Rocket Companies (NYSE:RKT) 주식

Rocket Companies

Rocket Companies is a financial services company that was originally founded as Rock Financial in 1985 and is currently based in Detroit. Rocket Companies offers a wide array of services and products but is best known for its Rocket Mortgage business. The company's mortgage lending operations are split between its direct-to-consumer lending, which sees borrowers accessing the company's lending arm directly through either its mobile app or website, and its partner network where mortgage brokers and other firms use Rocket's origination process to offer loans to their customers. The company has rapidly gained market share in recent years and is now the largest mortgage originator in the U.S. as well as the servicer for more than 2 million loans.

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스콧 베센트 미국 재무장관은 도널드 트럼프 대통령이 소비자금융보호국(CFPB) 임시 국장으로 임명한 이후 월요일(3일) CFPB 대부분의 업무를 중단하라고 명령했다.

베센트 美 재무장관, CFPB 업무 중지시켜 JP모건 등 기업 관련 소송 불확실

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최근 시장 데이터에 따르면, 강력한 시장 성과로 주목받는 올해, 유명 펀드 매니저인 게리 블랙, 로스 거버 그리고 캐시 우드가 이끄는 펀드의 실적은  S&amp;P 500의 인상적인 연초 대비 수익률 25.97%와 비교해 엇갈린 결과를 보이고 있다.무슨 일이 일어났을까? 게리 블랙의 Future Fund Active ETF(NYSE:FFND)는 그중 가장 높은 성과를 기록하며 연초 대비 25.35%의 수익률을 올렸다. 623만 달러 규모의 FFND 펀드는 엔비디아(NASDAQ:NVDA)를 포트폴리오의 9.39%를 차지하는 가장 큰 비중으로 보유하고 있으며, 광범위한 시장의 상승률에 거의 일치하는 성과를 보였다.

로스 거버, 캐시 우드 아니면 게리 블랙? 누구의 펀드가 2024년 S&amp;P 500 수익률과 견줄만 할까?

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금융 서비스 기업 로켓 컴퍼니(NYSE:RKT)는 목요일 시장이 마감된 후 2분기 실적을 발표했다. 중요한 하이라이트는 다음과 같다.

금융 서비스 기업 로켓 컴퍼니: 2분기매출 및 EPS 예상 상회, 9월에 투자자의 날 예정

Rocket Companies, Inc. Class A Common Stock

Rocket Companies Inc

Reflectkote Inc

RAKUTEN BK LTD by RAKUTEN BK LTD.

Wedbush analyst Jay McCanless reiterates Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) with a Neutral and maintains $13 price target.

Price Target

Reiteration

Analyst Ratings

Wedbush Reiterates Neutral on Rocket Companies, Maintains $13 Price Target

Keefe, Bruyette &amp; Woods analyst Bose George maintains Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) with a Underperform and raises the price target from $10.5 to $12.

Keefe, Bruyette & Woods Maintains Underperform on Rocket Companies, Raises Price Target to $12

WIIM

Rocket Companies shares are trading higher after the company reported better-than-expected Q4 adjusted EPS results.

Rocket Companies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) reported its fourth-quarter results after Thursday's closing bell. Here's a look at the <a href="https://www.benzinga.com/pressreleases/25/02/n44024705/rocket-companies-announces-fourth-quarter-and-full-year-2024-results">details from the report.</a>
The Details: Rocket Companies reported quarterly earnings of four cents per share, which beat the analyst consensus estimate of three cents. Quarterly revenue came in at $1.19 billion, which met the analyst consensus estimate and is an increase over revenue of $885 million from the prior year&#8217;s period.  
Read Next: <a href="https://www.benzinga.com/news/econ-s/25/02/44007082/q4-gdp-holds-at-2-3-after-minor-revision-in-second-estimate">Q4 GDP Holds At 2.3% After Minor Revision In Second Estimate&nbsp;</a>
For the fourth quarter: 
<ul>
<li>Rocket Mortgage generated $23.6 billion in net rate lock volume, a 47% increase compared to the same period of the prior year.</li>
<li>Rocket Mortgage generated $27.8 billion in closed loan origination volume, a 61% increase compared to the same period of the prior year.</li>
<li>Gain on sale margin was 2.98%, an increase of 30 bps compared to the same period of the prior year.</li>
</ul>
&#8220;2024 was a foundational year for the next chapter of Rocket. We expanded our purchase market share, drove significant operating leverage, and continued building the future of homeownership. I am proud of our team&#8217;s strong execution which delivered $4.9 billion in adjusted revenue, a 30% year-over-year increase — demonstrating the power of our AI-driven platform&#8221; said Varun Krishna, CEO and director of Rocket Companies.
Outlook:&nbsp;Rocket Companies sees&nbsp;first-quarter sales of&nbsp;$1.17 billion to $1.32 billion, versus the&nbsp;$1.3 billion&nbsp;analyst estimate.
RKT Price Action: According to data from <a href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw">Benzinga Pro</a>, Rocket Companies shares are up 7.56% after hours at $13.80 Thursday.&nbsp;&nbsp;
Read Next:<a href="https://www.benzinga.com/government/regulations/25/02/43903335/financial-crime-weekly-1-4-billion-ethereum-stolen-in-largest-crypto-hack-ever-sec-creates-cyber-and-emerging-technologies-unit">&nbsp;</a>
<ul>
<li><a href="https://www.benzinga.com/general/market-summary/25/02/44015237/pending-home-sales-crash-to-record-low-jobless-claims-soar-wall-street-reacts">Pending Home Sales Crash To Record Low, Jobless Claims Soar: Wall Street Reacts</a></li>
</ul>
Image: Shutterstock&nbsp;

Real Estate

Rocket Companies Shares Launch Higher After Solid Q4 Report: Details

Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) sees Q1 sales of $1.175 billion-$1.325 billion vs $1.30 billion analyst estimate.

Guidance

Rocket Companies Sees Q1 Adj Sales $1.175B-$1.325B vs $1.30B Est

Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) reported quarterly earnings of $0.04 per share which beat the analyst consensus estimate of $0.03 by 33.33 percent. The company reported quarterly sales of $1.19 billion which met the analyst consensus estimate. This is a 34.12 percent increase over sales of $885.00 million the same period last year.

Earnings Beats

Rocket Companies Q4 Adj $0.04 Beats $0.03 Estimate, Adj Sales $1.19B Inline.

