Bulls vs Bears
Click to unlock major analysts' bullish and bearish positions by joining Benzinga Edge.

Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
22 analysts
Options Flow (P/C)
1.19
More puts — Bearish
Avg Consensus PT
$93
-13.1%
Highest Price Target
$132
+23.2%
Lowest Price Target
$50
-53.3%
Short Interest
12.7%
Rising — Bearish
Insider Activity (30d)
Net Buyer
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Oct 23, 2026 | Barclays | Terry Ma— | -0.1% | $110 → $107 | Maintained | Equal-Weight |
| Oct 23, 2026 | TD Cowen | Moshe Orenbuch— | +5.4% | $111 → $113 | Maintained | Hold |