되고 있는 징후가 나타나기 시작하면서 소매, 자동차 및 숙박업체의 주요 회사들을 모니터링해야 한다.
소비재 선택 섹터 SPDR 펀드(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XLY#NYSE">XLY</a>)는 소비재 주식에 집중하는 ETF로, 아마존닷컴(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), 메슬라(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/tsla#NASDAQ">TSLA</a>) 및 홈디포(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>)가 상위 3개 보유 주식이다.
다음 읽을거리:  
<ul>
<li><a href="https://kr.benzinga.com/news/usa/stocks/%EB%B8%94%EB%9E%99-%EC%8A%A4%EC%99%84-%ED%97%A4%EC%A7%80-%ED%8E%80%EB%93%9C-%EC%BD%94%EB%A1%9C%EB%82%9819-%EC%8B%9C%EC%9E%A5-%EB%8C%80%ED%8F%AD%EB%9D%BD-%EC%A4%91-4000-%EC%9D%B4%EC%9D%B5/" target="_blank" rel="noopener">블랙 스완 헤지 펀드, COVID-19 시장 붕괴 시 4,000% 수익 달성: 그 방법은?</a></li>
</ul>
사진 출처: Shutterstock
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미시간 대학교의 3월 소비자 신뢰 조사<a href="https://www.benzinga.com/economics/macro-economic-events/25/03/44331170/us-consumer-confidence-plunges-as-inflation-fears-hit-highest-level-since-1993">에 따르면</a> 역사적으로 높은 인플레이션 기대감으로 소비자 신뢰가 급격히 감소했다. 이는 미국 경제에 대한 나쁜 조짐이 될 수 있다고 경제학자들은 말한다.
보고서 내용: 금요일에 발표된 이 보고서는 월간 기준으로 11%의 급감과 2024년 12월 대비 22%의 감소를 보여주었다. 한편, 인플레이션 기대치는 2월 4.3%에서 3월 4.9%로 상승하여 2022년 11월 이후 가장 높은 수치를 기록했다.
이번 조사에서는 정치적 양극화의 일부 징후가 나타났지만, 공화당원, 민주당원 및 독립당원 모두 경제적 기대감이 감소했다고 보고했다.
또한 읽기: <a href="https://www.benzinga.com/etfs/specialty-etfs/25/03/44335436/gold-etfs-shine-as-spot-price-tops-3000-during-safe-haven-demand">금 ETF가 반짝이다: 안전 자산 선호로 현물 가격이 3,000달러를 초과</a>
경제학자들의 반응: 전문가들은 조사 결과를 미화하지 않고 미국 경제에 대한 심각한 경고 신호라고 불렀다.
판테온 매크로이코노믹스(Pantheon Macroeconomics)의 수석 미국 경제학자인 사무엘 톰스(Samuel Tombs)는 <a href="https://www.nytimes.com/2025/03/14/business/inflation-consumer-sentiment.html?smid=nytcore-ios-share&amp;referringSource=articleShare">뉴욕타임스에</a> &#8220;이 보고서는 끔찍한 내용이다&#8221;고 말했다. &#8220;경제 정책의 불확실성이 높아지고 주가가 급락한 것은 소비자 신뢰를 크게 약화시켰다.&#8221;
스탠포드 교수인 닐 마호니(Neale Mahoney)는 X에서 스태그플레이션 기대치를 &#8220;무서운&#8221; 것이라고 <a href="https://x.com/nealemahoney/status/1900551798827458677" target="_blank" rel="noopener">표현</a>했다.
다이앤 스웡크(Diane Swonk), KPMG의 수석 경제학자도 유사한 우려를 표명했다.
&#8220;안타깝게도 소비자 심리 지수는 스태그플레이션의 느낌을 주며, 이는 연방준비제도에 도전이 된다. 현재의 관세가 너무 크고 단계적으로 적용되어 이익률과 가격 모두에 타격을 주고 있다&#8221;라고 스웡크가 X에 <a href="https://x.com/DianeSwonk/status/1900561364571041848" target="_blank" rel="noopener">게시</a>했다.
빌 아담스, 코메리카 은행의 수석 경제학자는 높은 인플레이션 기대치가 연방준비제도가 금리 인하를 저지할 것인지에 대해 우려를 표했다.
&#8220;이건 나쁜 소식이다. 일자리를 잃을까 두려운 사람들은 재량 소비를 줄인다&#8221;고 아담스가 금요일 말했다. &#8220;인플레이션 기대치가 치솟고 소비가 줄어들면 연방준비제도가 구세주로 나서기를 기대하지 마세요.&#8221;
소매업체의 압박 경고: 화요일에 <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months">&#8220;제한된&#8221; 소비자들</a>을 인용하며 콜스 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)은 2025 회계연도에 대한 어려운 전망을 경고하며 매출이 5%에서 7% 감소할 것으로 예상했다.
CEO 애슐리 부캐넌(Ashley Buchanan)은 콜스의 고객층 대부분이 임대료, 주택비, 식료품 가격 상승으로 압박을 받고 있으며, &#8220;50,000달러 이하를 버는 소비자는 재량 소비에서 상당한 제약을 받는다&#8221;고 말했다. 또한, &#8220;가치 추구 행동은 아마도 향후 3~4개월 동안 모든 소득 계층으로 확대될 것이다&#8221;라고 덧붙였다.
다음 읽기:
<ul>
<li><a href="https://www.benzinga.com/25/03/44335131/vacation-planning-hits-15-year-low-in-latest-sign-of-cash-strapped-us-consumer">휴가 계획이 15년 최저치로 하락: 현금 부족 미국 소비자의 최신 신호</a></li>
</ul>
사진: Shutterstock
Benzinga Pro의 독점 뉴스 및 도구로 더 많은 승리를 거두세요 
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. 
<a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

