eBay (NASDAQ:EBAY) 주식

EBAY INC

eBay

EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.

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알파벳(NASDAQ:GOOG)(NASDAQ:GOOGL) 구글은 진화의 중대한 기로에 서 있다. 진 먼스터같은 업계 전문가들은 거대 기술기업 구글이 AI가 주도하는 미래에 적응할 수 있을지, 아니면 이베이(NASDAQ:EBAY)처럼 도태될 위험에 처할지 의문을 제기한다.

구글, 아마존처럼 적응할까 아니면 이베이의 운명 겪을까?

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중국의 투자 주도 성장 시대가 끝난 것으로 보인다. 이제 중국의 경제 성장은 가계 소비에 의해 주도될 것으로 예상된다. 월요일에 발표된 데이터에 따르면, 2025년 첫 두 달 동안 중국의 소매 판매가 전년 대비 4.0% 증가하여 12월의 3.7% 성장에서 가속화되었다.

중국의 2차 소비의 성장: 주목해야 할 핵심 주식

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이베이(NASDAQ:EBAY)는 수요일(26일) 폐장 후 4분기 실적을 발표했다. 이번 실적 보고서 내용은 다음과 같다.

이베이 4분기 실적 발표, 부진한 1분기 매출 전망으로 시간외 주가 8% 하락

eBay Inc

In the last three months, 21 analysts have published ratings on eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), offering a diverse range of perspectives from bullish to bearish.
The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">2</td>
<td align="right">5</td>
<td align="right">14</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">5</td>
<td align="right">11</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $68.24, along with a high estimate of $79.00 and a low estimate of $54.00. Marking an increase of 3.39%, the current average surpasses the previous average price target of $66.00. 
<img src="https://www.benzinga.com/files/images/story/2025/1749063640_0.png" alt="price target chart" />
<h2>Analyzing Analyst Ratings: A Detailed Breakdown</h2>
The perception of eBay by financial experts is analyzed through recent analyst actions. The following summary presents key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Neutral</td>
<td>$66.00</td>
<td>$60.00</td>
</tr>
<tr>
<td>Shyam Patil</td>
<td>Susquehanna</td>
<td>Raises</td>
<td>Neutral</td>
<td>$70.00</td>
<td>$65.00</td>
</tr>
<tr>
<td>Nathan Feather</td>
<td>Morgan Stanley</td>
<td>Raises</td>
<td>Overweight</td>
<td>$74.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>Deepak Mathivanan</td>
<td>Cantor Fitzgerald</td>
<td>Raises</td>
<td>Neutral</td>
<td>$69.00</td>
<td>$65.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Raises</td>
<td>Neutral</td>
<td>$60.00</td>
<td>$54.00</td>
</tr>
<tr>
<td>John Blackledge</td>
<td>TD Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$64.00</td>
<td>$62.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Raises</td>
<td>Hold</td>
<td>$62.00</td>
<td>$61.00</td>
</tr>
<tr>
<td>Youssef Squali</td>
<td>Truist Securities</td>
<td>Raises</td>
<td>Hold</td>
<td>$68.00</td>
<td>$62.00</td>
</tr>
<tr>
<td>Ross Sandler</td>
<td>Barclays</td>
<td>Raises</td>
<td>Overweight</td>
<td>$77.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Raises</td>
<td>Equal-Weight</td>
<td>$63.00</td>
<td>$62.00</td>
</tr>
<tr>
<td>Thomas Champion</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$74.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>Mark Mahaney</td>
<td>Evercore ISI Group</td>
<td>Raises</td>
<td>In-Line</td>
<td>$69.00</td>
<td>$63.00</td>
</tr>
<tr>
<td>Colin Sebastian</td>
<td>Baird</td>
<td>Raises</td>
<td>Outperform</td>
<td>$75.00</td>
<td>$68.00</td>
</tr>
<tr>
<td>Bernie McTernan</td>
<td>Needham</td>
<td>Raises</td>
<td>Buy</td>
<td>$78.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Kunal Madhukar</td>
<td>UBS</td>
<td>Raises</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Ygal Arounian</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Buy</td>
<td>$79.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Mark Kelley</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$61.00</td>
<td>$63.00</td>
</tr>
<tr>
<td>Nikhil Devnani</td>
<td>Bernstein</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$65.00</td>
<td>$70.00</td>
</tr>
<tr>
<td>Nathan Feather</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$70.00</td>
<td>$71.00</td>
</tr>
<tr>
<td>Doug Anmuth</td>
<td>JP Morgan</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$54.00</td>
<td>$60.00</td>
</tr>
<tr>
<td>Ken Gawrelski</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$62.00</td>
<td>$64.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Responding to changing market dynamics and company performance, analysts update their recommendations. Whether they 'Maintain', 'Raise', or 'Lower' their stance, it signifies their response to recent developments related to eBay. This offers insight into analysts' perspectives on the current state of the company.</li>
<li>Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey the analysts' expectations for the relative performance of eBay compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of eBay's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into eBay's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/EBAY/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on eBay analyst ratings.</a>
<h2>Delving into eBay's Background</h2>
EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.
<h3>eBay: Financial Performance Dissected</h3>
Market Capitalization Analysis: The company exhibits a lower market capitalization profile, positioning itself below industry averages. This suggests a smaller scale relative to peers.
Positive Revenue Trend: Examining eBay's financials over 3M reveals a positive narrative. The company achieved a noteworthy revenue growth rate of 1.13% as of 31 March, 2025, showcasing a substantial increase in top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Consumer Discretionary sector.
Net Margin: eBay's financial strength is reflected in its exceptional net margin, which exceeds industry averages. With a remarkable net margin of 19.46%, the company showcases strong profitability and effective cost management.
Return on Equity (ROE): eBay's ROE stands out, surpassing industry averages. With an impressive ROE of 9.95%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): The company's ROA is a standout performer, exceeding industry averages. With an impressive ROA of 2.63%, the company showcases effective utilization of assets.
Debt Management: With a high debt-to-equity ratio of 1.45, eBay faces challenges in effectively managing its debt levels, indicating potential financial strain.
<h2>The Basics of Analyst Ratings</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Analysts may enhance their evaluations by incorporating forecasts for metrics like growth estimates, earnings, and revenue, delivering additional guidance to investors. It is vital to acknowledge that, although experts in stocks and sectors, analysts are human and express their opinions when providing insights.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

