Roku (NASDAQ:ROKU) 주식

ROKU INC

Roku

Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.

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지난주에 가장 성과가 좋았던 대형주 10종목은 다음과 같다. 앨나일람, 로쿠, 로빈후드, 엘빗, 보잉, 앵글로골드, 쇼피파이, 사우스웨스트항공, 미쓰비시 파이낸셜, 듀오링고

로빈후드·로쿠·쇼피파이 등 지난주 급등한 대형주 (3월 17일~21일)

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로쿠(NASDAQ:ROKU) 주가는 수요일(19일) 트럼프 미디어 앤 테크놀로지 그룹(NASDAQ:DJT) 로쿠 플랫폼에서 트루스 플러스(Truth+) 스트리밍 앱을 출시했다는 발표 이후 상승세를 보였다.

트럼프 미디어의 &#39;트루스 플러스&#39; 스트리밍 앱 출시 발표...로쿠 주가 7% 급등

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금요일, 캐시 우드가 이끄는 아크 인베스트가 몇 가지 주요 거래를 진행했다. 이 거래는 로블록스(NYSE:RBLX), 로쿠(NASDAQ:ROKU), 유아이패스(NYSE:PATH), 아이보타(NYSE:IBTA), 퍼스널리스(NGM:PSNL), 앱시(NASDAQ:ABSI) 그리고 리커전 파마슈티컬스(NASDAQ:RXRX)와 같은 주식들에 대한 활동이 두드러졌다.

캐시 우드의 아크 인베스트가 시장 하락에 로블록스, 로쿠 및 유아이패스 매도

Roku Inc

Whales with a lot of money to spend have taken a noticeably bearish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 8 trades.
If we consider the specifics of each trade, it is accurate to state that 25% of the investors opened trades with bullish expectations and 75% with bearish.
From the overall spotted trades, 4 are puts, for a total amount of $149,000 and 4, calls, for a total amount of $179,775.
<h3>What's The Price Target?</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $60.0 to $115.0 for Roku over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Roku's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Roku's substantial trades, within a strike price spectrum from $60.0 to $115.0 over the preceding 30 days.
<h3>Roku Option Volume And Open Interest Over Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1743194733_0.png" alt="Options Call Chart" />
<h3>Biggest Options Spotted:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th align="right">Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>05/15/26</td>
<td>$8.25</td>
<td>$8.2</td>
<td>$8.2</td>
<td>$115.00</td>
<td>$82.0K</td>
<td align="right">2</td>
<td align="right">160</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/19/25</td>
<td>$29.7</td>
<td>$29.6</td>
<td>$29.7</td>
<td>$100.00</td>
<td>$59.4K</td>
<td align="right">20</td>
<td align="right">20</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/04/25</td>
<td>$2.45</td>
<td>$1.95</td>
<td>$1.95</td>
<td>$75.00</td>
<td>$39.0K</td>
<td align="right">126</td>
<td align="right">200</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>02/20/26</td>
<td>$14.3</td>
<td>$13.15</td>
<td>$13.45</td>
<td>$85.00</td>
<td>$36.3K</td>
<td align="right">14</td>
<td align="right">27</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$14.0</td>
<td>$12.9</td>
<td>$13.25</td>
<td>$85.00</td>
<td>$35.7K</td>
<td align="right">917</td>
<td align="right">27</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Having examined the options trading patterns of Roku, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
<h3>Current Position of Roku</h3>
<ul>
<li>With a volume of 3,046,558, the price of ROKU is down -5.06% at $72.2. </li>
<li>RSI indicators hint that the underlying stock may be approaching oversold.</li>
<li>Next earnings are expected to be released in 27 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
2 market experts have recently issued ratings for this stock, with a consensus target price of $117.5.
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&#x2A; An analyst from Needham has revised its rating downward to Buy, adjusting the price target to $120. 
&#x2A; In a cautious move, an analyst from Citizens Capital Markets downgraded its rating to Market Outperform, setting a price target of $115. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Options

Check Out What Whales Are Doing With ROKU

On Friday, JP Morgan analyst Brent Navon maintained a Buy rating on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a <a target="_blank" href="https://www.benzinga.com/quote/ROKU/analyst-ratings" rel="noreferrer noopener">price target of $100</a>.
Roku is a leading video streaming platform company that provides access to a wide array of content via its hardware devices and operating software.
Over the last decade, the media and entertainment industry has undergone a significant secular shift toward streaming.
Also Read: <a target="_blank" href="https://www.benzinga.com/25/03/44462004/rokus-expansion-and-integration-strategies-boost-growth-outlook-says-analyst" rel="noreferrer noopener">Roku Has &#8216;War Time&#8217; CEO? Analyst Says Yes And Sees More New Positives For The Company</a>
Roku has been at the forefront of this by enabling households in the US (and increasingly internationally) to rapidly adopt and consume new forms of video entertainment.
Their array of streaming devices/TVs and user-friendly software have led Roku to amass a market-leading position and a substantial user base.
Navon noted that Roku is poised to enter the next phase of monetization, which will drive revenue and profitability growth in the foreseeable future.
Driven by its culture of technological innovation and the rapid growth of streaming, Roku has acquired significant scale. It has over 90 million active accounts, which streamed over 125 billion hours in 2024.
While in the past 10+ years Roku 1.0 was all about building this large scale, we expect Roku 2.0 to be about monetizing that base while also reflecting the substantial engagement of the Roku platform.
Navon noted this scale is an underappreciated asset and is the crux of his bullish thesis.
Roku has a notable scope for expanding its top and bottom lines and should benefit from several favorable industry trends and company-specific actions. These include growth in CTV advertising, secular growth in streaming video domestically and internationally, improving fill rates (the % of ad spaces being successfully filled) of their advertising business, which Navon estimated are &lt;40% via third-party partnerships with DSPs and moderating headwinds within the M&amp;E segment.
Roku trades at ~21 times Navon&#8217;s calendar 2026 free cash flow, a ~45% premium to peers in ad tech, and a ~6% premium to peers in M&amp;E/Streaming. The price objective is based on ~27 times Navon&#8217;s 2026 free cash flow estimate, which is an 88% premium to advertising/ad tech and a 38% premium to M&amp;E/Streaming.
Navon noted that Roku&#8217;s combination of attractive top-line growth, improving profitability, and a long runway for growth warrants a premium valuation.
Over the next three years, Navon projected revenue growth of a 12% CAGR, an EBITDA CAGR of 37%, and a free cash flow CAGR of 50%.
Navon projected first-quarter revenue of $1.01 billion and EPS loss of $(0.28).
Price Action: ROKU stock is down 3.08% at $73.71 at last check Friday.
Read Next:
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Photo: Shutterstock

