Williams-Sonoma (NYSE:WSM) 주식

WILLIAMS-SONOMA INC

Williams-Sonoma

With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (184) provides casual home accessories. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (46) as well as Mark & Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.

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목요일(3일) 골드만삭스의 애널리스트 브룩 로치는 미국의 상호관세가 소매업체에 미치는 영향에 대해 논의했다. 4월 2일, 트럼프 대통령은 멕시코와 캐나다를 제외한 모든 국가에 10% 인상을 포함한 상호 관세와 무역 적자가 있는 일부 국가에 대한 높은 관세율을 발표했다. 

골드만삭스 &#34;관세는 어패럴 및 홈퍼니싱 업계에 제일 큰 타격 줄 것&#34; 경고...가장 취약한 주식은?

Market,Sentiment,,Fear,And,Greed,Index,,Emotional,On,Stock,Market

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CNN 머니 공포와 탐욕 지수가 전반적인 시장 심리의 하락을 나타냈으며, 지수는 화요일에 &#34;극단적 공포&#34; 구역에 머물러 있었다. 화요일에 미국 주식이 하락 마감했으며, 나스닥 종합지수는 세션 중 약 300포인트 하락했다. 팔란티어 테크놀로지스(NASDAQ:PLTR)의 주가는 약 4% 하락했으며, 엔비디아(NASDAQ:NVDA)의 주가는 화요일에 3% 이상 하락했다. 기술 선택 섹터 SPDR 펀드도 세션 중 1% 이상 하락했다.

나스닥이 300포인트 ↓, 엔비디아·팔란티어 주가 ↓: 탐욕 지수는 &#39;극도의 공표&#39; 영역에

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수요일 아침 (현지 시간 기준) 미국 주식 선물이 상승세를 보인 가운데, 오늘 투자자들의 관심을 끌 수 있는 주식은 다음과 같다: 월스트리트는 시그넷 주얼러스(NYSE:SIG)가 분기 실적을 주당 6.25달러, 매출을 23억 3천만 달러로 발표할 것으로 예상하고 있다. Benzinga Pro의 데이터에 따르면, 시그넷의 주식은 시간외 거래에서 0.3% 상승한 48.42달러에 거래되었다.

수요일 주목해야 할 주식: 윌리엄스-소노마, 헬스에퀴티, 시그넷, 스톤코 및 파이브 빌로우

Williams-Sonoma Inc

iShares MSCI World Small-Cap ETF

Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) has outperformed the market over the past 15 years by 6.15% on an annualized basis producing an average annual return of 17.21%. Currently, Williams-Sonoma has a market capitalization of $19.07 billion. 
Buying $1000 In WSM: If an investor had bought $1000 of WSM stock 15 years ago, it would be worth $10,270.89 today based on a price of $154.41 for WSM at the time of writing.
<h3>Williams-Sonoma's Performance Over Last 15 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1746632713_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

$1000 Invested In Williams-Sonoma 15 Years Ago Would Be Worth This Much Today

Williams-Sonoma's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) short percent of float has fallen 16.2% since its last report. The company recently reported that it has 6.73 million shares sold short, which is 8.38% of all regular shares that are available for trading. Based on its trading volume, it would take traders 1.93 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Williams-Sonoma Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1746550832_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Williams-Sonoma has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Williams-Sonoma's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Williams-Sonoma's peer group average for short interest as a percentage of float is 18.95%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

Short Sellers

Short Ideas

Is the Market Bullish or Bearish on Williams-Sonoma?

Goldman Sachs analyst Kate McShane maintains Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) with a Neutral and lowers the price target from $201 to $174.

Price Target

Goldman Sachs Maintains Neutral on Williams-Sonoma, Lowers Price Target to $174

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Shares of retail and apparel stocks are trading higher on reports that China's Commerce Ministry is assessing possible trade talks with the US. Potential trade talks could ease some supply chain and consumer uncertainty in the sector.

Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) has outperformed the market over the past 20 years by 3.42% on an annualized basis producing an average annual return of 11.49%. Currently, Williams-Sonoma has a market capitalization of $18.71 billion. 
Buying $100 In WSM: If an investor had bought $100 of WSM stock 20 years ago, it would be worth $887.27 today based on a price of $151.48 for WSM at the time of writing.
<h3>Williams-Sonoma's Performance Over Last 20 Years</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1745615712_0.png" alt="comp_fig" />
Finally -- what's the point of all this? The key insight to take from this article is to note how much of a difference compounded returns can make in your cash growth over a period of time.
This article was generated by Benzinga's automated content engine and reviewed by an editor.

