Nike Option Alert: May 16 $77.5 Calls Sweep (44) near the Bid: 1029 vs 1380 OI; Earnings 3/20 After Close [est] 

Nike Option Alert: May 16 $77.5 Calls Sweep (44) near the Bid: 1029 @ $5.001 vs 1380 OI; Earnings 3/20 After Close [est] Ref=$77.105

Nike Option Alert: Aug 15 $80 Calls at the Bid: 1000 vs 181 OI; Earnings 3/20 After Close [est] 

Nike Option Alert: Aug 15 $80 Calls at the Bid: 1000 @ $5.66 vs 181 OI; Earnings 3/20 After Close [est] Ref=$76.195

Nike (NYSE:NKE) 주식

Nike

Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.

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나이키(NYSE:NKE) CEO인 엘리엇 힐(Elliott Hill)은 제프리스 애널리스트 랜달 코닉(Randal Konik)의 신뢰를 얻었다. 코닉은 CEO의 전략적 계획에 대해 낙관적이다.

나이키 주식 턴어라운드 준비? 최고의 애널리스트, 신임 CEO의 긍정적 전략 속 &#39;매수&#39; 권고

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투자자 고(故) 짐 시몬스(Jim Simons)의 펀드 르네상스 테크놀로지스(Renaissance Technologies)가 2024년 4분기 인공지능(AI) 투자에 있어 상당한 변화를 일으켰다. 13F SEC 제출 서류에 따르면 르네상스는 4분기에 몇 개의 아시아 기반 AI 기업에 대한 지분을 늘렸다.

짐 시몬스의 르네상스, AI 분야로 진출: 대형 기술주 매도, 중국 주식 매수, 로빈후드 주식 구매

Earnings

빌 애크먼의 퍼싱 스퀘어 포트폴리오 조정, 치폴레 지분 축소 및 나이키 지분 강화

Nike Inc

In the last three months, 23 analysts have published ratings on Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), offering a diverse range of perspectives from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">8</td>
<td align="right">4</td>
<td align="right">11</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">2</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">4</td>
<td align="right">3</td>
<td align="right">6</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Providing deeper insights, analysts have established 12-month price targets, indicating an average target of $84.61, along with a high estimate of $115.00 and a low estimate of $70.00. This current average has decreased by 1.57% from the previous average price target of $85.96. 
<img src="https://www.benzinga.com/files/images/story/2025/1742216471_0.png" alt="price target chart" />
<h2>Deciphering Analyst Ratings: An In-Depth Analysis</h2>
The standing of Nike among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
<table>
<thead>
<tr>
<th>Analyst</th>
<th>Analyst Firm</th>
<th>Action Taken</th>
<th>Rating</th>
<th>Current Price Target</th>
<th>Prior Price Target</th>
</tr>
</thead>
<tbody>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Lowers</td>
<td>Buy</td>
<td>$80.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$72.00</td>
<td>$74.00</td>
</tr>
<tr>
<td>Randal Konik</td>
<td>Jefferies</td>
<td>Raises</td>
<td>Buy</td>
<td>$115.00</td>
<td>$75.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Robert Drbul</td>
<td>Guggenheim</td>
<td>Maintains</td>
<td>Buy</td>
<td>$110.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$84.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Paul Lejuez</td>
<td>Citigroup</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$72.00</td>
<td>$102.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Maintains</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Simeon Siegel</td>
<td>BMO Capital</td>
<td>Raises</td>
<td>Outperform</td>
<td>$95.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Anna Andreeva</td>
<td>Piper Sandler</td>
<td>Raises</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$72.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Maintains</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$73.00</td>
</tr>
<tr>
<td>Jonathan Komp</td>
<td>Baird</td>
<td>Lowers</td>
<td>Outperform</td>
<td>$105.00</td>
<td>$110.00</td>
</tr>
<tr>
<td>Jim Duffy</td>
<td>Stifel</td>
<td>Lowers</td>
<td>Hold</td>
<td>$75.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Joseph Civello</td>
<td>Truist Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$97.00</td>
</tr>
<tr>
<td>Jay Sole</td>
<td>UBS</td>
<td>Lowers</td>
<td>Neutral</td>
<td>$73.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Adrienne Yih</td>
<td>Barclays</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$70.00</td>
<td>$79.00</td>
</tr>
<tr>
<td>Ike Boruchow</td>
<td>Wells Fargo</td>
<td>Lowers</td>
<td>Overweight</td>
<td>$90.00</td>
<td>$92.00</td>
</tr>
<tr>
<td>Alex Straton</td>
<td>Morgan Stanley</td>
<td>Lowers</td>
<td>Equal-Weight</td>
<td>$74.00</td>
<td>$80.00</td>
</tr>
<tr>
<td>Krisztina Katai</td>
<td>Deutsche Bank</td>
<td>Raises</td>
<td>Buy</td>
<td>$84.00</td>
<td>$82.00</td>
</tr>
<tr>
<td>Lorraine Hutchinson</td>
<td>B of A Securities</td>
<td>Lowers</td>
<td>Buy</td>
<td>$90.00</td>
<td>$95.00</td>
</tr>
<tr>
<td>Tom Nikic</td>
<td>Needham</td>
<td>Maintains</td>
<td>Buy</td>
<td>$84.00</td>
<td>$84.00</td>
</tr>
<tr>
<td>Cristina Fernandez</td>
<td>Telsey Advisory Group</td>
<td>Lowers</td>
<td>Market Perform</td>
<td>$80.00</td>
<td>$93.00</td>
</tr>
</tbody>
</table>
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts frequently update their recommendations based on evolving market conditions and company performance. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Nike. This information provides a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Providing a comprehensive analysis, analysts offer qualitative assessments, ranging from 'Outperform' to 'Underperform'. These ratings reflect expectations for the relative performance of Nike compared to the broader market.</li>
<li>Price Targets: Analysts gauge the dynamics of price targets, providing estimates for the future value of Nike's stock. This comparison reveals trends in analysts' expectations over time.</li>
</ul>
To gain a panoramic view of Nike's market performance, explore these analyst evaluations alongside essential financial indicators. Stay informed and make judicious decisions using our Ratings Table.
<a href="https://www.benzinga.com/quote/NKE/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Nike analyst ratings.</a>
<h2>Get to Know Nike Better</h2>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Breaking Down Nike's Financial Performance</h3>
Market Capitalization Analysis: With an elevated market capitalization, the company stands out above industry averages, showcasing substantial size and market acknowledgment.
Revenue Growth: Nike's revenue growth over a period of 3 months has faced challenges. As of 30 November, 2024, the company experienced a revenue decline of approximately -7.72%. This indicates a decrease in the company's top-line earnings. As compared to competitors, the company encountered difficulties, with a growth rate lower than the average among peers in the Consumer Discretionary sector.
Net Margin: Nike's net margin excels beyond industry benchmarks, reaching 9.41%. This signifies efficient cost management and strong financial health.
Return on Equity (ROE): Nike's ROE excels beyond industry benchmarks, reaching 8.31%. This signifies robust financial management and efficient use of shareholder equity capital.
Return on Assets (ROA): Nike's financial strength is reflected in its exceptional ROA, which exceeds industry averages. With a remarkable ROA of 3.07%, the company showcases efficient use of assets and strong financial health.
Debt Management: Nike's debt-to-equity ratio surpasses industry norms, standing at 0.86. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
<h2>The Core of Analyst Ratings: What Every Investor Should Know</h2>
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts publish their predictions for metrics such as growth estimates, earnings, and revenue to provide additional guidance with their ratings. When using analyst ratings, it is important to keep in mind that stock and sector analysts are also human and are only offering their opinions to investors.
If you want to keep track of which analysts are outperforming others, you can view updated analyst ratings along withanalyst success scores in <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.
Which Stocks Are Analysts Recommending Now?
Benzinga Edge gives you instant access to all major analyst upgrades, downgrades, and price targets. Sort by accuracy, upside potential, and more. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=be8be9arja3be22bz21&amp;adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Click here to stay ahead of the market</a>.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Analyst Ratings