'무서운 보고서': 경제학자들, 소비자 신뢰 붕괴가 경제적 문제를 시사한다고 경고

화요일(11일) 미국 증시의 하락세는 지속되었고, 주요 지수들이 하락하며 하루를 마감했다. 다우존스 산업평균지수는 1.1% 하락한 41,433.48포인트, S&amp;P 500은 0.75% 하락한 5,572.07포인트, 나스닥은 거의 0.2% 하락하여 17,436.10포인트로 마감했다.
화요일 소매 투자자와 트레이더들의 주목을 받은 주요 주식은 다음과 같다.
<h3>샤오펑 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XPEV#NYSE">XPEV</a>)</h3>
화요일 샤오펑 주가는 14.77% 상승하여 26.34달러로 마감했다. 장중 최고가 27.16달러, 최저가 25.25달러를 기록했다. 52주 최고가와 최저가는 각각 27.16달러, 6.55달러다. 화요일 급등은 <a href="https://in.benzinga.com/25/03/44251336/whats-going-on-with-xpeng-shares-tuesday" target="_blank" rel="noopener">휴머노이드 로봇에 대한 상당한 투자</a>를 고려하고 있다는 회사의 발표에 따른 것이었다. 샤오펑은 로봇에 최대 138억 달러를 투자할 수 있다.
<h3>헤사이 그룹(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HSAI#NASDAQ">HSAI</a>)</h3>
헤사이 그룹 주가는 메르세데스 벤츠와 라이더(Lidar) 센서 공급을 위한 <a href="https://www.benzinga.com/news/global/25/03/44262398/hesai-group-stock-is-soaring-tuesday-whats-driving-the-action" target="_blank" rel="noopener">다년 계약</a>을 체결한 후 50.41% 급등하여 24.08달러에 마감했다. 장중 최고가는 24.18달러, 최저가는 18.32달러였다. 52주 최고가는 24.18달러, 최저가는 3.52달러이다.
<h3>콜스 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)</h3>
콜스 주가는 24.07% 하락하여 9.15달러로 마감했다. 주식의 장중 최고가와 최저가는 각각 10.56달러 8.75달러였다. 52주 최고가와 최저가는 각각 29.60달러, 8.75달러이다. 이러한 주가 하락은 콜스가 소비자에게 <a href="https://www.benzinga.com/25/03/44262764/kohls-ceo-warns-of-pretty-challenging-environment-for-consumers-expects-value-seeking-to-grow-over-next-3-months" target="_blank" rel="noopener">어려운 환경</a>에 대해 경고 한 후 발생했다. 콜스 CEO는 소비자들이 더 저렴한 옵션을 찾고 있다고 언급했다.
<h3>그루폰 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GRPN#NASDAQ">GRPN</a>)</h3>
그루폰 주가는 0.61% 하락하여 9.77달러로 마감했다. 장중 최고가와 최저가는 각각 9.98달러, 9.21달러였다. 52주 최고가는 19.56달러, 최저가는 7.76달러이다. 그루폰은 <a href="https://www.benzinga.com/news/earnings/25/03/44263961/groupon-stock-moves-higher-after-q4-earnings-company-says-momentum-has-carried-into-2025" target="_blank" rel="noopener">4분기 매출</a>이 1억 3,038만 달러로 예상치 1억 2,774만 달러를 상회했다고 보고했다.
<h3>테슬라 (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>)</h3>
테슬라 주가는 3.79% 상승하여 230.58달러로 마감했다. 장중 최고가와 최저가는 237.06달러, 217.02달러였다. 52주 최고가와 최저가는 각각 488.54달러, 138.80달러다. 도널드 트럼프 대통령이 백악관에서 테슬라 차량으로만 구성된 <a href="//www.benzinga.com/25/03/44266805/trump-turns-white-house-into-tesla-showroom-says-elon-musk-was-treated-very-unfairly-heres-the-car-he-picked-for-himself"" target="_blank" rel="noopener">개인 자동차 쇼</a>를 개최하면서 주가가 상승했다.
이미지 출처: Shutterstock
<a href="https://www.benzinga.com/premarket">벤징가 프리마켓 주요 동향 및 뉴스</a>와 함께 오늘의 거래를 준비하세요.
이 기사는 <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a>를 사용하여 생성되었으며, <a href="https://www.benzinga.com/author/shivdeep-dhaliwal">Shivdeep Dhaliwal</a>이 편집했습니다.
다른 트레이더들보다 30분 일찍 시장 움직임에 대한 독점 뉴스를 받아보세요.
Benzinga Pro의 독점 뉴스를 통해 수백만 명의 다른 트레이더보다 더 빠르게 유용한 투자 뉴스를 확인할 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