The&nbsp;Consumer Financial Protection Bureau (CFPB) has dismissed multiple lawsuits that had been put in place by the <a href="https://www.benzinga.com/personal-finance/25/02/43752458/russell-vought-orders-pause-on-all-cfpb-activity-critics-say-this-gives-corporations-the-green-light-to-scam-families">agency&#8217;s former director</a>.
What To Know: The CFPB on Thursday&nbsp;issued four notices of voluntary dismissal for cases involving Capital One Financial Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COF#NYSE">COF</a>), Berkshire Hathaway Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) Vanderbilt Mortgage &amp; Finance, Rocket Companies Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) Rocket Homes Real Estate and loan servicer Pennsylvania Higher Education Assistance Agency, according to <a href="https://www.cnbc.com/2025/02/27/cfpb-drops-capital-one-rocket-mortgage-affiliate-lawsuits.html">CNBC</a>. 
The notices of voluntary dismissal were released in legal filings Thursday morning and come amid a shakeup at the agency sparked by Elon Musk&#8217;s Department of Government Efficiency, or DOGE.
The report indicates that DOGE&#8217;s government efficiency initiative has led to the closing of the CFPB&#8217;s headquarters in Washington, and the dismissal of around 200 agency employees.
Check This Out: <a href="https://www.benzinga.com/personal-finance/25/02/44009020/ron-paul-responds-to-elon-musks-doge-invite-id-love-to-help-bring-sanity-back-warns-of-big-threat-to-retirement-funds-and-401ks">Ron Paul Responds To Elon Musk&#8217;s DOGE Invite: &#8216;I&#8217;d Love to Help Bring Sanity Back!&#8217; — Warns Of Big &#8216;Threat&#8217; To Retirement Funds And 401(k)s</a>
The enforcement shift also aligns with a change in directors after Russell Vought took over for former director Rohit Chopra earlier this month. 
Under Chopra, the CFPB accused Capital One of withholding more than $2 billion in interest; argued that Vanderbilt ignored affordability signs; accused Rocket of providing illegal payments to real estate agents; and targeted the Pennsylvania Higher Education Assistance Agency&#8217;s loan collection process.
&#8220;The Plaintiff, the Consumer Financial Protection Bureau, dismisses with prejudice this action against all Defendants," the agency reportedly said in the Capital One case dismissal. 
CNBC reported that the agency used similar language in the other cases.
Shares of Capital One, Berkshire Hathaway and Rocket Companies all moved higher following the dismissals.
At the time of publication, <a href="http://pro.benzinga.com">Benzinga Pro</a> shows.
<ul>
<li><a href="http://benzinga.com/quote/cof">Capital One shares</a> up 1.34% at $199.41</li>
<li><a href="https://www.benzinga.com/quote/brk-b">Berkshire shares</a> up 2.06% at $504.30 and </li>
<li><a href="http://benzinga.com/quote/rkt">Rocket Companies</a> shares 0.34% at $13.13.</li>
</ul>
Read Next:
<ul>
<li><a href="https://www.benzinga.com/general/market-summary/25/02/44018084/trumps-tariffs-potential-stagflation-whats-driving-markets-thursday">Trump&#8217;s Tariffs, Potential &#8216;Stagflation&#8217;: What&#8217;s Driving Markets Thursday?</a></li>
</ul>
Photo: Shutterstock.

Capital One, Berkshire Hathaway, Rocket Companies Shares Move Higher After CFPB Drops Lawsuits

CFPB Dismisses With Prejudice A Separate Lawsuit Against Rocket Homes Real Estate

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Earnings Scheduled For February 27, 2025

