Bulls vs Bears
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Market sentiment signals for Marriott Vacations (VAC): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
13 analysts
Options Flow (P/C)
0.84
More calls — Bullish
Avg Consensus PT
$92
-17.4%
Highest Price Target
$140
+25.8%
Lowest Price Target
$52
-53.3%
Short Interest
9.6%
Declining — Bullish
Insider Activity (30d)
Net Seller
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Aug 7, 2026 | Barclays | Brandt Montour— | +25.8% | $94 → $140 | Maintained | Overweight |
| Aug 7, 2026 | Wells Fargo | Trey Bowers— | -9.2% | $68 → $101 | Maintained | Underweight |