Price Target

Reiteration

Analyst Ratings

Roku's Next Chapter: Analyst Sees Big Gains From Streaming And Ad Expansion

Technology companies using a subscription-based business model are more likely to weather economic uncertainty amid the ongoing big-tech selloff, according to CNBC&#8217;s Jim Cramer. The charts of both Netflix Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/NFLX#NASDAQ">NFLX</a>) and Spotify Technology SA (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPOT#NYSE">SPOT</a>) showcase a bullish trend based on the <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
What Happened: Chartist Bob Lang&#8216;s analysis, reviewed by Cramer, indicates positive outlooks for Spotify and Netflix, with potential for Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>). Cramer highlights their subscription models&#8217; resilience amidst macroeconomic uncertainty.
"If I were to do this, I would buy common stock Spotify, I would buy common stock Netflix, and I would buy calls on Roku – that way I cut off my downside," said Cramer on his Mad Money <a href="https://www.cnbc.com/2025/03/24/jim-cramer-chart-shows-how-netflix-spotify-can-weather-uncertainty.html">show</a> on Monday.
Why It Matters: Here&#8217;s an analysis of Netflix and Spotify&#8217;s daily charts.
<h3 class="wp-block-heading">Netflix</h3>
Netflix was higher by 9.62% on a year-to-date basis, outperforming many tech peers, highlighted Cramer. He says that its daily charts reveal a recent rebound with high volume and the MACD exhibits a bullish crossover, a significant positive signal.
According to the data from <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a>, NFLX&#8217;s share price of $971.99 apiece as of Monday&#8217;s close was trading above its short and long-term trading averages, whereas its relative strength index of 54 was in the neutral zone.
However, the momentum indicator MACD indicates that the stock is in a bearish trend as the score of its MACD line was -2.52, showing that its 12-period exponential moving average is below the 26-period EMA.
However, the histogram has a positive number of 6.14, meaning that the MACD line is rising and getting closer to the signal line. This is a bullish sign within a bearish trend. It shows that the bearish momentum is decreasing.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1024x576.png" alt="" class="wp-image-840280" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073428/Netflix-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Benzinga&#8217;s Edge Rankings indicate robust price trends across short, medium, and long-term periods. Momentum is exceptionally strong, ranking in the 93.35th percentile, and growth, based on historical earnings and revenue, is also solid at the 70.04th percentile. Further valuation and fundamental <a href="https://www.benzinga.com/report/NFLX">details are available here</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/report/NFLX"><img loading="lazy" decoding="async" width="805" height="133" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings.png" alt="" class="wp-image-840282" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings.png 805w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings-300x50.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073511/NFLXs-Edge-Rankings-768x127.png 768w" sizes="(max-width: 805px) 100vw, 805px" /></a></figure>
See Also: <a href="https://www.benzinga.com/general/market-summary/25/03/44469268/goldmans-grim-3-forecast-for-the-next-decade-clashed-with-experts-pe-warning-no-relationship-with-real-returns">Goldman Forecasts 3% Growth For S&amp;P 500 Over Next Decade: Expert Contradicts, Says It Has &#8216;No Relationship&#8217; With Real Returns </a>
<h3 class="wp-block-heading">Spotify</h3>
Cramer said that Spotify, which has gained 32.09% in 2025 is benefiting from the growing popularity of music streaming. He also highlighted that its MACD is positive with a sticky business model.
SPOT&#8217;s share price was also above its eight-, 20-, 50- and 200-day daily moving averages, signaling a bullish trend. Its RSI stood at a neutral value of 57.19.
Similarly, its MACD indicator showcased a bullish trend as the MACD line was positive at 4.48, indicating that its 12-period EMA was above the 26-period EMA.
<figure class="wp-block-image size-large"><a href="https://pro.benzinga.com/dashboard"><img loading="lazy" decoding="async" width="1024" height="576" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1024x576.png" alt="" class="wp-image-840278" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1024x576.png 1024w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-300x169.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-768x432.png 768w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart-1536x864.png 1536w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073324/spotify-tech-chart.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></a></figure>
Benzinga&#8217;s Edge Rankings for Spotify also show a strong price trend in the short, medium, and long term. Its momentum ranking was sturdy at 97.23th percentile. However, its other rankings were at concerning levels, <a href="https://www.benzinga.com/report/SPOT">click here to learn more about them</a>.
<figure class="wp-block-image size-full"><a href="https://www.benzinga.com/report/SPOT"><img loading="lazy" decoding="async" width="811" height="136" src="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings.png" alt="" class="wp-image-840274" srcset="https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings.png 811w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings-300x50.png 300w,https://editorial-assets.benzinga.com/wp-content/uploads/2025/03/25073135/SPOTs-Edge-Rankings-768x129.png 768w" sizes="(max-width: 811px) 100vw, 811px" /></a></figure>
Price Action: NFLX was below the flatline by 0.047% in premarket trading on Tuesday, whereas SPOT was down 0.12%.
The SPDR S&amp;P 500 ETF Trust (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SPY#NYSE">SPY</a>) and Invesco QQQ Trust ETF (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/QQQ#NASDAQ">QQQ</a>), which track the S&amp;P 500 index and Nasdaq 100 index, respectively, rose in premarket on Tuesday. The SPY was up 0.10% to $574.62, while the QQQ advanced 0.043% to $490.87, according to <a href="https://pro.benzinga.com/dashboard">Benzinga Pro</a> data.
Read Next:
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Photo courtesy: Shutterstock