Super Bowl LIX aired on Sunday, Feb. 9, 2025 and the Philadelphia Eagles defeated the Kansas City Chiefs 40-22, ending the Chiefs' attempt to be the first three-peat <a href="https://www.benzinga.com/general/sports/25/02/43583513/eagles-fly-over-chiefs-40-22-as-super-bowl-lix-tests-potential-137-million-viewership-for-fox">Super Bowl winners.</a>
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. They also featured many celebrity cameos.
What Happened: Super Bowl LIX commercials were <a href="https://www.benzinga.com/general/sports/25/02/43560232/super-bowl-lix-commercials-ai-celebs-muppets-warren-buffett-linked-brand-take-the-spotlight">priced between $7 million and $8 million</a> for a 30-second slot by Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>), which had the media rights to the game.
Fox was able to secure $8 million or more for some last-second advertising inventory ahead of Sunday's game.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Eagles won the Super Bowl. View the 2024 and 2023 Super Bowl commercials <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">here </a>and <a href="https://www.benzinga.com/general/entertainment/23/02/30883140/super-bowl-commercials-2023-the-complete-list-of-super-bowl-lvii-ads-and-the-companies-behi">here</a>. 
The tweet below shows the Super Bowl LIX commercial tracking in real time during the big game.
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Super Bowl LIX Commercial Thread. Feel free to retweet. After National Anthem: Misson: Impossible The Final Reckoning Trailer <a href="https://twitter.com/search?q=%24PARA&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$PARA</a> Sketches <a href="https://twitter.com/search?q=%24SKX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$SKX</a> TurboTax <a href="https://twitter.com/search?q=%24INTU&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$INTU</a> NASCAR on Fox <a href="https://twitter.com/search?q=%24FOX&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$FOX</a> After Con Toss: Lilo &amp; Stitch Live Action Spot <a href="https://twitter.com/search?q=%24DIS&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$DIS</a> YouTubeTV <a href="https://twitter.com/search?q=%24GOOG&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$GOOG</a>
&mdash; Chris Katje (@chriskatje) <a href="https://twitter.com/chriskatje/status/1888740049883173010?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div>
</figure>
Here&#8217;s a list of the Super Bowl LIX commercials and the companies behind them.
After National Anthem:
<ul>
<li>"Mission: Impossible – The Final Reckoning" Trailer, Paramount (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PARA#NASDAQ">PARA</a>)(NASDA:PARAA)</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>)</li>
<li>TurboTax, brand of Intuit Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>)</li>
<li>NASCAR on Fox</li>
</ul>
After Coin Toss:
<ul>
<li>Lilo &amp; Stitch live action movie teaser for Disney (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>)</li>
<li>YouTube TV, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>)</li>
</ul>
After Kickoff, During First Quarter:
<ul>
<li>Dunkin'</li>
<li>"How to Train Your Dragon" live action movie trailer, Comcast (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CMCSA#NASDAQ">CMCSA</a>)</li>
<li>Pfizer Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PFE#NYSE">PFE</a>)</li>
<li>"Thunderbolts" trailer, Marvel film from Disney</li>
<li>MSC Cruises</li>
<li>Little Caesars</li>
<li>Fox News</li>
<li>T-Mobile (NASDA:TMUS) with Starlink</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>)</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>) with Ray-Ban</li>
<li>IndyCar racing on Fox</li>
<li>Doritos, brand of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>)</li>
<li>Cirkul</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>)</li>
</ul>
After End of First Quarter, During Second Quarter:
<ul>
<li>Disney+ and Hulu streaming platforms</li>
<li>Ritz, brand of Mondelez International (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>)</li>
<li>Red Bull</li>
<li>Squarespace</li>
<li>"The Floor" on Fox</li>
<li>Local Ad</li>
<li>Mountain Dew Baja Blast, brand of PepsiCo</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>)</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>)</li>
<li>Stand Up to Hate</li>
<li>FanDuel Kick of Destiny challenge, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>)</li>
<li>"Extracted" on Fox</li>
<li>Uber Eats, brand of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>)</li>
<li>WeatherTech</li>
<li>TurboTax, brand of Intuit</li>
<li>NASCAR on Fox</li>
<li>Google Pixel phone with Gemini AI</li>
<li>UFL on Fox</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>)</li>
<li>He Gets Us</li>
<li>Liquid Death</li>
<li>HexClad</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)(NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>)</li>
<li>OpenAI</li>
<li>CoffeeMate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>)</li>
<li>NFL youth organizations</li>
<li>Ram Truck, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>)</li>
<li>Hellmann's, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>)</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>)</li>
<li>Budweiser, brand of Anheuser-Busch InBev</li>
<li>Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>)</li>
<li>NYU Langone Health</li>
<li>Novartis Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>)</li>
</ul>
After End of Second Quarter, During Halftime, During Third Quarter:
<ul>
<li>IndyCar on Fox</li>
<li>MyFitnessPal</li>
<li>Yahoo!, brand of Apollo Global (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/APO#NYSE">APO</a>) and Verizon Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VZ#NYSE">VZ</a>)</li>
<li>Southwest Airlines (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>)</li>
<li>Jewel-Osco, brand of Albertsons (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ACI#NYSE">ACI</a>)</li>
<li>Bayer Aspirin</li>
<li>"The Masked Singer" on Fox</li>
<li>Fox Nation streaming platform</li>
<li>On Holding (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ONON#NYSE">ONON</a>)</li>
<li>Angel Soft, brand of Georgia-Pacific</li>
<li>Reese's Lava Cup, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>)</li>
<li>NFL ad</li>
<li>Tubi streaming platform, brand of Fox</li>
<li>Fox shows</li>
<li>Local ad</li>
<li>Local ad</li>
<li>Salesforce Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>)</li>
<li>DoorDash Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>)</li>
<li>Meta Platforms</li>
<li>Stand Up to Hate</li>
<li>Nerds</li>
<li>Lay's, brand of PepsiCo</li>
<li>"M3gan 2.0" trailer, distributed by Comcast</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>)</li>
<li>Nerdwallet</li>
<li>Häagen-Dazs</li>
<li>Tubi</li>
<li>Fox Nation</li>
<li>Bud Light, brand of Anheuser-Busch InBev</li>
<li>Hims &amp; Hers Health Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>)</li>
<li>Poppi</li>
<li>TV shows on Fox</li>
</ul>
After End of Third Quarter, During Fourth Quarter:
<ul>
<li>Salesforce Inc</li>
<li>Ramp</li>
<li>Tullamore Dew whiskey</li>
<li>Toyota (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TM#NYSE">TM</a>)</li>
<li>Sandals Resorts</li>
<li>Local Ad</li>
<li>Jeep, brand of Stellantis</li>
<li>Tubi streaming platform</li>
<li>Fox News</li>
<li>Stella Artois, brand of Anheuser-Busch InBev</li>
<li>Dove, brand of Unilever</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>)</li>
<li>UFL on Fox</li>
<li>Bosch</li>
<li>Totino's Pizza Rolls, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>)</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>)</li>
<li>Fetch</li>
<li>TV shows on Fox</li>
</ul>
End of Game, Eagles win 40-22, Final Ad Spot After Game:
<ul>
<li>Progressive (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PGR#NYSE">PGR</a>)</li>
<li>Adidas (OTC:<a class="ticker" href="https://www.benzinga.com/stock/ADDYY#OTC">ADDYY</a>)</li>
<li>Cirkul</li>
<li>Vrbo, brand of Expedia Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/EXPE#NASDAQ">EXPE</a>)</li>
<li>Universal Resorts</li>
<li>Energy Transfer (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ET#NYSE">ET</a>)</li>
</ul>
The list includes all the Super Bowl LIX commercials that aired from the playing of the national anthem to the first ad break after the Eagles won.
Read Also:<a href="https://www.benzinga.com/general/sports/25/02/43578857/if-you-invested-in-bitcoin-instead-of-buying-super-bowl-tickets-each-year-since-2012-heres-how-much-youd-have-today"> If You Invested in Bitcoin Instead of Buying Super Bowl Tickets Each Year Since 2012, Here&#8217;s How Much You&#8217;d Have Today</a>
Winners and Losers: While everyone will have their own favorites and ads they wish they'd never seen, here's a look at some of the winners and losers.
USA Today asks consumers to <a href="https://admeter.usatoday.com/2025">vote </a>on their favorite Super Bowl commercials each year via the Ad Meter.
Here are the top 10 highest rated ads as of Monday morning:
<ol>
<li>Budweiser – "First Delivery"</li>
<li>Lay's – "The Little Farmer"</li>
<li>Michelob Ultra – "The ULTRA Hustle"</li>
<li>Stella Artois – "David and Dave</li>
<li>NFL – "Somebody"</li>
<li>NFL – "Flag 50"</li>
<li>Bud Light – "Big Men on Cul-De-Sac"</li>
<li>Uber Eats – "Century of Cravings"</li>
<li>Hellmann's – "When Sally Met Hellmann's"</li>
<li>Pfizer – "Knock Out"</li>
</ol>
Here are the 10 lowest rated ads as of Monday morning:
<ol>
<li>Tubi – "The Z Suite"</li>
<li>Fetch – "The Big Reward"</li>
<li>CoffeeMate – "Foam Diva"</li>
<li>Cirkul – "You Got Cirkul"</li>
<li>OpenAI – "ChatGPT: The Intelligence Age"</li>
<li>Squarespace – "A Tale As Old As Websites"</li>
<li>T-Mobile – "A New Era in Connectivity"</li>
<li>DoorDash – "DashPass Math"</li>
<li>Hims &amp; Hers – "Sick of the System"</li>
<li>GoDaddy – "Act Like You Know"</li>
</ol>
The list of winners shows that Anheuser-Busch InBev continues the tradition of unforgettable Super Bowl beer ads once again, taking four places on the top 10 list.
The list of losers shows that companies like CoffeeMate and Hims &amp; Hers, which had their first ever Super Bowl commercials may not have hit the mark with consumers watching.
Read Next: 
<ul>
<li><a href="EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year's NFL Championship">EXCLUSIVE: Is Super Bowl $7M Ad Cost Worth It? 61% Say No, 18% Say They Looked Up Companies After Last Year&#8217;s NFL Championship</a></li>
</ul>
Photo: Shutterstock

Sports

ADDYY

BKNG

CART

CMCSA

CSGP

DASH

EXPE

FLUT

FOXA

GDDY

GOOG

GOOGL

Hims & Hers Health, Inc. Class A Common Stock

HIMS

INTU

MDLZ

NSRGY

ONON

PARA

PARAA

STLA

TMUS

UBER

Super Bowl Commercials 2025: Complete List of Super Bowl LIX Ads And Companies Behind Them