A Glimpse Into The Expert Outlook On eBay Through 21 Analysts

JP Morgan analyst Doug Anmuth maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $60 to $66.

JP Morgan Maintains Neutral on eBay, Raises Price Target to $66

In the current session, the stock is trading at $75.00, after a 0.63% increase. Over the past month, eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) stock increased by 7.87%, and in the past year, by 43.18%. With performance like this, long-term shareholders are optimistic but others are more likely to look into the price-to-earnings ratio to see if the stock might be overvalued.

<img src="https://www.benzinga.com/files/images/story/2025/1748970019_0.png" alt="Past Year Chart" />

<h3>Evaluating eBay P/E in Comparison to Its Peers</h3>
The P/E ratio is used by long-term shareholders to assess the company's market performance against aggregate market data, historical earnings, and the industry at large. A lower P/E could indicate that shareholders do not expect the stock to perform better in the future or it could mean that the company is undervalued. 
Compared to the aggregate P/E ratio of the 43.77 in the Broadline Retail industry, eBay Inc. has a lower P/E ratio of 17.92. Shareholders might be inclined to think that the stock might perform worse than it's industry peers. It's also possible that the stock is undervalued. 

<img src="https://www.benzinga.com/files/images/story/2025/1748970020_1.png" alt="Guage" />

In conclusion, the price-to-earnings ratio is a useful metric for analyzing a company's market performance, but it has its limitations. While a lower P/E can indicate that a company is undervalued, it can also suggest that shareholders do not expect future growth. Additionally, the P/E ratio should not be used in isolation, as other factors such as industry trends and business cycles can also impact a company's stock price. Therefore, investors should use the P/E ratio in conjunction with other financial metrics and qualitative analysis to make informed investment decisions.