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Netflix, Spotify Can Weather Economic Uncertainty Because Of Subscription-Based Models, Says Jim Cramer: Here's What Their Charts Indicate

Needham analyst Laura Martin reiterated a Buy rating on the shares of Hooker Furnishings Corp (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOFT#NASDAQ">HOFT</a>) <a href="https://www.benzinga.com/quote/ROKU/analyst-ratings">with a price forecast of $120.00.</a>
Roku has three revenue streams: hardware, advertising, and subscription revenue shares, said the analyst.
Subscription revenue shares are considered a key growth driver for Roku&#8217;s revenue and valuation in the next two years. The analyst estimated that revenue shares from SVOD streaming services accounted for 48% of Roku&#8217;s total reported Platform Segment revenues in 2024.
Subscription revenue shares provide stable, annuity-like income, with software contributing over 85% in 2024.
Roku&#8217;s DSP integrations were a key investment positive in the first-quarter 2025, with platforms like The Trade Desk, Google DV360, Yahoo, and Adobe already integrated. Amazon, Viant, and others are working on integrations, noted the analyst.
Also Read:<a target="_blank" href="https://www.benzinga.com/25/03/44457612/tilrays-hiball-energy-returns-to-whole-foods-market-details" rel="noreferrer noopener"> Tilray&#8217;s Hi&#x2A;Ball Energy Returns To Whole Foods Market</a>
These partnerships should boost revenue growth, as Roku sells 50% of its ad units. DSPs take 15% of brand spending, and with Roku&#8217;s fixed costs, incremental margins from DSP demand exceed 80%.
These integrations expand Roku&#8217;s total addressable market by attracting new advertisers.
Investors are optimistic about Roku&#8217;s home screen as a revenue driver, though it lags behind Vizio&#8217;s model.
While the home page holds major revenue potential, Roku&#8217;s current execution is considered suboptimal, offering room for growth.
Roku&#8217;s growth potential is bolstered by its expansion into small and medium-sized businesses (SMBs) and its emerging Retail Media Network (RMN) capabilities.
The Roku Channel (TRC) is expected to drive revenue growth in 2025, with February 2025 data showing TRC accounted for 2.1% of total U.S. streaming hours and experienced an 89% increase in viewership.
This is much higher than its competitors like Prime, Pluto, and YouTube. Additionally, there&#8217;s potential for ad revenue per home to grow significantly, narrowing the gap with linear TV.
Roku&#8217;s return on invested capital (ROIC) is also expected to improve, with cash from operations projected to double in 2025 and continue growing through 2026. This increase in asset productivity is likely to boost Roku&#8217;s share price, said the analyst.
Roku faces ongoing challenges in competing with big tech companies like Google, Meta, and Amazon in the advertising space.
Meanwhile, its continued growth despite heavy competition suggests it will keep expanding. The company&#8217;s venture into TV manufacturing has raised concerns about device margins and free cash flow, but these concerns are more sentiment-driven, as TV sales make up a small portion of Roku&#8217;s total revenue, concluded the analyst.
Price Action: ROKU shares traded higher by 2.01% at $79.87 at last check Monday.
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</ul>
Photo via Shutterstock.

Analyst Color

General

HOFT

Roku Has 'War Time' CEO? Analyst Says Yes And Sees More New Positives For The Company

CURI

Curiosity University Launches On Roku Channel

Needham analyst Laura Martin reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Buy and maintains $120 price target.

Needham Reiterates Buy on Roku, Maintains $120 Price Target

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<li>Alnylam Pharmaceuticals, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ALNY#NASDAQ">ALNY</a>) shares upped 17.20% after the company secured FDA approval of sNDA for its RNAi therapeutic, AMVUTTRA, <a href="https://www.benzinga.com//node/44436749" target="_blank" rel="noreferrer noopener">for the treatment of ATTR-CM in adults</a>.</li>
<li>Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) stock surged 15.51% after the announcement that Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) launched its Truth+ <a href="https://www.benzinga.com//node/44405898" target="_blank" rel="noreferrer noopener">streaming app on the Roku platform</a>.</li>
<li>Robinhood Markets, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/HOOD#NASDAQ">HOOD</a>) stock upped 13.05% after Compass Point initiated coverage with a Buy rating and<a href="https://www.benzinga.com/quote/hood/analyst-ratings" target="_blank" rel="noreferrer noopener"> announced a price forecast of $61</a>.</li>
<li>Elbit Systems Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ESLT#NASDAQ">ESLT</a>) shares increased 11.72% after the company reported better-than-expected fourth-quarter 2024 results and raised the <a href="https://www.benzinga.com//node/44376371" target="_blank" rel="noreferrer noopener">quarterly dividend to $0.60/share</a>.</li>
<li>Boeing Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BA#NYSE">BA</a>) shares grew 10.07% after President Trump awarded the company a next-generation fighter jet contract.</li>
<li>AngloGold Ashanti PLC (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/AU#NYSE">AU</a>) shares upped 10.05%, probably due to strength in gold and silver. Gold reached an all-time high.</li>
<li>Shopify Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>) shares were up 9.87%, driven by overall market strength following the Federal Reserve's <a href="https://www.benzinga.com//node/44406912" target="_blank" rel="noreferrer noopener">decision to hold interest rates steady</a>.</li>
<li>Southwest Airlines Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/LUV#NYSE">LUV</a>) stock was up 9.77%. Several analysts <a href="https://www.benzinga.com//node/44417227" target="_blank" rel="noreferrer noopener">raised the price forecast</a>.</li>
<li>Mitsubishi UFJ Financial Group, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/MUFG#NYSE">MUFG</a>) stock rose 9.66%, probably due to sympathy with the overall market sentiment after the Fed policy decision to keep rates unchanged.</li>
<li>Duolingo, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DUOL#NASDAQ">DUOL</a>) stock gained 9.09% last week. Citizens Capital Markets <a href="https://www.benzinga.com/quote/DUOL/analyst-ratings" target="_blank" rel="noreferrer noopener">upgraded the stock</a> to Market Outperform with a $400 price forecast.</li>
</ol>
Image via Shutterstock