What 23 Analyst Ratings Have To Say About Nike

Needham analyst Tom Nikic maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Buy and lowers the price target from $84 to $80.

Price Target

Needham Maintains Buy on Nike, Lowers Price Target to $80

Telsey Advisory Group analyst Cristina Fernandez maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Market Perform and maintains $80 price target.

Telsey Advisory Group Maintains Market Perform on Nike, Maintains $80 Price Target

Whales with a lot of money to spend have taken a noticeably bearish stance on Nike.
Looking at options history for Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) we detected 53 trades.
If we consider the specifics of each trade, it is accurate to state that 41% of the investors opened trades with bullish expectations and 47% with bearish.
From the overall spotted trades, 32 are puts, for a total amount of $2,177,610 and 21, calls, for a total amount of $1,079,320.
<h3>What's The Price Target?</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $40.0 to $115.0 for Nike over the last 3 months. 
<h3>Insights into Volume &amp; Open Interest</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Nike's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Nike's whale trades within a strike price range from $40.0 to $115.0 in the last 30 days. 
<h3>Nike Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741983346_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$13.65</td>
<td>$13.55</td>
<td>$13.55</td>
<td>$85.00</td>
<td>$288.6K</td>
<td>5.0K</td>
<td>252</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$9.8</td>
<td>$9.7</td>
<td>$9.7</td>
<td>$80.00</td>
<td>$227.9K</td>
<td>12.9K</td>
<td>256</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$0.96</td>
<td>$0.92</td>
<td>$0.93</td>
<td>$115.00</td>
<td>$186.0K</td>
<td>1.8K</td>
<td>2.0K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$5.9</td>
<td>$5.85</td>
<td>$5.9</td>
<td>$76.00</td>
<td>$156.9K</td>
<td>923</td>
<td>283</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$16.75</td>
<td>$15.8</td>
<td>$16.2</td>
<td>$87.50</td>
<td>$131.2K</td>
<td>1.6K</td>
<td>82</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
After a thorough review of the options trading surrounding Nike, we move to examine the company in more detail. This includes an assessment of its current market status and performance.
<h3>Current Position of Nike</h3>
<ul>
<li>Trading volume stands at 11,838,075, with NKE's price down by -1.38%, positioned at $71.64.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 6 days.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $89.0.
Turn $1000 into $1270 in just 20 days?
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&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Market Perform rating on Nike with a target price of $80. 
&#x2A; An analyst from Jefferies has elevated its stance to Buy, setting a new price target at $115. 
&#x2A; Maintaining their stance, an analyst from Morgan Stanley continues to hold a Equal-Weight rating for Nike, targeting a price of $72. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Nike options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Nike Unusual Options Activity For March 14

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/14/25</td>
<td>$245.00</td>
<td>$28.5K</td>
<td>4.6K</td>
<td>128.5K</td>
</tr>
<tr>
<td>DKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>08/15/25</td>
<td>$28.00</td>
<td>$170.5K</td>
<td>349</td>
<td>1.5K</td>
</tr>
<tr>
<td>HSAI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>04/17/25</td>
<td>$20.00</td>
<td>$41.6K</td>
<td>2.8K</td>
<td>814</td>
</tr>
<tr>
<td>CAVA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$95.00</td>
<td>$41.2K</td>
<td>0</td>
<td>696</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/18/26</td>
<td>$90.00</td>
<td>$110.6K</td>
<td>352</td>
<td>434</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$75.00</td>
<td>$39.0K</td>
<td>3.0K</td>
<td>410</td>
</tr>
<tr>
<td>ABNB</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$135.00</td>
<td>$57.7K</td>
<td>1.5K</td>
<td>407</td>
</tr>
<tr>
<td>CVNA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$185.00</td>
<td>$41.0K</td>
<td>13.6K</td>
<td>253</td>
</tr>
<tr>
<td>ULTA</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$360.00</td>
<td>$108.9K</td>
<td>325</td>
<td>245</td>
</tr>
<tr>
<td>PENN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>07/18/25</td>
<td>$15.00</td>
<td>$45.9K</td>
<td>275</td>
<td>224</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These bullet-by-bullet explanations have been constructed using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option trade that happens to be bearish, is expiring today. Parties traded 380 contract(s) at a $245.00 strike. The total cost received by the writing party (or parties) was $28.5K, with a price of $75.0 per contract. There were 4610 open contracts at this strike prior to today, and today 128596 contract(s) were bought and sold. 
• For DKNG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DKNG#NASDAQ">DKNG</a>), we notice a put option trade that happens to be bullish, expiring in 154 day(s) on August 15, 2025. This event was a transfer of 1550 contract(s) at a $28.00 strike. The total cost received by the writing party (or parties) was $170.5K, with a price of $110.0 per contract. There were 349 open contracts at this strike prior to today, and today 1550 contract(s) were bought and sold. 
• For HSAI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HSAI#NASDAQ">HSAI</a>), we notice a call option sweep that happens to be neutral, expiring in 34 day(s) on April 17, 2025. This event was a transfer of 203 contract(s) at a $20.00 strike. This particular call needed to be split into 35 different trades to become filled. The total cost received by the writing party (or parties) was $41.6K, with a price of $205.0 per contract. There were 2848 open contracts at this strike prior to today, and today 814 contract(s) were bought and sold. 
• For CAVA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CAVA#NYSE">CAVA</a>), we notice a call option trade that happens to be bullish, expiring in 98 day(s) on June 20, 2025. This event was a transfer of 89 contract(s) at a $95.00 strike. The total cost received by the writing party (or parties) was $41.2K, with a price of $463.0 per contract. There were 0 open contracts at this strike prior to today, and today 696 contract(s) were bought and sold. 
• Regarding SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we observe a put option sweep with bearish sentiment. It expires in 461 day(s) on June 18, 2026. Parties traded 123 contract(s) at a $90.00 strike. This particular put needed to be split into 25 different trades to become filled. The total cost received by the writing party (or parties) was $110.6K, with a price of $900.0 per contract. There were 352 open contracts at this strike prior to today, and today 434 contract(s) were bought and sold. 
• For NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we notice a call option sweep that happens to be bearish, expiring in 98 day(s) on June 20, 2025. This event was a transfer of 100 contract(s) at a $75.00 strike. This particular call needed to be split into 16 different trades to become filled. The total cost received by the writing party (or parties) was $39.0K, with a price of $390.0 per contract. There were 3014 open contracts at this strike prior to today, and today 410 contract(s) were bought and sold. 
• Regarding ABNB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), we observe a put option trade with bearish sentiment. It expires in 308 day(s) on January 16, 2026. Parties traded 25 contract(s) at a $135.00 strike. The total cost received by the writing party (or parties) was $57.7K, with a price of $2310.0 per contract. There were 1540 open contracts at this strike prior to today, and today 407 contract(s) were bought and sold. 
• Regarding CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we observe a put option trade with bullish sentiment. It expires in 7 day(s) on March 21, 2025. Parties traded 36 contract(s) at a $185.00 strike. The total cost received by the writing party (or parties) was $41.0K, with a price of $1140.0 per contract. There were 13692 open contracts at this strike prior to today, and today 253 contract(s) were bought and sold. 
• Regarding ULTA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>), we observe a put option trade with bullish sentiment. It expires in 7 day(s) on March 21, 2025. Parties traded 99 contract(s) at a $360.00 strike. The total cost received by the writing party (or parties) was $108.9K, with a price of $1100.0 per contract. There were 325 open contracts at this strike prior to today, and today 245 contract(s) were bought and sold. 
• Regarding PENN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PENN#NASDAQ">PENN</a>), we observe a call option sweep with bearish sentiment. It expires in 126 day(s) on July 18, 2025. Parties traded 121 contract(s) at a $15.00 strike. This particular call needed to be split into 23 different trades to become filled. The total cost received by the writing party (or parties) was $45.9K, with a price of $380.0 per contract. There were 275 open contracts at this strike prior to today, and today 224 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more about unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