Over the weekend, the Consumer Financial Protection Bureau&#8217;s (CFPB) operations were unexpectedly suspended. This followed DOGE lead Elon Musk&#8217;s apparent call for the agency&#8217;s dissolution in an X post on Saturday, where he wrote &#8220;CFPB RIP.&#8221; The decision is expected to benefit financial firms facing ongoing enforcement actions.
What Happened: Shortly after Musk&#8217;s post, the CFPB&#8217;s acting director, Russell Vought, who also recently became the Director of the United States Office of Management and Budget, took action.
Vought halted all pending CFPB investigations and supervisory activities. He then informed the Federal Reserve that the CFPB would not be requesting its next round of funding, citing the agency&#8217;s current $711.6 million balance as &#8220;excessive in the current fiscal environment.&#8221;
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">Pursuant to the Consumer Financial Protection Act, I have notified the Federal Reserve that CFPB will not be taking its next draw of unappropriated funding because it is not &quot;reasonably necessary&quot; to carry out its duties. The Bureau&#39;s current balance of $711.6 million is in fact…
&mdash; Russ Vought (@russvought) <a href="https://twitter.com/russvought/status/1888423503537360986?ref_src=twsrc%5Etfw">February 9, 2025</a></blockquote>
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<h3 class="wp-block-heading">Companies With Recent Enforcement Actions By CFPB</h3>
According to the CFPB <a href="https://www.consumerfinance.gov/enforcement/actions/#:~:text=Early%20Warning%20Services%2C%20LLC;%20Bank,of%20dollars%20in%20consumer%20losses.">website</a>, it took recent actions on some listed companies like Equifax Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EFX#NYSE">EFX</a>), Honda Motor Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HMC#NYSE">HMC</a>), Block Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/XYZ#NYSE">XYZ</a>), and others.
<ul>
<li>The Bureau, in a release dated Jan. 17, said that Equifax violated the Fair Credit Reporting Act and Honda Motor&#8217;s American Honda Finance Corporation furnished inaccurate consumer reporting information. In a release dated Jan. 16, CFPB issued an order against Jack Dorsey&#8217;s Block for failing to provide effective customer service for Cash App, citing the failure to provide live telephone agents.</li>
</ul>
<ul>
<li>Capital One Financial Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COF#NYSE">COF</a>): The Bureau alleged that the firm&#8217;s representations for its 360 Savings account were false or misleading for a period ranging from December 2020 to at least August 2024.</li>
</ul>
<ul>
<li>Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>): CFPB alleged that Walmart and Branch Messenger Inc. engaged in unfair, abusive, and deceptive practices by requiring Walmart Spark drivers to use Branch accounts for payment, often without consent, and misrepresenting the Branch account&#8217;s features.</li>
</ul>
<ul>
<li>Rocket Companies Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>): The company allegedly violated the Real Estate Settlement Procedures Act by giving things of value to real estate brokerages, including referrals, in exchange for referrals of real estate settlement business to Rocket Mortgage and Amrock.</li>
</ul>
<ul>
<li>The Bureau also filed a lawsuit on Dec. 20, 2024, against Early Warning Services LLC., Bank of America Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>), JPMorgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>), and Wells Fargo &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>), alleging their failure to adequately protect the Zelle network from fraud and other vulnerabilities, leading to consumer losses totaling hundreds of millions of dollars.</li>
</ul>
See Also: <a href="https://www.benzinga.com/government/regulations/24/12/42479974/us-lenders-file-joint-lawsuit-against-consumer-finance-watchdog-for-capping-overdraft-fees-wells-fargo-jpmorgan-citigroup-stocks-in-focus">US Lenders File Joint Lawsuit Against Consumer Finance Watchdog For Capping Overdraft Fees: Wells Fargo, JPMorgan, Citigroup Stocks In Focus</a>
Why It Matters: Tesla Inc&#8216;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) CEO, Musk, who is charged with cutting wasteful federal spending via the Department of Government Efficiency, in an X <a href="https://x.com/elonmusk/status/1861644897490751865">post</a> dated Nov. 27, 2024 had said, &#8220;Delete CFPB. There are too many duplicative regulatory agencies.&#8221; 
The co-founder and CEO of Coinbase Global Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>) Brian Armstrong supported Musk and said &#8220;CFPB is unconstitutional&#8221; and the U.S. already has Department of Justice to prosecute fraud.
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">100% the right call The CFPB is unconstitutional on the face of it. And even if it wasn't, it should be deleted as we already have DOJ to prosecute fraud, and (many) other financial services regulators. It's an activist organization that has done enormous harm to the country. <a href="https://t.co/GlbETlnsZt">https://t.co/GlbETlnsZt</a>
&mdash; Brian Armstrong (@brian_armstrong) <a href="https://twitter.com/brian_armstrong/status/1888385895163953554?ref_src=twsrc%5Etfw">February 9, 2025</a></blockquote>
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</figure>
However, Sen. Chris Van Hollen (D-Md.) in an X post said &#8220;The CFPB is protected by law and we will fight to ensure it can continue to fight for consumers.&#8221;
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">This is the richest man on earth bragging about destroying an agency that's returned BILLIONS of dollars to working Americans who were cheated by big corporations. Well guess what &#8211; the CFPB is protected by law and we will fight to ensure it can continue to fight for consumers. <a href="https://t.co/TDoof9dtGd">pic.twitter.com/TDoof9dtGd</a>
&mdash; Senator Chris Van Hollen (@ChrisVanHollen) <a href="https://twitter.com/ChrisVanHollen/status/1888358187503661399?ref_src=twsrc%5Etfw">February 8, 2025</a></blockquote>
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</figure>
Also, Eric Feigl-Ding, the chairman of the Department of Public Health at New England Complex Systems Institute said that CFPB was &#8220;murdered by the richest man on Earth and his oligarchs.&#8221;
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">CFPB, the agency to help the poor fight corrupt banks and bad corporations, is dead (website and X account at least)… murdered by the richest man on Earth and his oligarchs. <a href="https://t.co/uruaia9wkX">pic.twitter.com/uruaia9wkX</a>
&mdash; Eric Feigl-Ding (@DrEricDing) <a href="https://twitter.com/DrEricDing/status/1888780098058457180?ref_src=twsrc%5Etfw">February 10, 2025</a></blockquote>
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</figure>
In December 2024, financial industry groups, including American Credit Unions, the Consumer Bankers Association, the American Bankers Association, and the Mississippi Bankers Association filed a <a href="https://www.benzinga.com/government/regulations/24/12/42479974/us-lenders-file-joint-lawsuit-against-consumer-finance-watchdog-for-capping-overdraft-fees-wells-fargo-jpmorgan-citigroup-stocks-in-focus">joint lawsuit</a> against the CFPB over its new rule capping overdraft fees. The CFPB estimated the cap will save consumers up to $5 billion annually, or $225 per household.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/general/market-summary/25/02/43521806/deepseeks-hedge-fund-owner-had-multiple-top-projects-before-creating-the-firm-that-fueled-1-trillion-market-cap-erosion-of-ai-stocks">DeepSeek&#8217;s Hedge Fund Owner Had Multiple Top Projects Before Creating The Firm That Fueled $1 Trillion Market Cap Erosion Of AI Stocks</a></li>
</ul>
Photo courtesy: Shutterstock

