Market sentiment signals for Wayfair (W): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
31 analysts
Options Flow (P/C)
2.21
More puts — Bearish
Avg Consensus PT
$120
+4.9%
Highest Price Target
$156
+36.7%
Lowest Price Target
$70
-38.6%
Short Interest
14.9%
Rising — Bearish
Insider Activity (30d)
—
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Oct 20, 2026 | Piper Sandler | Peter Keith— | +18.3% | $133 → $135 | Maintained | Overweight |
| Oct 8, 2026 | Baird | Colin Sebastian— | +2.6% | $116 → $117 | Maintained | Neutral |
