Bulls vs Bears
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Market sentiment signals for Roku (ROKU): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Neutral
28 analysts
Options Flow (P/C)
0.25
More calls — Bullish
Avg Consensus PT
$152
-3.3%
Highest Price Target
$172
+9.6%
Lowest Price Target
$100
-36.3%
Short Interest
9.3%
Rising — Bearish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 14, 2026 | Wells Fargo | Steven Cahall— | +5.1% | $167 → $165 | Downgrade | Overweight→Equal-Weight |
| Aug 10, 2026 | Rosenblatt | Barton Crockett— | +1.9% | $160 → $160 | Maintained | Buy |