ABNB

CAVA

CVNA

DKNG

HSAI

PENN

SBUX

TSLA

ULTA

10 Consumer Discretionary Stocks Whale Activity In Today's Session

Morgan Stanley analyst Alex Straton maintains Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) with a Equal-Weight and lowers the price target from $74 to $72.

Morgan Stanley Maintains Equal-Weight on Nike, Lowers Price Target to $72

Deep-pocketed investors have adopted a bearish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 38 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 31% leaning bullish and 52% bearish. Among these notable options, 19 are puts, totaling $1,287,404, and 19 are calls, amounting to $901,587.
<h3>Predicted Price Range</h3>
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $55.0 to $110.0 for Nike over the last 3 months. 
<h3>Volume &amp; Open Interest Trends</h3>
In today's trading context, the average open interest for options of Nike stands at 3769.12, with a total volume reaching 11,016.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Nike, situated within the strike price corridor from $55.0 to $110.0, throughout the last 30 days.
<h3>Nike 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741801612_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>01/16/26</td>
<td>$9.65</td>
<td>$9.5</td>
<td>$9.5</td>
<td>$75.00</td>
<td>$475.0K</td>
<td>13.4K</td>
<td align="right">567</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$3.45</td>
<td>$3.4</td>
<td>$3.4</td>
<td>$95.00</td>
<td>$142.1K</td>
<td>4.1K</td>
<td align="right">0</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$5.85</td>
<td>$5.75</td>
<td>$5.75</td>
<td>$77.00</td>
<td>$115.0K</td>
<td>1.3K</td>
<td align="right">941</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>12/19/25</td>
<td>$10.2</td>
<td>$8.7</td>
<td>$9.45</td>
<td>$75.00</td>
<td>$94.4K</td>
<td>2.5K</td>
<td align="right">100</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>03/21/25</td>
<td>$2.0</td>
<td>$1.83</td>
<td>$1.9</td>
<td>$78.00</td>
<td>$76.0K</td>
<td>208</td>
<td align="right">406</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
Having examined the options trading patterns of Nike, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Where Is Nike Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 5,733,677, with NKE's price down by -0.53%, positioned at $73.78.</li>
<li>RSI indicators show the stock to be may be approaching overbought.</li>
<li>Earnings announcement expected in 8 days.</li>
</ul>
<h3>What The Experts Say On Nike</h3>
A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $101.67.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Jefferies upgraded its action to Buy with a price target of $115. 
&#x2A; An analyst from Guggenheim has revised its rating downward to Buy, adjusting the price target to $110. 
&#x2A; Maintaining their stance, an analyst from Telsey Advisory Group continues to hold a Market Perform rating for Nike, targeting a price of $80. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Nike options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Nike Unusual Options Activity For March 12

PMMAF

Puma CEO Says Brand Elevation Strategy Will Take Years; Company Needs To Continue To Elevate The Brand; Group Has Identified Main Problems, Is Addressing Them; Outlook Is Below Initial Expectations

WIIM

COLM

LULU

Shares of retail and apparel stocks are trading lower following weak guidance from Kohl's, which added to recent consumer concerns.

