Bulls vs Bears
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Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
22 analysts
Options Flow (P/C)
—
Avg Consensus PT
$93
-13.5%
Highest Price Target
$132
+23.2%
Lowest Price Target
$50
-53.3%
Short Interest
12.7%
Rising — Bearish
Insider Activity (30d)
Net Buyer
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Nov 2, 2026 | UBS | Nicholas Holowko— | +12.0% | $127 → $120 | Maintained | Buy |
| Oct 23, 2026 | Barclays | Terry Ma— | -0.2% | $110 → $107 | Maintained | Equal-Weight |