Here's How Much You Would Have Made Owning Williams-Sonoma Stock In The Last 20 Years

In the preceding three months, 13 analysts have released ratings for Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>), presenting a wide array of perspectives from bullish to bearish.
The following table provides a quick overview of their recent ratings, highlighting the changing sentiments over the past 30 days and comparing them to the preceding months.
<table>
<thead>
<tr>
<th></th>
<th align="right">Bullish</th>
<th align="right">Somewhat Bullish</th>
<th align="right">Indifferent</th>
<th align="right">Somewhat Bearish</th>
<th align="right">Bearish</th>
</tr>
</thead>
<tbody>
<tr>
<td>Total Ratings</td>
<td align="right">1</td>
<td align="right">4</td>
<td align="right">7</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>Last 30D</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>1M Ago</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
<tr>
<td>2M Ago</td>
<td align="right">1</td>
<td align="right">2</td>
<td align="right">5</td>
<td align="right">1</td>
<td align="right">0</td>
</tr>
<tr>
<td>3M Ago</td>
<td align="right">0</td>
<td align="right">0</td>
<td align="right">1</td>
<td align="right">0</td>
<td align="right">0</td>
</tr>
</tbody>
</table>
Analysts have set 12-month price targets for Williams-Sonoma, revealing an average target of $188.23, a high estimate of $230.00, and a low estimate of $131.00. This current average has increased by 0.58% from the previous average price target of $187.15. 
<img src="https://www.benzinga.com/files/images/story/2025/1745582439_0.png" alt="price target chart" />
<h2>Understanding Analyst Ratings: A Comprehensive Breakdown</h2>
The standing of Williams-Sonoma among financial experts becomes clear with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
&#x7C; Analyst &#x7C; Analyst Firm &#x7C; Action Taken &#x7C; Rating &#x7C;Current Price Target&#x7C; Prior Price Target &#x7C; 
&#x7C;--------------------&#x7C;---------------------&#x7C;---------------&#x7C;---------------&#x7C;--------------------&#x7C;--------------------&#x7C; 
&#x7C;Bradley Thomas &#x7C;Keybanc &#x7C;Maintains &#x7C;Overweight &#x7C; $181.00&#x7C;$181.00 &#x7C; 
&#x7C;Cristina Fernandez &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Outperform &#x7C; $220.00&#x7C;$220.00 &#x7C; 
&#x7C;Oliver Wintermantel &#x7C;Evercore ISI Group &#x7C;Lowers &#x7C;In-Line &#x7C; $175.00&#x7C;$180.00 &#x7C; 
&#x7C;Zachary Fadem &#x7C;Wells Fargo &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $170.00&#x7C;$195.00 &#x7C; 
&#x7C;Jonathan Matuszewski&#x7C;Jefferies &#x7C;Lowers &#x7C;Buy &#x7C; $208.00&#x7C;$226.00 &#x7C; 
&#x7C;Seth Basham &#x7C;Wedbush &#x7C;Lowers &#x7C;Neutral &#x7C; $170.00&#x7C;$190.00 &#x7C; 
&#x7C;Christopher Horvers &#x7C;JP Morgan &#x7C;Raises &#x7C;Neutral &#x7C; $168.00&#x7C;$153.00 &#x7C; 
&#x7C;Michael Lasser &#x7C;UBS &#x7C;Raises &#x7C;Neutral &#x7C; $165.00&#x7C;$140.00 &#x7C; 
&#x7C;Simeon Gutman &#x7C;Morgan Stanley &#x7C;Lowers &#x7C;Equal-Weight &#x7C; $185.00&#x7C;$195.00 &#x7C; 
&#x7C;Cristina Fernandez &#x7C;Telsey Advisory Group&#x7C;Lowers &#x7C;Outperform &#x7C; $220.00&#x7C;$230.00 &#x7C; 
&#x7C;Cristina Fernandez &#x7C;Telsey Advisory Group&#x7C;Maintains &#x7C;Outperform &#x7C; $230.00&#x7C;$230.00 &#x7C; 
&#x7C;Seth Sigman &#x7C;Barclays &#x7C;Raises &#x7C;Underweight &#x7C; $131.00&#x7C;$123.00 &#x7C; 
&#x7C;Kate McShane &#x7C;Goldman Sachs &#x7C;Raises &#x7C;Neutral &#x7C; $224.00&#x7C;$170.00 &#x7C;
<h3>Key Insights:</h3>
<ul>