소비자 지출 데이터 약세와 <a href="https://www.benzinga.com/news/earnings/25/03/44246040/kohls-anticipates-sales-and-profit-dip-in-2025-slashes-dividend-by-75-stock-tanks" target="_blank" rel="noopener">실적 부진</a>으로 소매 및 의류 주식이 하락하면서 대표적인 소매 ETF인 SPDR S&amp;P Retail ETF(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XRT#NYSE">XRT</a>)가 화요일 하락세를 보였다.
알아야 할 사항: 콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)의 4분기 매출이 급감하고 2025년에 대한 부진한 가이던스를 발표한 후 소매 섹터가 하락하고 있다.
콜스는 2025회계연도에 매출이 5%에서 7% 감소하고 유사한 매출이 4%에서 6% 감소할 것으로 예상하고 있다. 또한 분기 배당금을 주당 0.125달러로 75% 인하했다. 콜스는 2025년 주당 순이익을 10센트에서 60센트 사이로 예상하고 있으며, 이는 월가의 예상치인 1.25달러보다 훨씬 낮은 수준이다.
소매 부문도 소비자 지출이 약화되면서 압박을 받고 있다. 2월 소매판매는 1월에 감소한 후 다시 감소하여 소비자 수요 둔화를 예고했다. 투자자들은 3월 28일에 발표될 개인소비지출(PCE) 보고서와 함께 인플레이션도 면밀히 주시하고 있다.
왜 중요한가: 콜스의 급격한 주가 하락과 광범위한 소매주 매도세는 소비자 지출 둔화와 주요 소매업체에 대한 영향에 대한 우려가 커지고 있음을 반영한다.
인플레이션이 여전히 높고 가계 예산이 긴축되면서 재량 지출이 감소하고 있어 소비자 수요에 의존하는 기업들은 압박을 받고 있다. 콜스의 2025년 가이던스 약세는 이러한 어려움이 지속될 것임을 시사하며, 업계 전반의 수익성에 대한 의문을 제기했다.
다른 주요 소매업체들도 하락세를 보이고 있다. 메이시스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>)는 2.56% 하락, 타깃(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>)은 0.96% 하락하면서 판매 부진과 소비심리 위축에 대한 우려가 커지고 있다. 투자자들은 소비자 약세와 소매주에 대한 영향에 대한 더 많은 신호를 얻기 위해 다가오는 경제 데이터를 면밀히 주시하는 중이다.f
XRT 가격 움직임: <a href="//www.benzinga.com/pro/register/?utm_source=BZprocontent072924&amp;t=be2bearmibe3na1"" target="_blank" rel="noopener">벤징가 프로</a>에 따르면 SPDR S&amp;P Retail ETF는 화요일 정규장에서 2.07% 하락한 69.02달러에 마감했다.
<img loading="lazy" decoding="async" class="alignnone size-medium" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/11141851/Screenshot-2025-03-11-at-14.16.32-1024x576.png?optimize=medium&amp;dpr=2&amp;auto=webp&amp;width=2048" width="1024" height="576" />
이미지 출처: Shutterstock
Benzinga Pro의 독점 뉴스 및 도구로 수익률을 높이세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

미국 소매주 하락, 소비 심리 약화와 콜스의 부정적 전망에 타격

콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)는 화요일(11일)에 다른 주요 소매업체들과 함께 미국 소비자의 상태에 대한 암울한 그림을 제시했다. 실제로 콜스는 부분적으로 <a href="https://www.benzinga.com/government/regulations/25/03/44171377/retailers-warn-of-price-increases-due-to-trump-tariffs-as-consumer-health-concerns-persist" target="_blank" rel="noopener">&#8216;제한된&#8217; 쇼핑객으로</a> 인해 2025회계연도에 매출이 5~7% 감소할 것으로 예상한다고 밝혔다.
알아야 할 사항: 미국 소비자들은 팬데믹 이후 꾸준한 인플레이션에 직면해 있으며, 높은 물가로 인해 의류 및 임의 품목을 포함한 여러 카테고리에서 거래가 감소하고 있다. 특히 저소득층 가구가 큰 영향을 받고 있으며, 이들 중 상당수는 더 저렴한 브랜드나 소량 구매를 선택하는 중이다.
콜스의 CEO 애슐리 뷰캐넌은 회사의 실적 발표에서 소매업체의 고객 기반 대부분이 최근 임대료, 주택 및 식료품 비용의 상승으로 인해 압박을 받고 있다고 말했다.
"월 소득이 5만 달러 미만인 경우, 해당 소비자는 재량적 관점에서 상당히 제약을 받는다. 소득이 10만 달러 미만인 경우에도 상당히 어려운 상황이다. 그리고 이는 수치로 명확하게 드러난다.&#8221;
또한 소비자들이 구매에서 더 많은 가치를 추구하고 있다고 언급하며 "아마도 향후 3~4개월 동안 소득 집단 전반으로 확대될 것"이라고 덧붙였다.
베스트바이(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>)와 타깃(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TGT#NYSE">TGT</a>)도 지난주에 2025년 전망에서 가격 민감도의 증가와 소비자 신뢰의 약화를 언급했다.
베스트바이 CFO인 매트 빌루나스(Matt Bilunas)는 실적 콜에서 "여기서 가장 큰 와일드 카드는 분명히 일년 내내 잠재적으로 많은 가격 인상과 현재 약화 조짐이 거의 보이지 않는 일반적인 소비자 신뢰를 감안할 때 소비자가 가격 인상에 어떻게 반응 할 것인지 여부다.&#8221;
KSS 주가 움직임: 콜스 주가는 화요일 회사의 4분기 실적 발표 이후 큰 타격을 입었지만 벤징가 엣지 랭킹(Benzinga Edge Rankings)에 따르면 95.93/100의 가치 등급을 받았다.
<figure class="wp-block-image size-large is-resized"><a href="https://www.benzinga.com/quote/kss"><img loading="lazy" decoding="async" class="wp-image-819497" style="width: 920px; height: auto;" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/11155638/kss-edge-rankings-1024x247.jpg" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/11155638/kss-edge-rankings-1024x247.jpg 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/11155638/kss-edge-rankings-300x72.jpg 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/11155638/kss-edge-rankings-768x185.jpg 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/11155638/kss-edge-rankings.jpg 1410w" alt="" width="1024" height="247" /></a></figure>
벤징가 엣지 랭킹(Benzinga Edge Rankings)에 대해 자세히 알아보세요. <a href="https://www.benzinga.com/quote/WMT" target="_blank" rel="noopener">여기를 클릭해서 월마트의 모멘텀 및 가치 점수와 비교해 보세요</a>
이미지 출처: Shutterstock
Benzinga Pro의 독점 뉴스 및 도구로 수익률을 높이세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