Robinhood, Roku And Shopify Are Among Top 10 Large-Cap Gainers Last Week (Mar 17-Mar 21): Are The Others In Your Portfolio?

Investors with a lot of money to spend have taken a bearish stance on Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>).
And retail traders should know.
We noticed this today when the trades showed up on publicly available options history that we track here at Benzinga.
Whether these are institutions or just wealthy individuals, we don't know. But when something this big happens with ROKU, it often means somebody knows something is about to happen.
So how do we know what these investors just did? 
Today, <a href="https://www.benzinga.com/pro/">Benzinga</a>'s options scanner spotted 8 uncommon options trades for Roku.
This isn't normal.
The overall sentiment of these big-money traders is split between 12% bullish and 75%, bearish.
Out of all of the special options we uncovered, 2 are puts, for a total amount of $54,380, and 6 are calls, for a total amount of $195,440.
<h3>Expected Price Movements</h3>
After evaluating the trading volumes and Open Interest, it's evident that the major market movers are focusing on a price band between $65.0 and $80.0 for Roku, spanning the last three months.
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $65.0 to $80.0, over the past month.
<h3>Roku Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1742569290_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$11.3</td>
<td>$10.75</td>
<td>$10.75</td>
<td>$65.00</td>
<td>$53.7K</td>
<td>30</td>
<td align="right">20</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$3.2</td>
<td>$3.1</td>
<td>$3.2</td>
<td>$80.00</td>
<td>$32.0K</td>
<td>3.1K</td>
<td align="right">277</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$3.4</td>
<td>$3.2</td>
<td>$3.15</td>
<td>$75.00</td>
<td>$31.5K</td>
<td>1.2K</td>
<td align="right">473</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$1.84</td>
<td>$1.83</td>
<td>$1.84</td>
<td>$75.00</td>
<td>$29.0K</td>
<td>106</td>
<td align="right">349</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$5.5</td>
<td>$5.2</td>
<td>$5.31</td>
<td>$75.00</td>
<td>$26.5K</td>
<td>1.1K</td>
<td align="right">322</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Where Is Roku Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 1,567,125, with ROKU's price down by -2.28%, positioned at $72.14.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 34 days.</li>
</ul>
<h3>What The Experts Say On Roku</h3>
A total of 3 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $106.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Citizens Capital Markets downgraded its action to Market Outperform with a price target of $115. 
&#x2A; An analyst from Citigroup has decided to maintain their Neutral rating on Roku, which currently sits at a price target of $103. 
&#x2A; An analyst from Jefferies upgraded its action to Hold with a price target of $100. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Roku Unusual Options Activity For March 21

Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) shares are trading higher Wednesday following the announcement that Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) launched its Truth+ streaming <a href="https://www.benzinga.com/trading-ideas/movers/25/03/44398390/trump-media-launches-truth-on-roku-calling-it-the-singular-option-for-non-woke-tv">app on the Roku platform.</a>
What To Know: The app is designed to offer an alternative to mainstream entertainment and news, focusing on content the company claims is more in line with conservative values. Truth+ will initially provide live TV channels and plans to expand with Video on Demand content soon. The platform features news, documentaries, weather, children&#8217;s programming and faith-based content.
Trump Media&#8217;s CEO Devin Nunes emphasized the service is intended to counter what he described as &#8220;discredited legacy news channels&#8221; and the "woke" entertainment industry. Nunes also stated the service would be supported by the company's custom Content Delivery Network, designed to prevent what they see as interference from major tech companies.
"Truth+ is the singular option for non-woke TV and movies, as well as a great alternative to discredited legacy news channels that have squandered the trust of the American people," Nunes said.
ROKU Price Action: Roku shares closed Wednesday up 7.10% at $72.14 and Trump media shares were up 2.49% at $20.59, according to <a href="http://www.benzinga.com/pro/register/?utm_source=BZprocontent072624&amp;t=be2bearmibe3na1">Benzinga Pro.</a>
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Roku Shares Surge As Trump Media Launches Truth+ Streaming App On Platform: What You Need To Know

WIIM

Roku shares are trading higher. Trump Media announced it launched its Truth+ streaming app on the company's platform.

