Marriott International 주식 (NASDAQ: MAR)

Marriott International (NASDAQ:MAR) 주식

Marriott Intl

Marriott International

NYSE

Marriott operates 1.7 million rooms across roughly 30 brands. At the end of 2024, luxury represented roughly 10% of total rooms, premium was 43%, select service was 45%, midscale was 1%, and other was 1%. Marriott, Courtyard, and Sheraton are the largest brands, while Autograph, Tribute, Moxy, Aloft, and Element are newer lifestyle brands. Managed and franchised represented 98% of total rooms as of Dec. 31, 2024. North America makes up 62% of total rooms. Managed, franchise, and incentive fees represent the vast majority of revenue and profitability for the company.

Marriot International

Dusseldorf,,Germany,-,May,,2014:,Hyatt,Hotels,Brandmark,On,Modern

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골드만삭스 애널리스트인 리지 도브(Lizzie Dove)는 소비자 수요 약화, 지정학적 불확실성, 미국 항공사의 부정적인 영향 등으로 인해 미국 숙박 C-Corps 및 타임셰어(Timeshares) 숙박업에 대한 전망을 하향 조정했다.

골드만삭스, 잠재적인 경기침체 전망 속 호텔 및 숙박 주식 전망 하향 조정

Passport,In,Travelers,Hand,At,The,Airport.

Travel

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PRKS

캐나다 사람들의 미국 여행이 10% 감소하면, 미국 방문자 수가 200만 명 감소하고 미국에 대한 지출 손실이 21억 달러에 달할 수 있다.이는 미국여행협회(U.S. Travel Association)의 데이터를 인용한 골드만삭스 애널리스트 리지 도브의 주장이다. 도브는 최근 항공사, 크루즈, 숙박, 테마파크에 대한 캐나다 관광객의 노출을 심층적으로 조사했다.

관세 긴장 속 캐나다인 미국 여행 감소로 GDP 영향받을 수 있어 - 골드만삭스

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여행 업계가 예상치 못한 난기류를 겪으면서 여행에 초점을 맞춘 ETF가 흔들리고 있다. 항공사가 매출 전망치를 낮추고, 예약 플랫폼이 어려움을 겪고, 호텔과 크루즈 선사의 주가가 하락하면서 여행 ETF 투자자들은 포트폴리오 하락을 지켜보고 있다. 여행 섹터를 추적하면서 압박을 받고 있는 세 가지 ETF는 다음과 같다. 

여행 주식 하락으로 영향 받은 ETF 3종목

Marriott International - Class A Common Stock

Marriott International Inc

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Marimaca Copper Corp

REMARK HOLDINGS INC by Remark Holdings, Inc.

Remark Holdings Inc

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Tidal Trust II YieldMax MARA Option Income Strategy ETF

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Marine Petroleum Trust - Units of Beneficial Interest

Marine Petroleum Trust

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AIM ETF Products Trust AllianzIM U.S. Large Cap Buffer10 Mar ETF

AIM ETF Products Trust AllianzIM U.S. Equity Buffer15 Uncapped Mar ETF

Marubeni Corp

MARVEL DISCOVERY CORP by MARVEL DISCOVERY CORP.

Marvel Discovery Corp

AIM ETF Products Trust AllianzIM U.S. Large Cap Buffer20 Mar ETF

MARS ACQUISITION CORP SHS

MARS ACQUISITION CORP RT PUR 2/10TH SH

MARS ACQUISITION CORP UNIT 1 SH & 2/10TH RT

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Marston's PLC

Marriott International's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NYSE">MAR</a>) short percent of float has risen 6.94% since its last report. The company recently reported that it has 5.82 million shares sold short, which is 2.62% of all regular shares that are available for trading. Based on its trading volume, it would take traders 2.09 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Marriott International Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745863226_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Marriott International has grown since its last report. This does not mean that the stock is going to fall in the near-term but traders should be aware that more shares are being shorted.
<h3>Comparing Marriott International's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Marriott International's peer group average for short interest as a percentage of float is 7.65%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

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Is the Market Bullish or Bearish on Marriott International?