Earnings

Guidance

Retail Sales

콜스 CEO, "소비자에게 '상당히 어려운' 상황" 경고

CNN 머니 공포·탐욕 지수는 전체 시장 심리가 하락했음을 보여 주었고, 지수는 월요일에 &#8220;극단적 공포&#8221; 영역에 머물렀다.
미국 주식은 월요일(10일)에 하락세로 마감되었으며, 다우존스 지수는 세션 중 약 900포인트 급락했다.
미국 증시는 지난주에도 손실을 기록했으며, S&amp;P 500은 주간 3.1% 하락했다. 다우는 2.4% 하락했으며, 나스닥 종합지수는 주간 3.5% 급락했다. 특히 테슬라(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) 주식은 15% 이상 하락했으며, 메타 플랫폼스(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>)도 월요일에 4% 이상 하락했다.
도널드 트럼프 대통령은 일요일 폭스 뉴스와의 인터뷰에서 현재 경제 상황을 &#8220;전환기&#8221;라고 언급하며 미국 경기침체 가능성을 인정한 듯 보이며, 이는 경제적 우려를 더욱 부추겼다.
경제지표 측면에서, 미국 소비자물가 상승률 기대치는 2월에 3%에서 3.1%로 증가했다.
S&amp;P 500 지수의 대부분 섹터가 부정적인 마감으로, 소비재, 정보기술 및 통신 서비스 섹터가 월요일에 가장 큰 손실을 기록했다. 그러나 공공 서비스 및 에너지 섹터는 전체 시장 추세에 반하여 상승 마감했다.
다우존스는 월요일에 약 890포인트 하락하여 41,911.71포인트로 마감했다. S&amp;P 500은 2.70% 하락하여 5,614.56포인트, 나스닥 종합지수는 4% 하락하여 17,468.32포인트로 마감했다.
투자자들은 오늘 딕스 스포팅 굿즈(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>), 시에나 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CIEN#NYSE">CIEN</a>) 및 콜스 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)의 실적 발표를 기다리고 있다.
CNN 비즈니스 공포·탐욕 지수란?
공포·탐욕 지수는 현재 14.5로, 월요일에 지수는 &#8220;극단적 공포&#8221; 영역에 머물렀다. 이전 지수는 18.2였다.
공포·탐욕 지수는 현재 시장 심리를 측정하는 지표다. 공포가 높을수록 주가에 압력을 가하고, 탐욕이 높을수록 주가를 상승시킨다는 전제를 바탕으로 한다. 이 지수는 동일한 가중치를 가진 7가지 지표를 기준으로 계산된다. 지수의 범위는 0에서 100까지이며 0은 최대 공포를, 100은 최대 탐욕을 나타낸다.
다른 트레이더들보다 30분 일찍 시장 움직임에 대한 독점 뉴스를 받아보세요.
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CIEN

경제 우려 속 다우 지수 900p 가까이 하락: 투자 심리 악화, 탐욕 지수는 '극단적 공포' 영역

화요일(11일) 아침 미국 주식 선물이 상승하는 가운데 오늘 투자자들의 관심을 끌 수 있는 주식들은 다음과 같다.
<ul>
<li>딕스 스포팅 굿즈(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>): 화요일 개장 전 실적을 발표할 예정이며, 분기 주당순이익 3.53달러, 매출 37억 8천만 달러가 예상된다. 주식은 화요일 프리마켓에서 0.94% 상승한 213.00달러에 거래되고 있다.</li>
<li>시에나(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CIEN#NYSE">CIEN</a>): 화요일 개장 전 실적을 발표할 예정이며, 분기 주당순이익 41센트, 매출 10억 5천만 달러가 예상된다. 주식은 화요일 프리마켓에서 1.9% 상승한 66.76달러에 거래되고 있다.</li>
<li>오라클 (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ORCL#NYSE">ORCL</a>): 3분기 매출은 141억 3천만 달러로 컨센서스 예상치인 143억 9천만 달러를 하회했다. 또한 3분기 조정순이익은 1.47달러로 예상치 1.49달러를 하회했다. 오라클 이사회는 주당 50센트의 분기 현금 배당금을 선언했으며, 이는 4월 10일 기준 주주에게 4월 23일에 지급된다. 새로운 배당금은 현재 분기 배당금인 40센트에 비해 25% 증가한 금액이다. 주식은 화요일 프리마켓에서 1.9% 하락한 145.99달러에 거래되고 있다.</li>
</ul>
자세한 내용은 <a href="https://www.benzinga.com/premarket/">프리마켓 보도</a>를 확인하세요.
<ul>
<li>콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>): 화요일 개장 전 실적을 발표할 예정이며, 주당순이익 73센트, 매출 51억 4천만 달러로 예상된다. 주식은 화요일 프리마켓에서 1% 하락한 11.93달러에 거래되고 있다.</li>
<li>유나이티드 내추럴 푸드(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UNFI#NYSE">UNFI</a>): 화요일 개장 전 실적을 발표할 예정이며 분기 주당순이익 19센트, 매출 79억 6천만 달러로 예상된다. 주식은 화요일 프리마켓에서 4% 상승한 26.87달러에 거래되고 있다.</li>
</ul>
Benzinga Pro의 독점 뉴스 및 도구로 수익률을 높이세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

