Bread Financial Holdings Analyst Price Targets

Wall Street analyst price targets and consensus rating for Bread Financial Holdings (BFH).

Price Target Range — 11 Quarters

Analyst Consensus — 15 Analysts

9Buy

5Hold

1Sell

Consensus RatingBuy# Analysts15Avg. Consensus PT$93Upside to Avg. PT-13.5%

Rating Trend — Last 9 Months

Recent Analyst Actions

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Date	Firm	Analyst	Action	Rating Change	Price Target
Nov 2, 2026	UBS	Nicholas Holowko	PT Cut	Buy	$127→$120
Oct 23, 2026	Barclays	Terry Ma	PT Cut	Equal-Weight	$110→$107
Oct 23, 2026	TD Cowen	Moshe Orenbuch	PT Raise	Hold	$111→$113
Oct 6, 2026	TD Cowen	Moshe Orenbuch	PT Cut	Hold	$114→$111
Oct 5, 2026	Barclays	Terry Ma	PT Raise	Equal-Weight	$109→$110
Oct 1, 2026	Evercore ISI Group	John Pancari	PT Cut	Outperform	$120→$118
Sep 11, 2026	Wells Fargo	Donald Fandetti	Initiate	Equal-Weight	$115
Aug 25, 2026	Wolfe Research	Darrin Peller	Upgrade	Peer Perform→Outperform	$130
Aug 3, 2026	UBS	Nicholas Holowko	PT Raise	Buy	$120→$127
Jul 28, 2026	Evercore ISI Group	John Pancari	PT Raise	Outperform	$116→$120
Jul 24, 2026	TD Cowen	Moshe Orenbuch	PT Raise	Hold	$103→$114
Jul 24, 2026	RBC Capital	Jon G. Arfstrom	Maintained	Sector Perform	$115
Jul 24, 2026	Barclays	Terry Ma	PT Raise	Equal-Weight	$104→$109
Jul 20, 2026	Morgan Stanley	Jeffrey Adelson	PT Raise	Equal-Weight	$98→$102
Jul 7, 2026	TD Cowen	Moshe Orenbuch	PT Raise	Hold	$95→$103
Jul 7, 2026	UBS	Nicholas Holowko	PT Raise	Buy	$94→$120
Jul 7, 2026	Goldman Sachs	Ryan Nash	PT Raise	Neutral	$94→$108
Jul 7, 2026	Barclays	Terry Ma	Upgrade	Underweight→Equal-Weight	$70→$104
Jul 6, 2026	Evercore ISI Group	John Pancari	PT Raise	Outperform	$99→$116
Jun 30, 2026	BTIG	Vincent Caintic	PT Raise	Buy	$105→$132

Analyst Ratings News

PRO
UBS Maintains Buy on Bread Financial Holdings, Lowers Price Target to $120

UBS analyst Nicholas Holowko maintains Bread Financial Holdings (NYSE:BFH) with a Buy and lowers the price target from $127 to $120.

Benzinga Newsdesk

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Lowers Price Target to $107

Barclays analyst Terry Ma maintains Bread Financial Holdings (NYSE:BFH) with a Equal-Weight and lowers the price target from $110 to $107.

Benzinga Newsdesk

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Raises Price Target to $113

TD Cowen analyst Moshe Orenbuch maintains Bread Financial Holdings (NYSE:BFH) with a Hold and raises the price target from $111 to $113.

Benzinga Newsdesk

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

TD Cowen analyst Moshe Orenbuch maintains Bread Financial Holdings (NYSE:BFH) with a Hold and lowers the price target from $114 to $111.

Benzinga Newsdesk

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

Barclays analyst Terry Ma maintains Bread Financial Holdings (NYSE:BFH) with a Equal-Weight and raises the price target from $109 to $110.

Benzinga Newsdesk

PRO
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

Evercore ISI Group analyst John Pancari maintains Bread Financial Holdings (NYSE:BFH) with a Outperform and lowers the price target from $120 to $118.

Benzinga Newsdesk

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Bread Financial Holdings Analyst Price Targets

Recent Analyst Actions

Analyst Ratings News

PRO
UBS Maintains Buy on Bread Financial Holdings, Lowers Price Target to $120

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Lowers Price Target to $107

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Raises Price Target to $113

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

PRO
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

Bread Financial Holdings Inc

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Bread Financial Holdings Analyst Price Targets

Recent Analyst Actions

Analyst Ratings News

PROUBS Maintains Buy on Bread Financial Holdings, Lowers Price Target to $120

PROBarclays Maintains Equal-Weight on Bread Financial Holdings, Lowers Price Target to $107

PROTD Cowen Maintains Hold on Bread Financial Holdings, Raises Price Target to $113

PROTD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

PROBarclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

PROEvercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118

PRO
UBS Maintains Buy on Bread Financial Holdings, Lowers Price Target to $120

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Lowers Price Target to $107

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Raises Price Target to $113

PRO
TD Cowen Maintains Hold on Bread Financial Holdings, Lowers Price Target to $111

PRO
Barclays Maintains Equal-Weight on Bread Financial Holdings, Raises Price Target to $110

PRO
Evercore ISI Group Maintains Outperform on Bread Financial Holdings, Lowers Price Target to $118