U.S. stocks were higher, with the Dow Jones index gaining around 200 points on Wednesday.
Shares of Signet Jewelers Limited (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SIG#NYSE">SIG</a>) rose sharply during Wednesday's session after the company reported better-than-expected fourth-quarter <a href="https://in.benzinga.com/news/earnings/25/03/44397488/high-shorted-stock-signet-jewelers-soars-q4-performance-dividend-hike">adjusted EPS and sales</a>.
Signet Jewelers shares jumped 23.4% to $59.62 on Wednesday.
Here are some other big stocks recording gains in today's session.
<ul>
<li>Exodus Movement, Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/EXOD#NYSE">EXOD</a>) gained 20% to $36.33.</li>
<li>Service Properties Trust (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/SVC#NASDAQ">SVC</a>) surged 17.5% to $2.9250 after Wells Fargo upgraded the stock from Underweight to Overweight and raised its price target from $2.5 to $4.</li>
<li>BGM Group Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/BGM#NASDAQ">BGM</a>) rose 17.2% to $11.93 after the company announced the acquisition of YX for $95 million.</li>
<li>StoneCo Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/STNE#NASDAQ">STNE</a>) gained 15.5% to $11.39 after the company reported better-than-expected quarterly EPS and sales.</li>
<li>LZ Technology Holdings Limited (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LZMH#NASDAQ">LZMH</a>) rose 14% to $10.87.</li>
<li>Advantage Solutions Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ADV#NASDAQ">ADV</a>) gained 12.3% to $1.74.</li>
<li>Ollie&#8217;s Bargain Outlet Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/OLLI#NASDAQ">OLLI</a>) rose 11.6% to $110.50 following fourth-quarter earnings.</li>
<li>Roku, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) gained 8.3% to $72.92.</li>
<li>VinFast Auto Ltd. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/VFS#NASDAQ">VFS</a>) gained 8.1% to $3.5250.</li>
<li>PagSeguro Digital Ltd. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PAGS#NYSE">PAGS</a>) shares rose 7.6% to $8.49.</li>
<li>REGENXBIO Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RGNX#NASDAQ">RGNX</a>) rose 7.4% to $8.38 after the company announced it presented interim Phase I/II data for its AFFINITY DUCHENNE trial of RGX-202.</li>
<li>The Boeing Company (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/BA#NYSE">BA</a>) rose 6.4% to $171.77 after CFO Brian West provided an outlook on the business and commentary on its cash expenditures.</li>
<li>Lucid Group, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/LCID#NASDAQ">LCID</a>) gained 6.4% to $2.4997.</li>
<li>Affirm Holdings, Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/AFRM#NASDAQ">AFRM</a>) rose 6% to $46.31 after the company announced it is set to expand credit reporting with Experian to include all pay-over-time products. Also, Compass upgraded the stock from Neutral to Buy and raised the price target from $61 to $64.</li>
</ul>
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<li><a href="https://www.benzinga.com/markets/25/03/44396642/jim-cramer-says-tjx-is-terrific-recommends-buying-these-stocks">Jim Cramer Says TJX Is &#8216;Terrific,&#8217; Recommends Buying These Stocks</a></li>
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Signet Jewelers, BGM Group, StoneCo, Ollie's Bargain Outlet And Other Big Stocks Moving Higher On Wednesday

On Wednesday, Trump Media &amp; Technology Group Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/DJT#NASDAQ">DJT</a>) has<a href="https://www.benzinga.com/pressreleases/25/03/g44395945/trump-media-announces-release-of-truth-streaming-on-roku"> announced the successful launch</a> of its Truth+ streaming app for Roku, Inc.&#8217;s (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) Roku TV.
Truth+ will provide family-friendly programming for Americans seeking an alternative to what the company views as &#8220;biased&#8221; news and &#8220;woke&#8221; entertainment.
The Truth+ platform features news broadcasts, entertainment, faith-based content, weather updates, documentaries, children&#8217;s programming, and more.
Initially, the Roku app will provide access to live TV channels, with Video on Demand content to be added in the near future.
Also Read: <a target="_blank" href="https://www.benzinga.com/markets/cryptocurrency/25/03/44370979/djt-stock-has-plummeted-50-since-trumps-inauguration-but-investors-could-take-heart-its-fate-is-not-as-bad-as-trump-memecoin" rel="noreferrer noopener">DJT Stock Has Plummeted 50% Since Trump&#8217;s Inauguration But Investors Could Take Heart Its Fate Is Not As Bad As TRUMP Memecoin</a>
The company&#8217;s CEO and Chairman Devin Nunes emphasized the significance of Truth+ as an alternative to what he called &#8220;discredited legacy news channels.&#8221;
&#8220;Truth+ is the singular option for non-woke TV and movies, as well as a great alternative to discredited legacy news channels that have squandered the trust of the American people,&#8221; Nunes said.
Looking ahead, TMTG plans to expand the availability of Truth+ with additional apps for platforms like Samsung and LG, as well as continue beta testing and refining the service.
The streaming technology is powered by the firm&#8217;s custom-designed multi-site Content Delivery Network, designed to make the service &#8220;uncancellable by Big Tech.&#8221;
According to&nbsp;<a target="_blank" href="https://pro.benzinga.com/?gspk=YWRhbWVja2VydDUzMzY&amp;gsxid=zBMR4PKmcgBw" rel="noreferrer noopener">Benzinga Pro</a>, DJT stock has lost over 44% in the past year.
Price Action: DJT shares are trading higher by 2.9% to $20.69 at last check Wednesday.
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<li><a href="https://www.benzinga.com/trading-ideas/movers/25/03/44394784/whats-going-on-with-hesai-group-stock-on-wednesday" target="_blank" rel="noreferrer noopener">What&#8217;s Going On With Hesai Group Stock On Wednesday?</a></li>
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Photo: Shutterstock

Politics

Trump Media Launches Truth+ On Roku, Calling It 'The Singular Option For Non-Woke TV'