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders often look for circumstances when the market estimation of an option diverges away from its normal worth. Abnormal amounts of trading activity could push option prices to hyperbolic or underperforming levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/14/25</td>
<td>$225.00</td>
<td>$67.4K</td>
<td>5.0K</td>
<td>50.6K</td>
</tr>
<tr>
<td>JD</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/11/25</td>
<td>$45.00</td>
<td>$50.5K</td>
<td>107</td>
<td>6.1K</td>
</tr>
<tr>
<td>AMZN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$195.00</td>
<td>$42.2K</td>
<td>6.4K</td>
<td>1.9K</td>
</tr>
<tr>
<td>GME</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/14/25</td>
<td>$22.00</td>
<td>$35.0K</td>
<td>709</td>
<td>1.5K</td>
</tr>
<tr>
<td>EBAY</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/21/25</td>
<td>$66.00</td>
<td>$49.0K</td>
<td>646</td>
<td>1.4K</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$62.50</td>
<td>$160.0K</td>
<td>356</td>
<td>1.0K</td>
</tr>
<tr>
<td>CVNA</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/14/25</td>
<td>$187.50</td>
<td>$43.9K</td>
<td>668</td>
<td>617</td>
</tr>
<tr>
<td>ANF</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$65.00</td>
<td>$69.0K</td>
<td>1</td>
<td>508</td>
</tr>
<tr>
<td>ETSY</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$50.00</td>
<td>$38.4K</td>
<td>940</td>
<td>485</td>
</tr>
<tr>
<td>ABNB</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>06/20/25</td>
<td>$120.00</td>
<td>$60.3K</td>
<td>2.6K</td>
<td>444</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• For TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we notice a put option sweep that happens to be bearish, expiring in 3 day(s) on March 14, 2025. This event was a transfer of 71 contract(s) at a $225.00 strike. This particular put needed to be split into 22 different trades to become filled. The total cost received by the writing party (or parties) was $67.4K, with a price of $950.0 per contract. There were 5015 open contracts at this strike prior to today, and today 50679 contract(s) were bought and sold. 
• Regarding JD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/JD#NASDAQ">JD</a>), we observe a call option sweep with bearish sentiment. It expires in 31 day(s) on April 11, 2025. Parties traded 500 contract(s) at a $45.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $50.5K, with a price of $101.0 per contract. There were 107 open contracts at this strike prior to today, and today 6108 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a call option sweep with bearish sentiment. It expires in 37 day(s) on April 17, 2025. Parties traded 44 contract(s) at a $195.00 strike. This particular call needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $42.2K, with a price of $960.0 per contract. There were 6425 open contracts at this strike prior to today, and today 1934 contract(s) were bought and sold. 
• Regarding GME (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GME#NYSE">GME</a>), we observe a call option trade with bullish sentiment. It expires in 3 day(s) on March 14, 2025. Parties traded 500 contract(s) at a $22.00 strike. The total cost received by the writing party (or parties) was $35.0K, with a price of $70.0 per contract. There were 709 open contracts at this strike prior to today, and today 1572 contract(s) were bought and sold. 
• For EBAY (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EBAY#NASDAQ">EBAY</a>), we notice a put option trade that happens to be bullish, expiring in 10 day(s) on March 21, 2025. This event was a transfer of 224 contract(s) at a $66.00 strike. The total cost received by the writing party (or parties) was $49.0K, with a price of $219.0 per contract. There were 646 open contracts at this strike prior to today, and today 1443 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a put option trade with bullish sentiment. It expires in 101 day(s) on June 20, 2025. Parties traded 1000 contract(s) at a $62.50 strike. The total cost received by the writing party (or parties) was $160.0K, with a price of $160.0 per contract. There were 356 open contracts at this strike prior to today, and today 1052 contract(s) were bought and sold. 
• For CVNA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CVNA#NYSE">CVNA</a>), we notice a call option trade that happens to be bullish, expiring in 3 day(s) on March 14, 2025. This event was a transfer of 223 contract(s) at a $187.50 strike. The total cost received by the writing party (or parties) was $43.9K, with a price of $197.0 per contract. There were 668 open contracts at this strike prior to today, and today 617 contract(s) were bought and sold. 
• Regarding ANF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ANF#NYSE">ANF</a>), we observe a call option sweep with bearish sentiment. It expires in 37 day(s) on April 17, 2025. Parties traded 50 contract(s) at a $65.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $69.0K, with a price of $1380.0 per contract. There were 1 open contracts at this strike prior to today, and today 508 contract(s) were bought and sold. 
• Regarding ETSY (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ETSY#NASDAQ">ETSY</a>), we observe a call option trade with bullish sentiment. It expires in 192 day(s) on September 19, 2025. Parties traded 64 contract(s) at a $50.00 strike. The total cost received by the writing party (or parties) was $38.4K, with a price of $600.0 per contract. There were 940 open contracts at this strike prior to today, and today 485 contract(s) were bought and sold. 
• For ABNB (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABNB#NASDAQ">ABNB</a>), we notice a put option sweep that happens to be neutral, expiring in 101 day(s) on June 20, 2025. This event was a transfer of 71 contract(s) at a $120.00 strike. This particular put needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $60.3K, with a price of $850.0 per contract. There were 2684 open contracts at this strike prior to today, and today 444 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

AMZN

EBAY

ETSY

10 Consumer Discretionary Stocks With Whale Alerts In Today's Session

FIVE

TLYS

Shares of apparel stocks are trading lower amid recession worries on tariff uncertainty, which could weigh on consumer spending.

Shares of Foot Locker Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>) were heading south in early trading on Thursday, after the company reported <a href="https://www.benzinga.com/25/03/44138694/foot-locker-posts-q4-eps-beat-helped-by-comparable-sales-growth-and-margin-expansion">downbeat fourth-quarter sales</a>.
The results came in amid an <a href="https://www.benzinga.com/earnings">exciting earnings season</a>. Here are some key analyst takeaways.
Telsey Advisory Group On Foot Locker
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5f9ab74825a7ef0001015b59/cristina-fernandez">Analyst Cristina Fernández</a> maintained a Market Perform rating, while reducing the price target from $24 to $20.
While Foot Locker reported healthy fourth-quarter results, its 2025 guidance felt short of expectations "due to lower total sales and operating margin," Fernández said in a note. Over the past couple of years, the company has raised the sales penetration of non-Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) brands to around 40%, she added.
"Foot Locker plans $300MM in capex in 2025, including higher spending in store remodels, while some technology projects have been delayed," the analyst wrote. While modernizing stores is the right way to go, the company's progress toward the 2028 operating margin target of 8.5%-9.0% "keeps getting pushed out," she further stated.
Check out <a href="https://www.benzinga.com/analyst-stock-ratings">other analyst stock ratings</a>.
Needham On Foot Locker
<a href="https://www.benzinga.com/analyst-stock-ratings/analyst/5846ee56ee7bf6000154d12e/tom-nikic">Analyst Tom Nikic</a> reaffirmed a Buy rating and price target of $24.
Foot Locker reported fourth-quarter comparable sales growth of 2.6%, in-line with the guidance range, while earnings of 86 cents per share came in above the guidance, Nikic said. "FL saw strength across a wide range of brands in Q4," he added.
Management guided earnings of 1.35-$1.65 per share for fiscal 2025, slightly below the consensus of $1.72 per share, the analyst stated. "Although sales in December/January were strong (both +MSD), management noted that QTD trends have been softer, with increasing macroeconomic uncertainty weighing on consumers&#8217; shopping patterns," he further wrote.
FL Price Action: Shares of Foot Locker were down 3.18% to $17.68 at the time of publication on Thursday.
Read More:  <a href="https://www.benzinga.com/general/market-summary/25/03/44160046/marvell-surpasses-ai-chip-sales-target-aims-higher-for-2026-but-stock-plunges-due-to-muted-guidance"> </a>
<ul>
<li><a href="https://www.benzinga.com/general/market-summary/25/03/44160046/marvell-surpasses-ai-chip-sales-target-aims-higher-for-2026-but-stock-plunges-due-to-muted-guidance">Nike&#8217;s Getting Back To Being Nike</a></li>
</ul>
Photo: Sorbis/Shutterstock

Analyst Color

Reiteration

Movers

Trading Ideas

Foot Locker's Non-Nike Sales Hit 40%, Analysts Note Strong Shift

AEO, ANF, ASO, BBY, BGFV, BURL, CANG, CRI, DKS, DLTR, FIVE, FL, FND, GAP, HD, KSS, LULU, M, NKE, PLCE, REAL, SFIX, SHOO, SKX, TGT, TJX, ULTA, W, WSM
AEO, ANF, ASO, BBY, BGFV, BURL, CANG, CRI, DKS, DLTR, FIVE, FL, FND, GAP, HD, KSS, LULU, M, NKE, PLCE, REAL, SFIX, SHOO, SKX, TGT, TJX, ULTA, W, WSM

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BURL

CANG

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DLTR

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REAL

SHOO

Shares of retail, e-commerce, and apparel stocks are trading lower amid market weakness and investor concerns about tariff risks, which may reduce consumer spending. Additionally, several major retail CEOs have cautioned the impact of tariffs on profitability.