Intraday Update

A Look Into eBay Inc's Price Over Earnings

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/23/25</td>
<td>$350.00</td>
<td>$77.1K</td>
<td>21.7K</td>
<td>128.1K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/23/25</td>
<td>$210.00</td>
<td>$37.8K</td>
<td>36.2K</td>
<td>15.0K</td>
</tr>
<tr>
<td>LCID</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>05/30/25</td>
<td>$3.00</td>
<td>$25.8K</td>
<td>10.6K</td>
<td>14.0K</td>
</tr>
<tr>
<td>ETSY</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$50.00</td>
<td>$25.0K</td>
<td>28.0K</td>
<td>5.7K</td>
</tr>
<tr>
<td>CAVA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$90.00</td>
<td>$32.9K</td>
<td>668</td>
<td>2.4K</td>
</tr>
<tr>
<td>GME</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$30.00</td>
<td>$99.8K</td>
<td>31.4K</td>
<td>2.3K</td>
</tr>
<tr>
<td>NIO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>11/21/25</td>
<td>$5.00</td>
<td>$46.1K</td>
<td>8.8K</td>
<td>1.0K</td>
</tr>
<tr>
<td>EBAY</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$72.50</td>
<td>$49.0K</td>
<td>911</td>
<td>135</td>
</tr>
<tr>
<td>WEN</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$10.00</td>
<td>$30.2K</td>
<td>491</td>
<td>110</td>
</tr>
<tr>
<td>FIVE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$115.00</td>
<td>$39.2K</td>
<td>80</td>
<td>90</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a call option sweep that happens to be bullish, expiring in 3 day(s) on May 23, 2025. This event was a transfer of 78 contract(s) at a $350.00 strike. This particular call needed to be split into 11 different trades to become filled. The total cost received by the writing party (or parties) was $77.1K, with a price of $985.0 per contract. There were 21780 open contracts at this strike prior to today, and today 128182 contract(s) were bought and sold. 
• For AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we notice a call option sweep that happens to be bearish, expiring in 3 day(s) on May 23, 2025. This event was a transfer of 700 contract(s) at a $210.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $37.8K, with a price of $54.0 per contract. There were 36275 open contracts at this strike prior to today, and today 15084 contract(s) were bought and sold. 
• Regarding LCID (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>), we observe a call option sweep with bullish sentiment. It expires in 10 day(s) on May 30, 2025. Parties traded 1832 contract(s) at a $3.00 strike. This particular call needed to be split into 24 different trades to become filled. The total cost received by the writing party (or parties) was $25.8K, with a price of $14.0 per contract. There were 10654 open contracts at this strike prior to today, and today 14013 contract(s) were bought and sold. 
• For ETSY (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ETSY#NASDAQ">ETSY</a>), we notice a call option trade that happens to be bullish, expiring in 31 day(s) on June 20, 2025. This event was a transfer of 200 contract(s) at a $50.00 strike. The total cost received by the writing party (or parties) was $25.0K, with a price of $125.0 per contract. There were 28020 open contracts at this strike prior to today, and today 5708 contract(s) were bought and sold. 
• Regarding CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we observe a put option sweep with bearish sentiment. It expires in 31 day(s) on June 20, 2025. Parties traded 70 contract(s) at a $90.00 strike. This particular put needed to be split into 17 different trades to become filled. The total cost received by the writing party (or parties) was $32.9K, with a price of $470.0 per contract. There were 668 open contracts at this strike prior to today, and today 2405 contract(s) were bought and sold. 
• Regarding GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we observe a call option trade with bearish sentiment. It expires in 31 day(s) on June 20, 2025. Parties traded 497 contract(s) at a $30.00 strike. The total cost received by the writing party (or parties) was $99.8K, with a price of $201.0 per contract. There were 31497 open contracts at this strike prior to today, and today 2341 contract(s) were bought and sold. 
• Regarding NIO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NIO#NYSE">NIO</a>), we observe a call option sweep with bearish sentiment. It expires in 185 day(s) on November 21, 2025. Parties traded 1000 contract(s) at a $5.00 strike. This particular call needed to be split into 49 different trades to become filled. The total cost received by the writing party (or parties) was $46.1K, with a price of $46.0 per contract. There were 8826 open contracts at this strike prior to today, and today 1019 contract(s) were bought and sold. 
• Regarding EBAY (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), we observe a call option sweep with bullish sentiment. It expires in 122 day(s) on September 19, 2025. Parties traded 100 contract(s) at a $72.50 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $49.0K, with a price of $490.0 per contract. There were 911 open contracts at this strike prior to today, and today 135 contract(s) were bought and sold. 
• Regarding WEN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>), we observe a call option trade with bullish sentiment. It expires in 241 day(s) on January 16, 2026. Parties traded 110 contract(s) at a $10.00 strike. The total cost received by the writing party (or parties) was $30.2K, with a price of $275.0 per contract. There were 491 open contracts at this strike prior to today, and today 110 contract(s) were bought and sold. 
• For FIVE (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>), we notice a put option sweep that happens to be bullish, expiring in 59 day(s) on July 18, 2025. This event was a transfer of 36 contract(s) at a $115.00 strike. This particular put needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $39.2K, with a price of $1092.0 per contract. There were 80 open contracts at this strike prior to today, and today 90 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