<li>Action Taken: Analysts respond to changes in market conditions and company performance, frequently updating their recommendations. Whether they 'Maintain', 'Raise' or 'Lower' their stance, it reflects their reaction to recent developments related to Williams-Sonoma. This information offers a snapshot of how analysts perceive the current state of the company.</li>
<li>Rating: Delving into assessments, analysts assign qualitative values, from 'Outperform' to 'Underperform'. These ratings communicate expectations for the relative performance of Williams-Sonoma compared to the broader market.</li>
<li>Price Targets: Analysts explore the dynamics of price targets, providing estimates for the future value of Williams-Sonoma's stock. This examination reveals shifts in analysts' expectations over time.</li>
</ul>
Understanding these analyst evaluations alongside key financial indicators can offer valuable insights into Williams-Sonoma's market standing. Stay informed and make well-considered decisions with our Ratings Table.
<a href="https://www.benzinga.com/quote/WSM/analyst-ratings?adType=benzinga-insights&amp;ad=analyst-ratings&amp;campaign=wallstreetadvantage">Stay up to date on Williams-Sonoma analyst ratings.</a>
<h2>Get to Know Williams-Sonoma Better</h2>
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (184) provides casual home accessories. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (46) as well as Mark &amp; Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
<h3>Understanding the Numbers: Williams-Sonoma's Finances</h3>
Market Capitalization: Surpassing industry standards, the company's market capitalization asserts its dominance in terms of size, suggesting a robust market position.
Revenue Growth: Williams-Sonoma displayed positive results in 3M. As of 31 January, 2025, the company achieved a solid revenue growth rate of approximately 8.04%. This indicates a notable increase in the company's top-line earnings. In comparison to its industry peers, the company stands out with a growth rate higher than the average among peers in the Consumer Discretionary sector.
Net Margin: Williams-Sonoma's net margin is impressive, surpassing industry averages. With a net margin of 15.63%, the company demonstrates strong profitability and effective cost management.
Return on Equity (ROE): Williams-Sonoma's ROE stands out, surpassing industry averages. With an impressive ROE of 19.01%, the company demonstrates effective use of equity capital and strong financial performance.
Return on Assets (ROA): Williams-Sonoma's ROA stands out, surpassing industry averages. With an impressive ROA of 7.5%, the company demonstrates effective utilization of assets and strong financial performance.
Debt Management: Williams-Sonoma's debt-to-equity ratio is below industry norms, indicating a sound financial structure with a ratio of 0.63.
<h2>Understanding the Relevance of Analyst Ratings</h2>
Analysts are specialists within banking and financial systems that typically report for specific stocks or within defined sectors. These people research company financial statements, sit in conference calls and meetings, and speak with relevant insiders to determine what are known as analyst ratings for stocks. Typically, analysts will rate each stock once a quarter. 
In addition to their assessments, some analysts extend their insights by offering predictions for key metrics such as earnings, revenue, and growth estimates. This supplementary information provides further guidance for traders. It is crucial to recognize that, despite their specialization, analysts are human and can only provide forecasts based on their beliefs.
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This article was generated by Benzinga's automated content engine and reviewed by an editor.