COIN

JPMorgan, BofA, Equifax, And Others May Get Relief After CFPB Dissolution: Maryland Senator Says He Will Ensure It Continues To 'Fight For Consumers'

The Kansas City Chiefs are attempting to win a third straight Super Bowl on Sunday with a matchup against the Philadelphia Eagles. While millions of NFL fans will tune in for the big game, millions will also tune in to see the <a href="https://www.benzinga.com/topic/super-bowl">Super Bowl commercials.</a>
What Happened: NFL media partner Fox Corporation (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOX#NASDAQ">FOX</a>) (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FOXA#NASDAQ">FOXA</a>) has the rights to Super Bowl LIX and set its sights on charging $7 million for <a href="https://www.benzinga.com/general/sports/25/01/43324031/super-bowl-lix-commercials-hit-record-8-million-how-fox-corporation-can-win-from-nfl-championship">30-second commercial slots.</a>
The media company was able to secure the majority of its ad slots in the $7 million to $7.5 million range and some last-minute availability came with a price tag of $8 million. Fox also saw strong demand and price increases compared to last year for the pre-game and post-game slots.
While some companies are skeptical to advertise during the Super Bowl due to the high cost, last year's record viewership could lure major brands back, as the game remains one of the most-watched events in the U.S. annually.
Here is a look at the companies that are airing Super Bowl commercials in Super Bowl LIX, as <a href="https://adage.com/article/special-report-super-bowl/super-bowl-2025-commercials-ads-brands-and-agencies/2584221">reported </a>by AdAge.
Read Also: <a href="https://www.benzinga.com/general/sports/24/02/37076429/super-bowl-commercials-2024-complete-list-of-super-bowl-lviii-ads-and-companies-behind-them">Super Bowl Commercials 2024: Complete List Of Super Bowl LVIII Ads And Companies Behind Them</a>
The Public Companies: Here are the companies that are public or tied to a public company that are airing Super Bowl commercials. With strong reception, the ads could have an impact on the company's financials and likewise its stock.
<ul>
<li>The Walt Disney Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DIS#NYSE">DIS</a>): Disney+ streaming ad.</li>
<li>Totino's, brand of General Mills (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GIS#NYSE">GIS</a>): Pizza Rolls makes Super Bowl debut.</li>
<li>GoDaddy (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GDDY#NYSE">GDDY</a>): Focus on AI tool Airo with actor Walton Goggins.</li>
<li>Mountain Dew, unit of PepsiCo (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/PEP#NASDAQ">PEP</a>): Musician Seal voices a seal.</li>
<li>Skechers (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SKX#NYSE">SKX</a>): Was first company to announce a Super Bowl ad way back in May, Chiefs head coach Andy Reid stars.</li>
<li>Stella Artois, brand of Anheuser-Busch InBev (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BUD#NYSE">BUD</a>): Brand's fourth Super Bowl ad and first since 2019, David Beckham meets his American twin Dave Beckham (Matt Damon).</li>
<li>Uber Eats, unit of Uber Technologies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UBER#NYSE">UBER</a>): Company's fifth straight year with a Super Bow ad, features Matthew McConaughey, Kevin Bacon, Sean Evans, Martha Stewart, Greta Gerwig and Charli XCX.</li>
<li>Coffee mate, brand of Nestle (OTC:<a class="ticker" href="https://www.benzinga.com/stock/NSRGY#OTC">NSRGY</a>): Coffee creamer makes Super Bowl debut.</li>
<li>Dove, brand of Unilever (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UL#NYSE">UL</a>): Brand's second straight Super Bowl ad.</li>
<li>Lay's, brand of PepsiCo: Ad for the All-dressed flavor that combines multiple flavors, Lay's first Super Bowl ad in three years.</li>
<li>DoorDash (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DASH#NASDAQ">DASH</a>): Focus on DashPass subscriptions with comedian Nate Bargatze.</li>
<li>Meta Platforms (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/META#NASDAQ">META</a>): Tech giant returns for first time since 2022 with a focus on its Ray-Ban glasses featuring actors Chris Hemsworth and Chris Pratt.</li>
<li>Pringles, brand of Kellanova (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/K#NYSE">K</a>): Eighth consecutive Super Bowl ad from snack brand features actor Adam Brody along with the mustaches of Nick Offerman, James Harden and Andy Reid.</li>
<li>Coors Light, brand of Molson Coors Beverage (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/TAP#NYSE">TAP</a>): Brand's third straight year with Super Bowl ad, centers on campaign of "Case of the Mondays" for the day after Super Bowl.</li>
<li>Doritos, brand of PepsiCo: Snack brand features a fan-made ad that won a contest.</li>
<li>Salesforce (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CRM#NYSE">CRM</a>): Two Super Bowl ads will feature Matthew McConaughey and Woody Harrelson with a focus on AI.</li>
<li>Booking.com (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BKNG#NASDAQ">BKNG</a>): Travel company back for a fourth straight Super Bowl and features Muppets Miss Piggy, Kermit the Frog and Animal.</li>
<li>Bud Light, brand of Anheuser-Busch InBev: Cul-de-sac party featuring Bud Lights with comedian Shane Gillis, musician Post Malone and NFL great Peyton Manning.</li>
<li>Ram, brand of Stellantis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/STLA#NYSE">STLA</a>): Automotive company is back with an ad for its truck with actor Glen Powell.</li>
<li>Reese's, brand of The Hershey Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HSY#NYSE">HSY</a>): Focus on the Chocolate Lava Big Cup.</li>
<li>Google, brand of Alphabet Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOG#NASDAQ">GOOG</a>)(NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/GOOGL#NASDAQ">GOOGL</a>): No details on the spot.</li>
<li>Instacart, brand of Maplebear (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CART#NASDAQ">CART</a>): Delivery company makes Super Bowl debut, features mascots of iconic packaged goods companies.</li>
<li>TurboTax, brand of Intuit (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/INTU#NASDAQ">INTU</a>): Company's 12th consecutive Super Bowl ad, promotes expert-assisted tax filing business.</li>
<li>Hellmann's, brand of Unilever: Likely one of the most talked about ads, Billy Crystal and Meg Ryan reunite at Katz's Delicatessen in New York to create a famous scene from "When Harry Met Sally."</li>
<li>Hims &amp; Hers Health (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HIMS#NYSE">HIMS</a>): Super Bowl debut, focus on the company's GLP-1 weight loss treatments.</li>
<li>Michelob Ultra, brand of Anheuser-Busch InBev: Actors William Dafoe and Catherine O'Hara hustle people playing pickleball.</li>
<li>Novartis (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NVS#NYSE">NVS</a>): Pharmaceutical giant makes Super Bowl debut with a 60-second ad on breast cancer.</li>
<li>Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>): Fintech returns to Super Bowl for first time since 2022.</li>
<li>Tubi, brand of Fox Corporation: Streaming platform will be featured in several spots as Fox promotes one of its own products.</li>
<li>Budweiser, brand of Anheuser-Busch InBev: Beer company planned a spot with the famous Clydesdale horses as a regional ad, but bumped up to a national spot after strong reception.</li>
<li>Homes.com, brand of CoStar Group (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CSGP#NASDAQ">CSGP</a>): Real estate company features celebrities in multiple Super Bowl ads.</li>
<li>Taco Bell, brand of Yum! Brands (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/YUM#NYSE">YUM</a>): First Super Bowl ad for restaurant brand in three years, features photos of real customers from drive-thru cameras.</li>
<li>Duracell, brand of Berkshire Hathaway (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>) (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BRK#NYSE">BRK</a>): Battery company makes Super Bowl debut with commercial featuring "The Duracell Scientist" showing people's bad battery decisions.</li>
<li>FanDuel, brand of Flutter Entertainment (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FLUT#NYSE">FLUT</a>): Sports betting company features Peyton Manning and Eli Manning in its now annual celebrity field goal kick during the Super Bowl.</li>
<li>Ritz, brand of Mondelez (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/MDLZ#NASDAQ">MDLZ</a>): Super Bowl debut.</li>
</ul>
The Private Companies: Here are the private companies that are airing Super Bowl commercials.
<ul>
<li>NerdWallet: Company's first Super Bowl ad, beluga whale mascot voiced by actor Kieran Culkin.</li>
<li>WeatherTech: Company's 13th Super Bowl ad in 12 years, comes after sitting last year's game out.</li>
<li>NFL: The National Football League will have several commercials in the game.</li>
<li>Come Near: "He Gets Us" religious ads as in past Super Bowls.</li>
<li>Little Caesars: First Super Bowl ad since 2020 and comes as the new official pizza of the NFL, Eugene Levy stars.</li>
<li>Nerds: Candy brand is back for a second-straight year with singer Shaboozey.</li>
<li>Squarespace: Former public website building company is back for 11th Super Bowl ad with actor Barry Keoghan.</li>
<li>Foundation to Combat Antisemitism: Patriots owner Robert Kraft is back with his foundation featuring Tom Brady and Snoop Dogg.</li>
<li>Dunkin': Coffee and donut company is back with Ben Affleck.</li>
<li>Häagen-Dazs: Ice cream brand's first ever Super Bowl ad features Vin Diesel, Michelle Rodriguez and Ludacris, all from the "Fast and Furious" franchise.</li>
<li>Poppi: Small soda makes second straight Super Bowl ad appearance with new "Soda Thoughts" campaign.</li>
<li>HexClad: Cookware company makes Super Bowl debut with actor Pete Davidson and celebrity chef Gordon Ramsay, who is a part owner of the company.</li>
<li>Bosch: German company makes Super Bowl debut.</li>
<li>Angel Soft, brand of Georgia-Pacific: Toilet paper brand makes Super Bowl debut.</li>
<li>Liquid Death: Water in a can company makes Super Bowl debut.</li>
<li>Cirkul: Water bottle brand makes Super Bowl debut.</li>
<li>Fetch: Company that rewards shoppers makes Super Bowl debut with a $1.2 million giveaway.</li>
<li>MSC Cruises: European cruise company's Super Bowl debut featuring actors Drew Barrymore and Orlando Bloom.</li>
<li>OpenAI: AI company to make Super Bowl debut, as <a href="https://www.wsj.com/tech/ai/openai-set-to-make-super-bowl-ad-debut-8fa1aff5">reported </a>by the Wall Street Journal Thursday.</li>
</ul>
Read Next: 
<ul>
<li><a href="https://www.benzinga.com/general/sports/25/02/43542456/14-dot-com-companies-had-super-bowl-commercials-in-2000-heres-how-many-still-exist-today">14 Dot-Com Companies Had Super Bowl Commercials In 2000, Here&#8217;s How Many Still Exist Today</a></li>
</ul>
Photo: kovop/Shutterstock.com