ORCL

UNFI

화요일 주목해야 할 주식: 오라클, 딕스 스포팅 굿즈, 시에나, 콜스 및 유나이티드 내추럴 푸드

166년 전통의 백화점 회사 메이시스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/M#NYSE">M</a>)가 지난 10년 동안 <a href="https://www.benzinga.com/24/11/42166888/stock-of-the-day-accounting-fraud-at-macys" target="_blank" rel="noopener">나름대로</a> 많은 어려움을 겪었다는 것은 누구나 아는 사실이다. 행동주의 투자자인 배링턴 캐피털(Barington Capital)은 월요일(9일) 메이시스에 자사주매입을 하면서 부동산 포트폴리오에 집중할 것을 촉구하는 보도 자료를 발표했다.
배링턴 캐피털의 보도 자료: 배링턴(Barington)과 토르 에쿼티(Thor Equities)의 서한은 메이시스가 보유 자산의 "가치를 최적화"하기 위해 별도의 부동산 자회사를 설립할 것을 <a href="https://img1.wsimg.com/blobby/go/23431eee-32b7-41bf-b572-6a3046271716/downloads/91b86c05-ef62-4e67-bab1-953e566d224c/Macy_s%2C%20Inc.%20-%20Press%20Release%20-%20December%209%2C%20202.pdf?ver=1733745550886" target="_blank" rel="noopener">요구했다.</a>
이들은 메이시스의 부동산 가치가 50억~90억 달러에 달할 것으로 추정한다. 메이시스의 현재 시가총액은 46억 4천만 달러다.
제임스 미타로톤다(James Mitarotonda) 배링턴 회장은 다음과 같이 말했다.
"우리는 메이시스 경영진의 새로운 전략 계획에서 보이는 상승 잠재력과 소유한 부동산 자산의 매력적인 가치에 비해 주가가 저평가되었다고 생각했기 때문에 메이시스에 투자했다. 그러나 우리는 메이시스의 대규모 자본 지출 프로그램에 대해 우려하고 있다.&#8221;
그는 메이시스가 자본 지출 대신 주주들에게 자본을 반환하기 위해 잉여현금을 사용해야 한다고 했다.
이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%98%A4%ED%94%88ai-%EB%8F%99%EC%98%81%EC%83%81-%EC%83%9D%EC%84%B1-ai-%EC%84%9C%EB%B9%84%EC%8A%A4-%EC%86%8C%EB%9D%BC-%EA%B3%B5%EA%B0%9C/" target="_blank" rel="noopener">오픈AI, 동영상 생성 AI 서비스 ‘소라' 정식 출시</a>
왜 중요한가: 배링턴은 최근 13F 공시에 따르면 메이시스의 주식 650,000주를 소유하고 있으며, 이는 포트폴리오의 약 10%에 해당한다. Macy&#8217;s의 발행 주식은 2억 7천만 주가 넘는다.
많은 애널리스트와 주주들은 뉴욕에 본사를 둔 메이시스의 가치가 주로 <a href="https://www.benzinga.com/m-a/23/12/36169920/investor-group-pitches-5-8-billion-acquisition-proposal-for-macys" target="_blank" rel="noopener">기초 자산의 가치</a>에서 비롯된다고 생각한다. 메이시스는 일반적으로 부동산 자산의 매수 후보로 간주된다.
백화점 운영 모델은 최근 몇 년 동안 이커머스의 인기가 높아지면서 어려움을 겪었다.
경쟁사인 콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)도 부동산 가치에 집중하라는 비슷한 압박을 받고 있다. 위스콘신주 메노모니 폴스에 본사를 둔 콜스의 이사회는 2022년에 주당 53달러의 인수 제안을 거부했다. 현재 주가는 15.26달러로, 인수 제안을 거부한 이후 거의 50% 하락했다.
사진: Shutterstock
Benzinga Pro의 독점 뉴스 및 도구로 수익률을 높이세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

Management

메이시스: 행동주의 투자자가 경영 전략 재검토 및 주주 이익 재고 촉구

CNN 머니 공포·탐욕 지수가 전체 시장 심리가 약간 개선된 것을 나타낸 반면, 지수는 화요일에 &#8220;탐욕&#8221; 영역에 남아 있었다.
화요일(26일) 미국 증시는 상승했고 다우존스 지수와 S&amp;P 500 지수는 세션 중에 사상 최고치를 경신했다.
딕스 스포팅 굿즈(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DKS#NYSE">DKS</a>)가 긍정적인 3분기 실적을 발표했지만, 콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)는 저조한 3분기 실적을 발표하고 2024회계연도 주당순이익 가이던스를 하향 조정했으며, 순매출은 7%~8% 감소할 것으로 예상했다. 베스트바이(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>)의 2025회계연도 3분기 실적도 예상보다 저조하게 나타났다.
경제지표 측면에서 S&amp;P 케이스-쉴러 주택 가격 지수가 9월에 전년 대비 4.6% 상승하여 8월의 5.2% 상승보다 낮은 수치를 기록했다. 미국의 신규 단독주택 판매는 10월에 연간 61만 건으로 17.3% 감소했다.
S&amp;P 500 지수 대부분 섹터는 긍정적으로 마감되었으며 유틸리티, 통신 서비스 및 소비재 섹터가 화요일에 가장 큰 상승폭을 기록했다. 그러나 에너지와 원자재 섹터는 전체 시장 흐름과 반대로 세션을 저조하게 마감했다.
다우존스는 화요일에 약 124포인트 상승하여 44,860.31포인트로 마감했다. S&amp;P 500는 0.57% 상승하여 6,021.63포인트로 마감되었고, 나스닥 종합 지수는 0.63% 상승하여 화요일 세션에서 19,175.58포인트로 마감되었다.
투자자들은 오늘 프론트라인(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FRO#NYSE">FRO</a>)과 골든 오션 그룹(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOGL#NASDAQ">GOGL</a>) 등의 실적 발표를 기다리고 있다.
이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%88%98%EC%9A%94%EC%9D%BC-%EC%A3%BC%EB%AA%A9%ED%95%B4%EC%95%BC-%ED%95%A0-%EC%A3%BC%EC%8B%9D-%ED%94%84%EB%A1%A0%ED%8A%B8%EB%9D%BC%EC%9D%B8-hp-%EA%B3%A8%EB%93%A0-%EC%98%A4%EC%85%98-%EB%8D%B8/">수요일 주목해야 할 주식: 프론트라인, HP, 골든 오션, 델 및 크라우드스트라이크</a>
<h3>CNN 비즈니스 공포·탐욕 지수란?</h3>
공포·탐욕 지수는 현재 64.4로 화요일에 &#8220;탐욕&#8221; 영역에 남았으며, 이전 지수는 64.2였다.
공포·탐욕 지수는 현재 시장 심리를 측정하는 지표다. 공포가 높을수록 주가에 압력을 가하고, 탐욕이 높을수록 주가를 상승시킨다는 전제를 바탕으로 한다. 이 지수는 동일한 가중치를 가진 7가지 지표를 기준으로 계산된다. 지수의 범위는 0에서 100까지이며 0은 최대 공포를, 100은 최대 탐욕을 나타낸다.
사진 제공: Shutterstock
다른 트레이더들보다 30분 일찍 시장 움직임에 대한 독점 뉴스를 받아보세요.
Benzinga Pro의 독점 뉴스를 통해 수백만 명의 다른 트레이더보다 더 빠르게 유용한 투자 뉴스를 확인할 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

