Bulls vs Bears
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Market sentiment signals for Ulta Beauty (ULTA): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
26 analysts
Options Flow (P/C)
2.53
More puts — Bearish
Avg Consensus PT
$635
+4.6%
Highest Price Target
$790
+30.2%
Lowest Price Target
$500
-17.6%
Short Interest
5.7%
Insider Activity (30d)
—
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 15, 2026 | Wells Fargo | Ike Boruchow— | -13.5% | $450 → $525 | Upgrade | Underweight→Equal-Weight |
| Sep 14, 2026 | DA Davidson | Michael Baker— | +3.0% | $625 → $625 | Maintained | Buy |