Super Bowl LIX Commercials: AI, Celebs, Muppets, Warren Buffett-Linked Brand Take The Spotlight

Treasury Secretary Scott Bessent on Monday ordered a halt to the majority of work at the Consumer Financial Protection Bureau after being selected as the acting director of the agency by <a href="https://www.benzinga.com/government/regulations/25/02/43450076/trump-administration-weighs-plan-to-shut-down-education-department-which-stocks-could-be-affected">President Donald Trump. </a>
The Details: According to <a href="https://www.wsj.com/politics/policy/bessent-takes-helm-of-consumer-finance-watchdog-orders-halt-to-work-0a9cfc3d?mod=hp_lead_pos3">a report</a> from the Wall Street Journal, Bessent directed the CFPB to freeze much of its work in an internal email. The work stoppage includes decisions about active litigations, enforcement actions and suspends effective dates for completed rules that are not yet in effect.
Bessent is the temporary replacement for Biden appointee Rohit Chopra who was ousted from the agency on Friday.&nbsp;
Read Next: <a href="https://www.benzinga.com/general/health-care/25/01/43372753/eggs-prices-soar-as-bird-flu-spreads-why-experts-expect-another-45-increase-in-2025">Eggs Prices Soar As Bird Flu Spreads: Why Experts Expect Another 45% Increase In 2025</a>
"I look forward to working with the CFPB to advance President Trump's agenda to lower costs for the American people and accelerate economic growth," Bessent said in a written statement Monday.
It is expected that Bessent will begin to roll back many of the regulations that were enacted under the Biden administration, including limits on overdraft fees and the exemption of medical debt reporting by credit agencies. 
CFPB Actions In Limbo: Many lawsuits brought by the CFPB now face an uncertain future as decisions on litigations and enforcement actions have been frozen.&nbsp;
In late December, the <a href="https://www.benzinga.com/news/legal/24/12/42713746/financial-crime-weekly-sec-charges-tai-mo-shan-with-misleading-terra-usd-investors-rocket-companies-sued-over-alleged-kickback-scheme">CFPB sued</a> Rocket Homes, a division of Rocket Companies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) in what it said was an action to stop the company from providing incentives to real estate brokers and agents to steer homebuyers to Rocket Mortgage. 
JPMorgan Chase &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>), Wells Fargo &amp; Co. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WFC#NYSE">WFC</a>), Bank of America Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BAC#NYSE">BAC</a>) and Early Warning Services also face <a href="https://www.benzinga.com/news/legal/24/12/42687945/zelle-became-a-gold-mine-for-fraudsters-consumer-financial-protection-bureau-lawsuit">a lawsuit</a> from the CFPB alleging the companies rushed to complete the Zelle payment network in order to compete with Venmo and CashApp and neglected to enact effective fraud safeguards.
The CFPB also slapped Capital One Financial Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/COF#NYSE">COF</a>) with <a href="https://www.benzinga.com/trading-ideas/movers/25/01/42981370/cfpb-sues-capital-one-over-alleged-2-billion-in-lost-interest-for-consumers">a lawsuit </a>in January accusing the bank of cheating millions of consumers out of more than $2 billion in lost interest.
Read Next:&nbsp;
<ul>
<li><a href="https://www.benzinga.com/news/earnings/25/01/43400701/ups-ceo-says-amazon-is-our-largest-but-not-our-most-profitable-customer">UPS CEO Says Amazon Is &#8216;Our Largest,&#8217; But &#8216;Not Our Most Profitable Customer&#8217;&nbsp;</a></li>
</ul>
Image: Shutterstock