A Glimpse Into The Expert Outlook On Williams-Sonoma Through 13 Analysts

Top Wall Street analysts changed their outlook on these top names. For a complete view of all analyst rating changes, including upgrades, downgrades and initiations, please see our <a href="https://www.benzinga.com/analyst-stock-ratings">analyst ratings page</a>.
<ul>
<li>Fermium Research analyst Frank Mitsch upgraded the rating for Dow Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/DOW#NYSE">DOW</a>) from Hold to Buy and maintained the price target of $35. Dow shares closed at $29.76 on Thursday. <a href="https://www.benzinga.com/quote/DOW/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc analyst Bradley Thomas upgraded Lowe&#8217;s Companies, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>) from Sector Weight to Overweight and maintained the price target of $266. Lowe&#8217;s shares closed at $222.05 on Thursday. <a href="https://www.benzinga.com/quote/LOW/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Citigroup analyst James Hardiman upgraded the rating for Hasbro, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HAS#NASDAQ">HAS</a>) from Neutral to Buy and announced a $72 price target. Hasbro shares closed at $60.37 on Thursday. <a href="https://www.benzinga.com/quote/HAS/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>Keybanc analyst Bradley Thomas upgraded the rating for Williams-Sonoma, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) from Sector Weight to Overweight and maintained the price target of $181. Williams-Sonoma shares closed at $151.40 on Thursday. <a href="https://www.benzinga.com/quote/WSM/analyst-ratings">See how other analysts view this stock</a>.</li>
<li>UBS analyst Faham Baig upgraded Philip Morris International Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PM#NYSE">PM</a>) from Sell to Neutral and raised the price target from $130 to $170. Philip Morris shares closed at $170.07 on Thursday.  <a href="https://www.benzinga.com/quote/PM/analyst-ratings">See how other analysts view this stock.</a></li>
</ul>
Considering buying LOW stock? Here&#8217;s what analysts think: 
<figure class="wp-block-image size-large is-resized"><img loading="lazy" decoding="async" width="1024" height="595" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/25072007/image-172-1024x595.png" alt="" class="wp-image-888508" style="width:576px;height:auto" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/25072007/image-172-1024x595.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/25072007/image-172-300x174.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/25072007/image-172-768x446.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/25072007/image-172.png 1072w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<li><a href="https://www.benzinga.com/25/04/45001899/alphabet-intel-and-3-stocks-to-watch-heading-into-friday">Alphabet, Intel And 3 Stocks To Watch Heading Into Friday</a> </li>
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Upgrades

This Lowe's Analyst Turns Bullish; Here Are Top 5 Upgrades For Friday

Keybanc analyst Bradley Thomas upgrades Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) from Sector Weight to Overweight and maintains the price target from $181 to $181.

Keybanc Upgrades Williams-Sonoma to Overweight, Maintains Price Target to $181

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Shares of companies within the broader consumer discretionary sector are trading higher amid overall market strength due to March's strong durable goods orders economic data, and President Trump's announcement that he met with China earlier today.

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Shares of companies within the broader consumer discretionary sector are trading lower amid overall market weakness after Fed Chair Powell made remarks at the Economic Club. Stocks across sectors may also be weighed down on trade tension fears after after the United States informed NVIDIA that it may require a license to export chips to China.

Williams-Sonoma's (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) short percent of float has fallen 13.79% since its last report. The company recently reported that it has 8.03 million shares sold short, which is 10.0% of all regular shares that are available for trading. Based on its trading volume, it would take traders 1.52 days to cover their short positions on average.
<h3>Why Short Interest Matters</h3>
Short interest is the number of shares that have been sold short but have not yet been covered or closed out. <a href="https://www.benzinga.com/money/how-to-short-a-stock?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">Short selling</a> is when a trader sells shares of a company they do not own, with the hope that the price will fall. Traders make money from short selling if the price of the stock falls and they lose if it rises.
Short interest is important to track because it can act as an indicator of market sentiment towards a particular stock. An increase in short interest can signal that investors have become more bearish, while a decrease in short interest can signal they have become more bullish.
See Also: <a href="https://www.benzinga.com/short-interest?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">List of the most shorted stocks</a>
<h3>Williams-Sonoma Short Interest Graph (3 Months)</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1744401630_0.png" alt="short_fig" />
As you can see from the chart above the percentage of shares that are sold short for Williams-Sonoma has declined since its last report. This does not mean that the stock is going to rise in the near-term but traders should be aware that less shares are being shorted.
<h3>Comparing Williams-Sonoma's Short Interest Against Its Peers</h3>
Peer comparison is a popular technique amongst analysts and investors for gauging how well a company is performing. A company's peer is another company that has similar characteristics to it, such as industry, size, age, and financial structure. You can find a company's peer group by reading its 10-K, proxy filing, or by doing your own similarity analysis.
According to <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>, Williams-Sonoma's peer group average for short interest as a percentage of float is 15.92%, which means the company has less short interest than most of its peers.
Did you know that increasing short interest can actually be bullish for a stock? <a href="https://www.benzinga.com/money/how-to-make-money-on-a-short-squeeze?adType=benzinga-insights&amp;ad=short-interest&amp;campaign=wallstreetadvantage">This post by Benzinga Money explains how you can profit from it.</a>
This article was generated by Benzinga's automated content engine and was reviewed by an editor.