Trump Media Announces Launch Of Truth+ Streaming On Roku Channel Store

ARK Invest CEO Cathie Wood <a href="https://www.benzinga.com/etfs/specialty-etfs/24/06/39294523/cathie-wood-ark-invest-set-new-2-600-price-target-for-tesla-every-car-becomes-an-ai-powered-c">maintains her ambitious $2,600 price target</a> for Tesla (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/TSLA#NASDAQ">TSLA</a>) by 2029—valuing the company at over $9 trillion—despite the stock&#8217;s near 41% decline since the beginning of the year.
&#8220;It&#8217;s winner take most,&#8221; Wood said of Tesla&#8217;s position in the autonomous vehicle race during <a href="https://www.bloomberg.com/news/audio/2025-03-11/cathie-wood-on-what-s-next-for-ai-tesla-big-tech-tsla?srnd=phx-markets">Bloomberg&#8217;s "Odd Lots" podcast</a>. &#8220;And we do believe that Tesla will be and is in the pole position here in the United States.&#8221;
Wood sees robotaxis as an $8 trillion to $10 trillion opportunity that could transform Tesla from an auto manufacturer to a software company. She predicts autonomous vehicles will boost Tesla&#8217;s gross margins from the current 16% to up to 90%, according to <a href="https://fortune.com/2025/03/04/elon-musk-inventor-of-our-age-doge-distracted-cathie-wood-tesla-stock/">Fortune</a>.
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Wood's bullish outlook hasn&#8217;t translated into strong performance for her flagship $6 billion ARK Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>), where Tesla <a href="https://www.ark-funds.com/funds/arkk">represents the largest holding at 10.74%</a>. The fund has gained just 2% over the past five years while the S&amp;P 500 has nearly doubled.&nbsp;
ARKK is down more than 16% year-to-date.
However, retail investors added nearly $300 million to ARKK on Monday—its largest single-day inflow in two years, <a href="https://www.bloomberg.com/news/articles/2025-03-11/arkk-fans-plow-300-million-into-battered-etf-despite-big-losses?embedded-checkout=true">according to Bloomberg</a>. It came despite the fund tumbling about 9% that day amid a broader market selloff.
Matt Maley, chief market strategist at Miller Tabak + Co., told Bloomberg that retail investors are buying tech stocks as the sector has taken a beating this year. The &#8220;buy-the-dip&#8221; mentality is strong, according to Bloomberg, particularly among those seeking Tesla exposure.
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Wood called Musk &#8220;the inventor of our age&#8221; and dismissed concerns that his role heading the Department of Government Efficiency would distract from Tesla. &#8220;He&#8217;s surrounded himself by businesspeople and engineers who want to work on the hardest projects in the world,&#8221; she said.
Beyond Tesla, Wood anticipates an &#8220;R&amp;D explosion in health care,&#8221; with CRISPR Therapeutics AG (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/CRSP#NASDAQ">CRSP</a>) representing <a href="https://www.ark-funds.com/funds/arkk">nearly 6% of ARKK&#8217;s portfolio</a>. She compared President Donald Trump&#8217;s second term to the &#8220;Reagan revolution,&#8221; calling that era &#8220;the heyday, golden age of active management.&#8221;
Despite Monday&#8217;s inflow, ARKK hasn&#8217;t seen a monthly net positive since December 2023, according to Bloomberg.&nbsp;
Bloomberg noted that many of ARKK&#8217;s top holdings from November 2021 remain unchanged, including Tesla, Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), Coinbase Global (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/COIN#NASDAQ">COIN</a>), and Shopify (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/SHOP#NYSE">SHOP</a>)—none of which have kept pace with the broader market since then.
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Cathie Wood Stands By Tesla's $2,600 Price Target Despite 40% Stock Drop: 'It's Winner Take Most

Financial giants have made a conspicuous bearish move on Roku. Our analysis of options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) revealed 18 unusual trades.
Delving into the details, we found 33% of traders were bullish, while 66% showed bearish tendencies. Out of all the trades we spotted, 11 were puts, with a value of $983,048, and 7 were calls, valued at $692,635.
<h3>Projected Price Targets</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $50.0 to $80.0 for Roku over the recent three months. 
<h3>Volume &amp; Open Interest Trends</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $50.0 to $80.0, over the past month.
<h3>Roku Call and Put Volume: 30-Day Overview</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741715151_0.png" alt="Options Call Chart" />
<h3>Largest Options Trades Observed:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>03/28/25</td>
<td>$4.65</td>
<td>$4.6</td>
<td>$4.65</td>
<td>$71.00</td>
<td>$269.7K</td>
<td>805</td>
<td align="right">587</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$5.6</td>
<td>$5.25</td>
<td>$5.5</td>
<td>$50.00</td>
<td>$259.6K</td>
<td>12.1K</td>
<td align="right">477</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$9.0</td>
<td>$8.95</td>
<td>$9.0</td>
<td>$70.00</td>
<td>$236.7K</td>
<td>1.2K</td>
<td align="right">576</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>06/20/25</td>
<td>$8.95</td>
<td>$8.95</td>
<td>$8.95</td>
<td>$70.00</td>
<td>$196.0K</td>
<td>1.2K</td>
<td align="right">795</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>06/20/25</td>
<td>$9.05</td>
<td>$8.9</td>
<td>$8.9</td>
<td>$70.00</td>
<td>$95.2K</td>
<td>1.2K</td>
<td align="right">902</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Present Market Standing of Roku</h3>
<ul>
<li>Currently trading with a volume of 1,538,178, the ROKU's price is down by -3.58%, now at $68.6. </li>
<li>RSI readings suggest the stock is currently may be approaching oversold.</li>
<li>Anticipated earnings release is in 44 days.</li>
</ul>
<h3>What Analysts Are Saying About Roku</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $109.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from Jefferies has elevated its stance to Hold, setting a new price target at $100. 
&#x2A; Showing optimism, an analyst from Wells Fargo upgrades its rating to Overweight with a revised price target of $129. 
&#x2A; Maintaining their stance, an analyst from JP Morgan continues to hold a Overweight rating for Roku, targeting a price of $115. 
&#x2A; An analyst from JMP Securities persists with their Market Outperform rating on Roku, maintaining a target price of $115. 
&#x2A; An analyst from Rosenblatt persists with their Neutral rating on Roku, maintaining a target price of $86. 
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Roku with <a href="https://www.benzinga.com/pro/">Benzinga Pro</a> for real-time alerts.

Roku Options Trading: A Deep Dive into Market Sentiment

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Shares of companies within the broader communication services sector are trading lower amid economic worries driven by tariffs and trade policies. Investors may be expecting a decline in investment, which may also be weighing on the industry.