Long Ideas

GOGL

다우·S&P 500 사상 최고치 경신, 베스트바이 저조한 실적 발표: 공포 지수는 여전히 '탐욕' 영역에

콜스 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)의 주가가 화요일 큰 폭 하락했다. <a href="https://www.benzinga.com/insights/earnings/24/11/42163838/insights-into-kohlss-upcoming-earnings" target="_blank" rel="noopener" data-google-interstitial="false">새로운 하락 추세가 형성</a>될 가능성이 높다.
이런 이유로 저희 기술 분석팀은 이를 <a href="https://kr.benzinga.com/?s=%EC%98%A4%EB%8A%98%EC%9D%98+%EC%A3%BC%EC%8B%9D+" target="_blank" rel="noopener">오늘의 주식</a>으로 선정했다.
이 회사의 부정적인 소식이 많다. <a href="https://www.benzinga.com/24/11/42188915/kohls-q3-misses-the-mark-weak-sales-and-ceo-shake-up-send-shares-down">실적이 예상치를 하회</a>했으며, CEO인 톰 킹스버리(Tom Kingsbury)가 1월에 사임할 것이라고 발표했다.
<figure class="wp-block-image size-large"><img loading="lazy" decoding="async" class="wp-image-665772" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26110904/1-24-1024x537.png" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26110904/1-24-1024x537.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26110904/1-24-300x157.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26110904/1-24-768x403.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26110904/1-24-1536x806.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26110904/1-24.png 1561w" alt="Kohl's" width="1024" height="537" /></figure>
추가 기사: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%BA%90%EC%8B%9C-%EC%9A%B0%EB%93%9C%EA%B0%80-%EC%9D%B4%EB%81%84%EB%8A%94-%EC%95%84%ED%81%AC-%EC%9D%B8%EB%B2%A0%EC%8A%A4%ED%8A%B8%EC%9D%98-%EC%B5%9C%EA%B7%BC-%ED%8F%AC%ED%8A%B8%ED%8F%B4%EB%A6%AC/" target="_blank" rel="noopener">캐시 우드가 이끄는 아크 인베스트의 최신 포트폴리오 조정: 테슬라와 팔란티어 주식을 매각하고 아마존과 AMD 주식을 매입</a>
콜스가 3분기 주당 20센트의 실적을 발표했다. 이는 시장의 28센트 예상치를 크게 하회한 수치이다.
매출도 예상치를 밑돌았다. 전년 대비 매출이 8.8% 감소하여 35억 5,070만 달러로, 예상치인 36억 3,800만 달러에 미치지 못했다.
더욱 우려스러운 것은 영업 마진의 감소이다. 영업 마진은 120베이시스 포인트 하락하여 2.7%로 떨어졌다.
영업 마진은 중요한 지표입니다. 이는 모든 비용을 고려한 후 회사가 매출 1달러당 얼마를 이익으로 남기는지를 나타낸다.
영업 마진이 확대되면 회사가 더 수익성이 높아지고 있다는 의미이다. 반면, 콜스처럼 마진이 축소되면 회사의 효율성과 수익성이 떨어지고 있다는 의미이다.
이 차트를 보면 콜스의 기술적 모습도 하락세를 보인다. 주가가 중요한 17.90달러의 장기 지지선을 깨뜨렸다.
때때로 지지선은 오랜 기간 동안 유지될 수 있다. 이를 &#8216;시장 기억(market memory)&#8217;이라고 한다. 17.90달러는 2023년 5월에 처음으로 콜스의 지지선이 되었다.
지지선은 동일하거나 비슷한 가격에 새로운 주식을 매입하려는 많은 투자자와 트레이더들이 모여있는 곳이다. 그래서 시장이 매도세로 인해 하락할 때 지지선까지 내려오면 수요가 충분하여 매도세가 멈추거나 끝나는 경향이 있다.
지지선이 깨지면, 즉 콜스의 경우처럼, 중요한 역동성이 나타난다.
이는 지지선을 형성한 많은 매수자들이 시장에서 빠져나갔다는 것을 의미한다. 그들은 주문을 취소하거나 완료했을 수 있다.
이렇게 많은 수요가 사라지면, 매도자들은 매수자들을 유치하기 위해 가격을 더 낮춰야 한다. 이는 주가를 하락세로 몰아넣을 수 있다.
콜스에서 이런 일이 곧 일어날 수 있다.
주가 움직임: 콜스의 주식은 미국 동부 시간 화요일 오후 3시 2분에 17.69% 하락한 15.10달러에 거래되었다. 이 주식은 올해 들어 46.17% 하락했다.
다음 기사:
<ul>
<li><a href="https://www.benzinga.com/24/11/42191087/its-a-problem-jan-van-eck-sounds-off-on-us-budget-deficits-and-rapid-change">‘문제이다&#8217;: 반에크 CEO가 미국 예산 적자와 급변하는 상황에 대해 언급</a></li>
</ul>
이미지: Shutterstock
다른 트레이더들보다 30분 일찍 독점 시장 움직임 뉴스를 받아보세요. 
Benzinga Pro의 14일 무료 체험을 통해 독점 뉴스 기사를 이용할 수 있어 수백만 명의 다른 트레이더보다 먼저 실행 가능한 거래 뉴스를 얻을 수 있습니다. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor" target="_blank" rel="noreferrer noopener">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