How Is The Market Feeling About Williams-Sonoma?

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Shares of companies in the broader retail and apparel sector are trading lower as stocks pull back after surging Wednesday following President Trump's tariff pause announcement.

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Shares of broader consumer discretionary stocks are trading higher following President Trump's decision to implement a 90-day pause on reciprocal tariffs for all countries except China.

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UEIC

Shares of homebuilders and housing-related stocks stocks are trading lower amid an overall market reversal on US-China trade tensions. Volatility in the 30-year mortgage rate could also affect housing demand.

Telsey Advisory Group analyst Cristina Fernández shared key points from a meeting with Williams-Sonoma, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) CFO Jeff Howie and Chief Accounting Officer &amp; Head <a target="_blank" href="https://www.benzinga.com/quote/wsm/analyst-ratings" rel="noreferrer noopener">of IR Jeremy Brooks this week</a>.
The analyst writes that the company emphasized its strengths, including an $8 billion revenue scale, a strong balance sheet with $1.2 billion in cash and no debt, and supply chain expertise while acknowledging potential tariff headwinds announced by the Trump administration.
Read: <a target="_blank" href="https://www.benzinga.com/markets/equities/25/04/44640787/mark-cuban-warns-of-price-hikessays-buy-consumables-now-before-retailers-blame-tariffs" rel="noreferrer noopener">Mark Cuban Warns Of Price Hikes, Says &#8216;Buy Consumables Now,&#8217; Before Retailers Blame Tariffs</a>
To neutralize the impact of tariffs, the company plans to negotiate with vendors, adjust pricing, enhance supply chain efficiencies, leverage AI for operations, and cut SG&amp;A costs, adds the analyst.
To tackle tariffs, the analyst writes that the company can lower advertising expenses (historically 6.5%- 7.5% of sales) and improve logistics for large home deliveries, which total 2.2 million annually (7,000 per day).
Fernández notes that despite challenges, Williams-Sonoma&#8217;s demand remains stable year-to-date.
The analyst writes Williams-Sonoma is well-positioned to navigate challenges due to its diversified brand portfolio, unique merchandise, supply chain strength, and flexible cost structure.
Overall, the analyst maintained the Outperform rating on the stock <a href="https://www.benzinga.com/quote/WSM/analyst-ratings">with a price forecast of $220.</a>
Price Action: WSM shares are up 3.08% at $143.13 at the last check Friday.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs" target="_blank" rel="noreferrer noopener">Goldman Sachs Warns Tariffs Will Hit Apparel And Home Furnishings Hardest, Highlights Most Exposed Stocks</a></li>
</ul>
Image via Shutterstock.

Large Cap

Reiteration

How Will Williams-Sonoma Offset Tariff Risks?

Telsey Advisory Group analyst Cristina Fernandez maintains Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) with a Outperform and maintains $220 price target.

Telsey Advisory Group Maintains Outperform on Williams-Sonoma, Maintains $220 Price Target