Bessent Freezes Consumer Financial Protection Bureau Work Leaving Lawsuits Against JPMorgan, Bank Of America, Capital One In Limbo

TREE

President Trump Said Treasury Is Going To Lead The Effort To Cut Unnecessary Regulation, And Will Unleash Lending For All American People And Businesses

President-elect Donald Trump announced plans Thursday to nominate private equity CEO Bill Pulte as director of the <a href="https://www.benzinga.com/topic/housing">Federal Housing Finance Agency (FHFA)</a>. 
What To Know: If Trump&#8217;s selection is confirmed, Pulte will become the top housing regulator, overseeing mortgage giants Fannie Mae (OTCQB:<a class="ticker" href="https://www.benzinga.com/stock/FNMA#OTCQB">FNMA</a>) and Freddie Mac (OTCQB:<a class="ticker" href="https://www.benzinga.com/stock/FMCC#OTCQB">FMCC</a>), which have been in conservatorship since the 2008 financial crisis.
The FHFA is expected to play an integral role in anticipated efforts to return the mortgage giants to the private sector, according to Reuters. 
Trump reportedly took steps to try to remove Fannie Mae and Freddie Mac from government control during his first term. Removing the mortgage giants from conservatorship is expected to be a priority for Trump in his upcoming administration. 
See Also: <a href="https://www.benzinga.com/markets/cryptocurrency/25/01/43035888/donald-trump-reportedly-open-to-us-crypto-reserve-as-bitcoin-reserve-chatter-gathers-steam">Donald Trump Reportedly Open To US Crypto Reserve As Bitcoin Reserve Chatter Gathers Steam</a>
Pulte is the grandson of William Pulte, founder and chairman of U.S. homebuilder PulteGroup.&nbsp;He&#8217;s also known for his philanthropy on social media platform X, where he often gives away money to people in need of financial help.
&#8220;Bill needs no formal introduction to the Great Citizens of our Country, because they have seen, and many have experienced, his philanthropy firsthand. He believes in the incredible potential of our Nation, and will help us restore the American Dream FOR ALL,&#8221; Trump said in a <a href="https://truthsocial.com/@realDonaldTrump/posts/113838912162964211">post</a> on Truth Social. 
Shares of Fannie Mae were down nearly 10% and shares of Freddie Mac were lower by more than 11% at last check, according to <a href="http://pro.benzinga.com">Benzinga Pro.</a> 
Despite Thursday&#8217;s declines, Fannie and Freddie are both up close to 300% over the past three months in anticipation of Trump&#8217;s return to the White House.
Meanwhile, the VanEck Mortgage REIT Income ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MORT#NYSE">MORT</a>) and IShares Residential And Multisector Real Estate ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/REZ#NYSE">REZ</a>) were both up about 1% at the time of writing. Names like UWM Holdings Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/UWMC#NYSE">UWMC</a>) and Rocket Companies Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) were also higher, last up 2.63% and 0.82%, respectively.
Read Next: 
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<li><a href="https://www.benzinga.com/markets/bonds/25/01/43026749/trumps-tax-cut-plans-could-be-derailed-by-soaring-bond-yields-warns-gop-mortgage-credit-card-rates-auto-loan-are-going-to-continue-to-go-up">Trump&#8217;s Tax Cut Plans Could Be Derailed By Soaring Bond Yields, Warns GOP: &#8216;Mortgage&#8230;Credit Card Rates&#8230; Auto Loan Are Going To Continue To Go Up&#8217;</a></li>
</ul>
Photo: Courtesy of the Library Of Congress.

FMCC

FNMA

MORT

iShares FTSE NAREIT Residential PLUS Capped Index Fund

UWMC

Trump Taps Private Equity Investor Bill Pulte To Lead Federal Housing Finance Agency

JP Morgan analyst Richard Shane maintains Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) with a Underweight and lowers the price target from $14 to $10.5.

JP Morgan Maintains Underweight on Rocket Companies, Lowers Price Target to $10.5

UBS analyst Douglas Harter upgrades Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) from Sell to Neutral and lowers the price target from $12.5 to $11.5.

Upgrades

UBS Upgrades Rocket Companies to Neutral, Lowers Price Target to $11.5

This whale alert can help traders discover the next big trading opportunities.
Whales are entities with large sums of money and we track their transactions here at Benzinga on our options activity scanner.
Traders will search for circumstances when the market estimation of an option diverges heavily from its normal worth. High amounts of trading activity could push option prices to exaggerated or underestimated levels. 
Here's the list of options activity happening in today's session: 
<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>SCHW</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$75.00</td>
<td>$32.8K</td>
<td>15.8K</td>
<td>2.0K</td>
</tr>
<tr>
<td>RKT</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>01/17/25</td>
<td>$11.00</td>
<td>$30.0K</td>
<td>3.7K</td>
<td>545</td>
</tr>
<tr>
<td>C</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>07/18/25</td>
<td>$82.50</td>
<td>$123.6K</td>
<td>0</td>
<td>500</td>
</tr>
<tr>
<td>SQ</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$100.00</td>
<td>$26.6K</td>
<td>4.0K</td>
<td>408</td>
</tr>
<tr>
<td>COIN</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$280.00</td>
<td>$25.2K</td>
<td>15.5K</td>
<td>271</td>
</tr>
<tr>
<td>AFRM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/21/25</td>
<td>$65.00</td>
<td>$25.4K</td>
<td>1.0K</td>
<td>191</td>
</tr>
<tr>
<td>FI</td>
<td>CALL</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>02/21/25</td>
<td>$220.00</td>
<td>$28.1K</td>
<td>244</td>
<td>172</td>
</tr>
<tr>
<td>BX</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>01/17/25</td>
<td>$180.00</td>
<td>$88.5K</td>
<td>835</td>
<td>108</td>
</tr>
<tr>
<td>AFL</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/07/25</td>
<td>$102.00</td>
<td>$39.0K</td>
<td>0</td>
<td>100</td>
</tr>
<tr>
<td>JPM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$240.00</td>
<td>$52.6K</td>
<td>2.1K</td>
<td>27</td>
</tr>
</tbody>
</table>