CAVA

ETSY

FIVE

LCID

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Trading Ideas

Live On CNBC, Josh Brown Hosts Segment Titled "Josh: eBay Breakout Is Here"

eBay's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NYSE">EBAY</a>) short percent of float has fallen 6.33% since its last report. The company recently reported that it has 21.05 million shares sold short, which is 5.18% of all regular shares that are available for trading. Based on its trading volume, it would take traders 3.52 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>eBay Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1747681231_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for eBay has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing eBay's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, eBay's peer group average for short interest as a percentage of float is 10.60%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

How Do Investors Really Feel About eBay?

Live On CNBC, Josh Brown Hosts Segment Titled "Josh's Best Stock: eBay"

Disclosed on May 6, Jamie Iannone, President and CEO at eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), executed a substantial insider sell as per the latest SEC filing.
What Happened: A Form 4 filing with the <a href="https://www.sec.gov/Archives/edgar/data/0001065088/000112760225013505//Archives/edgar/data/1065088/000112760225013505/0001127602-25-013505-index.htm">U.S. Securities and Exchange Commission</a> on Tuesday outlined that Iannone executed a sale of 20,000 shares of eBay with a total value of $1,377,900.
Monitoring the market, eBay's shares down by 0.23% at $70.2 during Wednesday's morning.
<h3>Discovering eBay: A Closer Look</h3>
EBay operates one of the largest e-commerce marketplaces in the world, with $75 billion in 2024 gross merchandise volume rendering the firm a top 10 global e-commerce company. It generates revenue from listing fees, advertising, revenue-sharing arrangements with service providers, and managed payments, with its platform connecting more than 130 million buyers and roughly 20 million sellers across almost 190 global markets at the end of 2024. EBay generates just north of 50% of its GMV in international markets, with a large presence in the UK, Germany, and Australia.
<h3>Key Indicators: eBay's Financial Health</h3>
Revenue Growth: Over the 3 months period, eBay showcased positive performance, achieving a revenue growth rate of 1.13% as of 31 March, 2025. This reflects a substantial increase in the company's top-line earnings. In comparison to its industry peers, the company trails behind with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Navigating Financial Profits:
<ul>
<li>
Gross Margin: The company excels with a remarkable gross margin of 72.03%, indicating superior cost efficiency and profitability compared to its industry peers.
</li>
<li>
Earnings per Share (EPS): eBay's EPS is below the industry average. The company faced challenges with a current EPS of 1.08. This suggests a potential decline in earnings.
</li>
</ul>
Debt Management: eBay's debt-to-equity ratio surpasses industry norms, standing at 1.45. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
Valuation Analysis:
<ul>
<li>
Price to Earnings (P/E) Ratio: With a lower-than-average P/E ratio of 16.91, the stock indicates an attractive valuation, potentially presenting a buying opportunity.
</li>
<li>
Price to Sales (P/S) Ratio: A higher-than-average P/S ratio of 3.34 suggests overvaluation in the eyes of investors, considering sales performance.
</li>
<li>
EV/EBITDA Analysis (Enterprise Value to its Earnings Before Interest, Taxes, Depreciation &amp; Amortization): The company's EV/EBITDA ratio 11.77 is below the industry average, indicating that it may be relatively undervalued compared to peers.
</li>
</ul>
Market Capitalization Analysis: Below industry benchmarks, the company's market capitalization reflects a smaller scale relative to peers. This could be attributed to factors such as growth expectations or operational capacity.
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<h3>The Impact of Insider Transactions on Investments</h3>
Emphasizing the importance of a comprehensive approach, considering insider transactions is valuable, but it's crucial to evaluate them in conjunction with other investment factors.
In legal terms, an "insider" refers to any officer, director, or beneficial owner of more than ten percent of a company's equity securities registered under Section 12 of the Securities Exchange Act of 1934. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.
When a company insider makes a new purchase, that is an indication that they expect the stock to rise.
Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down. 
<h3>The Insider's Guide to Important Transaction Codes</h3>
In the domain of transactions, <a href="https://www.benzinga.com/money/investing-tools">investors</a> frequently turn their focus to those taking place in the open market, as meticulously outlined in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S signifies a sale. Transaction code C signals the conversion of an option, and transaction code A denotes a grant, award, or other acquisition of securities from the company.