On Friday, Cathie Wood-led&nbsp;Ark Invest&nbsp;made some significant trades, with notable activity around stocks such as Roblox Corp. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/RBLX#NYSE">RBLX</a>), Roku Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), UiPath Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/PATH#NYSE">PATH</a>), Ibotta Inc. (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/IBTA#NYSE">IBTA</a>), Personalis Inc. (NGM: PSNL), Absci Corp. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ABSI#NASDAQ">ABSI</a>), and Recursion Pharmaceuticals Inc. (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/RXRX#NASDAQ">RXRX</a>).
The RBLX Trade
Ark Invest sold shares of&nbsp;Roblox Corp&nbsp;across multiple ETFs. The ARK Fintech Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKF#NYSE">ARKF</a>), ARK Innovation ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKK#NYSE">ARKK</a>), and ARK Next Generation Internet ETF (NYSE:<a class="ticker" href="https://www.benzinga.com/stock/ARKW#NYSE">ARKW</a>) funds sold 1394, 1919, and 6558 shares respectively. This move came as Roblox&#8217;s stock closed at $57.17, down 2.39% on the day.
The total value of the sold shares, calculated from the latest closing price, amounts to approximately $568,000.
The ROKU Trade
Shares of&nbsp;Roku Inc&nbsp;were also sold across the ARKF, ARKK, and ARKW funds, totaling 3615, 6910, and 17704 shares respectively. Roku&#8217;s stock closed at $76.67, down 3.68% on the day.
The total value of the sold shares, calculated from the latest closing price, is approximately $2.3 million.
The PATH Trade
Shares of&nbsp;UiPath Inc&nbsp;were sold across the ARKK, ARK Autonomous Technology &amp; Robotics ETF (BATS:<a class="ticker" href="https://www.benzinga.com/stock/ARKQ#BATS">ARKQ</a>), and ARKW funds, totaling 237840, 11003, and 83559 shares respectively. UiPath&#8217;s stock closed at $12.31, up 4.77% on the day.
The total value of the sold shares, calculated from the latest closing price, is approximately $3.6 million.
The IBTA, PSNL, ABSI, and RXRX Trades
On the buying side, Ark Invest added shares of&nbsp;Ibotta Inc,&nbsp;Personalis Inc,&nbsp;Absci Corp, and&nbsp;Recursion Pharmaceuticals Inc&nbsp;to its ARKF and ARKG funds. The total value of these purchases, calculated from the latest closing prices, is approximately $2.8 million.
Read Next:
<ul>
<li><a href="https://www.benzinga.com/25/03/44209136/trumps-crypto-czar-david-sacks-reveals-us-government-missed-out-on-gains-of-over-17-billion-by-selling-bitcoin-ea">Trump's Crypto Czar David Sacks Reveals US Government Missed Out On Gains Of Over $17 Billion By Selling Bitcoin Early</a></li>
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Shutterstock

Cathie Wood-Led Ark Invest Offloads Roblox, Roku, UiPath As Markets Take A Dip

Deep-pocketed investors have adopted a bearish approach towards Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in ROKU usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 8 extraordinary options activities for Roku. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 12% leaning bullish and 87% bearish. Among these notable options, 5 are puts, totaling $639,940, and 3 are calls, amounting to $89,470.
<h3>Expected Price Movements</h3>
Analyzing the Volume and Open Interest in these contracts, it seems that the big players have been eyeing a price window from $50.0 to $85.0 for Roku during the past quarter. 
<h3>Volume &amp; Open Interest Development</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $50.0 to $85.0, over the past month.
<h3>Roku 30-Day Option Volume &amp; Interest Snapshot</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1741360609_0.png" alt="Options Call Chart" />
<h3>Noteworthy Options Activity:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th>Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$4.1</td>
<td>$2.92</td>
<td>$3.97</td>
<td>$50.00</td>
<td>$198.5K</td>
<td>14.1K</td>
<td>1.0K</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$3.95</td>
<td>$3.45</td>
<td>$3.82</td>
<td>$50.00</td>
<td>$191.0K</td>
<td>14.1K</td>
<td>1.5K</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$4.05</td>
<td>$3.2</td>
<td>$3.82</td>
<td>$50.00</td>
<td>$191.0K</td>
<td>14.1K</td>
<td>1.5K</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$6.05</td>
<td>$5.4</td>
<td>$5.4</td>
<td>$80.00</td>
<td>$31.3K</td>
<td>1.4K</td>
<td>20</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$15.5</td>
<td>$15.25</td>
<td>$15.25</td>
<td>$85.00</td>
<td>$30.5K</td>
<td>712</td>
<td>20</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Where Is Roku Standing Right Now?</h3>
<ul>
<li>Currently trading with a volume of 405,926, the ROKU's price is down by -1.88%, now at $78.1. </li>
<li>RSI readings suggest the stock is currently is currently neutral between overbought and oversold.</li>
<li>Anticipated earnings release is in 48 days.</li>
</ul>
<h3>Professional Analyst Ratings for Roku</h3>
5 market experts have recently issued ratings for this stock, with a consensus target price of $119.4.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; Consistent in their evaluation, an analyst from B of A Securities keeps a Buy rating on Roku with a target price of $120. 
&#x2A; Maintaining their stance, an analyst from Citigroup continues to hold a Neutral rating for Roku, targeting a price of $103. 
&#x2A; An analyst from Citizens Capital Markets has revised its rating downward to Market Outperform, adjusting the price target to $115. 
&#x2A; Showing optimism, an analyst from Wells Fargo upgrades its rating to Overweight with a revised price target of $129. 
&#x2A; Maintaining their stance, an analyst from Benchmark continues to hold a Buy rating for Roku, targeting a price of $130. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

What the Options Market Tells Us About Roku

Citizens Capital Markets analyst Matthew Condon reiterates Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) with a Market Outperform and maintains $115 price target.

