Bulls vs Bears
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Market sentiment signals for Bread Financial Holdings (BFH): analyst consensus, short interest, options flow and insider activity.
Analyst Consensus
Buy
24 analysts
Options Flow (P/C)
1.00
Balanced — Neutral
Avg Consensus PT
$91
-9.5%
Highest Price Target
$132
+31.9%
Lowest Price Target
$33
-67.0%
Short Interest
9.5%
Declining — Bullish
Insider Activity (30d)
Net Buyer
Short Interest — % of Float
| Date | Firm | Analyst & Accuracy | Upside / Downside | PT Change | Action | Rating |
|---|---|---|---|---|---|---|
| Sep 11, 2026 | Wells Fargo | Donald Fandetti— | +14.9% | $115 | Initiate | Equal-Weight |
| Aug 25, 2026 | Wolfe Research | Darrin Peller— | +29.9% | $130 | Upgrade | Peer Perform→Outperform |