As President Donald Trump threatens <a href="https://www.benzinga.com/news/global/25/02/44010093/trumps-plan-for-canada-mexico-china-tariffs-to-start-march-4-could-shake-stock-market">new import duties beginning March 4</a>, American businesses are exploring creative strategies to reduce tariff costs rather than moving production to the U.S.
The stakes are high, with Edward Steiner, senior director of international trade at law firm Sandler, Travis &amp; Rosenberg, describing sweeping tariffs as potentially &#8220;existential&#8221; for many companies, <a href="https://www.economist.com/business/2025/02/24/a-guide-to-dodging-donald-trumps-tariffs">The Economist reported last week</a>.
With Trump promising &#8220;no exceptions&#8221; to his trade policies, businesses that benefited from exemptions during his first term—like Apple Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>)—may find relief harder to secure.
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Even relocating production from China to Southeast Asian countries might provide only temporary shelter.
&#8220;Companies could move operations to Thailand or Malaysia but end up having the same conversations in 18 months,&#8221; Dave Townsend of law firm Dorsey &amp; Whitney told The Economist.
Instead, many businesses are turning to &#8220;tariff engineering,&#8221; strategically modifying products to change their official classification. The practice <a href="http://files.lsba.org/documents/publications/BarJournal/Journal-Dec2017-Jan2018.pdf">dates back to at least 1881</a>, when the Supreme Court ruled that a sugar importer could legally alter merchandise to qualify for lower duty rates.
Modern examples <a href="https://blogs.pugetsound.edu/econ/2019/02/18/tariff-engineering-and-americas-favorite-shoe/">include Nike's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) Converse footwear brand</a>, which added a fabric layer to roughly half the insole of its Chuck Taylor All Star shoes imported from Vietnam. The design change reduced duties from up to 48% to as low as 7.5%. Similarly, Columbia Sportswear Co (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COLM#NASDAQ">COLM</a>) added pockets below the waist on shirts and blouses to shift them into lower-tariff categories.
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Walt Disney's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>) Marvel unit exploited similar tariff classifications to lower import costs, according to <a href="https://www.smithsonianmag.com/smart-news/this-is-why-your-converse-sneakers-have-felt-on-the-bottom-6016648/">Smithsonian magazine</a>. Under customs regulations, &#8220;dolls&#8221; representing humans face higher tariffs than &#8220;toys&#8221; representing non-humans. The comic-book company successfully argued in court that its action figures qualified as &#8220;toys&#8221; rather than &#8220;dolls,&#8221; despite questions about whether superheroes should be classified as non-human.
Additional tactics include using the &#8220;first-sale&#8221; provision, which allows importers to value goods based on manufacturer prices rather than the higher prices charged by middlemen.
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Cash flow can be preserved by storing merchandise in bonded warehouses, where duties aren&#8217;t paid until goods are sold, or through temporary import bonds for items intended for re-export—strategies <a href="https://www.maersk.com/logistics-explained/storage-and-warehousing/2024/09/06/bonded-warehouses-explained">recommended last year by shipping giant Maersk</a> to its clients.
While the administration may eventually target the workarounds—customs officials <a href="https://www.foster.com/newsroom-alerts-Customs_Proposes_to_Eliminate_the_First_Sale_Rule">attempted to eliminate the first-sale rule in 2008</a> before being rebuffed by legal challenges—companies will likely continue finding creative solutions.
&#8220;People want stuff, and they&#8217;ll get it one way or another,&#8221; an unnamed trade lawyer told The Economist.
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AAPL

How Companies Are Tweaking Products To Cut Trump's Tariff Costs

Investors with a lot of money to spend have taken a bullish stance on Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with NKE, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 19 uncommon options trades for Nike.
This isn't normal.
The overall sentiment of these big-money traders is split between 47% bullish and 36%, bearish.
Out of all of the special options we uncovered, 5 are puts, for a total amount of $254,452, and 14 are calls, for a total amount of $1,594,254.
<h3>What's The Price Target?</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $40.0 to $100.0 for Nike during the past quarter. 
<h3>Insights into Volume &amp; Open Interest</h3>
In today's trading context, the average open interest for options of Nike stands at 2068.75, with a total volume reaching 5,662.00. The accompanying chart delineates the progression of both call and put option volume and open interest for high-value trades in Nike, situated within the strike price corridor from $40.0 to $100.0, throughout the last 30 days.
<h3>Nike Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741104072_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$16.5</td>
<td>$16.05</td>
<td>$16.2</td>
<td>$75.00</td>
<td>$324.0K</td>
<td>1.4K</td>
<td align="right">218</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/15/27</td>
<td>$14.55</td>
<td>$14.15</td>
<td>$14.4</td>
<td>$80.00</td>
<td>$287.8K</td>
<td>4.6K</td>
<td align="right">31</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$14.45</td>
<td>$14.15</td>
<td>$14.25</td>
<td>$80.00</td>
<td>$285.0K</td>
<td>4.6K</td>
<td align="right">431</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>TRADE</td>
<td>NEUTRAL</td>
<td>12/18/26</td>
<td>$14.0</td>
<td>$13.65</td>
<td>$13.85</td>
<td>$80.00</td>
<td>$207.7K</td>
<td>5.8K</td>
<td align="right">150</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/20/26</td>
<td>$7.1</td>
<td>$7.05</td>
<td>$7.05</td>
<td>$72.50</td>
<td>$101.5K</td>
<td>562</td>
<td align="right">158</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
In light of the recent options history for Nike, it's now appropriate to focus on the company itself. We aim to explore its current performance.
<h3>Nike's Current Market Status</h3>
<ul>
<li>Trading volume stands at 3,094,162, with NKE's price down by -1.39%, positioned at $77.32.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 16 days.</li>
</ul>
<h3>Expert Opinions on Nike</h3>
In the last month, 5 experts released ratings on this stock with an average target price of $94.4.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; In a cautious move, an analyst from Guggenheim downgraded its rating to Buy, setting a price target of $110. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Market Perform rating on Nike with a target price of $80. 
&#x2A; An analyst from Citigroup downgraded its action to Neutral with a price target of $72. 
&#x2A; An analyst from BMO Capital persists with their Outperform rating on Nike, maintaining a target price of $95. 
&#x2A; An analyst from Jefferies has elevated its stance to Buy, setting a new price target at $115. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Nike with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Nike's Options Frenzy: What You Need to Know