Marriott International Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) announced plans on Monday to <a href="https://www.benzinga.com/pressreleases/25/04/n45035022/marriott-international-to-acquire-the-citizenm-brand">buy the lifestyle hotel brand</a> CitizenM.
The acquisition is expected to help Marriott expand offerings for its guests and Marriott Bonvoy loyalty members across global markets. CitizenM has 36 hotels operating in over 20 cities worldwide, including in New York, London, Paris and Rome.
CitizenM also has three additional hotels under construction, slated for completion by mid-2026. Long-term expansion is planned across Marriott's global regions.
Also Read: <a href="https://www.benzinga.com/analyst-ratings/analyst-color/25/04/44800444/goldman-sachs-cuts-outlook-for-these-hotel-and-lodging-stocks-as-potential-recession-looms">Goldman Sachs Cuts Outlook For These Hotel And Lodging Stocks As Potential Recession Looms</a>
Under the terms of the deal, Marriott will pay $355 million for CitizenM and its related intellectual property. The CitizenM properties currently owned and leased by the seller will shift to new long-term franchise agreements managed by Marriott.
&#8220;As we continue to drive best-in-class experiences for travelers, today&#8217;s announcement builds upon Marriott&#8217;s commitment to enhance options for guests and Marriott Bonvoy members,&#8221; said&nbsp;Marriott president and CEO, Anthony Capuano.
&#8220;Marriott has a proven track record of growing acquired brands significantly by leveraging our global development ecosystem, the benefits of our industry-leading affiliation cost structure, and the power of our award-winning Marriott Bonvoy loyalty platform.&#8221;
Marriott <a href="https://www.benzinga.com/news/earnings/25/02/43629316/marriott-tops-q4-estimates-as-2025-outlook-pressures-stock">held $400 million in cash and equivalents</a> as of Dec. 31, 2024.
Future growth incentives could see the seller earn up to an additional $110 million, based on brand expansion achievements over a multi-year timeframe, starting in the fourth year after closing. 
CitizenM, established in 2008, is known for its tech-driven hospitality, artistic design, and smart use of space, offering travelers modern rooms, and rooftop terraces at an affordable price.
Pending regulatory approvals, the acquisition is expected to close in 2025. Marriott projects that this move will help drive its net room growth to nearly 5% for the full year 2025.
Price Action: MAR shares traded higher by 1.75% at $240.34 at last check Monday.
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Image: Shutterstock

Marriott Bets $355M On Trendy CitizenM Hotels To Woo Modern Travelers

Acquisition Supports Company's Growth in Innovative Lifestyle Offerings
BETHESDA, Md., April 28, 2025 /PRNewswire/ -- Today, Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) announced it has reached an agreement to acquire the lifestyle brand <a href="https://c212.net/c/link/?t=0&amp;l=en&amp;o=4414142-1&amp;h=2489686303&amp;u=https%3A%2F%2Fwww.citizenm.com%2F&amp;a=citizenM">citizenM</a>, a unique and innovative offering in the select-service segment. The transaction is expected to accelerate Marriott's global expansion of its select-service and lifestyle lodging offerings, as the company continues to focus on expanding its portfolio to provide even more exciting options for guests and Marriott Bonvoy members around the world.
At closing of the transaction, Marriott will pay $355 million to acquire the brand and related intellectual property. Following closing, the citizenM portfolio will become part of Marriott's system, with the hotels owned and leased by the seller subject to new long-term franchise agreements with Marriott. Stabilized fees for the open and under construction pipeline portfolio are anticipated to be approximately $30 million annually. The seller may also receive earn-out payments up to $110 million that are based on the future growth of the brand over a specified, multi-year timeframe. These payments would not begin until the fourth year following closing.
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Marriott International Agrees To Acquire citizenM And Its Intellectual Property In $355M Deal

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Shares of companies within the broader consumer discretionary sector are trading higher amid overall market strength due to March's strong durable goods orders economic data, and President Trump's announcement that he met with China earlier today.