Technicals

오늘의 주식: 콜스의 주식 더 하락할까? 예상보다 낮은 3분기 매출 발표

콜스 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>)은 <a href="https://www.benzinga.com/quote/KSS/earnings">11월 26일 화요일 개장</a> 전에 3분기 실적을 발표할 예정이다.
애널리스트들은 콜스가 주당 27센트의 분기 실적을 발표할 것으로 예상하고 있다. 이는 전년 동기의 54센트 대비 상승한 수치다. <a href=""https://pro.benzinga.com/dashboard"">벤징가 프로</a> 데이터에 따르면 위스콘신주 메노모니폴스에 본사를 둔 콜스는 분기 매출이 37억 1,100만 달러로 예상되며 전년 동기의 38억 4천만 달러 대비 낮아진 수준이다.
월요일에 콜스는 최고경영자인 톰 킹스버리(Tom Kingsbury)가 2025년 1월 15일부로 CEO직에서 물러날 계획이라고 밝혔다.
콜스 주가는 월요일에 7.7% 상승한 18.34달러로 마감했다.
벤징가 독자는 <a href="https://www.benzinga.com/analyst-ratings/analyst-color/22/09/28888638/exclusive-study-finds-benzinga-analyst-ratings-data-yields-market-beating-strategie">애널리스트 투자의견</a> 페이지에서 최신 의견 변동을 확인할 수 있습니다.
벤징가에서 가장 정확한 <a href="https://www.benzinga.com/quote/TJX/analyst-ratings">애널리스트들이 최근 콜스를 어떻게 평가했는지</a> 살펴보자.
<ul>
<li>씨티그룹 애널리스트 폴 레예즈(Paul Lejuez): 11월 18일 중립 의견 유지, 목표주가를 19달러에서 18달러로 하향 조정. 정확도 64%.</li>
<li>JP모건의 애널리스트 매튜 보스(Matthew Boss): 8월 29일 중립에서 비중 축소로 하향 조정하고 목표주가도 19달러로 하향. 정확도 67%.</li>
<li>에버코어 ISI 그룹의 애널리스트 마이클 비네티(Michael Binetii): 8월 29일, 시장수익률 등급 유지, 목표주가 22달러에서 20달로 하향. 정확도 65%</li>
<li>베어드 애널리스트 마크 알츠슈워거(Mark Altschwager): 8월 29일 시장수익률 상회 의견을 유지하고 목표주가를 27달러에서 25달러 하향 조정. 정확도 68%.</li>
<li>텔시 어드바이저리 그룹 애널리스트 다나 텔시(Dana Telsey): 8월 28일에 목표가 23달러로 시장 적합(Market Perform) 등급 유지. 정확도 <img loading="lazy" decoding="async" class="wp-image-664883" style="width: 571px; height: auto;" src="https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26030252/image-270-1024x558.png" sizes="(max-width: 1024px) 100vw, 1024px" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26030252/image-270-1024x558.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26030252/image-270-300x163.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26030252/image-270-768x418.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2024/11/26030252/image-270.png 1157w" alt="" width="1024" height="558" /></li>
</ul>
Benzinga Pro의 독점 뉴스 및 도구로 수익률을 높이세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

곧 3분기 실적 발표하는 콜스, 최근 애널리스트 의견 변동은?

월요일(25일) 미국 증시는  S&amp;P 500 지수와 다우존스 지수가 사상 최고치를 경신하며 역사적인 하루를 보냈다. 러셀 2000 지수 역시 글로벌 지정학적 긴장 완화, 대선 이후 강세 모멘텀, 계절적 호재에 힘입어 사상 최고치를 기록했다. 하지만 비트코인과 금은 하락세를 보였다.
다우존스 지수는 1% 가까이 상승한 44,736.57포인트, S&amp;P 500 지수는 0.3% 상승한 5,987.37포인트, 나스닥 지수는 비슷한 비율로 상승하여 19,054.84포인트로 마감했다.
월요일에 개인 트레이더와 투자자들의 주목을 받은 상위 종목은 다음과 같다.
1. 카사바 사이언스(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SAVA#NASDAQ">SAVA</a>) 주가는 83% 이상 폭락하여 4.30달러로 마감했다. 이는 알츠하이머병 치료제를 위한 3상 시험 업데이트가 주요 목표를 달성하지 못한 결과에 따라 발생한 것이다. &#8216;파마 브로&#8217; 마틴 슈크렐리가 예측한 대로 1차 평가지표를 <a href="https://www.benzinga.com/general/health-care/24/11/42168118/pharma-bro-martin-shkreli-tells-investors-to-short-sava-stock-falls-over-80-after-phase-3-update">충족하지 못한</a> 결과가 발표되었다.
2. 줌 커뮤니케이션(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ZM#NASDAQ">ZM</a>) 주가는 3.67% 상승한 89.03달러에 마감했다. 줌은 <a href="https://www.benzinga.com/news/management/24/11/42176089/zoom-communications-q3-earnings-revenue-beat-eps-beat-online-churn-hits-all-time-low-company-name-change-and-more">3분기 매출이 11억 8천만 달러</a>로 예상치 11억 6천만 달러를 상회했다고 발표했다. 줌은 이제 9분기 연속 애널리스트 예상치를 상회했다.
 이 기사도 읽어보세요: <a href="https://kr.benzinga.com/news/usa/stocks/%EC%A4%8C-%EC%BB%A4%EB%AE%A4%EB%8B%88%EC%BC%80%EC%9D%B4%EC%85%98%EC%8A%A4-3%EB%B6%84%EA%B8%B0-%EC%9D%B4%EC%9D%B5%EB%A7%A4%EC%B6%9C-%EC%98%88%EC%83%81%EC%9D%84-%EB%8A%A5%EA%B0%80-%EC%98%A8/">줌 커뮤니케이션스 3분기 이익·매출 예상을 능가, 온라인 이탈률 역대 최저, 회사명 변경 등</a>
3. 콜스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>) 주가는 7.69% 상승한 18.34달러에 마감했다. 화요일 개장 전 3분기 실적을 발표할 예정이다. 매출 압박에도 불구하고 콜스는 운영 효율성 개선에 주력했으며, 2분기에는 총 마진이 39.6%로 59bp 상승했다.
4. 리비안 오토모티브(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RIVN#NASDAQ">RIVN</a>) 주가는 13.28% 상승한 11.60달러로 마감했다. 2020년 테슬라와의 소송에 대한 &#8220;조건부&#8221; 합의 보도에 대한 반응이었다. 테슬라는 합의 조건이 충족되면 12월 24일까지 사건 기각을 요청할 계획이다.
5. 테슬라(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) 주가는 3.96% 하락한 338.59달러에 마감되었다. 캘리포니아 주지사 개빈 뉴섬이 도널드 트럼프가 연방 $7,500의 전기차 세액공제를 폐지할 경우 구매자를 지원하는 새로운 제안을 발표했는데, 여기서 테슬라 전기차 모델은 제외되었다.
<a href="https://www.benzinga.com/premarket/">프리마켓 커버리지</a>를 확인하고 오늘의 거래를 준비하세요.
이 기사는 <a href="https://www.benzinga.com/author/benzinga-neuro">Benzinga Neuro</a>를 통해 생성되었고, <a href="https://www.benzinga.com/author/shivdeep-dhaliwal" target="_blank" rel="noreferrer noopener">Shivdeep Dhaliwal</a>이 편집했습니다.
Benzinga Pro의 독점 뉴스 및 도구로 수익률을 높이세요.
독점 속보 및 스캐너와 같은 Benzinga Pro의 강력한 도구 세트로 다른 트레이더보다 우위를 점하세요. <a href="https://www.benzinga.com/pro/register?t=be2bewe5mibe3bz3&amp;utm_source=bz-kor">여기를 클릭</a>하여 14일 무료 체험을 시작하세요.