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Below are some instances of options activity happening in the Consumer Discretionary sector: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>TSLA</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/07/25</td>
<td>$300.00</td>
<td>$25.8K</td>
<td>11.9K</td>
<td>69.7K</td>
</tr>
<tr>
<td>LI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$22.00</td>
<td>$181.1K</td>
<td>147</td>
<td>4.3K</td>
</tr>
<tr>
<td>FL</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/14/25</td>
<td>$18.00</td>
<td>$152.3K</td>
<td>3</td>
<td>2.0K</td>
</tr>
<tr>
<td>AMZN</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$210.00</td>
<td>$59.5K</td>
<td>12.3K</td>
<td>1.0K</td>
</tr>
<tr>
<td>PDD</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/07/25</td>
<td>$114.00</td>
<td>$37.0K</td>
<td>1.2K</td>
<td>1.0K</td>
</tr>
<tr>
<td>VSCO</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$26.00</td>
<td>$34.7K</td>
<td>0</td>
<td>885</td>
</tr>
<tr>
<td>BABA</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$133.00</td>
<td>$30.2K</td>
<td>112</td>
<td>306</td>
</tr>
<tr>
<td>LUCK</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>08/15/25</td>
<td>$12.50</td>
<td>$47.6K</td>
<td>98</td>
<td>207</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$85.00</td>
<td>$117.0K</td>
<td>3.0K</td>
<td>200</td>
</tr>
<tr>
<td>SBUX</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$100.00</td>
<td>$51.5K</td>
<td>5.3K</td>
<td>139</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding TSLA (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>), we observe a call option sweep with bearish sentiment. It expires in 4 day(s) on March 7, 2025. Parties traded 29 contract(s) at a $300.00 strike. This particular call needed to be split into 6 different trades to become filled. The total cost received by the writing party (or parties) was $25.8K, with a price of $885.0 per contract. There were 11973 open contracts at this strike prior to today, and today 69717 contract(s) were bought and sold. 
• For LI (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LI#NASDAQ">LI</a>), we notice a call option sweep that happens to be bearish, expiring in 109 day(s) on June 20, 2025. This event was a transfer of 260 contract(s) at a $22.00 strike. This particular call needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $181.1K, with a price of $696.0 per contract. There were 147 open contracts at this strike prior to today, and today 4375 contract(s) were bought and sold. 
• For FL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FL#NYSE">FL</a>), we notice a call option sweep that happens to be bearish, expiring in 11 day(s) on March 14, 2025. This event was a transfer of 1000 contract(s) at a $18.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $152.3K, with a price of $151.0 per contract. There were 3 open contracts at this strike prior to today, and today 2003 contract(s) were bought and sold. 
• Regarding AMZN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>), we observe a put option sweep with bearish sentiment. It expires in 18 day(s) on March 21, 2025. Parties traded 100 contract(s) at a $210.00 strike. This particular put needed to be split into 3 different trades to become filled. The total cost received by the writing party (or parties) was $59.5K, with a price of $595.0 per contract. There were 12341 open contracts at this strike prior to today, and today 1058 contract(s) were bought and sold. 
• For PDD (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PDD#NASDAQ">PDD</a>), we notice a call option trade that happens to be bullish, expiring in 4 day(s) on March 7, 2025. This event was a transfer of 95 contract(s) at a $114.00 strike. The total cost received by the writing party (or parties) was $37.0K, with a price of $390.0 per contract. There were 1244 open contracts at this strike prior to today, and today 1024 contract(s) were bought and sold. 
• For VSCO (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VSCO#NYSE">VSCO</a>), we notice a call option sweep that happens to be bearish, expiring in 45 day(s) on April 17, 2025. This event was a transfer of 151 contract(s) at a $26.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $34.7K, with a price of $230.0 per contract. There were 0 open contracts at this strike prior to today, and today 885 contract(s) were bought and sold. 
• For BABA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BABA#NYSE">BABA</a>), we notice a put option sweep that happens to be bullish, expiring in 25 day(s) on March 28, 2025. This event was a transfer of 50 contract(s) at a $133.00 strike. This particular put needed to be split into 5 different trades to become filled. The total cost received by the writing party (or parties) was $30.2K, with a price of $605.0 per contract. There were 112 open contracts at this strike prior to today, and today 306 contract(s) were bought and sold. 
• For LUCK (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUCK#NYSE">LUCK</a>), we notice a put option trade that happens to be bullish, expiring in 165 day(s) on August 15, 2025. This event was a transfer of 149 contract(s) at a $12.50 strike. The total cost received by the writing party (or parties) was $47.6K, with a price of $320.0 per contract. There were 98 open contracts at this strike prior to today, and today 207 contract(s) were bought and sold. 
• Regarding NKE (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), we observe a call option sweep with bearish sentiment. It expires in 200 day(s) on September 19, 2025. Parties traded 200 contract(s) at a $85.00 strike. This particular call needed to be split into 51 different trades to become filled. The total cost received by the writing party (or parties) was $117.0K, with a price of $585.0 per contract. There were 3001 open contracts at this strike prior to today, and today 200 contract(s) were bought and sold. 
• For SBUX (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SBUX#NASDAQ">SBUX</a>), we notice a put option trade that happens to be bearish, expiring in 319 day(s) on January 16, 2026. This event was a transfer of 100 contract(s) at a $100.00 strike. The total cost received by the writing party (or parties) was $51.5K, with a price of $515.0 per contract. There were 5395 open contracts at this strike prior to today, and today 139 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

LUCK

Citigourp Global Markets 2% Protected Notes Linked To The Djia

VSCO

EVGO

Shares of e-commerce and retail companies are trading lower amid weakening consumer confidence and eBay's soft Q1 revenue guidance.