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Select Sector SPDR-Consumer Discretionary

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Shares of companies in the broader consumer discretionary sector are trading higher after President Trump indicated tariffs against China will be lowered and trade tensions may de-escalate. Tariff concerns have weighed on the sector this year due to their expected impact on consumer spending.

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Shares of companies in the broader consumer discretionary sector are trading higher amid Treasury Secretary Scott Bessent's remarks about trade de-escalation with China, which may relieve potential cost pressures for the consumer and lead to an uptick in spending.

Barclays analyst Brandt Montour maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Equal-Weight and lowers the price target from $283 to $236.

Barclays Maintains Equal-Weight on Marriott International, Lowers Price Target to $236

Morgan Stanley analyst Stephen Grambling maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Overweight and lowers the price target from $275 to $267.

Morgan Stanley Maintains Overweight on Marriott International, Lowers Price Target to $267

Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) has outperformed the market over the past 20 years by 2.24% on an annualized basis producing an average annual return of 10.05%. Currently, Marriott International has a market capitalization of $59.24 billion. 
Buying $1000 In MAR: If an investor had bought $1000 of MAR stock 20 years ago, it would be worth $6,529.89 today based on a price of $215.12 for MAR at the time of writing.
<h3>Marriott International's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745249412_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$1000 Invested In This Stock 20 Years Ago Would Be Worth This Much Today

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades and downgrades, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>UBS raised Mr. Cooper Group Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COOP#NASDAQ">COOP</a>) price target from $135 to $145. UBS analyst Douglas Harter maintained a Buy rating. Mr. Cooper shares closed at $114.39 on Tuesday. See how other analysts <a href="https://www.benzinga.com/quote/COOP/analyst-ratings">view this stock</a>.</li>
<li>Citigroup increased the price target for Philip Morris International Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PM#NYSE">PM</a>) from $163 to $180. Citigroup analyst Simon Hales maintained a Buy rating. Philip Morris shares closed at $160.09 on Tuesday. <a href="https://www.benzinga.com/quote/PM/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Stifel cut Marriott International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) price target from $295 to $240. Stifel analyst Simon Yarmak maintained a Hold rating. Marriott shares closed at $222.58 on Tuesday. See how other analysts <a href="https://www.benzinga.com/quote/MAR/analyst-ratings">view this stock</a>.</li>
<li>Barclays raised the price target for Interactive Brokers Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/IBKR#NASDAQ">IBKR</a>) from $188 to $193. Barclays analyst Benjamin Budish maintained an Overweight rating. Interactive Brokers shares closed at $173.43 on Tuesday. <a href="https://www.benzinga.com/quote/IBKR/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Keybanc cut the price target for Veeva Systems Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VEEV#NYSE">VEEV</a>) from $260 to $250. Keybanc analyst Sangita Jain maintained an Overweight rating. Veeva shares closed at $222.72 on Tuesday. See how other analysts <a href="https://www.benzinga.com/quote/VEEV/analyst-ratings">view this stock</a>.</li>
<li>JP Morgan slashed Annaly Capital Management, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NLY#NYSE">NLY</a>) price target from $21 to $19. JP Morgan analyst Richard Shane maintained an Overweight rating. Annaly Capital Management shares settled at $17.96 on Tuesday. <a href="https://www.benzinga.com/quote/NLY/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities cut Synopsys, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SNPS#NASDAQ">SNPS</a>) price target from $630 to $560. B of A Securities analyst Vivek Arya maintained a Buy rating. Synopsys shares closed at $425.65 on Tuesday. <a href="https://www.benzinga.com/quote/SNPS/analyst-ratings">See how other analysts view this stock.</a></li>
<li>Canaccord Genuity slashed Fluence Energy, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLNC#NASDAQ">FLNC</a>) price target from $14 to $10. Canaccord Genuity analyst George Gianarikas maintained a Buy rating. Fluence Energy shares closed at $3.6750 on Tuesday.  <a href="https://www.benzinga.com/quote/FLNC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Stephens &amp; Co cut the price target for Hancock Whitney Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HWC#NASDAQ">HWC</a>) from $73 to $69. Stephens &amp; Co. analyst Matt Olney maintained an Overweight rating. Hancock Whitney shares settled at $48.69 on Tuesday. <a href="https://www.benzinga.com/quote/HWC/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>B of A Securities slashed NVIDIA Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NVDA#NASDAQ">NVDA</a>) price target from $200 to $160. B of A Securities analyst Vivek Arya maintained a Buy rating. Nvidia shares closed at $112.20 on Tuesday. <a href="https://www.benzinga.com/quote/NVDA/analyst-ratings">See how other analysts view this stock</a>.</li>
</ul>
Considering buying NVDA stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="603" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-1024x603.png" alt="" class="wp-image-874446" style="width:586px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-1024x603.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-300x177.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3-768x452.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/16093856/image-1-3.png 1097w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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Photo via Shutterstock

