Procter & Gamble Market Sentiment

Market sentiment signals for Procter & Gamble (PG): analyst consensus, short interest, options flow and insider activity.

Recent Analyst Actions

Date	Firm	Analyst & Accuracy	Upside / Downside	PT Change	Action	Rating
Aug 7, 2026	Argus Research	Taylor Conrad—	—	—	Downgrade	Buy→Hold
Jul 30, 2026	HSBC	——	+1.2%	$182 → $149	Downgrade	Buy→Hold
Jul 30, 2026	Citigroup	Filippo Falorni—	+15.5%	$181 → $170	Maintained	Buy
Jul 21, 2026	Barclays	Lauren Lieberman—	+3.3%	$146 → $152	Maintained	Equal-Weight
Jul 16, 2026	JP Morgan	Andrea Teixeira—	+10.1%	$164 → $162	Maintained	Overweight
Jul 10, 2026	B of A Securities	Peter Galbo—	+12.8%	$170 → $166	Maintained	Buy
Jun 11, 2026	Bernstein	Cristian Rios—	+6.0%	$156	Initiate	Market Perform
Apr 27, 2026	UBS	Peter Grom—	+16.8%	$166 → $172	Maintained	Buy
Apr 27, 2026	TD Cowen	Robert Moskow—	+1.9%	$142 → $150	Maintained	Hold
Apr 27, 2026	Wells Fargo	Chris Carey—	+11.4%	$158 → $164	Maintained	Overweight
Apr 27, 2026	Evercore ISI Group	Robert Ottenstein—	+10.1%	$170 → $162	Maintained	In-Line
Apr 17, 2026	JP Morgan	Andrea Teixeira—	+10.1%	$165 → $162	Maintained	Overweight
Apr 14, 2026	Barclays	Lauren Lieberman—	-0.8%	$155 → $146	Maintained	Equal-Weight
Apr 10, 2026	B of A Securities	Peter Galbo—	+13.5%	$171 → $167	Maintained	Buy
Apr 8, 2026	Wells Fargo	Chris Carey—	+7.3%	$177 → $158	Maintained	Overweight
Apr 8, 2026	Piper Sandler	Michael Lavery—	-3.5%	$150 → $142	Maintained	Neutral
Apr 7, 2026	UBS	Peter Grom—	+12.8%	$170 → $166	Maintained	Buy
Mar 30, 2026	Deutsche Bank	Steve Powers—	+10.1%	$171 → $162	Maintained	Hold
Jan 27, 2026	TD Cowen	Robert Moskow—	+6.0%	$150 → $156	Downgrade	Buy→Hold
Jan 23, 2026	UBS	Peter Grom—	+15.5%	$161 → $170	Maintained	Buy
Jan 23, 2026	Wells Fargo	Chris Carey—	+12.1%	$158 → $165	Maintained	Overweight
Jan 23, 2026	JP Morgan	Andrea Teixeira—	+12.1%	$157 → $165	Upgrade	Neutral→Overweight
Jan 14, 2026	UBS	Peter Grom—	+9.4%	$176 → $161	Maintained	Buy
Jan 8, 2026	TD Cowen	Robert Moskow—	+1.9%	$168 → $150	Maintained	Buy
Jan 5, 2026	Wells Fargo	Chris Carey—	+7.3%	$170 → $158	Maintained	Overweight