<a href="https://www.benzinga.com/sec/insider-trades/search/index?company_cik=0001065088">Check Out The Full List Of eBay's Insider Trades.</a>
Insider Buying Alert: Profit from C-Suite Moves
Benzinga Edge reveals every insider trade in real-time. Don't miss the next big stock move driven by insider confidence. Unlock this ultimate sentiment indicator now. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22in8&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here for access</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Insider Trades

Jamie Iannone Takes Money Off The Table, Sells $1.38M In eBay Stock

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>BMO Capital cut Block, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XYZ#NYSE">XYZ</a>) price target from $80 to $58. BMO Capital analyst Rufus Hone downgraded the stock from Outperform to Market Perform. Block shares closed at $46.53 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/XYZ/analyst-ratings">view this stock</a>.</li>
<li>Susquehanna raised the price target for eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) from $65 to $70. Susquehanna analyst Shyam Patil maintained a Neutral rating. eBay shares closed at $68.60 on Friday. See how other analysts <a href="https://www.benzinga.com/quote/EBAY/analyst-ratings">view this stock</a>.</li>
<li>Wells Fargo raised Ingersoll Rand Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IR#NYSE">IR</a>) price target from $80 to $86. Wells Fargo analyst Joseph O&#8217;Dea maintained an Overweight rating. Ingersoll Rand shares closed at $76.73 on Friday. See how other <a href="https://www.benzinga.com/quote/IR/analyst-ratings">analysts view this stock</a>.</li>
<li>Keefe, Bruyette &amp; Woods slashed the price target for WesBanco, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WSBC#NASDAQ">WSBC</a>) from $43 to $40. Keefe, Bruyette &amp; Woods analyst Catherine Mealor maintained an Outperform rating. WesBanco shares closed at $30.42 on Friday. <a href="https://www.benzinga.com/quote/WSBC/analyst-ratings">See how other analysts view this stock.</a></li>
<li>BMO Capital raised the price target for McDonald&#8217;s Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MCD#NYSE">MCD</a>) from $340 to $345. BMO Capital analyst Andrew Strelzik reiterated an Outperform rating. McDonald&#8217;s shares closed at $311.96 on Friday. <a href="https://www.benzinga.com/quote/MCD/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Cantor Fitzgerald cut Onto Innovation Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONTO#NYSE">ONTO</a>) price target from $250 to $135. Cantor Fitzgerald analyst Matthew Prisco downgraded the stock from Overweight to Neutral. Onto Innovation shares settled at $127.10 on Friday. <a href="https://www.benzinga.com/quote/ONTO/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>JP Morgan cut The Wendy&#8217;s Company (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WEN#NASDAQ">WEN</a>) price target from $17 to $15. JP Morgan analyst John Ivankoe upgraded the stock from Neutral to Overweight. Wendy&#8217;s shares closed at $12.55 on Friday. <a href="https://www.benzinga.com/quote/WEN/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Jefferies cut Parsons Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PSN#NYSE">PSN</a>) price target from $75 to $65. Jefferies analyst Sheila Kahyaoglu downgraded the stock from Buy to Hold. Parsons shares closed at $62.81 on Friday.  <a href="https://www.benzinga.com/quote/PSN/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Canaccord Genuity raised the price target for Worthington Enterprises, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WOR#NYSE">WOR</a>) from $54 to $67. Canaccord Genuity analyst Brian McNamara upgraded the stock from Hold to Buy. Worthington shares settled at $51.99 on Friday. <a href="https://www.benzinga.com/quote/wor/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Rosenblatt cut Datadog, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DDOG#NASDAQ">DDOG</a>) price target from $160 to $150. Rosenblatt analyst Blair Abernethy maintained a Buy rating. Datadog shares closed at $105.00 on Friday. <a href="https://www.benzinga.com/quote/ddog/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying MCD stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="564" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/05091125/image-2-16-1024x564.png" alt="" class="wp-image-901350" style="width:729px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/05091125/image-2-16-1024x564.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/05091125/image-2-16-300x165.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/05091125/image-2-16-768x423.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/05/05091125/image-2-16.png 1143w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo via Shutterstock