When the world&#8217;s biggest apparel brand partners with one of the world&#8217;s most controversial figures, you can guarantee dissenting opinions.&nbsp;&nbsp;
Nike Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) announced a partnership with Kim Kardashian&#8217;s SKIMS brand on Tuesday, prompting a reception on both sides of the aisle. NikeSKIMS will debut its first collection in Spring 2025, with a global expansion set for 2026. The line will include training apparel, footwear, and accessories.&nbsp;
Immediately after the announcement, Nike shares gained 6%.&nbsp;
Nike is at a critical crossroads in its business. With shares down over 26% in the past year, it continues to lose market share to newcomers and is in full turnaround mode.&nbsp;
The company is working quickly to clean up the mess that previous CEO John Donahoe had made in his failed attempt to make Nike a digital-only brand.  Nike has also failed to connect with female consumers who continue to opt for competitors like Lululemon Athletica Inc (LULU), Vuori, and Alo, among the countless other Instagram native brands. 
A Historic Partnership
Nike&#8217;s deal with SKIMS&nbsp;marks the first time in company history that it has launched a new brand with an outside company.&nbsp;&nbsp;
&#8220;The commentary is fascinating, the negative commentary is almost exclusively male, and the positive commentary is almost exclusively female, which says to me that Nike is doing the right thing here,&#8221; Matthew Powell, a long-term footwear analyst and founder of Spurwink River, and considered one of the most respected figures in the space.&nbsp;
Powell said the announcement&#8217;s shock caused many dissenters to miscalculate what this partnership is.&nbsp;
&#8220;Many people misread this as a Kim Kardashian influencer story, which is not the story here at all.&nbsp; The product she built has been extremely well accepted by the consumer. It&#8217;s considered a very innovative brand that does not follow the rules of making innerwear. Certainly, her celebrity is bringing eyeballs, but the product is right,&#8221; Powell added.&nbsp;
Still, Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many&nbsp;issues Nike needs to address, according to Powell. Other issues include re-building its relationship with retailers and re-gaining its full-price brand status.
&#8220;This is not the only fix that Nike needs; this is one of a dozen fixes that Nike needs.&nbsp; Some people are trying to couch this as Kim Kardashian would bail Nike out, and that&#8217;s not true at all.&#8221;&nbsp;
It may be easy to equate Nike&#8217;s new partnership with Adidas&#8217; former deal with Beyonce with its failed Ivy Park collaboration, which ended their four-year deal early in 2023.&nbsp;
Powell designated a notable difference between the two deals, calling Beyonce&#8217;s more of a collaboration than a partnership.
&#8220;Adidas and Beyonce could not get on the same page.&nbsp; Releases were delayed, much smaller than expected, and the whole thing collapsed. It didn&#8217;t give Adidas much identity and wasn&#8217;t an Adidas-forward product compared to NikeSKIMS. There are some similarities, but I wouldn&#8217;t draw a straight line that the Ivy Park failure was indicative that the NikeSKIMS&nbsp;will be a failure.&#8221;
Recovering From Donahoe&#8217;s Missteps
Powell called the Donahoe era, a former CEO of cloud company ServiceNow Inc (NOW), a complete disaster for the company. During this time, Donahoe focused on growing their DTC business, alienating retailers and pulling out of others, including Designer Brands Inc (DBI)  and Urban Outfitters (URBN).  
Now the brand sets out to repair its relationships with retailers, which many, notably Foot Locker Inc (FL), JD Sports, Hibbett Sports, and to a lesser extent DICK&#8217;s Sporting Goods Inc (DKS), are suffering from a Nike flu, says Powell. 
&#8220;The things he did were damaging to the brand and are not easily fixable. Their innovation engine was shut down in the Donahoe era.&nbsp; They have to repair their relationship with retailers, and building back those relationships will take time,&#8221; Powell said.
&#8220;One former Nike employee who was let go said Donahoe does not respect the brand, he did not respect the product, and he does not respect the people. He had this idea that it would be a totally digital business and would reap all these additional profits, but the industry is not set up to be a (100%) digital business,&#8221; Powell explained.
Nike Finds Itself In An Unfamiliar Position
The deal with Kim Kardashian comes at a critical time in the company&#8217;s history.&nbsp; Powell says Nike has never been in this bad shape in the modern era.
&#8220;Maybe you go back to the mid-80s when they let Reebok become the number 1 brand in the US, or the sweatshops in Asia and how they handled that was a low point but I would argue this is the lowest point Nike has ever faced,&#8221; he said.
&#8220;Nike has to figure out the women&#8217;s issue. Women&#8217;s sport has never been more elevated than it is in the US.&nbsp; The opportunity for them to capitalize on that is now.&nbsp; The Super Bowl and the NikeSKIMS&nbsp;are ways of figuring out how to win back women,&#8221; said Powell.&nbsp;
Despite the current negative sentiment surrounding the company, Powell says Nike is still unthreatened as the world&#8217;s number one brand. He believes Nike will recover over time and that 2025 will be a better year than the last.&nbsp;
&#8220;While they have massive issues and may never be as dominant as pre-pandemic, they will always be number one.  Nobody is threatening that number one position from them, but they currently have less share than they did five years ago, and I don&#8217;t know if Nike will ever get to the market share levels they had before the pandemic.&#8221; 
Powell says that new CEO Elliott Hill is the right person to fix Nike&#8217;s problems, but it won&#8217;t be a quarter-turnaround.&nbsp;
&#8220;A lot of these problems will take years to work out.&nbsp; He knows that and is trying to tell the stock market that, and of course, the stock market doesn&#8217;t like to hear multi-year turnaround stories, and they will continue to get spanked.&#8221;
For now, he believes that the Kim Kardashian partnership is a step in the right direction.
&#8220;Nike&#8217;s women&#8217;s business has been a disaster forever.&nbsp; I think they can learn something here. I think they can gain new female consumers, making Nike a better women&#8217;s brand because of this relationship.&nbsp; I like it on a whole bunch of levels.&#8221;
(Photo courtesy of Nike.com)
Disclosure: I have no business relationship with any brands mentioned in this article. I also do not own any shares of any of the companies mentioned in this article.

Retail Sales

Nike-Kim Kardashian Partnership Just 'One of a Dozen' Fixes The Brand Needs, Says Footwear Analyst

Deep-pocketed investors have adopted a bullish approach towards Nike (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in NKE usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 35 extraordinary options activities for Nike. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 45% leaning bullish and 45% bearish. Among these notable options, 7 are puts, totaling $302,140, and 28 are calls, amounting to $1,153,733.
<h3>Expected Price Movements</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $40.0 to $115.0 for Nike during the past quarter. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Looking at the volume and open interest is a powerful move while trading options. This data can help you track the liquidity and interest for Nike's options for a given strike price. Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Nike's whale trades within a strike price range from $40.0 to $115.0 in the last 30 days. 
<h3>Nike 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1740505533_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/15/27</td>
<td>$27.3</td>
<td>$27.0</td>
<td>$27.0</td>
<td>$60.00</td>
<td>$81.0K</td>
<td>514</td>
<td align="right">0</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$6.9</td>
<td>$6.85</td>
<td>$6.85</td>
<td>$75.00</td>
<td>$68.6K</td>
<td>14.6K</td>
<td align="right">356</td>
</tr>
<tr>
<td>NKE</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/21/25</td>
<td>$3.8</td>
<td>$3.75</td>
<td>$3.8</td>
<td>$80.00</td>
<td>$68.4K</td>
<td>6.2K</td>
<td align="right">555</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/16/25</td>
<td>$3.5</td>
<td>$3.45</td>
<td>$3.45</td>
<td>$85.00</td>
<td>$66.6K</td>
<td>1.1K</td>
<td align="right">405</td>
</tr>
<tr>
<td>NKE</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>03/14/25</td>
<td>$1.33</td>
<td>$1.33</td>
<td>$1.33</td>
<td>$82.00</td>
<td>$66.5K</td>
<td>1.0K</td>
<td align="right">540</td>
</tr>
</tbody>
</table>