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Nvidia To $160? Here Are 10 Top Analyst Forecasts For Wednesday

Stifel analyst Simon Yarmak maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Hold and lowers the price target from $295 to $240.

Stifel Maintains Hold on Marriott International, Lowers Price Target to $240

Following Bank of America Securities&#8217; recent notes amid tariff-induced volatility, it also published some key data on questions <a target="_blank" href="https://www.benzinga.com/general/travel" rel="noreferrer noopener">it regularly receives.</a>
International inbound travel makes up only ~5% of U.S. room nights and 3% of arrivals. However, international travelers stay longer, spend more, and are mostly leisure travelers.
The largest source market is Canada (40% of international room nights and 28% of arrivals), followed by Europe and Mexico.
Also Read: <a target="_blank" href="https://www.benzinga.com/general/travel/25/04/44592941/tariff-tensions-could-hurt-us-gdp-as-canadian-tourism-cools-goldman-sachs" rel="noreferrer noopener">Tariff Tensions Could Hurt US GDP As Canadian Tourism Cools: Goldman Sachs</a>
Las Vegas has 10% international visitors, and ~15% of gaming revenue is high-end baccarat, some of which is Asia-sourced.
BofA Securities noted that international inbound did not fully recover post-pandemic, given flight capacity and the dollar.
International revenue is 20-40% for Lodging C-Corps, and China accounts for 5-9% of fees for Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>), Hilton Worldwide Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), Hyatt Hotels Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>), and Wyndham Hotels &amp; Resorts, Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WH#NYSE">WH</a>).
Other regions are evenly balanced across Europe, AsiaPac ex-China, Caribbean/LatAM and MidEast/Africa.
By far the most considerable China exposure in BofA Securities&#8217; coverage is Macau, which makes up 62%, 52%, and 20% of Las Vegas Sands Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LVS#NYSE">LVS</a>), Wynn Resorts (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/WYNN#NASDAQ">WYNN</a>) and MGM Resorts International (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MGM#NYSE">MGM</a>) revenue, respectively, while China makes up another ~20% of Singapore for Las Vegas Sands.
The top question BofA Securities received last week concerns the exposure of Lodging C-Corp room development to China. BofA Securities estimates China makes up 37%, 26%, 22%, and 18% of pipelines for Hyatt Hotels, Hilton Worldwide, Wyndham Hotels, and Marriott International overall, but this could overstate exposure as pipelines understate conversions, and China under-indexes on RevPAR given lower occupancy and rates.
Direct tariff impacts for GL&amp;L should be low as supplies/inventories make up ~10-15% of hotel operating expenditure. Developers could see supply chain issues/price spikes across their budgets, but most dollars are international (Japan, Singapore, Macau).
Government makes up ~3% of room nights, and slightly more if contractors are included.
Government per diems are low, reducing the exposure of full-service hotels. Pre-pandemic business travel made up ~30% of overall U.S. travel spending but closer to 70% of revenue for BofA Securities&#8217; companies, which overweight higher chain scales and urban markets.
Business travel is less elastic than leisure travel, but it is diversified by industry. It accounts for only 2-3% of overall corporate operating expenditure and never fully recovered post-COVID.
Lodging C-Corps are now trading below historical averages, while Lodging REITs are at historical trough levels reached at/near the Global Financial Crisis and during COVID.
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Photo via Shutterstock

WYNN

Which Gaming And Lodging Stocks Are Exposed To International inbound Travel And China?