Citizens Capital Markets Reiterates Market Outperform on Roku, Maintains $115 Price Target

Whales with a lot of money to spend have taken a noticeably bullish stance on Roku.
Looking at options history for Roku (NASDAQ:<a class="ticker" href="https://www.benzinga.com/stock/ROKU#NASDAQ">ROKU</a>) we detected 10 trades.
If we consider the specifics of each trade, it is accurate to state that 50% of the investors opened trades with bullish expectations and 50% with bearish.
From the overall spotted trades, 6 are puts, for a total amount of $316,703 and 4, calls, for a total amount of $161,765.
<h3>Predicted Price Range</h3>
Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $70.0 to $105.0 for Roku over the recent three months. 
<h3>Analyzing Volume &amp; Open Interest</h3>
Examining the volume and open interest provides crucial insights into stock research. This information is key in gauging liquidity and interest levels for Roku's options at certain strike prices. Below, we present a snapshot of the trends in volume and open interest for calls and puts across Roku's significant trades, within a strike price range of $70.0 to $105.0, over the past month.
<h3>Roku Option Activity Analysis: Last 30 Days</h3>
<img src="https://www.benzinga.com/files/images/story/2025/1740767452_0.png" alt="Options Call Chart" />
<h3>Significant Options Trades Detected:</h3>

<table>
<thead>
<tr>
<th>Symbol</th>
<th>PUT/CALL</th>
<th>Trade Type</th>
<th>Sentiment</th>
<th>Exp. Date</th>
<th>Ask</th>
<th>Bid</th>
<th>Price</th>
<th>Strike Price</th>
<th>Total Trade Price</th>
<th>Open Interest</th>
<th align="right">Volume</th>
</tr>
</thead>
<tbody>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>03/28/25</td>
<td>$4.8</td>
<td>$4.3</td>
<td>$4.4</td>
<td>$82.00</td>
<td>$118.8K</td>
<td>22</td>
<td align="right">182</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>04/17/25</td>
<td>$7.95</td>
<td>$7.75</td>
<td>$7.75</td>
<td>$80.00</td>
<td>$72.0K</td>
<td>1.8K</td>
<td align="right">165</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>02/28/25</td>
<td>$4.8</td>
<td>$4.65</td>
<td>$4.65</td>
<td>$87.00</td>
<td>$62.7K</td>
<td>891</td>
<td align="right">462</td>
</tr>
<tr>
<td>ROKU</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>02/28/25</td>
<td>$7.9</td>
<td>$7.4</td>
<td>$7.87</td>
<td>$90.00</td>
<td>$49.7K</td>
<td>160</td>
<td align="right">74</td>
</tr>
<tr>
<td>ROKU</td>
<td>CALL</td>
<td>SWEEP</td>
<td>BULLISH</td>
<td>04/17/25</td>
<td>$7.95</td>
<td>$7.75</td>
<td>$7.85</td>
<td>$80.00</td>
<td>$31.4K</td>
<td>1.8K</td>
<td align="right">72</td>
</tr>
</tbody>
</table>

<h3>About Roku</h3>
Roku enables consumers to stream television programming. It has more than 90 million streaming households and provided 127 billion streaming hours in 2024. Roku is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells and on connected televisions from other manufacturers that license Roku's name and software. Roku also operates the Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from selling devices, licensing, and advertising, and it receives fees from subscription streaming platforms that sell subscriptions through Roku.
Following our analysis of the options activities associated with Roku, we pivot to a closer look at the company's own performance.
<h3>Present Market Standing of Roku</h3>
<ul>
<li>Trading volume stands at 1,160,607, with ROKU's price up by 0.06%, positioned at $81.54.</li>
<li>RSI indicators show the stock to be is currently neutral between overbought and oversold.</li>
<li>Earnings announcement expected in 55 days.</li>
</ul>
<h3>Professional Analyst Ratings for Roku</h3>
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $107.0.
Turn $1000 into $1270 in just 20 days?
20-year pro options trader reveals his one-line chart technique that shows when to buy and sell. Copy his trades, which have had averaged a 27% profit every 20 days. <a href="https://www.benzinga.com/premium/ideas/options-moneyline-2/?t=Moop1arja3be22op14&amp;adType=benzinga-insights&amp;ad=options-activity&amp;campaign=wallstreetadvantage">Click here for access</a>. 
&#x2A; An analyst from B of A Securities persists with their Buy rating on Roku, maintaining a target price of $120. 
&#x2A; An analyst from Jefferies has elevated its stance to Hold, setting a new price target at $100. 
&#x2A; An analyst from JMP Securities downgraded its action to Market Outperform with a price target of $95. 
&#x2A; Maintaining their stance, an analyst from UBS continues to hold a Neutral rating for Roku, targeting a price of $90. 
&#x2A; An analyst from Benchmark has decided to maintain their Buy rating on Roku, which currently sits at a price target of $130. 
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Roku options trades with real-time alerts from <a href="https://www.benzinga.com/pro/">Benzinga Pro</a>.

Smart Money Is Betting Big In ROKU Options

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Roku's Chief Financial Officer to Participate at UBS Global Media and Communications Conference

Roku Unveils Data Cloud Collaboration Suite

Roku Rings in the New Year with 90 Million Streaming Households

Roku to Announce Fourth Quarter 2024 Financial Results on Feb. 13, 2025

Roku, Hello Sunshine, and Rich Eisen Productions Team Up for "Women's Sports Now," a Weekly Roundup and Breakdown All About Women's Sports

ADWEEK and Roku Partner for "Best of Big Game Commercials" Video Feature Leading up to Advertising's Biggest Night

Roku Releases Fourth Quarter 2024 Financial Results

Roku Founder and CEO to Participate in Fireside Chat Hosted by Morgan Stanley

ARK Invest Loads Up On Coinbase Stock Amid Crypto Rout

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