Pre-Market Outlook

DDOG

ONTO

WSBC

McDonald's To Rally More Than 10%? Here Are 10 Top Analyst Forecasts For Monday

Susquehanna analyst Shyam Patil maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $65 to $70.

Susquehanna Maintains Neutral on eBay, Raises Price Target to $70

eBay Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) shares were <a href="https://www.benzinga.com/movers" target="_blank" rel="noreferrer noopener">trading slightly lower on Thursday.</a>
The company released its first-quarter results on Wednesday with quarterly earnings of&nbsp;$1.38&nbsp;per share, which beat the <a target="_blank" href="https://www.benzinga.com/news/earnings/25/04/45119093/ebay-shares-mostly-flat-after-better-than-expected-q1-results" rel="noreferrer noopener">analyst consensus estimate of&nbsp;$1.34.</a>
Quarterly revenue came in at $2.58 billion, beating the analyst consensus estimate of $2.55 billion and increasing from $2.56 billion in the same period last year.
Here are the<a target="_blank" href="https://www.benzinga.com/quote/EBAY/analyst-ratings" rel="noreferrer noopener"> analysts&#8217; take on the stock:</a>
<ul>
<li>Needham analyst Bernie McTernan reiterated the Buy rating on the stock, raising the price forecast from $72 to $78.</li>
<li>JP Morgan analyst Doug Anmuth reiterated the Neutral rating on the stock, raising the price forecast from $54 to $60.</li>
<li>BofA Securities reiterated the Neutral rating on eBay, with a price forecast of $71.</li>
</ul>
Also Read: <a target="_blank" href="https://www.benzinga.com/25/05/45133051/microsoft-to-rally-more-than-20-here-are-10-top-analyst-forecasts-for-thursday" rel="noreferrer noopener">Microsoft To Rally More Than 20%? Here Are 10 Top Analyst Forecasts For Thursday</a>
Needham: Mcternan noted that GMV exceeded expectations in Q1, beating the high end of guidance and growing 2% in constant currency, with momentum improving in March and April.
According to the analyst, eBay's strength was attributed to its focus on differentiated, non-new, in-season products, with key categories growing by 6% in the quarter.
McTernan writes that this performance supports a premium valuation, though future stock gains will likely depend on upward estimate revisions.
The analyst noted that eBay is continuing to invest in AI and machine learning to boost efficiency, with a strong focus this year on categories such as fashion, collectibles, and parts and accessories.
In line with its AI-driven efforts, the company recently introduced a new fashion feature in the U.S. and U.K. that replaces static browse pages with dynamic, theme-based feeds.
JP Morgan: The analyst noted that eBay is doubling down on its core fashion business, launching a new AI-powered shopping experience in the U.S. and U.K., along with introducing pre-loved apparel as a new focus category in the U.S.
On the geographic front, the U.K. C2C initiatives—such as Managed Shipping and eBay Balance—have shown strong growth, exceeding internal expectations.
Additionally, the buyer protection fee introduced in February helped narrow the monetization gap.
Despite ongoing macroeconomic challenges and U.S. tariff uncertainty, eBay remains focused on achieving low-single-digit FX-neutral GMV growth and maintaining strong shareholder returns, the analyst writes.
BofA Securities: The analyst stated that 2025 GMV and revenue estimates were raised by 2% and 1%, respectively, reflecting a shift in foreign exchange from a headwind to a 100 basis point tailwind.
The non-GAAP EPS estimate for 2025 was also increased to $5.37 from $5.32.
For 2026, the analyst projects a 9% two-year average growth, with share buybacks playing a key role in driving performance.
Price Action: EBAY shares are trading lower by 0.35% to $67.92 at last check Thursday.
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Equities