Goldman Sachs analyst Lizzie Dove downgraded the outlook for U.S. Lodging C-Corps and Timeshares due to weaker consumer demand, geopolitical uncertainty, and negative impacts from U.S. airlines.
As a result, 2025 RevPAR forecasts are being lowered by approximately 125 basis points. Key challenges include a decline in Canadian tourism and reduced government travel, which are expected to impact U.S. RevPAR negatively.
Although a recession scenario isn't fully factored in, a 45% probability of a U.S. recession is assumed. The focus is on asset-light companies with global exposure and less reliance on U.S. resorts, as the decline in IMF and non-RevPAR fees has yet to be priced in, said the analyst.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44791936/whats-going-on-with-ionq-stock-today" rel="noreferrer noopener">What's Going On With IonQ Stock Today?</a>
In a choppier macro environment, the preference is for stocks with more global diversity, lower U.S. resort exposure, asset-light business models, and stronger prospects for non-RevPAR and ancillary revenues.
Historical context shows that lodging revenue growth has been cyclical, with significant downturns during previous recessions, where business demand impacts leisure travel first, and premium chains see larger RevPAR declines than economy chains, the analyst opined.
Hotel C-Corps have shifted to asset-light, fee-based business models in the past decade, which have shown resilience during downturns, as franchise revenues tend to fare better than owned/leased or timeshare revenues.
Incentive management fees (IMFs) are highly volatile, with U.S. IMF contracts more binary, impacting US properties more than international ones.
While consumer pressures in a downturn could impact credit card fees, supply growth for 2025 is unlikely to be threatened. However, the outlook for 2026 and beyond could face risks due to rising construction costs and economic uncertainty.
The analyst upgraded the shares of Choice Hotels International Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CHH#NYSE">CHH</a>) from Sell to Buy and lowered the price forecast from $141 to $138.
The upgrade was done due to its defensive position, primarily driven by its franchise revenue structure and strong balance sheet, which makes it more resilient amid economic uncertainty.
CHH is less affected by the current macroeconomic challenges compared to other US lodging companies, with most of its customers originating from the US, and minimal exposure to international tourism, particularly from Canada.
Recent data shows improving trends for CHH, with steady consumer purchase intent and better performance, especially among lower-income customer segments, despite broader concerns about consumer confidence.
The analyst downgraded the shares of Hyatt Hotels Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/H#NYSE">H</a>) from Neutral to Sell and lowered the price forecast from $150.00 to $110.00.
Hyatt displays higher macro sensitivity, driven by factors such as a larger share of management contracts, significant exposure to China, and a more limited pipeline for in-construction growth.
Despite Hyatt's shift to a more asset-light model, it remains more exposed to macro-sensitive segments compared to peers, including a higher percentage of managed footprint, IMF fees, and exposure to the Chinese market, said the analyst.
The analyst downgraded Hilton Worldwide Holdings (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>) stock from Buy to Neutral and lowered the price forecast from $296 to $235.
The analyst also downgraded the shares of Marriott International Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) from Buy to Neutral and lowered the price forecast from $313.00 to $245.00.
Hilton Worldwide and Marriott International are downgraded due to macro volatility and consumer pressures, which are expected to negatively impact macro-sensitive segments like IMF, credit card revenues, and owned &amp; leased properties.
Both companies have strong business models with resilient balance sheets, but their valuations remain high compared to historical cycles (2016-2019), and consensus estimates, especially for IMF and non-RevPAR fees, are considered too optimistic.
Since their inclusion in the Buy list in September 2024, both MAR and HLT stocks have underperformed, with recent negative signals about consumer health and travel impacting their performance relative to the S&amp;P 500.
Read Next:
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<li><a href="https://www.benzinga.com/25/04/44774262/nikes-sneaker-buzz-and-tariff-risks-could-shape-its-future-says-analyst" target="_blank" rel="noreferrer noopener">Nike's Sneaker Buzz And Tariff Risks Could Shape Its Future: Analyst</a></li>
</ul>
Photo via Shutterstock