U.S. markets plunged on Thursday, <a href="https://www.benzinga.com/government/regulations/25/04/44631916/wall-street-wipes-out-2-trillion-apple-eyes-worst-day-since-covid-19-pandemic-oil-plummets-whats-driving-markets-thursday">erasing $2 trillion in value</a>, as billionaire entrepreneur Mark Cuban warned consumers to stock up on everyday items before retailers use new tariffs to justify widespread price increases.
What Happened: &#8220;It&#8217;s not a bad idea to go to the local Walmart Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>) or big box retailer and buy lots of consumables now,&#8221; the Cost Plus Drugs co-founder wrote on Bluesky. &#8220;From toothpaste to soap, anything you can find storage space for, buy before they have to replenish inventory. Even if made in the USA, they will jack up the price and blame it on tariffs.&#8221;
Cuban&#8217;s warning comes as President Donald Trump&#8216;s sweeping reciprocal tariffs sent shockwaves through global markets. The S&amp;P 500, tracked by SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>), fell 4.93%. Technology giants were hit particularly hard, with Apple Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AAPL#NASDAQ">AAPL</a>) down 9.25% and Amazon.com Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AMZN#NASDAQ">AMZN</a>) tumbling 8.98%.
The tariffs include a baseline 10% on all countries except Mexico and Canada, with higher rates for nations carrying trade deficits with the U.S. China&#8217;s tariff rate will jump to 54% from 20%. In comparison, Vietnam (46%), Indonesia (32%), Bangladesh (37%), and Cambodia (49%) also <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">face significant increases</a>.
<figure class="wp-block-image aligncenter size-full"><img decoding="async" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/04/04000954/Screenshot-2025-04-04-at-9.37.19%E2%80%AFAM.png" alt="" class="wp-image-856737" /></figure>
See Also: <a href="https://www.benzinga.com/markets/equities/25/04/44640503/bill-ackman-just-pick-up-the-phonesays-trump-will-reward-early-dealmakers-punish-tariff-retaliation">Bill Ackman: &#8216;Just Pick Up The Phone&#8217;—Says Trump Will Reward Early Dealmakers, Punish Foreign Tariff Retaliation</a>
Why It Matters: Evidence of economic stress appeared in the latest Institute for Supply Management report, which showed the Services Purchasing Managers&#8217; Index <a href="https://www.benzinga.com/government/regulations/25/04/44629640/us-services-sector-slows-sharply-as-hiring-drops-tariff-pressures-mount">falling sharply to 50.9% in March</a>, down from 53.5% in February and barely above the 50% threshold separating expansion from contraction. The employment component plunged to 46.2% from 53.9%, with 19.2% of respondents planning to reduce staffing.
Goldman Sachs analyst Brooke Roach noted apparel, footwear, and home furnishings will <a href="https://www.benzinga.com/25/04/44634737/retailers-brace-for-higher-costs-as-us-tariff-rates-soar-says-goldman-sachs">likely face the steepest cost</a> increases, with companies like RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) and Williams-Sonoma Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) particularly vulnerable due to high sourcing exposure to Asia.
Billionaire investor Ray Dalio warned of &#8220;abrupt, unconventional changes&#8221; in global markets resulting from tariff escalation, predicting widespread stagflationary pressures as affected countries implement <a href="https://in.benzinga.com/25/04/44623855/billionaire-investor-ray-dalio-warns-of-abrupt-unconventional-changes-in-markets-heres-how-the-tariff-machine-affects-currency-monetary-and-fiscal-policies">retaliatory measures and central banks adjust monetary policy</a>.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/personal-finance/25/04/44632423/kevin-o-leary-says-by-33-you-should-have-100000-saved-somewhere-thats-the-age-when-its-really-time-to-start-getting-focused" target="_blank" rel="noreferrer noopener">Kevin O' Leary Says By 33, You Should Have $100,000 Saved ‘Somewhere' — ‘That's the Age When it's Really Time to Start Getting Focused</a>‘</li>
</ul>
Image via Shutterstock
Disclaimer:&nbsp;This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

AAPL

AMZN

Mark Cuban Warns Of Price Hikes, Says 'Buy Consumables Now,' Before Retailers Blame Tariffs

