Market sentiment signals for Wayfair (W): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
31 analysts
Options Flow (P/C)
0.98
More calls — Bullish
Avg Consensus PT
$120
+5.4%
Highest Price Target
$156
+37.4%
Lowest Price Target
$70
-38.4%
Short Interest
14.9%
Rising — Bearish
Insider Activity (30d)
—
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Oct 20, 2026 | Piper Sandler | Peter Keith— | +18.9% | $133 → $135 | Maintained | Overweight |
| Oct 8, 2026 | Baird | Colin Sebastian— | +3.0% | $116 → $117 | Maintained | Neutral |