<h2>Explanation</h2>
These itemized elaborations have been created using the accompanying table. 
• Regarding SCHW (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SCHW#NYSE">SCHW</a>), we observe a call option sweep with bullish sentiment. It expires in 10 day(s) on January 17, 2025. Parties traded 585 contract(s) at a $75.00 strike. This particular call needed to be split into 26 different trades to become filled. The total cost received by the writing party (or parties) was $32.8K, with a price of $56.0 per contract. There were 15802 open contracts at this strike prior to today, and today 2017 contract(s) were bought and sold. 
• Regarding RKT (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>), we observe a put option sweep with neutral sentiment. It expires in 10 day(s) on January 17, 2025. Parties traded 500 contract(s) at a $11.00 strike. This particular put needed to be split into 22 different trades to become filled. The total cost received by the writing party (or parties) was $30.0K, with a price of $60.0 per contract. There were 3727 open contracts at this strike prior to today, and today 545 contract(s) were bought and sold. 
• Regarding C (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/C#NYSE">C</a>), we observe a call option sweep with bullish sentiment. It expires in 192 day(s) on July 18, 2025. Parties traded 463 contract(s) at a $82.50 strike. This particular call needed to be split into 33 different trades to become filled. The total cost received by the writing party (or parties) was $123.6K, with a price of $267.0 per contract. There were 0 open contracts at this strike prior to today, and today 500 contract(s) were bought and sold. 
• Regarding SQ (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SQ#NYSE">SQ</a>), we observe a call option sweep with bearish sentiment. It expires in 164 day(s) on June 20, 2025. Parties traded 35 contract(s) at a $100.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $26.6K, with a price of $762.0 per contract. There were 4083 open contracts at this strike prior to today, and today 408 contract(s) were bought and sold. 
• For COIN (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>), we notice a call option sweep that happens to be bearish, expiring in 45 day(s) on February 21, 2025. This event was a transfer of 10 contract(s) at a $280.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $25.2K, with a price of $2536.0 per contract. There were 15520 open contracts at this strike prior to today, and today 271 contract(s) were bought and sold. 
• Regarding AFRM (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AFRM#NASDAQ">AFRM</a>), we observe a call option sweep with bearish sentiment. It expires in 45 day(s) on February 21, 2025. Parties traded 40 contract(s) at a $65.00 strike. This particular call needed to be split into 8 different trades to become filled. The total cost received by the writing party (or parties) was $25.4K, with a price of $635.0 per contract. There were 1099 open contracts at this strike prior to today, and today 191 contract(s) were bought and sold. 
• Regarding FI (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FI#NYSE">FI</a>), we observe a call option sweep with neutral sentiment. It expires in 45 day(s) on February 21, 2025. Parties traded 131 contract(s) at a $220.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $28.1K, with a price of $215.0 per contract. There were 244 open contracts at this strike prior to today, and today 172 contract(s) were bought and sold. 
• For BX (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BX#NYSE">BX</a>), we notice a put option sweep that happens to be bullish, expiring in 10 day(s) on January 17, 2025. This event was a transfer of 100 contract(s) at a $180.00 strike. This particular put needed to be split into 10 different trades to become filled. The total cost received by the writing party (or parties) was $88.5K, with a price of $885.0 per contract. There were 835 open contracts at this strike prior to today, and today 108 contract(s) were bought and sold. 
• Regarding AFL (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AFL#NYSE">AFL</a>), we observe a call option trade with bullish sentiment. It expires in 31 day(s) on February 7, 2025. Parties traded 100 contract(s) at a $102.00 strike. The total cost received by the writing party (or parties) was $39.0K, with a price of $390.0 per contract. There were 0 open contracts at this strike prior to today, and today 100 contract(s) were bought and sold. 
• For JPM (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/JPM#NYSE">JPM</a>), we notice a call option sweep that happens to be bearish, expiring in 374 day(s) on January 16, 2026. This event was a transfer of 18 contract(s) at a $240.00 strike. This particular call needed to be split into 4 different trades to become filled. The total cost received by the writing party (or parties) was $52.6K, with a price of $2925.0 per contract. There were 2123 open contracts at this strike prior to today, and today 27 contract(s) were bought and sold. 
Options Alert Terminology 
 - Call Contracts: The right to buy shares as indicated in the contract. 
 - Put Contracts: The right to sell shares as indicated in the contract. 
 - Expiration Date: When the contract expires. One must act on the contract by this date if one wants to use it. 
 - Premium/Option Price: The price of the contract. 
For more information, visit our <a href="https://pro.benzinga.com/blog/how-to-understand-option-alerts/">Guide to Understanding Options Alerts</a> or read <a href="https://www.benzinga.com/markets/options">more news on unusual options activity</a>. 
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Options

AFRM

SCHW

10 Financials Stocks Whale Activity In Today's Session

Goldman Sachs analyst Ryan Nash maintains Rocket Companies (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RKT#NYSE">RKT</a>) with a Neutral and lowers the price target from $16 to $14.

Goldman Sachs Maintains Neutral on Rocket Companies, Lowers Price Target to $14

Press Releases

Rocket Companies Announces Third Quarter 2024 Results

Rocket Companies CFO Brian Brown to Present at Goldman Sachs 2024 U.S. Financial Services Conference

Rocket Mortgage Sues United States Department of Housing and Urban Development

Rocket Companies Unifies Under the 'Rocket' Brand with New Visual Identity

Rocket Launches Rocket.com Website with Integrated Search, Financing and Management Tools

Rocket Makes Super Bowl History with Own the Dream Ad and Live In-Stadium Singalong

Rocket Companies to Announce Fourth Quarter and Full Year 2024 Results on February 27

Rocket Mortgage Unveils RocketRentRewards: Transforming Rent Payments Into Homeownership

Rocket Companies CEO Varun Krishna to Present at Morgan Stanley Technology, Media & Telecom Conference

Rocket Companies Announces Fourth Quarter and Full Year 2024 Results

Enact Holdings

Federal Agricultural Mortgage Corporation Common Stock

Federal Agricultural

Better Home & Finance Holding Company - Class A Common Stock

Better Home & Finance

CNFinance Holdings Limited American Depositary Shares, each representing twenty (20) Ordinary Shares

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