On Thursday, Goldman Sachs analyst Brooke Roach discussed the impact of the U.S. reciprocal tariffs on retail companies.
On April 2, President Trump announced reciprocal tariffs, including a 10% hike on all countries except Mexico and Canada, with higher rates for select nations with trade deficits.
The most significant retail impact is expected from increased tariffs on major sourcing partners like Vietnam, Indonesia, Bangladesh, and Cambodia, said the analyst.
The U.S. is significantly raising tariffs on imports, with China&#8217;s tariff rate increasing to 54% (up from 20%). Other key sourcing countries like Vietnam (46%), Indonesia (32%), Bangladesh (37%), Cambodia (49%), and India (27%) will also see tariff hikes, while EU imports face a 20% tariff.
Canada and Mexico remain exempt under USMCA, though non-USMCA compliant goods will be taxed at 12%. Overall, apparel and footwear tariffs are estimated to rise to an average of 38%, noted the analyst.
Additionally, the de minimis duty-free exemption for packages under $800 from China and Hong Kong will end on May 1, 2025.
These shipments will face a 30% tariff or $25 per item, increasing to $50 per item after June 1, 2025. The Secretary of Commerce will review within 90 days whether to expand this policy to Macau.
The newly announced tariffs will pressure brands and retailers, forcing them to adjust pricing, negotiate with vendors, and optimize costs to protect margins.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/04/44630305/ai-powered-pizza-papa-johns-taps-google-cloud-for-smarter-orders" rel="noreferrer noopener">AI-Powered Pizza? Papa Johns Taps Google Cloud For Smarter Orders</a>
While most companies will be affected, some are less exposed, including brands with lower U.S. sales exposure like Amer Sports Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AS#NYSE">AS</a>), Canada Goose Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GOOS#NYSE">GOOS</a>) and PVH Corp (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PVH#NYSE">PVH</a>). Retailers with indirect sourcing, such as department stores and off-price retailers, could benefit from supply chain disruptions.
Companies that do not source their product from international markets or source from exempt regions, such as Savers Value Village Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SVV#NYSE">SVV</a>) with thrift business model and Kontoor Brands Inc&#8217;s (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/KTB#NYSE">KTB</a>) reliance on Mexico, though it also sources from Bangladesh, are less exposed.
The analyst notes that brands with momentum and strong consumer engagement are likely to have more substantial relative pricing power in the marketplace overall.
The analyst noted higher exposure to incrementally new tariffs from Vietnam and Cambodia-exposed businesses include sportswear like Lululemon Athletica Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LULU#NASDAQ">LULU</a>), Nike Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/NKE#NYSE">NKE</a>) and general apparel like Torrid Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/CURV#NYSE">CURV</a>), Figs Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/FIGS#NYSE">FIGS</a>), Victoria&#8217;s Secret &amp; Co (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/VSCO#NYSE">VSCO</a>), and Gap Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/GAP#NYSE">GAP</a>).
The Home Furnishings industry with companies like RH (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RH#NYSE">RH</a>) and Williams-Sonoma Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>) faces the greatest risk from tariffs due to its high exposure to China and Vietnam and the discretionary nature of its products.
RH sources 72% of its products from Asia, including 23% from China and 35% from Vietnam, while WSM has 23% China and 14% Vietnam exposure.
Retailers Five Below Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/FIVE#NASDAQ">FIVE</a>) and Best Buy Co Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBY#NYSE">BBY</a>) are also vulnerable, with 60% of their products sourced from China. While Vietnam exposure remains unclear for most industries, home furnishing companies have the highest risk, said the analyst.
On the other hand, Auto Parts companies like Advance Auto Parts Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AAP#NYSE">AAP</a>), AutoZone Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AZO#NYSE">AZO</a>) and O&#8217;Reilly Automotive Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ORLY#NASDAQ">ORLY</a>) and Home Improvement retailers like Home Depot Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/HD#NYSE">HD</a>) and Lowe&#8217;s Companies Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LOW#NYSE">LOW</a>) are better positioned, as they can pass increased costs.
Similarly, retailers that sell food like Walmart Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WMT#NYSE">WMT</a>), BJ&#8217;s Wholesale Club Holdings Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BJ#NYSE">BJ</a>), and Costco Wholesale Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COST#NASDAQ">COST</a>) are relatively insulated.
Companies with minimal reliance on China, such as Ulta Beauty Inc (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ULTA#NASDAQ">ULTA</a>) and Bath &amp; Body Works Inc (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BBWI#NYSE">BBWI</a>), are also well-positioned against these tariffs.
Read Next:
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<li><a href="https://www.benzinga.com/markets/equities/25/04/44629352/rocket-lab-unveils-advanced-space-grade-radios-for-deep-space-missions" target="_blank" rel="noreferrer noopener">Rocket Lab Unveils Advanced Space-Grade Radios For Deep Space Missions</a></li>
</ul>
Image via Shutterstock.

Goldman Sachs Warns Tariffs Will Hit Apparel And Home Furnishings Hardest, Highlights Most Exposed Stocks

