Bulls vs Bears
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Market sentiment signals for Ulta Beauty (ULTA): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
26 analysts
Options Flow (P/C)
0.48
More calls — Bullish
Avg Consensus PT
$635
+15.9%
Highest Price Target
$790
+44.2%
Lowest Price Target
$500
-8.7%
Short Interest
5.7%
Rising — Bearish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 15, 2026 | Wells Fargo | Ike Boruchow— | -4.2% | $450 → $525 | Upgrade | Underweight→Equal-Weight |
| Sep 14, 2026 | DA Davidson | Michael Baker— | +14.1% | $625 → $625 | Maintained | Buy |