<h3>About Nike</h3>
Nike is the largest athletic footwear and apparel brand in the world. Key categories include basketball, running, and football (soccer). Footwear generates about two thirds of its sales. Its brands include Nike, Jordan (premium athletic footwear and clothing), and Converse (casual footwear). Nike sells products worldwide through company-owned stores, franchised stores, and third-party retailers. The firm also operates e-commerce platforms in more than 40 countries. Nearly all its production is outsourced to contract manufacturers in more than 30 countries. Nike was founded in 1964 and is based in Beaverton, Oregon.
<h3>Nike's Current Market Status</h3>
<ul>
<li>With a trading volume of 6,000,841, the price of NKE is up by 0.49%, reaching $80.67.</li>
<li>Current RSI values indicate that the stock is may be approaching overbought.</li>
<li>Next earnings report is scheduled for 23 days from now.</li>
</ul>
<h3>Professional Analyst Ratings for Nike</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $88.2.
Unusual Options Activity Detected: Smart Money on the Move
Benzinga Edge's Unusual Options board spots potential market movers before they happen. See what positions big money is taking on your favorite stocks. <a href="https://www.benzinga.com/premium/ideas/benzinga-edge-checkout/?t=Be8be9arja3be22bz20&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Reflecting concerns, an analyst from Citigroup lowers its rating to Neutral with a new price target of $72. 
&#x2A; Reflecting concerns, an analyst from Guggenheim lowers its rating to Buy with a new price target of $110. 
&#x2A; An analyst from Needham downgraded its action to Buy with a price target of $84. 
&#x2A; An analyst from Telsey Advisory Group has decided to maintain their Market Perform rating on Nike, which currently sits at a price target of $80. 
&#x2A; An analyst from BMO Capital has decided to maintain their Outperform rating on Nike, which currently sits at a price target of $95. 
Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.
If you want to stay updated on the latest options trades for Nike, <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> gives you real-time options trades alerts.

Nike Options Trading: A Deep Dive into Market Sentiment

The CEO of&nbsp;Nike Inc.&nbsp;(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>), Elliott Hill, has earned the confidence of Jeffries analyst Randal Konik, who is optimistic about Hill&#8217;s strategic plans for the company.
What Happened: Konik, in his analyst note to clients, shared that Hill&#8217;s strategy to rejuvenate wholesale partnerships and launch new products will substantially enhance Nike&#8217;s profitability and market share in the athletic footwear industry in the foreseeable future, <a href="https://www.marketwatch.com/story/buy-nikes-stock-aggressively-as-new-ceos-playbook-should-work-analyst-says-6981a18a">reported</a> Market Watch. As a result, Konik upgraded his rating on Nike&#8217;s stock from &#8216;Hold&#8217; to &#8216;Buy&#8217;, dubbing it his &#8220;new top pick.&#8221;
Konik also raised his stock price target for Nike to $115 from $75, suggesting a potential 43.2% upside from the closing price of $80.28 on Monday. He opines that the current valuation of Nike&#8217;s stock, regarding sales expectations for the upcoming year, is at its lowest in ten years, creating a &#8220;valuation floor.&#8221;
"With shares near a valuation trough, we believe now is the right time to aggressively buy shares," wrote Konik in the note.
Despite past missteps, including a reduced focus on product innovation and an excessive emphasis on Nike Digital and direct sales, Konik remains confident that Hill&#8217;s expertise and strategy will resolve these challenges. He also pointed out a notable rise in job postings for product roles, indicating a renewed focus on product innovation.
Konik anticipates a V-shaped recovery in margins by 2027, pushing earnings above current Wall Street expectations. A Jefferies survey found that more than half of U.S. consumers planning to purchase athletic footwear prefer Nike, reinforcing Konik&#8217;s optimistic outlook.
SEE ALSO:<a href="https://www.benzinga.com/25/02/43920072/taiwan-semiconductor-poised-for-surge-goldman-sachs-predicts-rising-demand-for-taipei-traded-shares"> Taiwan Semiconductor Poised For Surge, Goldman Sachs Predicts Rising Demand For Taipei-Traded Stock: Report</a>
Why It Matters: Nike&#8217;s strategic moves under Hill&#8217;s leadership have already begun to bear fruit. The company recently announced <a href="https://www.benzinga.com/25/02/43789704/kim-kardashians-skims-joins-forces-with-nike-to-redefine-fitness-fashion-stock-gains">the launch of NikeSKIMS</a>, a new brand developed in collaboration with SKIMS, an American shapewear and clothing brand co-founded by Kim Kardashian. 
Nike also returned to the Super Bowl advertisement arena after 27 long years. The brand hogged the limelight with its commercial putting a female athlete on centerstage. This ad aired at a time for Nike when it strives to revitalize its business following three consecutive quarters of declining revenue. In the quarter ending November, net revenue dropped 7.7% to $12.35 billion. The stock has plunged more than 23% over the last year.
The brand has been suffering since the COVID-19 pandemic after it spoiled relations with wholesalers in a bid to push direct-to-customer sales. However, investor confidence seems to have returned after the veteran CEO presented a turnaround plan in December.
Notably, Bill Ackman&#8216;s Pershing Square Holdings converted their <a href="https://in.benzinga.com/news/earnings/25/02/43756694/bill-ackmans-pershing-square-adjusts-portfolio-trims-chipotle-and-boosts-nike">Nike equity position</a> into deep-in-the-money call options in early 2025 sensing a potential upside to the stock. In their investor presentation, Pershing Square stated, &#8220;Hill is the ideal person to return Nike to dominance and growth.&#8221;
Nike stock jumped 4.9% yesterday following the bullish note by the Jeffries analyst.
<ul>
<li>READ MORE: <a href="https://www.benzinga.com/markets/25/02/43933016/jamie-dimon-slams-inefficient-us-government-backs-elon-musks-doge-initiative">Jamie Dimon Slams &#8216;Inefficient&#8217; US Government, Backs Elon Musk&#8217;s DOGE Initiative</a></li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

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Unusual Options Activity for

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Date	Put/Call	Strike Price	Exp Date	DTE	Trade Vol	Day Vol	Vol / OI	OI	Trade Type	Sentiment
03:55 PMFeb 20, 2025	CALL	$77.50	May 16, 2025	59	27	1029	2	1380	SWEEP	BEARISH
12:27 PMFeb 18, 2025	CALL	$80.00	Aug 15, 2025	150	1002	1000	554	181	TRADE	BEARISH