Deep-pocketed investors have adopted a bullish approach towards Williams-Sonoma (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/WSM#NYSE">WSM</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in WSM usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 13 extraordinary options activities for Williams-Sonoma. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 38% leaning bullish and 30% bearish. Among these notable options, 7 are puts, totaling $723,900, and 6 are calls, amounting to $353,112.
<h3>Predicted Price Range</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $70.0 and $200.0 for Williams-Sonoma, spanning the last three months.
<h3>Volume &amp; Open Interest Trends</h3>
Looking at the volume and open interest is an insightful way to conduct due diligence on a stock.
This data can help you track the liquidity and interest for Williams-Sonoma's options for a given strike price.
Below, we can observe the evolution of the volume and open interest of calls and puts, respectively, for all of Williams-Sonoma's whale activity within a strike price range from $70.0 to $200.0 in the last 30 days. 
<h3>Williams-Sonoma Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743707188_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>WSM</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>09/19/25</td>
<td>$15.6</td>
<td>$13.8</td>
<td>$13.8</td>
<td>$130.00</td>
<td>$207.0K</td>
<td align="right">3</td>
<td align="right">150</td>
</tr>
<tr>
<td>WSM</td>
<td>PUT</td>
<td>SWEEP</td>
<td>NEUTRAL</td>
<td>05/16/25</td>
<td>$22.4</td>
<td>$19.2</td>
<td>$20.7</td>
<td>$160.00</td>
<td>$207.0K</td>
<td align="right">294</td>
<td align="right">100</td>
</tr>
<tr>
<td>WSM</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$2.95</td>
<td>$2.5</td>
<td>$2.5</td>
<td>$145.00</td>
<td>$89.7K</td>
<td align="right">2</td>
<td align="right">381</td>
</tr>
<tr>
<td>WSM</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$28.0</td>
<td>$25.5</td>
<td>$27.7</td>
<td>$165.00</td>
<td>$83.1K</td>
<td align="right">635</td>
<td align="right">35</td>
</tr>
<tr>
<td>WSM</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$15.3</td>
<td>$14.8</td>
<td>$14.8</td>
<td>$135.00</td>
<td>$71.0K</td>
<td align="right">107</td>
<td align="right">48</td>
</tr>
</tbody>
</table>

<h3>About Williams-Sonoma</h3>
With a retail and direct-to-consumer presence, Williams-Sonoma is a player in the $300 billion domestic home category and $450 billion international home market, focused on expanding its exposure in the B2B ($80 billion total addressable market), marketplace, and franchise areas. Namesake Williams-Sonoma (154 stores) offers high-end cooking essentials, while Pottery Barn (184) provides casual home accessories. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (11) offers lighting and house parts. Brand extensions include Pottery Barn Kids and Pottery Barn Teen (46) as well as Mark &amp; Graham and GreenRow. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
<h3>Williams-Sonoma's Current Market Status</h3>
<ul>
<li>Trading volume stands at 4,387,014, with WSM's price down by -14.25%, positioned at $141.5.</li>
<li>RSI indicators show the stock to be may be oversold.</li>
<li>Earnings announcement expected in 48 days.</li>
</ul>
<h3>Professional Analyst Ratings for Williams-Sonoma</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $185.2.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Barclays has decided to maintain their Underweight rating on Williams-Sonoma, which currently sits at a price target of $131. 
&#x2A; Consistent in their evaluation, an analyst from Evercore ISI Group keeps a In-Line rating on Williams-Sonoma with a target price of $175. 
&#x2A; An analyst from Wells Fargo has decided to maintain their Equal-Weight rating on Williams-Sonoma, which currently sits at a price target of $170. 
&#x2A; Maintaining their stance, an analyst from Telsey Advisory Group continues to hold a Outperform rating for Williams-Sonoma, targeting a price of $220. 
&#x2A; Consistent in their evaluation, an analyst from Telsey Advisory Group keeps a Outperform rating on Williams-Sonoma with a target price of $230. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Williams-Sonoma options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

What the Options Market Tells Us About Williams-Sonoma

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REAL

SHOT

WOOF

Shares of companies within retail, apparel, and e-commerce industries are trading lower amid heavy selling pressure as markets react to President Trump's tariff announcements, which may hamper consumer spending.

Mutual Funds

Press Releases

DoorDash, TKO Group Holdings, Williams-Sonoma and Expand Energy Set to Join S&P 500; Others to Join S&P 100, S&P MidCap 400 and S&P SmallCap 600

Williams-Sonoma, Inc. announces release date for fourth quarter results: Wednesday, March 19th, 2025

Williams-Sonoma, Inc. announces fourth quarter and fiscal year 2024 results

Williams-Sonoma, Inc. announces a 16% quarterly dividend increase

Williams-Sonoma, Inc. Joins the S&P 500

POTTERY BARN BRANDS EXPAND COLLABORATION WITH LOVESHACKFANCY

WEST ELM LAUNCHES COLLABORATION WITH POPULAR INTERIOR DESIGN DUO, PIERCE & WARD

WILLIAMS SONOMA, WILLIAMS SONOMA HOME, POTTERY BARN KIDS AND POTTERY BARN TEEN EXPAND COLLABORATION WITH AERIN

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