Goldman Sachs Cuts Outlook For These Hotel And Lodging Stocks As Potential Recession Looms

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Goldman Sachs analyst Lizzie Dove downgraded the rating for Marriott International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) from Buy to Neutral and cut the price target from $313 to $245. Marriott International shares closed at $225.22 on Friday. <a href="https://www.benzinga.com/quote/MAR/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>JP Morgan analyst Tien-Tsin Huang downgraded Flywire Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FLYW#NASDAQ">FLYW</a>) from Neutral to Underweight and lowered the price target from $16 to $9. Flywire shares closed at $8.53 on Friday. <a href="https://www.benzinga.com/quote/FLYW/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Jon Windham downgraded the rating for Stem, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STEM#NYSE">STEM</a>) from Buy to Neutral. Stem shares closed at $0.3559 on Friday. <a href="https://www.benzinga.com/quote/STEM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Wells Fargo analyst Steven Cahall downgraded Comcast Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>) from Equal-Weight to Underweight and lowered the price target from $37 to $31. Comcast shares closed at $33.72 on Friday. <a href="https://www.benzinga.com/quote/CMCSA/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Zelman &amp; Assoc downgraded the rating for American Woodmark Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMWD#NASDAQ">AMWD</a>) from Neutral to Underperform. American Woodmark shares closed at $57.98 on Friday.  <a href="https://www.benzinga.com/quote/AMWD/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying MAR stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="626" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-1024x626.png" alt="" class="wp-image-870166" style="width:524px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-1024x626.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-300x183.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100-768x469.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/14090324/image-100.png 1101w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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</ul>
Photo via Shutterstock

Pre-Market Outlook

AMWD

FLYW

STEM

This Marriott International Analyst Is No Longer Bullish; Here Are Top 5 Downgrades For Monday

~$18 Million Equity Financing and Amended Note and Warrant Purchase Agreement Strengthen Balance Sheet
Full Integration with Marriott's Digital Channels and Platform Anticipated by the End of the Second Quarter of 2025
Implementing ~$50 Million of Annualized Cost Reductions
Sonder Holdings Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SOND#NASDAQ">SOND</a>) ("Sonder" or the "Company") today announced a series of actions intended to strengthen its balance sheet and generate significant cost savings, and provided an update on its integration with Marriott International, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) ("Marriott"):
<ul>
<li>Sale of approximately $18 million shares of its Series A preferred stock on April 11, 2025;</li>
<li>Amendments to the existing Note and Warrant Purchase Agreement, which include a reduction of the outstanding principal balance by 15% and an approximate 50% reduction of the interest rate;</li>
<li>Full integration with Marriott's digital channels and platform anticipated by the end of second quarter of 2025;</li>
<li>Receipt of $7.5 million in previously announced key money from Marriott on April 11, 2025; and</li>
<li>Implementation of approximately $50 million of annualized cost reductions enabled by the Marriott integration.</li>
</ul>

Financing

SOND

Sonder Strengthens Balance Sheet With ~$18M Equity Financing, Amended Note Agreement Reducing Debt And Interest, Secures $7.5M From Marriott, Eyes Full Integration With Marriott's Digital Channels By Q2 2025, and Implements ~$50M In Annualized Cost Reductions

Goldman Sachs analyst Lizzie Dove downgrades Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) from Buy to Neutral and lowers the price target from $313 to $245.