General

Analyst Cheers eBay's AI Fashion Bet As GMV Beats: Details Here

Morgan Stanley analyst Nathan Feather maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Overweight and raises the price target from $70 to $74.

Morgan Stanley Maintains Overweight on eBay, Raises Price Target to $74

JMP Securities analyst Greg Miller reiterates eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) from Market Perform to Market Perform.

Reiteration

JMP Securities Reiterates Market Perform on eBayto Market Perform

Cantor Fitzgerald analyst Deepak Mathivanan maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $65 to $69.

Cantor Fitzgerald Maintains Neutral on eBay, Raises Price Target to $69

JP Morgan analyst Doug Anmuth maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Neutral and raises the price target from $54 to $60.

JP Morgan Maintains Neutral on eBay, Raises Price Target to $60

TD Securities analyst John Blackledge maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Hold and raises the price target from $62 to $64.

TD Securities Maintains Hold on eBay, Raises Price Target to $64

Stifel analyst Mark Kelley maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Hold and raises the price target from $61 to $62.

Stifel Maintains Hold on eBay, Raises Price Target to $62

Truist Securities analyst Youssef Squali maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Hold and raises the price target from $62 to $68.

Truist Securities Maintains Hold on eBay, Raises Price Target to $68

Barclays analyst Ross Sandler maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Overweight and raises the price target from $72 to $77.

Barclays Maintains Overweight on eBay, Raises Price Target to $77

Wells Fargo analyst Ken Gawrelski maintains eBay (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>) with a Equal-Weight and raises the price target from $62 to $63.

Wells Fargo Maintains Equal-Weight on eBay, Raises Price Target to $63

Press Releases

eBay Inc. Reports Third Quarter 2024 Results

Margherita Maccapani Missoni Releases Personal Collection of Vintage and Pre-Loved Fashion on eBay

eBay Enters Into Agreement to Acquire Caramel Providing a Simplified, Safe Online Vehicle Transaction Experience

eBay Closes Acquisition of Caramel Expanding Access to Seamless Online Vehicle Transaction Experience

eBay Inc. Reports Fourth Quarter and Full Year 2024 Results

eBay invests $300k in Refiberd to drive circular fashion solutions

eBay Inc. Reports First Quarter 2025 Results

eBay Announces CFO Transition and Executive Leadership Changes

eBay Appoints Brie Welch as Resident Stylist and Debuts 'eBay Watchlist' Trend Report

eBay Launches Auction of Pre-Loved Fashion and Custom Porsche Ahead of Miami Race Weekend

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