SAVA

월요일 주목받은 주식: 카사바 사이언스, 줌, 콜스, 리비안 및 테슬라

한국은 불법 ‘무차입 공매도(<a href="https://www.benzinga.com/markets/equities/23/12/36385316/naked-short-selling-crackdown-hsbc-and-bnp-paribas-hit-with-fines-in-south-korea" target="_blank" rel="noopener" data-google-interstitial="false">naked shorting</a>)&#8217; 관행을 제재하고자 목요일 공매도 금지 명령을 연장했다.
사건의 전말 (What Happened): <a href="https://fortune.com/asia/2024/06/13/illegal-short-selling-trades-life-in-prison-south-korea/">포춘</a>(Fortune)에 따르면 한국은 공매도 금지 조치를 2025년 1분기까지 연장할 것이라고 발표했다.
"공매도 금지 조치를 2025년 3월 30일까지 연장해 무차입 공매도를 예방하고 증권시장의 공정한 가격을 저해하는 관행에 대한 우려를 해소하기 위한 전자 시스템을 구축하겠다"고 금융위원회(FSC)가 <a href="https://www.reuters.com/world/asia-pacific/south-korea-extend-short-selling-ban-now-2024-06-13/#:~:text=%22The%20ban%20on%20short%2Dselling,stock%20market%20closed%20on%20Thursday.">밝혔다</a>.
이번 결정은 HSBC 홀딩스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSBC#NYSE">HSBC</a>)와 BNP 파리바 ADR(OTCQX:<a class="ticker" href="https://www.benzinga.com/stock/BNPQY#OTCQX">BNPQY</a>) 등 유명 기업들이 무차입 공매도 단속으로 한국으로부터 벌금을 부과받은 후에 나온 것이다.
한국 정부는 목요일 성명을 통해 불법 공매 행위에 대해 무기징역과 더 무거운 벌금을 부과하겠다고 밝혔다. 포춘에 따르면 벌금은 불법 공매도로 얻은 이익의 6배에 달할 수 있다고 한다.
왜 중요한가 (Why it Matters): 기관투자자들이 가장 흔히 사용하는 공매도는 기업의 주가가 하락할 것이라는 점에 베팅하는 방식이다. 무차입 공매도는 먼저 증권을 빌리거나 빌릴 수 있는지 확인하지 않고 증권을 판매하는 금융 관행이다.
미국에서 공매도는 불법이 아니지만, 무차입 공매도는 극단적인 경우 <a href="https://www.benzinga.com/money/what-is-naked-short-selling" target="_blank" rel="noopener" data-google-interstitial="false">벌금</a>이나 형사 고발을 당할 수 있다.
공매도는 2021년 게임스탑(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>)의 공매도 이후 미국에서 주목을 받았다. 최고조에 게임스탑의 공매도는 100%가 넘었다. 레딧 커뮤니티 r/Wallstreetbets의 투자자들은 AMC 엔터테인먼트 홀딩스(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AMC#NYSE">AMC</a>)와 코스 코퍼레이션(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/KOSS#NASDAQ">KOSS</a>)를 포함하여 공매도가 높은 다른 주식을 표적으로 삼았다.
한국의 이번 결정은 투자자들, 특히 소매업계의 기관 공매도 관행에 대한 지속적인 비판 속에 나온 것이다.
게임스탑은 2024년 투자자 &#8216;로어링 키티(Roaring Kitty)&#8217;가 <a href="https://www.benzinga.com/general/education/24/05/38793704/who-is-roaring-kitty-why-does-his-return-to-social-media-matter-for-gamestop-stock">소셜 미디어</a>로 돌아와 이 회사에서의 큰 투자 <a href="https://www.benzinga.com/markets/equities/24/06/39128926/roaring-kitty-reveals-massive-gme-position-on-reddit-including-65m-call-options-is-he-bringing-c">포지션</a>을 밝힌 후 다시 주목을 받았다.
<a href="https://www.benzinga.com/short-interest/most-shorted">벤징가(Benzinga)</a>에 따르면 콜스 코퍼레이션(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KSS#NYSE">KSS</a>), 비욘드 미트(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BYND#NASDAQ">BYND</a>) 및 스피릿 항공(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SAVE#NYSE">SAVE</a>)은 2024년에 가장 공매도가 높은 미국 기업 중 하나이다.

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