Goldman Sachs Downgrades Marriott International to Neutral, Lowers Price Target to $245

COLM

TSCAF

Shares of companies in the braoder consumer discretionary sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

BofA Securities analyzes the extent of tariffs and the macroeconomic situation&#8217;s effect on the earnings of gaming and lodging companies.
Since BofA&#8217;s previous report on April 1, stocks in the lodging and gaming sector have dropped 11% % -25 %, underperforming the S&amp;P 500's 16% decline.
Rising tariffs have significantly increased recession risks, with the sector now pricing in an 85% % -100 % chance of a downturn.
Investor concerns have escalated from market correction to a potential full-scale recession. A tariff-driven slowdown could cut sector revenues by 2%–4% and EBITDA by 3%–8%.
Recessions differ in nature, but the past three saw average peak-to-trough GDP drops of 5.1% and 10% in RevPAR.
According to the analyst, sub-sector sensitivity varies, with regional gaming and skiing less affected, while hotels and timeshares are more exposed. 
Also Read: <a href="https://www.benzinga.com/news/25/04/44698868/tariffs-recession-fears-could-derail-wayfair-rh-and-etsy-says-analyst">Tariffs, Recession Fears Could Derail Wayfair, RH And Etsy, Says Analyst</a>
Earnings risk is highest for gaming operators and lodging REITs due to their high operating leverage. COVID and GFC downturns lasted about 67 days; current declines are 55 days in, said the analyst.
A 1% GDP decline could reduce hotel RevPAR by 2%–4%, broader sector revenue by 2%–4%, and EBITDA by 3%–8%.
Tariffs are projected to impact GDP by 1%–1.5%, amplifying pressure on hospitality earnings.
Early data from Apple Hospitality REIT Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APLE#NYSE">APLE</a>) signals underperformance, with potential RevPAR guidance cuts of 2% to 3% and flat growth for the U.S. in 2025.
Domestic gaming stocks are currently trading at notably low valuations, with 2025 EBITDA multiples at 6.5x and free cash flow yields at 15%, while operating companies are at 6.3x and 20%, respectively, said the analyst.
These figures sit one standard deviation below long-term averages, hitting levels last seen in 2022 and even lower than in 2016 and 2018. 
Lodging C-Corps are also below historical norms, except for Hilton Hotels Corporation (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HLT#NYSE">HLT</a>), which still trades at a premium.
Lodging REITs have dropped to valuation lows only previously observed during the COVID-19 and Global Financial crises.
Meanwhile, timeshare valuations are also depressed, and Vail Resorts Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MTN#NYSE">MTN</a>) is now trading at its lowest multiple since 2011.
Read Next: <a href="https://www.benzinga.com/25/04/44717332/why-is-ev-maker-mullen-automotive-stock-tanking-today">Why Is EV Maker Mullen Automotive Stock Tanking Today?</a>
Photo: Shutterstock

APLE

CHDN

BofA Flags Rising Risks For Gaming And Lodging Firms As Valuations Tumble

Shares of consumer discretionary stocks are trading higher after President Trump issued a 90-day pause on reciprocal tariffs for all countries except China, which may reduce risks towards the consumer economy.

Jefferies analyst David Katz maintains Marriott International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MAR#NASDAQ">MAR</a>) with a Hold and lowers the price target from $295 to $226.

Jefferies Maintains Hold on Marriott International, Lowers Price Target to $226

Dividends

Press Releases

Marriott International Declares Quarterly Cash Dividend

NEKAJUI, A RITZ-CARLTON RESERVE DEBUTS AS THE ULTIMATE ULTRA-LUXURY ESCAPE ON PENINSULA PAPAGAYO

Entertainment

THE RITZ-CARLTON DEBUTS IN SUZHOU, SHOWCASING THE TIMELESS ELEGANCE AND RICH HERITAGE OF CHINA'S VENICE OF THE EAST

The Ritz-Carlton Debuts in Suzhou, Showcasing the Timeless Elegance and Rich Heritage of China's Venice of the East

City Express by Marriott Expands into the U.S. and Canada, Marking a Major Milestone in Regional Growth

Real Estate

Marriott International Signs Agreement with Mullen Real Estate Capital to Debut a JW Marriott All-Inclusive Resort in Costa Rica

Sonder Holdings Inc. Announces Capital Raise and Provides Update on Integration with Marriott International, Inc.

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